Use of Social Media in Planning Domestic Holidays: A Study on Malaysian Millennials

2020 ◽  
pp. 097639962093850
Author(s):  
Krishna Moorthy ◽  
Nik Mohamad Zaki Nik Salleh ◽  
Ang Xin Jie ◽  
Chan Shu Yi ◽  
Lau Shin Wei ◽  
...  
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Theory Of Planned Behaviour ◽  
Word Of Mouth ◽  
Media Usage ◽  
The Social ◽  
Travel Industry ◽  
Use Of Social Media ◽  
Acceptance Model

This study examines the social media usage of Malaysian millennials in planning their domestic holidays. This study integrated the theory of planned behaviour (TPB) and technology acceptance model (TAM) variables by adding electronic word-of-mouth (e-WOM), as it is a crucial factor influencing the travel industry nowadays. Data were collected from 301 Malaysians. The results show that e-WOM is the greatest antecedent influencing Malaysian millennials to use social media in planning their domestic holidays. Local tourism organizations such as Tourism Malaysia could gain an understanding of the issue through this study, and the promotion of local tourism through social media could be developed to reach millennials in Malaysia.

The Actual Use of Social Media in Indonesia

2021 ◽  
pp. 640-663
Author(s):  
Sevenpri Candra ◽  
Steffani Steffani ◽  
Klaudiya Klaudiya ◽  
Iva Sutiana
Keyword(s):  
Quality Of Life ◽  
Social Media ◽  
Technology Acceptance ◽  
Social Exchange ◽  
Technology Acceptance Model ◽  
Privacy Concern ◽  
Actual Use ◽  
Use Of Social Media ◽  
Acceptance Model

In Indonesia, the use of social media has been increased. Many factors are related to support the use of social media. This research aims to prove the affects between quality of life, social exchange, and technology acceptance model, which is based on previous research by adding privacy concern as moderating variable. This research conducted by distributing online questionnaires to the citizen that using social media in Indonesia. This research used Structural Equation Modeling as analysis method with software WarpPLS 5.0 as statistic tools. Data were collected from online questionnaires and the total of sample are 440 respondents. The result for this research shows that quality of life affects social exchange, which also affects to technology acceptance model and results to actual use of social media while the variable of privacy concern doesn't prove as moderating variable. As the result of the study, researchers suggest to the organizations that provide social media to pay attention to quality of life that will motivate someone to using social media.

Technology acceptance model (TAM) and social media usage: an empirical study on Facebook

2014 ◽  
Vol 27 (1) ◽  
pp. 6-30 ◽  
Author(s):  
Rupak Rauniar ◽  
Greg Rawski ◽  
Jei Yang ◽  
Ben Johnson
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Social Networking Site ◽  
Data Set ◽  
Content Type ◽  
Media Usage ◽  
Usage Behavior ◽  
Acceptance Model

Purpose – Given the widespread popularity of social media, such as Twitter, Facebook, Google+, and LinkedIn, theorizing and understanding the user attitude and usage behavior of social media site is fundamental in developing future understandings and deployment of these new technologies. One approach to such studies on drivers of social media usage behavior would be to revisit the technology acceptance model (TAM). The purpose of this paper is to discuss these issues. Design/methodology/approach – Decades of extensive research have focussed on validating the TAM, proposed by Davis (1986), for various types of information systems and communication technologies. TAM forecasts individual adoption and voluntary use of technology. This study examines individual adoption behavior of the most popular social networking site Facebook. The influences on the intention of using social networking based on individual's perceived ease of use (EU), the user's critical mass (CM), social networking site capability (CP), perceived playfulness (PP), trustworthiness (TW), and perceived usefulness (PU) is empirically examined with a primary data set of 398 users of Facebook gathered from a web-based questionnaire survey. Findings – The results demonstrate that the revised social media TAM model proposed in this study supports all the hypotheses of social media usage behavior. The results of this study provide evidence for the importance of additional key variables to TAM in considering user engagement on social media sites and other social-media-related business strategies. Originality/value – Based on our review of existing scientific literature on social media, few empirical studies have been conducted to scientifically evaluate and explain the usage behavior of social media using Facebook. A validated instrument of usage behavior of social media can provide usability experts and practitioners with a validated tool to assess social media acceptance and usage behavior. This can help us gain a better understanding of “who is and who is not using these sites, why and for what purposes” (Boyd and Ellison, 2007).

scholarly journals The use of social media for engineering lecturers and students

2018 ◽  
Vol 2 (2) ◽  
pp. 73-78
Author(s):  
Achmad Shobirin ◽  
Dian Candra Leastari ◽  
Fidausi Nuzula ◽  
Fitri Umeidah
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Information Exchange ◽  
Positive Influence ◽  
Survey Method ◽  
The Public ◽  
Data Collection Technique ◽  
Use Of Social Media ◽  
Acceptance Model

Social media provides convenience to the public in various aspects of life, one of which is ease of communication. Social media within the scope of education can be used as a medium of communication and information exchange between students and lecturers. This research purpose to determine the level of acceptance of social media use by lecturers and students. The data collection technique uses the Likert Scale survey method that refers to the TAM (Technology Acceptance Model). The results obtained from the research were respondents from lecturers (n = 3) and students (n = 56) in the Faculty of Engineering. The results of the research indicate that the use of social media has a positive influence on students and lecturers in the field of education.

scholarly journals An extended technology acceptance model for marketing strategies in social media

2019 ◽  
Vol 12 (1) ◽  
pp. 127-136 ◽  
Author(s):  
George Cristian Nistor
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Marketing Strategies ◽  
Customer Management ◽  
Marketing Intelligence ◽  
Online Business ◽  
Use Of Social Media ◽  
Acceptance Model

AbstractSocial media is currently an evolving “wave” in online business marketing. Marketers are beginning to drive the use of social media as a component in their marketing strategy and campaigns to reach out to customers and fans. Within the subdisciplines of marketing that may use social media include promotions, marketing intelligence, sentiments research, public relations, marketing communications and product and customer management. This paper will try to find a conceptual model to examine people’s behavior, model based on the the Theory of Reason Action (TRA) and the Technology Acceptance Model (TAM).

scholarly journals Using technology acceptance model to measure the ese of social media for collaborative learning in Ghana

2018 ◽  
Vol 8 (4) ◽  
pp. 321
Author(s):  
Latif Amadu ◽  
Sikandar Syed Muhammad ◽  
Abubakari Sadiq Mohammed ◽  
Grace Owusu ◽  
Sadia Lukman
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Collaborative Learning ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Usefulness ◽  
Mediation Effects ◽  
Media Usage ◽  
Acceptance Model ◽  
The Impact

In this Digital era, thousands of teens in the universities use social network sites, it has become a way of life. Social Media Usage has recently received numerous debate in its impact on academics, with its advent, communities have become link to each other, but the lecture room still remains quite isolated, from other teachers, students, and a host of others who could potentially enhance learning. This study aimed at investigating the impact of social media usage on students’ academic performance through collaborative learning among university students in Ghana. (Based Davis et al,. 1989) Technology Acceptance Model (TAM), a conceptual framework was adopted for the study. To achieve the objectives, a quantitative data analysis method was employed. A total of 200 students were randomly surveyed for the study.  Regression analysis revealed that, Interaction with peers, perceived ease of use and perceived usefulness had a significant positive relationship with collaborative learning. Furthermore, results suggested that there exist a significant mediation effects on the relationship between social media usage dimensions and academic performance. TAM does not take into account environment or economic factors that may influence a person’s intention to perform a behavior. The study recommends a clear mobile learning methodologies, rules and policies for integrating student activities on social media into their final grades.

scholarly journals Study on Social Media Users and Its Relation to the e-Commerce Activities on Youth in Indonesia

2016 ◽  
Vol 3 (1) ◽  
pp. 11-21
Author(s):  
Krisma Budianto Irawan ◽  
Heru Purnomo Ipung ◽  
Maulahikmah Galinium
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Research Purpose ◽  
The Social ◽  
Acceptance Model

Internet, Social Media and e-Commerce are three most common thingspeople could find and usually interact with nowadays. Internet has beenpart of our basic daily needs: no one can work professionally withoutbeing connected to the network even once in a day. Those people usuallyalso have at least one Social Media accounts; as well know about theexistence of e-Commerce markets. Also, Social Media and e-CommerceChannel nowadays more likely to interact with each other: peoplespreading the word about their commerce in the Social Networks. Basedon that fact, this research purpose is to find out which factors, based onthe Technology Acceptance Model, is playing the huge role on this socalled relations between the interaction of people in the Social Media andtheir activities in the e-Commerce, especially on Indonesian youth. Itturns out, that Voluntariness has 55% contribution towards this relations,as well as Job Relevance, Result Demonstrability and Computer SelfEfficacy with 63%, 60% and 58% contributions respectively.

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