A Study on the Influence of Social Media Tourism Information Experience on the Intention of Continuing Use by the Technology Acceptance Model

2020 ◽  
Vol 8 (4) ◽  
pp. 97-115
Author(s):  
So-Ra Min ◽  
◽  
Ji-In Yang ◽  
Chae-Soo Bae
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Tourism Information ◽  
Acceptance Model

The Actual Use of Social Media in Indonesia

2021 ◽  
pp. 640-663
Author(s):  
Sevenpri Candra ◽  
Steffani Steffani ◽  
Klaudiya Klaudiya ◽  
Iva Sutiana
Keyword(s):  
Quality Of Life ◽  
Social Media ◽  
Technology Acceptance ◽  
Social Exchange ◽  
Technology Acceptance Model ◽  
Privacy Concern ◽  
Actual Use ◽  
Use Of Social Media ◽  
Acceptance Model

In Indonesia, the use of social media has been increased. Many factors are related to support the use of social media. This research aims to prove the affects between quality of life, social exchange, and technology acceptance model, which is based on previous research by adding privacy concern as moderating variable. This research conducted by distributing online questionnaires to the citizen that using social media in Indonesia. This research used Structural Equation Modeling as analysis method with software WarpPLS 5.0 as statistic tools. Data were collected from online questionnaires and the total of sample are 440 respondents. The result for this research shows that quality of life affects social exchange, which also affects to technology acceptance model and results to actual use of social media while the variable of privacy concern doesn't prove as moderating variable. As the result of the study, researchers suggest to the organizations that provide social media to pay attention to quality of life that will motivate someone to using social media.

Adoption of Social Media Using Technology Acceptance Model

2014 ◽  
Vol 10 (4) ◽  
pp. 18-35 ◽  
Author(s):  
Vincent Dutot
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Point Of View ◽  
Perceived Usefulness ◽  
Social Media Marketing ◽  
Quantitative Survey ◽  
Digital Gap ◽  
Acceptance Model ◽  
Sem Analyses

1.4 billion Euros. This is the amount spent on social media marketing in Europe. This figure is expected to reach 3.2 billion in 2017 (Forrester, 2013), an increase of nearly 150%. However, from the point of view of literature, the concept of social media is still new even though the importance of technology in communication has been studied before. This research focuses on adoption of social media by investigating the digital gap that could exist between generations. Based on a quantitative survey (414 answers), CFA and SEM analyses were used to highlight the main influencers of adoption of social media per generation. Results show that age influences optimism, innovativeness, and perceived usefulness of adoption of social media.

Technology acceptance model (TAM) and social media usage: an empirical study on Facebook

2014 ◽  
Vol 27 (1) ◽  
pp. 6-30 ◽  
Author(s):  
Rupak Rauniar ◽  
Greg Rawski ◽  
Jei Yang ◽  
Ben Johnson
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Social Networking Site ◽  
Data Set ◽  
Content Type ◽  
Media Usage ◽  
Usage Behavior ◽  
Acceptance Model

Purpose – Given the widespread popularity of social media, such as Twitter, Facebook, Google+, and LinkedIn, theorizing and understanding the user attitude and usage behavior of social media site is fundamental in developing future understandings and deployment of these new technologies. One approach to such studies on drivers of social media usage behavior would be to revisit the technology acceptance model (TAM). The purpose of this paper is to discuss these issues. Design/methodology/approach – Decades of extensive research have focussed on validating the TAM, proposed by Davis (1986), for various types of information systems and communication technologies. TAM forecasts individual adoption and voluntary use of technology. This study examines individual adoption behavior of the most popular social networking site Facebook. The influences on the intention of using social networking based on individual's perceived ease of use (EU), the user's critical mass (CM), social networking site capability (CP), perceived playfulness (PP), trustworthiness (TW), and perceived usefulness (PU) is empirically examined with a primary data set of 398 users of Facebook gathered from a web-based questionnaire survey. Findings – The results demonstrate that the revised social media TAM model proposed in this study supports all the hypotheses of social media usage behavior. The results of this study provide evidence for the importance of additional key variables to TAM in considering user engagement on social media sites and other social-media-related business strategies. Originality/value – Based on our review of existing scientific literature on social media, few empirical studies have been conducted to scientifically evaluate and explain the usage behavior of social media using Facebook. A validated instrument of usage behavior of social media can provide usability experts and practitioners with a validated tool to assess social media acceptance and usage behavior. This can help us gain a better understanding of “who is and who is not using these sites, why and for what purposes” (Boyd and Ellison, 2007).

scholarly journals Go-Food Features and Social Implications in The Community When #Dirumahaja Programs Are Implemented

2020 ◽  
pp. 255-262
Author(s):  
Edy Prihantoro ◽  
Didin Mukodim ◽  
Noviawan Rasyid Ohorella ◽  
Astiyani Lestari
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Research Method ◽  
Large Scale ◽  
Advanced Technology ◽  
Public Facilities ◽  
The Government ◽  
Acceptance Model ◽  
Descriptive Method

When the Covid-19 pandemic begins to spread in Indonesian society, the government must limit the space for people to stay indoors. The government has done everything from closing schools and public facilities to implementing Large-Scale Social Restrictions (PSBB) in order to break the chain of spreading the Covid-19 virus. Then the Indonesian people reminded each other to stay indoors. Until the hashtag #dirumahaja appeared on Twitter social media. Due to the limited space for people to leave the house, especially when buying food, people choose to take advantage of advanced technology by buying food online using the GoFood Feature Gojek application. The purpose of this study was to determine how much the effectiveness of the GoFood features in the Gojek application on the ease with which people order food when #dirumahaja is implemented. The research method used is descriptive method with a quantitative approach and has a total of 244 respondents. Collecting data using a questionnaire technique or distributing questionnaires. The theory used in this research is the Technology Acceptance Model. The results of this study are that there is an effect of the Go-food feature in the Gojek application on the ease with which people order food when the #dirumahaja Program is implemented. The ease of features in the Gojek application turns out to make it easier for people who need food through the Gojek application during the Pandemic.

Use of Social Media in Planning Domestic Holidays: A Study on Malaysian Millennials

2020 ◽  
pp. 097639962093850
Author(s):  
Krishna Moorthy ◽  
Nik Mohamad Zaki Nik Salleh ◽  
Ang Xin Jie ◽  
Chan Shu Yi ◽  
Lau Shin Wei ◽  
...  
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Theory Of Planned Behaviour ◽  
Word Of Mouth ◽  
Media Usage ◽  
The Social ◽  
Travel Industry ◽  
Use Of Social Media ◽  
Acceptance Model

This study examines the social media usage of Malaysian millennials in planning their domestic holidays. This study integrated the theory of planned behaviour (TPB) and technology acceptance model (TAM) variables by adding electronic word-of-mouth (e-WOM), as it is a crucial factor influencing the travel industry nowadays. Data were collected from 301 Malaysians. The results show that e-WOM is the greatest antecedent influencing Malaysian millennials to use social media in planning their domestic holidays. Local tourism organizations such as Tourism Malaysia could gain an understanding of the issue through this study, and the promotion of local tourism through social media could be developed to reach millennials in Malaysia.

scholarly journals Proposing an Extension of the Technology Acceptance Model to Explain Facebook User Acceptance of Facebook Event Page

2017 ◽  
Vol 13 (6) ◽  
pp. 133
Author(s):  
Tran Thi Kim Phuong ◽  
Tran Trung Vinh
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Emotional Factors ◽  
Event Marketing ◽  
Marketing Tool ◽  
To Come ◽  
Perceived Relevance ◽  
Acceptance Model ◽  
Study Context

The emergence and growth of social media today has changed the way that people communicate and interact with each other. Thus, social media has considered as an effective tool in the marketing campaign. In regard to event marketing, event planners and organizers use social media (e.g. social network sites) as an important marketing medium to increase the number of potential attendees to visit the events. However, the major challenge to event marketers is to fully understand the process of how social media marketing gain special event customers’ acceptance. This study chose Facebook event page as study context and applied the technology acceptance model (TAM) as theoretical foundation. In addition, this paper synthesizes the theoretical basis of the event marketing, emotional factors, perceived relevance and its application to social media (e.g., Facebook event page) from previous studies. The study aims to come out with a conceptual model (extended TAM) which explains fully inner-mechanism of the relationships among variables: (1) the emotions that online fansexpress on Facebook affect their acceptance of the Facebook event page as a legitimate marketing tool; (2) perceived relevance from user perspective influence their acceptance of the Facebook event page; (3) this “acceptance” mechanism has an impact on fans’ intentions to attend the event.

scholarly journals Perceptions Of Lecturing Staff On Social Media Networking Systems And Their Use Of It

2015 ◽  
Vol 14 (3) ◽  
pp. 395
Author(s):  
Johannes A. Wiid ◽  
Corinne E. Nell ◽  
Michael C. Cant
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Major Change ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Transfer Of Knowledge ◽  
Academic Context ◽  
Use Of Technology ◽  
Acceptance Model

The advent of technology has led to a major change in the delivering of knowledge and lecturers are in the forefront of this. No longer can projectors or black boards solely be used as a means of communication, as the student of the new millennia is an astute user of technology. Lecturers and students are both therefore expected to make use of technology in the transfer of knowledge and academic interaction. Students have a right to expect their lecturers, and the institution that they study at, to incorporate the latest technology in the delivery of their qualifications. The main aim of this study was to determine lecturers perceptions on social media networking systems and their use of it in an academic context. The study also focussed on whether lecturers make use of, and believes in, social media networking systems as an effective tool to use in teaching and in providing study content and material to students. These were tested by making use of the Technology Acceptance Model (TAM) constructs namely; Perceive ease of use, Perceived usefulness, Attitude towards using, Intention to use, and System accessibility. A survey was distributed to lecturers, and it was found that social media is being used by the majority of lecturers, but more for social purposes than educational purposes. It was also found that Facebook is the most popular social media networking system to use.

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