Impact of Social Media Usage Factors on Green Choice Behavior Based on Technology Acceptance Model

2016 ◽  
pp. 92-97 ◽  
Author(s):  
Aindrila Biswas
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Choice Behavior ◽  
Media Usage ◽  
Behavior Based ◽  
Acceptance Model

Technology acceptance model (TAM) and social media usage: an empirical study on Facebook

2014 ◽  
Vol 27 (1) ◽  
pp. 6-30 ◽  
Author(s):  
Rupak Rauniar ◽  
Greg Rawski ◽  
Jei Yang ◽  
Ben Johnson
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Social Networking Site ◽  
Data Set ◽  
Content Type ◽  
Media Usage ◽  
Usage Behavior ◽  
Acceptance Model

Purpose – Given the widespread popularity of social media, such as Twitter, Facebook, Google+, and LinkedIn, theorizing and understanding the user attitude and usage behavior of social media site is fundamental in developing future understandings and deployment of these new technologies. One approach to such studies on drivers of social media usage behavior would be to revisit the technology acceptance model (TAM). The purpose of this paper is to discuss these issues. Design/methodology/approach – Decades of extensive research have focussed on validating the TAM, proposed by Davis (1986), for various types of information systems and communication technologies. TAM forecasts individual adoption and voluntary use of technology. This study examines individual adoption behavior of the most popular social networking site Facebook. The influences on the intention of using social networking based on individual's perceived ease of use (EU), the user's critical mass (CM), social networking site capability (CP), perceived playfulness (PP), trustworthiness (TW), and perceived usefulness (PU) is empirically examined with a primary data set of 398 users of Facebook gathered from a web-based questionnaire survey. Findings – The results demonstrate that the revised social media TAM model proposed in this study supports all the hypotheses of social media usage behavior. The results of this study provide evidence for the importance of additional key variables to TAM in considering user engagement on social media sites and other social-media-related business strategies. Originality/value – Based on our review of existing scientific literature on social media, few empirical studies have been conducted to scientifically evaluate and explain the usage behavior of social media using Facebook. A validated instrument of usage behavior of social media can provide usability experts and practitioners with a validated tool to assess social media acceptance and usage behavior. This can help us gain a better understanding of “who is and who is not using these sites, why and for what purposes” (Boyd and Ellison, 2007).

Use of Social Media in Planning Domestic Holidays: A Study on Malaysian Millennials

2020 ◽  
pp. 097639962093850
Author(s):  
Krishna Moorthy ◽  
Nik Mohamad Zaki Nik Salleh ◽  
Ang Xin Jie ◽  
Chan Shu Yi ◽  
Lau Shin Wei ◽  
...  
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Theory Of Planned Behaviour ◽  
Word Of Mouth ◽  
Media Usage ◽  
The Social ◽  
Travel Industry ◽  
Use Of Social Media ◽  
Acceptance Model

This study examines the social media usage of Malaysian millennials in planning their domestic holidays. This study integrated the theory of planned behaviour (TPB) and technology acceptance model (TAM) variables by adding electronic word-of-mouth (e-WOM), as it is a crucial factor influencing the travel industry nowadays. Data were collected from 301 Malaysians. The results show that e-WOM is the greatest antecedent influencing Malaysian millennials to use social media in planning their domestic holidays. Local tourism organizations such as Tourism Malaysia could gain an understanding of the issue through this study, and the promotion of local tourism through social media could be developed to reach millennials in Malaysia.

scholarly journals Using technology acceptance model to measure the ese of social media for collaborative learning in Ghana

2018 ◽  
Vol 8 (4) ◽  
pp. 321
Author(s):  
Latif Amadu ◽  
Sikandar Syed Muhammad ◽  
Abubakari Sadiq Mohammed ◽  
Grace Owusu ◽  
Sadia Lukman
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Collaborative Learning ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Usefulness ◽  
Mediation Effects ◽  
Media Usage ◽  
Acceptance Model ◽  
The Impact

In this Digital era, thousands of teens in the universities use social network sites, it has become a way of life. Social Media Usage has recently received numerous debate in its impact on academics, with its advent, communities have become link to each other, but the lecture room still remains quite isolated, from other teachers, students, and a host of others who could potentially enhance learning. This study aimed at investigating the impact of social media usage on students’ academic performance through collaborative learning among university students in Ghana. (Based Davis et al,. 1989) Technology Acceptance Model (TAM), a conceptual framework was adopted for the study. To achieve the objectives, a quantitative data analysis method was employed. A total of 200 students were randomly surveyed for the study.  Regression analysis revealed that, Interaction with peers, perceived ease of use and perceived usefulness had a significant positive relationship with collaborative learning. Furthermore, results suggested that there exist a significant mediation effects on the relationship between social media usage dimensions and academic performance. TAM does not take into account environment or economic factors that may influence a person’s intention to perform a behavior. The study recommends a clear mobile learning methodologies, rules and policies for integrating student activities on social media into their final grades.

The Actual Use of Social Media in Indonesia

2021 ◽  
pp. 640-663
Author(s):  
Sevenpri Candra ◽  
Steffani Steffani ◽  
Klaudiya Klaudiya ◽  
Iva Sutiana
Keyword(s):  
Quality Of Life ◽  
Social Media ◽  
Technology Acceptance ◽  
Social Exchange ◽  
Technology Acceptance Model ◽  
Privacy Concern ◽  
Actual Use ◽  
Use Of Social Media ◽  
Acceptance Model

In Indonesia, the use of social media has been increased. Many factors are related to support the use of social media. This research aims to prove the affects between quality of life, social exchange, and technology acceptance model, which is based on previous research by adding privacy concern as moderating variable. This research conducted by distributing online questionnaires to the citizen that using social media in Indonesia. This research used Structural Equation Modeling as analysis method with software WarpPLS 5.0 as statistic tools. Data were collected from online questionnaires and the total of sample are 440 respondents. The result for this research shows that quality of life affects social exchange, which also affects to technology acceptance model and results to actual use of social media while the variable of privacy concern doesn't prove as moderating variable. As the result of the study, researchers suggest to the organizations that provide social media to pay attention to quality of life that will motivate someone to using social media.

Adoption of Social Media Using Technology Acceptance Model

2014 ◽  
Vol 10 (4) ◽  
pp. 18-35 ◽  
Author(s):  
Vincent Dutot
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Point Of View ◽  
Perceived Usefulness ◽  
Social Media Marketing ◽  
Quantitative Survey ◽  
Digital Gap ◽  
Acceptance Model ◽  
Sem Analyses

1.4 billion Euros. This is the amount spent on social media marketing in Europe. This figure is expected to reach 3.2 billion in 2017 (Forrester, 2013), an increase of nearly 150%. However, from the point of view of literature, the concept of social media is still new even though the importance of technology in communication has been studied before. This research focuses on adoption of social media by investigating the digital gap that could exist between generations. Based on a quantitative survey (414 answers), CFA and SEM analyses were used to highlight the main influencers of adoption of social media per generation. Results show that age influences optimism, innovativeness, and perceived usefulness of adoption of social media.

scholarly journals Go-Food Features and Social Implications in The Community When #Dirumahaja Programs Are Implemented

2020 ◽  
pp. 255-262
Author(s):  
Edy Prihantoro ◽  
Didin Mukodim ◽  
Noviawan Rasyid Ohorella ◽  
Astiyani Lestari
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Research Method ◽  
Large Scale ◽  
Advanced Technology ◽  
Public Facilities ◽  
The Government ◽  
Acceptance Model ◽  
Descriptive Method

When the Covid-19 pandemic begins to spread in Indonesian society, the government must limit the space for people to stay indoors. The government has done everything from closing schools and public facilities to implementing Large-Scale Social Restrictions (PSBB) in order to break the chain of spreading the Covid-19 virus. Then the Indonesian people reminded each other to stay indoors. Until the hashtag #dirumahaja appeared on Twitter social media. Due to the limited space for people to leave the house, especially when buying food, people choose to take advantage of advanced technology by buying food online using the GoFood Feature Gojek application. The purpose of this study was to determine how much the effectiveness of the GoFood features in the Gojek application on the ease with which people order food when #dirumahaja is implemented. The research method used is descriptive method with a quantitative approach and has a total of 244 respondents. Collecting data using a questionnaire technique or distributing questionnaires. The theory used in this research is the Technology Acceptance Model. The results of this study are that there is an effect of the Go-food feature in the Gojek application on the ease with which people order food when the #dirumahaja Program is implemented. The ease of features in the Gojek application turns out to make it easier for people who need food through the Gojek application during the Pandemic.

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