Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools

2021 ◽  
Author(s):  
Botao Yang ◽  
Sha Yang ◽  
Shantanu Dutta

Strategic consideration of competitor and consumer reactions in third-party sellers’ use of marketing tools on e-commerce platforms.

2021 ◽  
Vol 2 (1) ◽  
pp. 10-19
Author(s):  
Ahmer Muslim

Customer satisfaction is a measure of how happy the customer is with the product or service offering of a business. Customers could be highly satisfied, satisfied, neutral, angry, or very angry. Similarly, service quality measures how best the service is meeting the customer’s expectations. The customer satisfaction element is new to Pakistan automotive industry. The industry is still depending on selling cheap, low-quality products to the customer in order to increase market share. The purpose of this research is to create a customer satisfaction model for the automotive industry in Pakistan. The result at the end suggested that price, brand awareness, service quality, and Flexibility are the determinants of customer satisfaction for this industry. This research will open the way to expand the growth of industries and allow new competitors to enter the market with quality products.


Author(s):  
Cristian Hesselman ◽  
Joost Broekens ◽  
Mark Gülbahar ◽  
Florian Winkler ◽  
Daniel Görgen ◽  
...  

One of the challenges in the world of interactive digital TV is to improve the user experience facilitated by these services. In this chapter, the authors discuss their approach towards reaching this goal, which is to integrate community and interactivity services (“Web 2.0”-style) of third-party providers from out side the world of IPTV into an IPTV service offering (e.g., services on the public Internet, and services offered by telco operators and end-users). The foundation of this work is an open service infrastructure that facilitates this form of integration. The authors discuss the set of service enablers that make up the infrastructure and present a working prototype implementation that serves as a proof of concept of their approach. They also outline four possible scenarios for the future of IPTV, which are based on a trend analysis and form the basis for developing business models made possible by their infrastructure.


2019 ◽  
Vol 9 (2) ◽  
pp. 1-20
Author(s):  
Amol S Dhaigude ◽  
Soham Ray ◽  
Dhrubojit Konwar

Learning outcomes This case has four major learning outcomes using hands-on spreadsheet tool. First is to introduce and apply the Clarke and Wright’s Savings algorithm. Second is to conduct a cost-benefit analysis in transportation set up. Third is to find out the optimal route to be taken to fulfill given demand while satisfying time and capacity constraints. Finally, one has to optimize the number of vehicles required for daily operations. Case overview/synopsis Dhruvam, the protagonist of the case, working at ZeNXL, a third-party logistics service provider, was assigned the task of reducing the operational cost of the company as part of the new service offering called “Route optimization.” This new offering would help optimize vehicle delivery routes to meet daily customer demand. The launch of the new service offering was due in the next 10 days with client LG Electronics to be the first beneficiary. Complexity academic level MBA-1 (Logistics Management), MBA-2 (Route Optimization). This case provides an opportunity for instructors to introduce vehicle routing and scheduling as part of logistics management. Students are expected to use the data given in the case and exhibits to develop the optimal routes (using Clarke and Wright’s Savings algorithm) and conduct cost-benefit analysis. This case also provides insights on the challenges associated with start-up operations. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 9: Operations and Logistics


2017 ◽  
Vol 31 (2) ◽  
pp. 85-103 ◽  
Author(s):  
Elodie Jouny-Rivier ◽  
Javier Reynoso ◽  
Bo Edvardsson

Purpose This paper aims to identify and analyze factors that determine firms’ commitment to co-create new services with business customers. Design/methodology/approach A quantitative study based on a scenario method, involving an online survey of French service companies, reveals the determinants of commitment to service co-creation. Findings Customer benefits and organizational sacrifices, as well as firm-related factors (specialization, partners’ involvement and innovativeness) correlate with firms’ commitment to co-create new services. The proposed, empirically grounded model details factors that determine firms’ commitment to co-create new services with business customers, including innovative culture as a key determinant. Practical implications The identified factors that affect firms’ commitment to co-create services can guide managers’ efforts to improve customer relationships and thus their service innovation processes. Originality/value This study identifies and analyzes characteristics of committed firms, as well as the benefits and sacrifices they face in co-creating new services, in a novel way. Thus, it helps define the fit between a service offering and business customers’ participation in new service development contexts.


2006 ◽  
Vol 532-533 ◽  
pp. 1052-1055 ◽  
Author(s):  
Bing Zheng ◽  
Yi Xiong Feng ◽  
Jian Rong Tan ◽  
Jun Hua Che

While logistics services have become a significant source of competitive differentiation between firms, significant challenges exist relative to developing logistics service offerings for the business customers. As a service offering, logistics services are also subject to cultural influences that exist in trade. In this article, we argue that logistics service quality (LSQ) components comprise personnel contact quality, information quality, ordering procedures, order accuracy, order condition, order discrepancy handling, order quality, convenience, agility and timeliness in context of China. This paper presents a hypothesize model of LSQ as a process.


Author(s):  
Merrill Warkenton ◽  
Akhilesh Bajaj

Traditional business models are increasingly being replaced by newer business models based on relationships enabled by information technologies. In this chapter, we survey and categorize many of these new business models enabled by electronic commerce (e-commerce). The main contribution of this chapter is the proposal and analysis of a new business model enabled by e-commerce: the On-Demand Delivery Services (ODDS) model. The ODDS model of e-commerce is one in which the physical products for sale are delivered directly to the customer without the use of a third-party logistics provider, such as a common carrier. For purpose of analysis, we sub-categorize the ODDS model into three submodels: The ODDS Model A applies to business-to-consumer (B2C) online sellers of physical goods who own or control their own delivery vehicles and may provide further services to extend the value proposition for the buyer. The online grocer is a typical example of businesses in this category. The ODDS Model B applies to business-to-business (B2B) sellers of physical goods, who also own a significant portion of their delivery fleet and deliver goods on demand to local distributors or business customers. Office supply eMerchants provide an example of this model. The ODDS Model C applies to businesses that typically provide virtually instantaneous delivery of third-party goods to consumers or businesses. Businesses in this category own or control their own delivery fleet and add value by delivering items within very short periods of time, usually one-hour delivery.


2020 ◽  
Vol 43 ◽  
Author(s):  
Michael Tomasello

Abstract My response to the commentaries focuses on four issues: (1) the diversity both within and between cultures of the many different faces of obligation; (2) the possible evolutionary roots of the sense of obligation, including possible sources that I did not consider; (3) the possible ontogenetic roots of the sense of obligation, including especially children's understanding of groups from a third-party perspective (rather than through participation, as in my account); and (4) the relation between philosophical accounts of normative phenomena in general – which are pitched as not totally empirical – and empirical accounts such as my own. I have tried to distinguish comments that argue for extensions of the theory from those that represent genuine disagreement.


Author(s):  
Carl E. Henderson

Over the past few years it has become apparent in our multi-user facility that the computer system and software supplied in 1985 with our CAMECA CAMEBAX-MICRO electron microprobe analyzer has the greatest potential for improvement and updating of any component of the instrument. While the standard CAMECA software running on a DEC PDP-11/23+ computer under the RSX-11M operating system can perform almost any task required of the instrument, the commands are not always intuitive and can be difficult to remember for the casual user (of which our laboratory has many). Given the widespread and growing use of other microcomputers (such as PC’s and Macintoshes) by users of the microprobe, the PDP has become the “oddball” and has also fallen behind the state-of-the-art in terms of processing speed and disk storage capabilities. Upgrade paths within products available from DEC are considered to be too expensive for the benefits received. After using a Macintosh for other tasks in the laboratory, such as instrument use and billing records, word processing, and graphics display, its unique and “friendly” user interface suggested an easier-to-use system for computer control of the electron microprobe automation. Specifically a Macintosh IIx was chosen for its capacity for third-party add-on cards used in instrument control.


2008 ◽  
Vol 18 (1) ◽  
pp. 9-20 ◽  
Author(s):  
Mark Kander ◽  
Steve White

Abstract This article explains the development and use of ICD-9-CM diagnosis codes, CPT procedure codes, and HCPCS supply/device codes. Examples of appropriate coding combinations, and Coding rules adopted by most third party payers are given. Additionally, references for complete code lists on the Web and a list of voice-related CPT code edits are included. The reader is given adequate information to report an evaluation or treatment session with accurate diagnosis, procedure, and supply/device codes. Speech-language pathologists can accurately code services when given adequate resources and rules and are encouraged to insert relevant codes in the medical record rather than depend on billing personnel to accurately provide this information. Consultation is available from the Division 3 Reimbursement Committee members and from [email protected] .


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