Role of the University in Community Development from a Student^|^apos;s Perspective: Case Study of Meimai Housing Complex

This case study asks students to assume the role of a ticket sales strategist hired to work as a consultant for the University of Minnesota Golden Gopher athletic department. In this case, you will be asked to work with members of the Gopher Fan Advisory Board to develop service innovations in the area of ticket sales. As a sales and marketing consultant, you will examine existing data on spectator attendance trends and focus group interviews to determine the current issues facing the athletic department. Then, you will be asked to suggest the manners by which the athletic department should innovate the ticket service, using a design thinking approach to grow ticket sales and spectator attendance for the men’s hockey program.

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University as a vehicle to achieve social innovation and development: repositioning the role of the university in the society

Social Enterprise Journal ◽

10.1108/sej-10-2020-0093 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Lwando Mdleleni

Keyword(s):

Local Community ◽

Social Innovation ◽

Research Question ◽

Academic Research ◽

Exploratory Research ◽

Western Cape ◽

Content Type ◽

The University

Purpose This paper aims to explore the role of university in promoting, generating and sustaining social innovation (SI). It aimed to understand how higher education institutions have extended their contribution beyond the traditional function of teaching and research to perform in socio-economic problem-solving. It looks at the kinds of contributions which universities potentially make to SI processes, and the effects that this has on the direction and magnitude of SI, and by implication social development. This was done by drawing lessons from a SI project that the University of the Western Cape has been involved in, i.e. Zenzeleni Networks Project. Design/methodology/approach To address the research question with this framework, the author adopted an exploratory research design using a case study. This research is qualitative, exploratory and descriptive, based on a case study built with secondary data. Findings This paper submits that universities can potentially function as key role players in promoting SI initiatives and fostering social transformations. Universities contribute with different kinds of resources and inputs to foster new SI ideas. Originality/value The paper suggests that socially innovative university projects may contribute to community social sustainability maintaining social cohesion by increasing social capital and providing resources for the empowerment of the marginalised communities. In so doing, they contribute to overcome social exclusion and promote more sustainable forms of development at community level. More research is needed on how universities can build community networks with local community partners, who can use the insights of academic research to replicate interventions and move to scale.

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“No me des el pescado, enséñame a pescar” “Do not hand me fish, teach me how to fish” Community Lawyering in Puerto Rico: Promoting empowerment and self-help

International Journal of Clinical Legal Education ◽

10.19164/ijcle.v12i0.71 ◽

2014 ◽

Vol 12 ◽

pp. 83

Author(s):

Myrta Morales-Cruz

Keyword(s):

Community Development ◽

Fish Community ◽

Legal Aid ◽

Self Help ◽

Development Section ◽

The People ◽

The University ◽

Insight Into ◽

Special Meaning

<p>Law 232 of August 27, 2004 has a special meaning to the people residing in some of Puerto Rico's poorest communities. It was the result of the hard work, during a period of a year and a half, of leaders from some of these communities and my students, the students of the community development section of the Legal Aid Clinic of the University of Puerto Rico’s School of Law. The story of Law 232 can provide insight into what the role of a lawyer can be in the battle against poverty. To understand the story of this Puerto Rican law, one has to go back to August of 2002. During that month the University of Puerto Rico's School of Law Legal Aid Clinic inaugurated its community development section.</p>

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The University in a Retail Context

Advances in Marketing, Customer Relationship Management, and E-Services - Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments ◽

10.4018/978-1-5225-7856-7.ch013 ◽

2019 ◽

pp. 249-267

Author(s):

Xhimi Hysa ◽

Vusal Gambarov ◽

Besjon Zenelaj

Keyword(s):

Business Model ◽

Social Value ◽

Social Business ◽

Business Model Canvas ◽

The Social ◽

Retail Activity ◽

The University ◽

Case Based

On-campus retailing is a spread practice, but academia has almost underestimated its potential. Nevertheless, not every type of retail activity adds value to customers and society. When the proposed value is society-driven and sensitive to consumers' wellbeing, customers' engagement increases. One business model, through which it is possible to exploit the benefits of on-campus retailing by adding social value, is the Yunus Social Business. This is a case-based study aiming to describe, through the Social Business Model Canvas, the founding of an organic shop within a university that is supplied by administrative staff of the university that are at the same time also local farmers. Further, the shop aims to resell organic food to university staff and students. The case study is theoretically enriched by traditional Porterian frameworks and new service frameworks such as the service-dominant logic by emphasizing the role of value proposition, value co-creation, and value-in-context.

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“You Can Lead the Horse to Water, but … ”

Virtual Learning Environments ◽

10.4018/978-1-4666-0011-9.ch112 ◽

2012 ◽

pp. 182-199

Author(s):

Henk Huijser ◽

Michael Sankey

Keyword(s):

Higher Education ◽

Distance Education ◽

Web 2.0 ◽

Learning Management Systems ◽

Web 2.0 Technologies ◽

Learning And Teaching ◽

Potential Benefits ◽

The University

This chapter outlines the potential benefits of incorporating Web 2.0 technologies in a contemporary higher education context, and identifies possible ways of doing this, as well as expected challenges. It uses the University of Southern Queensland (USQ), primarily a distance education provider, as the context for many of its case study examples. In particular, it addresses the important role of the allowances of particular learning management systems (LMSs) in pedagogical applications of Web 2.0 technologies. Overall, this chapter argues that the goals and ideals of Web 2.0/Pedagogy 2.0 can be achieved, or at least stimulated, within an institutional LMS environment, as long as the LMS environment is in alignment with such goals and ideals. It uses the implementation of Moodle at USQ as a case study to reinforce this argument and explore which factors potentially influence a shift in thinking about learning and teaching in a Web 2.0 context.

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Students' Creativity and Entrepreneurial Learning for Developing Corporate Entrepreneurship

Advances in Business Strategy and Competitive Advantage - Integrating Art and Creativity into Business Practice ◽

10.4018/978-1-5225-2050-4.ch006 ◽

2017 ◽

pp. 89-116

Author(s):

Giustina Secundo ◽

Pasquale Del Vecchio ◽

Giuseppina Passiante ◽

Mirco Paoletto

Keyword(s):

University Students ◽

Corporate Entrepreneurship ◽

Learning Processes ◽

Entrepreneurial Learning ◽

Italian Association ◽

Entrepreneurship Development ◽

University Colleges ◽

The University

The chapter aims to contribute at the discussion on the role of creativity in sustaining corporate entrepreneurship development by focusing on entrepreneurial learning in the context of incumbent enterprises. Empirical evidences coming from the case study of “Mimprendo” project (www.mimprendo.it), an initiative promoted by the Italian Conference of the University Colleges and the Italian Association of Young Entrepreneurs, are presented. Findings provides insights about the collaborative entrepreneurial learning as happening in the community composed by University students, entrepreneurs, and researchers to solve relevant managerial and entrepreneurial innovation's needs. Those evidences are at the basis of an integrated framework aimed to provide a coherent and a systematic view on the collaborative entrepreneurial learning processes to nurture, select, and implement creative ideas of universities students for sustaining the corporate entrepreneurship in incumbent companies.

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