scholarly journals The Importance of Sustainability in Diving Tourism—The Case of German Speaking Diving Tourists

2021 ◽  
Vol 13 (11) ◽  
pp. 6485
Author(s):  
Alexander Hodeck ◽  
Jacqueline Tuchel ◽  
Luisa Hente ◽  
Christine von Reibnitz
Keyword(s):  
Literature Review ◽  
Empirical Study ◽  
Target Group ◽  
Conjoint Measurement ◽  
Online Questionnaire ◽  
Ecological Aspects ◽  
Sports Tourism ◽  
German Speaking ◽  
Group A ◽  
Sustainable Behavior

Sustainability in sports tourism has increased in recent years. Sustainability is a particular focus for diving tourism. This paper analyses the meaning of sustainability to German speaking diving tourists to draw conclusions for the development of tourism strategies. Based on a literature review on the importance of sustainability in diving tourism, an empirical study was designed to understand the importance of the topic within the target group. A total of 174 German-speaking diving tourists were surveyed using an online-questionnaire. The subjects were clustered regarding their sustainable behavior. It could be shown that there is a correlation between age as well as gender and sustainable behavior. A conjoint measurement showed that for diving tourists, ecological aspects are more important than the prize of a diving trip. The gained insights can contribute to establish new and more sustainable offers in diving tourism and thus developing this area of sports tourism more sustainably overall.

scholarly journals Marketing Ethics and Relationship Marketing - An Empirical Study that Measure the Effect of Ethics Practices Application on Maintaining Relationships with Customers

2016 ◽  
Vol 9 (9) ◽  
pp. 78 ◽  
Author(s):  
Muhammad Alshurideh ◽  
B. H. Al Kurdi ◽  
Anu Vij ◽  
Zaid Obiedat ◽  
Abdallah Naser
Keyword(s):  
Literature Review ◽  
Empirical Study ◽  
Relationship Marketing ◽  
Strong Influence ◽  
Marketing Ethics ◽  
Extensive Literature ◽  
Telecommunication Sector ◽  
Ethical Practices

<p>The purpose of this study is to measure the effect of ethics embedded practices on maintaining long-term relationships with customers. Based on an extensive literature review, four elements of marketing ethics, namely, honesty, autonomy, privacy and transparency were identified and examined by utilizing a sample of 360 participants. Adopting a quantitative approach, the study conducted on telecommunication sector subscribers revealed that the elements of marketing ethics affected an organization’s ability of maintaining long-term relationships with customers and had a strong influence on feedback, transparency and privacy. The results also showed the crucial role of generating feedback from customers for creating and maintaining long-term relationships. The results will enable marketers to not only analyze the importance of adopting ethical practices in their strategies but also the relative relevance of these practices as perceived by customers.</p>

Information Systems Prototyping in Practice

1999 ◽  
Vol 14 (1) ◽  
pp. 107-120 ◽  
Author(s):  
Paul Beynon-Davies ◽  
Douglas Tudhope ◽  
Hugh Mackay
Keyword(s):  
Information Systems ◽  
Literature Review ◽  
Empirical Study ◽  
Case Studies ◽  
Development Organizations ◽  
Comprehensive Literature Review ◽  
Is Development ◽  
Current Experience

This paper describes a study of the use of prototyping approaches in information systems (IS) development. It reports a comprehensive literature review of prototyping from which we developed a taxonomy of prototyping practice. This analysis guided an empirical study which has collected data on IS practitioners’ formulations of the current experience of prototyping in UK IS development organizations. These formulations are compared with data collected in a number of case studies of prototyping projects.

Carbon audit: a literature review and an empirical study on a hotel

Facilities ◽  
2012 ◽  
Vol 30 (9/10) ◽  
pp. 417-431 ◽  
Author(s):  
Joseph H.K. Lai ◽  
Francis W.H. Yik ◽  
C.S. Man
Keyword(s):  
Literature Review ◽  
Empirical Study

scholarly journals A Domain-Oriented Analysis of the Impact of Machine Learning—The Case of Retailing

2019 ◽  
Vol 3 (1) ◽  
pp. 11 ◽  
Author(s):  
Felix Weber ◽  
Reinhard Schütte
Keyword(s):  
Machine Learning ◽  
Literature Review ◽  
Empirical Study ◽  
Information Technologies ◽  
Machine Learning Techniques ◽  
Specific Domain ◽  
Learning Improvement ◽  
Artifical Intelligence ◽  
Current Prevalence ◽  
The Impact

Information technologies in general and artifical intelligence (AI) in particular try to shift operational task away from a human actor. Machine learning (ML) is a discipline within AI that deals with learning improvement based on data. Subsequently, retailing and wholesaling, which are known for their high proportion of human work and at the same time low profit margins, can be regarded as a natural fit for the application of AI and ML tools. This article examines the current prevalence of the use of machine learning in the industry. The paper uses two disparate approaches to identify the scientific and practical state-of-the-art within the domain: a literature review on the major scientific databases and an empirical study of the 10 largest international retail companies and their adoption of ML technologies in the domain are combined with each other. This text does not present a prototype using machine learning techniques. Instead of a consideration and comparison of the particular algorythms and approaches, the underling problems and operational tasks that are elementary for the specific domain are identified. Based on a comprehensive literature review the main problem types that ML can serve, and the associated ML techniques, are evaluated. An empirical study of the 10 largest retail companies and their ML adoption shows that the practical market adoption is highly variable. The pioneers have extensively integrated applications into everyday business, while others only show a small set of early prototypes. However, some others show neither active use nor efforts to apply such a technology. Following this, a structured approach is taken to analyze the value-adding core processes of retail companies. The current scientific and practical application scenarios and possibilities are illustrated in detail. In summary, there are numerous possible applications in all areas. In particular, in areas where future forecasts and predictions are needed (like marketing or replenishment), the use of ML today is both scientifically and practically highly developed.

The effect of gamification on motivation and engagement

2018 ◽  
Vol 35 (1) ◽  
pp. 56-79 ◽  
Author(s):  
Raed S. Alsawaier
Keyword(s):  
Literature Review ◽  
Empirical Study ◽  
Critical Analysis ◽  
Theory And Practice ◽  
Future Research ◽  
College Courses ◽  
Content Type ◽  
Holistic Understanding ◽  
Motivation And Engagement ◽  
Implementation Guidelines

Purpose Gamification is the application of game features, mainly video game elements, into non-game context for the purpose of promoting motivation and engagement in learning. The application of gamification in a pedagogical context provides some remedy for many students who find themselves alienated by traditional methods of instruction. The use of gamification could provide a partial solution to the decline in learners’ motivation and engagement the schooling system is facing today. Specifically, the college environment could benefit a lot from gamifying not only their graduate recruitment strategies, but also the college course content and curricula. This critical analysis of literature on gamification is intended to be part of a sequence on the effect of gamification on motivation and engagement. A proposed methodology in the study of gamification effect on motivation and engagement in addition to an empirical study on three college courses are being finalized to complete this trilogy. The paper aims to discuss these issues. Design/methodology/approach Themes covered in the literature review include: conceptualizing gamification, advantages of gamification over game-based learning, theoretical connections to gamification, motivation and engagement, connecting gamification to motivation and engagement, emotions and fun in gamification, player types and gamification features, gamification in action, and implementation guidelines. Findings The literature on the effect of gamification on motivation and gamification is still limited on multiple levels. There is a gap between theory and practice in the study of gamification. There is limited literature on the implementation guidelines of the gamified designs. Practical implications This critical analysis of literature is followed by connecting it to future research by the same author as part of a sequence on the effect of gamification on motivation and engagement. The second project, will be proposing a methodology for any successful design to provide a holistic understanding of the topic of gamification. Finally, an empirical study on the effect of gamification on students’ motivation and engagement in three college courses will be submitted to complete the trilogy. Originality/value This paper is a literature review, so there is a strong connection to literature on this topic. However, the synthesis of the themes and ideas are original. The literature review is extensive and covers the different aspects of the topic of gamification and its relationship to motivation and engagement.

scholarly journals Consumer protection awareness in South Africa

2007 ◽  
Vol 1 (1) ◽  
pp. 1-31
Author(s):  
Roger Bruce Mason ◽  
Keyword(s):  
South Africa ◽  
Economic Development ◽  
Literature Review ◽  
Empirical Study ◽  
Consumer Protection ◽  
Low Income ◽  
Positive Relationship ◽  
Consumer Rights ◽  
Strong Positive Relationship ◽  
Level Of Economic Development

This paper addresses the lack of knowledge about awareness of consumer protection in South Africa, especially amongst disadvantaged consumers. Literature shows that there is a high correlation between the level of economic development and the awareness of consumer rights. The more developed a country is, the more aware its people will be in terms of their consumer rights. The less developed a country is, the lower the level of consumer rights awareness consumers will have. Consumers, like any other citizens of a country, have a right to be protected by the law. Private and nongovernmental organisations and the consumer councils should to ensure that the interests and rights of consumers are well protected. The study involved a literature review and an exploratory empirical study into the effect of income and education on awareness of consumer protection by a sample of Durban consumers. A strong, positive relationship between consumer protection awareness and income and education was found. Recommendations for actions which should improve consumer protection awareness amongst low income, poorly educated consumers, are suggested in, this study, while, further research to develop a deeper understanding of the problem, and are also suggested.

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