scholarly journals IMPROVEMENT OF COMPANY MARKETING STRATEGY BASED ON ANALYSIS OF GOOGLE SEARCH RESULTS

2015 ◽  
Vol 3 ◽  
pp. 115-122
Author(s):  
Marek Ďurica ◽  
Lucia Švábová
Keyword(s):  
Local Search ◽  
Electronic Commerce ◽  
Corporate Strategy ◽  
The Internet ◽  
Exact Methods ◽  
Correlation And Regression Analysis ◽  
Search Results ◽  
Local Results ◽  
Google Search ◽  
The Impact

Nowadays, Internet plays a major role in people's lives. It is usually used for entertainment, as a source of information, and also for electronic commerce. Electronic commerce (e-commerce) is gradually replacing traditional shopping, especially in the past years. It is a quick and easy form of marketing, which provides convenience for the customers, and, therefore, more and more users are using this form of shopping on the Internet. E-commerce also provides new opportunities for companies, which force them to begin dealing with the Internet. Many customers who are shopping on the Internet look for the best product or service close to their home. Most of the space in the search results in Google is occupied by local results. If a company offers some goods or services and they do not show up on the local search results, the company may be losing a lot of profits from these potential customers. That is why companies have to focus on best ranking in the local search results. In this article, we try to experimentally determine which factors affect ranking in Google search. Of course, it is necessary to quantify the impact of these factors. To select these factors and to determine their impact, we use exact methods of mathematical statistics, hypothesis testing, correlation, and regression analysis. Confirmation and quantification of the impact of some qualitative and quantitative characteristics of the company can be used to formulate recommendations for improving corporate strategy in acquiring new customers.

An experimental study of Web switching behavior

2003 ◽  
Vol 22 (2) ◽  
pp. 87-93
Author(s):  
James Otto ◽  
Mohammad Najdawi ◽  
William Wagner
Keyword(s):  
Experimental Study ◽  
Electronic Commerce ◽  
Web Site ◽  
Waiting Times ◽  
Switching Behavior ◽  
The Internet ◽  
Wait Times ◽  
Web Page ◽  
Extensive Growth ◽  
The Impact

With the extensive growth of the Internet and electronic commerce, the issue of how users behave when confronted with long download times is important. This paper investigates Web switching behavior. The paper describes experiments where users were subjected to artificially delayed Web page download times to study the impact of Web site wait times on switching behavior. Two hypotheses were tested. First, that longer wait times will result in increased switching behavior. The implication being that users become frustrated with long waiting times and choose to go elsewhere. Second, that users who switch will benefit, in terms of decreased download times, from their decision to switch.

Evidence of an Open Government Data Portal Impact on the Public Sphere

2016 ◽  
Vol 12 (3) ◽  
pp. 21-36 ◽  
Author(s):  
Rui Pedro Lourenço
Keyword(s):  
Public Sphere ◽  
Qualitative Content Analysis ◽  
Research Effort ◽  
Open Government ◽  
The Internet ◽  
The Public ◽  
Open Government Data ◽  
The Public Sphere ◽  
Google Search ◽  
The Impact

Data portals are being created as part of open government strategies to increase transparency. But although the potential of the internet to increase transparency (as data disclosure) has been widely considered in the literature, there is no reported evidence of any of the released data actually being used by their ultimate recipients (citizens) for public accountability purposes. This descriptive research effort aims to find evidence of the impact of open government portals, asserting whether data is indeed being used and for what purposes. One contract portal was selected and Google Search was used to find portal references on the internet. A qualitative content analysis approach was adopted, whereby references were examined with respect to its main purpose and data usage. Evidence was found of contract data being used, among others, to identify possible situations of corruption, nepotism and misusage of public resources, support argumentation on public policy debates and, in general, to hold public officials accountable in the public sphere through ‘blame and shame' sanctions.

scholarly journals To Trust Or Not To Trust: The Impact Of WebTrust On The Perceived Trustworthiness Of A Web Site

2001 ◽  
Vol 5 (3) ◽  
pp. 35-50 ◽  
Author(s):  
Kris Portz ◽  
Joel M. Strong ◽  
Larry Sundby
Keyword(s):  
Electronic Commerce ◽  
Web Sites ◽  
Private Information ◽  
Web Site ◽  
Positive Impact ◽  
Computer Experiment ◽  
The Internet ◽  
Certified Public Accountants ◽  
Assurance Services ◽  
The Impact

Despite the explosive growth of electronic commerce, many individuals are still reluc-tant to conduct business transactions on the Internet. Individuals may mistrust sending private information over the Internet or they may have concerns about the existence, performance, standing, and integrity of online businesses. In direct response to these concerns, the American Institute of Certified Public Accountants (AICPA) has developed an electronic commerce assurance service called WebTrust which is intended to improve the consumer's confidence in the process and the quality of information disclosed on vendor web sites. The purpose of this study is to shed light on the effectiveness of WebTrust by examining the influence of WebTrust on consumers' perceptions of a web site's trustworthiness. The question is investigated through a computer experiment. The results of this study are very encouraging for electronic commerce assurance services in general, and the WebTrust service in particular. Evidence is found that the presence of WebTrust on a web site has a positive impact on the perceived trustworthiness of the website. The results also show that knowledge of WebTrust plays a significant moderating role in the relationship between perceived trustworthiness and the presence of WebTrust. When subjects have prior knowledge of WebTrust they perceive a web site with WebTrust to be more trustworthy than a web site without whereas, the presence of WebTrust has no impact when subjects are uneducated about the WebTrust assurances. Also, when WebTrust is present, subjects with knowledge of WebTrust are more confident in the web site than those without knowledge of WebTrust. When WebTrust is not present, knowledge subjects are more unsure of a web site without WebTrust than those without knowledge.

Google search abuses dominant position to illegally favour Google Shopping: an economic review of the EU decision

2018 ◽  
Vol 20 (3) ◽  
pp. 211-224
Author(s):  
Korbinian von Blanckenburg
Keyword(s):  
Willingness To Pay ◽  
Summary Score ◽  
The Internet ◽  
Dominant Position ◽  
Content Type ◽  
Search Results ◽  
Comparison Shopping ◽  
Club Good ◽  
Google Search ◽  
Two Sided Markets

Purpose This paper is concerned with the current decision of the European Commission regarding Google’s comparison shopping service (Google Shopping). In 2017, the Commission has fined Google €2.42 billion for abusing its dominant position as a search engine by giving illegal advantage to Google Shopping. Consequently, Google has to stop its illegal conduct. In particular, the decision requires Google to treat rival comparison shopping services and its own service equally. The purpose of this paper is to analyse the decision from a perspective of two-sided markets. Google Shopping is an integrated service of Google Search and acts as an intermediary between companies, offerings products in the internet and people searching for products in the internet. This complies with the typical conditions of a two-sided market. From the perspective of sellers of goods and services in Europe, Google may be seen as a gatekeeper to the potential customers and thus as an essential facility. In the light of the current decision, this paper provides a possible regulation alternative. It is shown that Google Shopping represents a typical club good, so that welfare-optimising rules must be adhered to. In this context, it should be noted that in the current Google Shopping search results, artificial rivalry is created among sellers so as to ensure maximum willingness to pay for a top listing. The solution proposed in this paper entails a summary score list of all sellers of a particular product, for which a turnover-dependent contribution should be required, instead of a reduced score list, where positions are sold by auctions. Design/methodology/approach This paper uses methods of two-sided markets and public good theory. Findings It is shown that Google Shopping represents a typical club good, so that welfare-optimising rules must be adhered to. In this context, it should be noted that in the current Google Shopping search results, artificial rivalry is created among sellers so as to ensure maximum willingness to pay for a top listing. The solution proposed in this paper entails a summary score list of all sellers of a particular product, for which a turnover-dependent contribution should be required, instead of a reduced score list, where positions are sold by auctions. Originality/value To the best of the author’s knowledge, it is the very first paper about the decision of the European Union (06/2017) concerning Google Shopping.

scholarly journals "DNS SEHAT" Implementation on Automatic Replicated Recursive Domain Name System on PT. X

2019 ◽  
Author(s):  
Muhammad Ilham Verardi Pradana
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
The Other ◽  
The Internet ◽  
Domain Name System ◽  
Domain Name ◽  
Search Results ◽  
Search Result ◽  
Google Search

Thanks to the existence of Search engines, all of informations and datas could be easily found in the internet, one of the search engine that users use the most is Google. Google still be the most popular search engine to provide any informations available on the internet. The search result that Google provide, doesn't always give the result we wanted. Google just displayed the results based on the keyword we type. So sometimes, they show us the negative contents on the internet, such as pornography, pornsites, and many more that seems to be related to the keyword, whether the title or the other that makes the result going that way. In this paper, we will implement the "DNS SEHAT" to pass along client's request queries so the Google search engine on the client's side will provide more relevant search results without any negative contents.

scholarly journals COVID-19 and ‘immune boosting’ on the internet: a content analysis of Google search results

BMJ Open ◽  
2020 ◽  
Vol 10 (10) ◽  
pp. e040989 ◽  
Author(s):  
Christen Rachul ◽  
Alessandro R Marcon ◽  
Benjamin Collins ◽  
Timothy Caulfield
Keyword(s):  
Content Analysis ◽  
Vitamin C ◽  
Healthy Diet ◽  
The Internet ◽  
Evidence Based ◽  
Search Results ◽  
The Usa ◽  
Marketing Tool ◽  
Google Search

ObjectiveThe spread of misinformation has accompanied the coronavirus pandemic, including topics such as immune boosting to prevent COVID-19. This study explores how immune boosting is portrayed on the internet during the COVID-19 pandemic.DesignContent analysis.MethodsWe compiled a dataset of 227 webpages from Google searches in Canada and the USA using the phrase ‘boost immunity’ AND ‘coronavirus’ on 1 April 2020. We coded webpages for typology and portrayal of immune boosting and supplements. We recorded mentions of microbiome, whether the webpage was selling or advertising an immune boosting product or service, and suggested strategies for boosting immunity.ResultsNo significant differences were found between webpages that appeared in the searches in Canada and the USA. The most common types of webpages were from news (40.5%) and commercial (24.7%) websites. The concept of immune boosting was portrayed as beneficial for avoiding COVID-19 in 85.5% of webpages and supplements were portrayed as beneficial in 40% of the webpages, but commercial sites were more likely to have these portrayals. The top immune boosting strategies were vitamin C (34.8%), diet (34.4%), sleep (34.4%), exercise (30.8%) and zinc (26.9%). Less than 10% of the webpages provide any critique of the concept of immune boosting.ConclusionsPairing evidence-based advice for maintaining one’s health (eg, healthy diet, exercise, sleep) with the phrase immune boosting and strategies lacking in evidence may inadvertently help to legitimise the concept, making it a powerful marketing tool. Results demonstrate how the spread of misinformation is complex and often more subtle than blatant fraudulent claims.

SME's Perceptions of B2B E-Commerce

2011 ◽  
pp. 1022-1028
Author(s):  
Assion Lawson-Body ◽  
Abdou Illia
Keyword(s):  
Electronic Commerce ◽  
Interorganizational Relationships ◽  
Primary Objective ◽  
Early Research ◽  
The Internet ◽  
Web Content ◽  
Goods And Services ◽  
Web Tools ◽  
The Impact ◽  
Loyal Customers

The primary objective of this study is to examine the effects of the Internet’s Web tools (the level of Web content and the level of security on the Internet) on the interorganizational relationships (IOR) between small and medium-sized enterprises (SMEs) and their loyal customers. This article focuses on B2B electronic commerce because according to a recent report, the value of goods and services sold via B2B electronic markets will reach $2.7 trillion by the year 2004 (Gartner Group, 2000). While these figures give the impression that B2B electronic commerce is expanding fast, the fact remains that many SMEs are still sitting on the sidelines (Caldeira & Ward, 2002; Lam, Shankar, Erramilli, & Murthy, 2004; Teo, Wei, & Benbasat, 2003). Many SMEs that maintain IOR with their customers have difficulties achieving the benefits as suggested by media and early research (Lituchy & Rail, 2000; Poon, 2000; Tagliavini, Ravarini, & Antonelli, 2001). In addition, there is little existing research that has empirically tested the impact of the Internet’s Web tools on IOR which lead to customer loyalty.

Is A Person Thinking About Suicide Likely to Find Help on the Internet? An Evaluation of Google Search Results

2016 ◽  
Vol 47 (1) ◽  
pp. 48-53 ◽  
Author(s):  
Louise Thornton ◽  
Tonelle Handley ◽  
Frances Kay-Lambkin ◽  
Amanda Baker
Keyword(s):  
The Internet ◽  
Search Results ◽  
Google Search

The impact of security control on business-to-consumer electronic commerce

2001 ◽  
Vol 20 (2) ◽  
pp. 139-147
Author(s):  
Kuo Lane Chen ◽  
Huei Lee ◽  
Bradley W. Mayer
Keyword(s):  
Electronic Commerce ◽  
Credit Card ◽  
The Internet ◽  
Electronic Payment ◽  
Payment Systems ◽  
Internal Security ◽  
Control Techniques ◽  
Security Control ◽  
Business To Consumer ◽  
The Impact

The purpose of this paper is to study the security control techniques and its impact on Internet purchasing and electronic commerce. Various security-control techniques for e-commerce are: (1) authentication (2) encryption (3) electronic payment systems (4) internal security management, and (5) non-electronic payment options. A survey from three universities in three different states was conducted. Results suggest that students have general knowledge about security techniques used by businesses but they are not as familiar with electronic payment systems. Students, however, prefer entering credit card information on the Internet after they decide to purchase a product via the Internet.

scholarly journals The effect of obstructions in the e-commerce in electronic commerce applications: evidence from the Jordan business sector

2021 ◽  
Vol 10 (2) ◽  
pp. 463-473
Author(s):  
Kulthoom Mansour Al-ghananeem
Keyword(s):  
Human Resources ◽  
Electronic Commerce ◽  
The Internet ◽  
Business Sector ◽  
Questionnaire Data ◽  
Data Collection Tool ◽  
Technological Factors ◽  
Use Of The Internet ◽  
Law And Legislation ◽  
The Impact

The study aimed to find out the electronic and the impact of trade obstacles in e-commerce applications in the Jordanian business sector, the concept of electronic commerce obstacles in the business sector is clarified, and these obstacles are mentioned, which are three main obstacles in this study technological obstacles, human resources obstacles, and law and legislation obstacles and to achieve this goal the study chose a component of Jordanian banks and branches society, was used questionnaire data collection tool, was distributed to the author than 100 employees in these banks sample, were retrieving 96 of them, were subjected to statistical analysis. The most important outputs of the study are a direct impact of the obstacles to e-commerce in e-commerce applications in organizations, and found the most effective human resources obstacles followed by law and legislation obstacles. Based on the results of the analysis and testing of hypotheses, show that e-commerce obstacles standards in the Jordanian business sector and of technical and technological factors, the special human resources factors, legislative and legal factors, the study recommended the need to increase the electronic awareness and culture of the Internet among the different segments of society, reduce obstacles and streamline procedures to help various community groups to get personal computers and the ability to subscribe to and use of the Internet.

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