scholarly journals Social Media in Bosnia and Herzegovina

2018 ◽  
Vol 7 (3) ◽  
pp. 1821
Author(s):  
Zvezdan Stojanović
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Bosnia And Herzegovina ◽  
Telecommunication Infrastructure ◽  
State Administration ◽  
Wide Range ◽  
Tourism Education ◽  
Education Marketing ◽  
Use Of Social Media ◽  
The Impact

The use of social media has a wide range of applications in different areas of life. Accordingly, the impact of social networks in everyday life is growing. Bosnia and Herzegovina has a solid telecommunication infrastructure, which is of great importance for the development of social networks. This paper will show the application of social networks in areas such as tourism, education, marketing, politics and local and state administration bodies in Bosnia and Herzegovina.  

Is Social Media Marketing Really Working?

2013 ◽  
pp. 174-193 ◽  
Author(s):  
Felipe Uribe Saavedra ◽  
Josep Rialp Criado ◽  
Joan Llonch Andreu
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Business Performance ◽  
Dynamic Capabilities ◽  
Social Media Marketing ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Marketing Intensity ◽  
The Impact

Online social networks have become the fastest growing phenomenon on the Internet and firms are beginning to take advantage of them as a marketing tool. However, the strategic importance of social media marketing is not yet clear, given the novelty and the difficulty of measuring its impact on business performance. This study uses data from 191 Spanish firms from several sectors to measure the impact of the intensity of use of social media marketing on the relationship between the dynamic capabilities of market orientation and entrepreneurial orientation, and business performance. The results provide evidence of the moderating effects of social media marketing intensity on the strength of the mentioned relations and the importance of a strong and committed marketing strategy on digital social networks for businesses.

Is Social Media Marketing Really Working?

2014 ◽  
pp. 1260-1279 ◽  
Author(s):  
Felipe Uribe Saavedra ◽  
Josep Rialp Criado ◽  
Joan Llonch Andreu
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Business Performance ◽  
Dynamic Capabilities ◽  
Social Media Marketing ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Marketing Intensity ◽  
The Impact

Online social networks have become the fastest growing phenomenon on the Internet and firms are beginning to take advantage of them as a marketing tool. However, the strategic importance of social media marketing is not yet clear, given the novelty and the difficulty of measuring its impact on business performance. This study uses data from 191 Spanish firms from several sectors to measure the impact of the intensity of use of social media marketing on the relationship between the dynamic capabilities of market orientation and entrepreneurial orientation, and business performance. The results provide evidence of the moderating effects of social media marketing intensity on the strength of the mentioned relations and the importance of a strong and committed marketing strategy on digital social networks for businesses.

Dissemination of Scholarly Information Among the Research Scholars Through Social Networks and Media in Madurai Kamaraj University and Manonmaniam Sun

2020 ◽  
pp. 132-144
Author(s):  
P. Pitchaipandi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Physical Education ◽  
Department Of Education ◽  
Use Of Social Media ◽  
The Impact

This chapter tries to analyse the impact and use of social media among the research scholars in Madurai Kamaraj University and Manonmaniam Sundaranar University. The result of the study found that 66 (56.90%) were Manonmaniam Sundaranar University and the Residual respondents 50 (43.10%) were Madurai Kamaraj University. Thirty-three (66%) Madurai Kamaraj University were male, and 29 (43.94%) were male from Manonmaniam Sundaranar University. Seventy-three (62.93%) come under the category of 26 to 35 years; 22 (18.97%) were in the category of up to 25 years. Thirty (25.86%) belong to the department of management/commerce; 14 (12.07%) were from the department of education/physical education. Seventy-eight (67.24%) were seeing Facebook, and 33 (28.45%) of the respondents used Twitter.

Communicating Work–Family Research Beyond Academia for Thought Leadership and Impact

2015 ◽  
Author(s):  
Monique Valcour ◽  
Suzanne De Janasz
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Mediated Communication ◽  
Family Research ◽  
Learning And Teaching ◽  
The Past ◽  
Work Family ◽  
Use Of Social Media ◽  
The Impact ◽  
Thought Leadership

The widespread use of social media over the past few years has dramatically altered how individuals communicate and engage with one another. Some academics have begun to embrace this development as an opportunity to engage with people outside of academia and to make an impact on the issues that consume our thinking as work–family scholars. Although social media are now pervasive, many scholars are unsure of how to utilize social networks, blogs, and other nonacademic outlets in valuable and meaningful ways. We offer a variety of strategies to help academics craft their own course for harnessing the power of new forms of technology-mediated communication to amplify the impact of their scholarship as well as to enrich their research, learning, and teaching.

scholarly journals The impact of social media on recruitment: Are you LinkedIn?

2018 ◽  
Vol 16 ◽  
Author(s):  
Tanja Koch ◽  
Charlene Gerber ◽  
Jeremias J. De Klerk
Keyword(s):  
South Africa ◽  
Social Media ◽  
South African ◽  
Structured Interviews ◽  
Recruitment Process ◽  
Wide Range ◽  
Managerial Implications ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
The Impact

Orientation: With many organisations vying for the same talent, it is important to ensure that the correct methods are utilised in identifying and attracting the best talent to an organisation.Research purpose: This research investigates the impact of social media on the recruitment process in South Africa.Motivation for the study: As the competition for qualified talent increases, organisations need to understand where to focus their resources to attract the best talent possible. The use of social media is growing daily and its use in the recruitment process seems to have grown exponentially.Research design, approach and method: The sample comprised 12 recruiters, spanning a wide range of industries in South Africa. Semi-structured interviews were conducted and a thematic analysis was utilised to identify themes and subthemes.Main findings: Despite still utilising some traditional methods of recruiting, South African recruiters follow their international counterparts, with LinkedIn being central to their respective recruitment processes. The use of Twitter and Facebook for recruitment was found to be substantially lower in South Africa than elsewhere. Without following a focused approach, the volume of work that emanates from using social media may overwhelm a recruiter.Practical and managerial implications: Recruiters cannot execute effective recruitment without applying social media tools such as LinkedIn. However, training in the optimal use of social media is essential.Contribution: This study indicates that LinkedIn has a major impact on recruitment in South Africa, but that social media is not a panacea for recruitment issues.

scholarly journals Development of Novel Classifying System to Identify the Right Sense of Audio Conversation in Social Networks using Deep Convolution Neural Network

2019 ◽  
Vol 8 (2S6) ◽  
pp. 522-525
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Media ◽  
Learning Strategies ◽  
Human Interaction ◽  
Training Data ◽  
Deep Convolutional Neural Networks ◽  
Use Of Social Media ◽  
The Right ◽  
The Impact

Social media has paved a new way for communication and interacting with others. The use of social media differs according to the socio-cultural, demographic and psychological aspects of individuals. People chat, share ideas and visual material, and feel that they satisfy their needs of belonging along with the groups they have joined. Social networks is not only a area of freedom where persons express themselves openly or furtively, but also an area where several ways of violence emerge or even a means used for some aspects of violence.. The present research throws light on a few of the regular and trendy methods of abuse and risks faced by the users of social media. Develop a system to identify abusing audio file by an individual on a people/ group based on common language, race, sexual preferences, religion, or nationality. We examine a new model from machine learning, namely deep machine learning by probing design configurations of deep Convolutional Neural Networks (CNN) and the impact of different hyper-parameter settings in identifying the negative aspects in social media. Deep CNN automatically generate powerful features by hierarchical learning strategies from massive amounts of training data with a minimum of human interaction or expert process knowledge. An application of the proposed method demonstrates excellent results with low false alarm rates for Twitter data

scholarly journals Challenges of event detection from social media streams

2018 ◽  
Vol 7 (2.15) ◽  
pp. 72
Author(s):  
Wafa Zubair Al-Dyani ◽  
Adnan Hussein Yahya ◽  
Farzana Kabir Ahmad
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Event Detection ◽  
Text Data ◽  
Wide Range ◽  
Noise Data ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
High Level ◽  
Privacy Issues

The area of Event Detection (ED) has attracted researchers' attention over the last few years because of the wide use of social media.  Many studies have examined the problem of ED in various social media platforms, like Twitter, Facebook, YouTube, etc. The ED task for social networks involves many issues, including the processing of huge volumes of data with a high level of noise, data collection and privacy issues, etc.  Hence, this article discusses and presents the wide range of challenges encountered in the ED process from unstructured text data for the most popular Social Networks (SNs), such as Facebook and Twitter. The main goal is to aid the researchers to understand the main challenges and to discuss the future directions in the ED area. 

scholarly journals Role of Social Networks in the Spread of the Arabic Revolutions

2015 ◽  
Vol 16 (SE) ◽  
pp. 309-317
Author(s):  
Ehsan Madmalil ◽  
Hamed Mohagheghnia
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Middle East ◽  
New Media ◽  
North Africa ◽  
The Internet ◽  
Wide Range ◽  
The Right ◽  
The Impact

Recent political developments in the Middle East and North Africa have been occurred in the globalization era. With the advent of globalization and the information revolution, human relations have been greatly altered. The impact of these developments is in such a way that the policy can be analyzed and classified into the periods of before and after the advent of the information technology. Accommodating a wide range of social and political actors in cyberspace, internet and social networks are means to advertise and promote political, social and cultural entities on the one hand and provide a source of political and social awareness on the other hand. They link the political activists to people, and finally provoke the actions of protest and mobilize protests. Hence, the role of the new social media such as the internet and social networks in the acceleration and continuity and expansion of the revolutionary developments in the Middle East and North Africa cannot be ignored. The role of the internet and new media in these revolutions has been so strong that some of them are called revolutions of Facebook and Twitter. Thus, in order to access the right results, you should understand the features and functions of social media, analyze their role in the development of revolutionary upheavals in the Middle East and North Africa. The current study is trying to explain the effect of social networks in the context of globalization on the formation and expansion of recent political developments in the Middle East and North Africa, for instance, in Tunisia, Egypt and Bahrain.

scholarly journals The Impact of Social Media on Cultural Tourism

2015 ◽  
pp. 231-248
Author(s):  
Evangelia Marinakou ◽  
Charalampos Giousmpasoglou ◽  
Vasileios Paliktzoglou
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Cultural Tourism ◽  
Potential Influence ◽  
Community Members ◽  
Cultural Experience ◽  
Tourism Sector ◽  
Use Of Social Media ◽  
The Impact

Social networks have become very popular recently in the tourism sector. This chapter presents the use of social media and more specifically Trip Advisor in reference to reviews of cultural attractions and their potential influence on the development of cultural tourism in Bahrain. The findings propose that people use Trip Advisor to collect information about a destination and share experiences with other community members. They also suggest that cultural tourism has a potential to grow in the region; however, there should be more information available. The cultural attractions should be more organized, offer more information, and enhance the cultural experience. This chapter recommends that social networks and Trip Advisor should be used by the local tourism authorities for the development and promotion of cultural tourism in Bahrain. Finally, the attraction websites should be further enhanced and other social media could be used to communicate with visitors in Bahrain.

scholarly journals Impact of social media on tourism education

2020 ◽  
Vol 210 ◽  
pp. 22008
Author(s):  
Rojanard Waramontri
Keyword(s):  
Social Media ◽  
Information Search ◽  
Negative Impact ◽  
Tourism Industry ◽  
Tourism Management ◽  
Tourism Education ◽  
Use Of Social Media ◽  
Develop Strategy ◽  
The Impact ◽  
The Relationship

The essence of social media is growing rapidly in the tourism industry. More and more researchers are working on investigations in the areas of the impact of social media on many aspects of the tourism industry. Social media plays a significant role to develop strategy for tourism management. Therefore, this research based on the knowledge to support education in tourism management. The main objective of the paper is 1. To investigate the relationship between social media and tourism. 2. To examine the positive and negative impact of social media in tourism industry. Through a comprehensive literature review, this paper identifies information search and decision-making behaviors which is relevant to social media in tourism, and recommends the best use of social media for tourism.

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