Dissemination of Scholarly Information Among the Research Scholars Through Social Networks and Media in Madurai Kamaraj University and Manonmaniam Sun

2020 ◽  
pp. 132-144
Author(s):  
P. Pitchaipandi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Physical Education ◽  
Department Of Education ◽  
Use Of Social Media ◽  
The Impact

This chapter tries to analyse the impact and use of social media among the research scholars in Madurai Kamaraj University and Manonmaniam Sundaranar University. The result of the study found that 66 (56.90%) were Manonmaniam Sundaranar University and the Residual respondents 50 (43.10%) were Madurai Kamaraj University. Thirty-three (66%) Madurai Kamaraj University were male, and 29 (43.94%) were male from Manonmaniam Sundaranar University. Seventy-three (62.93%) come under the category of 26 to 35 years; 22 (18.97%) were in the category of up to 25 years. Thirty (25.86%) belong to the department of management/commerce; 14 (12.07%) were from the department of education/physical education. Seventy-eight (67.24%) were seeing Facebook, and 33 (28.45%) of the respondents used Twitter.

Is Social Media Marketing Really Working?

2013 ◽  
pp. 174-193 ◽  
Author(s):  
Felipe Uribe Saavedra ◽  
Josep Rialp Criado ◽  
Joan Llonch Andreu
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Business Performance ◽  
Dynamic Capabilities ◽  
Social Media Marketing ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Marketing Intensity ◽  
The Impact

Online social networks have become the fastest growing phenomenon on the Internet and firms are beginning to take advantage of them as a marketing tool. However, the strategic importance of social media marketing is not yet clear, given the novelty and the difficulty of measuring its impact on business performance. This study uses data from 191 Spanish firms from several sectors to measure the impact of the intensity of use of social media marketing on the relationship between the dynamic capabilities of market orientation and entrepreneurial orientation, and business performance. The results provide evidence of the moderating effects of social media marketing intensity on the strength of the mentioned relations and the importance of a strong and committed marketing strategy on digital social networks for businesses.

Is Social Media Marketing Really Working?

2014 ◽  
pp. 1260-1279 ◽  
Author(s):  
Felipe Uribe Saavedra ◽  
Josep Rialp Criado ◽  
Joan Llonch Andreu
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Business Performance ◽  
Dynamic Capabilities ◽  
Social Media Marketing ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Marketing Intensity ◽  
The Impact

Online social networks have become the fastest growing phenomenon on the Internet and firms are beginning to take advantage of them as a marketing tool. However, the strategic importance of social media marketing is not yet clear, given the novelty and the difficulty of measuring its impact on business performance. This study uses data from 191 Spanish firms from several sectors to measure the impact of the intensity of use of social media marketing on the relationship between the dynamic capabilities of market orientation and entrepreneurial orientation, and business performance. The results provide evidence of the moderating effects of social media marketing intensity on the strength of the mentioned relations and the importance of a strong and committed marketing strategy on digital social networks for businesses.

scholarly journals Social Media in Bosnia and Herzegovina

2018 ◽  
Vol 7 (3) ◽  
pp. 1821
Author(s):  
Zvezdan Stojanović
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Bosnia And Herzegovina ◽  
Telecommunication Infrastructure ◽  
State Administration ◽  
Wide Range ◽  
Tourism Education ◽  
Education Marketing ◽  
Use Of Social Media ◽  
The Impact

The use of social media has a wide range of applications in different areas of life. Accordingly, the impact of social networks in everyday life is growing. Bosnia and Herzegovina has a solid telecommunication infrastructure, which is of great importance for the development of social networks. This paper will show the application of social networks in areas such as tourism, education, marketing, politics and local and state administration bodies in Bosnia and Herzegovina.  

Communicating Work–Family Research Beyond Academia for Thought Leadership and Impact

2015 ◽  
Author(s):  
Monique Valcour ◽  
Suzanne De Janasz
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Mediated Communication ◽  
Family Research ◽  
Learning And Teaching ◽  
The Past ◽  
Work Family ◽  
Use Of Social Media ◽  
The Impact ◽  
Thought Leadership

The widespread use of social media over the past few years has dramatically altered how individuals communicate and engage with one another. Some academics have begun to embrace this development as an opportunity to engage with people outside of academia and to make an impact on the issues that consume our thinking as work–family scholars. Although social media are now pervasive, many scholars are unsure of how to utilize social networks, blogs, and other nonacademic outlets in valuable and meaningful ways. We offer a variety of strategies to help academics craft their own course for harnessing the power of new forms of technology-mediated communication to amplify the impact of their scholarship as well as to enrich their research, learning, and teaching.

scholarly journals Development of Novel Classifying System to Identify the Right Sense of Audio Conversation in Social Networks using Deep Convolution Neural Network

2019 ◽  
Vol 8 (2S6) ◽  
pp. 522-525
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Media ◽  
Learning Strategies ◽  
Human Interaction ◽  
Training Data ◽  
Deep Convolutional Neural Networks ◽  
Use Of Social Media ◽  
The Right ◽  
The Impact

Social media has paved a new way for communication and interacting with others. The use of social media differs according to the socio-cultural, demographic and psychological aspects of individuals. People chat, share ideas and visual material, and feel that they satisfy their needs of belonging along with the groups they have joined. Social networks is not only a area of freedom where persons express themselves openly or furtively, but also an area where several ways of violence emerge or even a means used for some aspects of violence.. The present research throws light on a few of the regular and trendy methods of abuse and risks faced by the users of social media. Develop a system to identify abusing audio file by an individual on a people/ group based on common language, race, sexual preferences, religion, or nationality. We examine a new model from machine learning, namely deep machine learning by probing design configurations of deep Convolutional Neural Networks (CNN) and the impact of different hyper-parameter settings in identifying the negative aspects in social media. Deep CNN automatically generate powerful features by hierarchical learning strategies from massive amounts of training data with a minimum of human interaction or expert process knowledge. An application of the proposed method demonstrates excellent results with low false alarm rates for Twitter data

scholarly journals The Impact of Social Media on Cultural Tourism

2015 ◽  
pp. 231-248
Author(s):  
Evangelia Marinakou ◽  
Charalampos Giousmpasoglou ◽  
Vasileios Paliktzoglou
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Cultural Tourism ◽  
Potential Influence ◽  
Community Members ◽  
Cultural Experience ◽  
Tourism Sector ◽  
Use Of Social Media ◽  
The Impact

Social networks have become very popular recently in the tourism sector. This chapter presents the use of social media and more specifically Trip Advisor in reference to reviews of cultural attractions and their potential influence on the development of cultural tourism in Bahrain. The findings propose that people use Trip Advisor to collect information about a destination and share experiences with other community members. They also suggest that cultural tourism has a potential to grow in the region; however, there should be more information available. The cultural attractions should be more organized, offer more information, and enhance the cultural experience. This chapter recommends that social networks and Trip Advisor should be used by the local tourism authorities for the development and promotion of cultural tourism in Bahrain. Finally, the attraction websites should be further enhanced and other social media could be used to communicate with visitors in Bahrain.

scholarly journals Social Media and its Impact on Decision Making for Trip

2015 ◽  
Vol 1 (1) ◽  
pp. 8 ◽  
Author(s):  
Irma Shyle ◽  
Vjollca Hysi
Keyword(s):  
Decision Making ◽  
Social Networks ◽  
Social Media ◽  
New Technologies ◽  
Ease Of Use ◽  
Development Platform ◽  
Tourist Destinations ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
The Impact

Social networks are not a new phenomenon of the human community. Social communication tools represent a revolution in terms of the possibility of publicity for enterprises. In this way mechanisms of social networks have not only changed the instruments, but also the communication. Social media is not focused exclusively on the development platform of promotion and communication, but also in the implementation of services to create new business opportunities and career. Professional groups present in networks are often closed and specifically dedicated towards specific groups in order to achieve defined objectives and set by direction of the company that benefit from these platforms. Social communications tools represent a revolution in terms of publicity opportunities for enterprises. Social media is becoming the key marketing tool for organizations who manage tourist destinations, in this way having a major impact on tourism markets. The role which social media is playing in various aspects of life is becoming increasingly every day, especially in areas such as social interaction and cultural and educational aspects of our lives. Social media are becoming important tools in marketing management for companies of tourist destinations, having a major impact on tourism markets. The arrival of new technologies such as social media have made it possible to change the way consumers seek information on their buying decisions. Ease of use, flexibility and interactivity offered by these social sites makes it easy for customers to get information that after all generate sales. These interactive web pages that have the status of social communities encourage consumers to interact with the community, strengthening prospects of customers. This will be resulted in customers who visit the community more often to get the desired information (Poon, A. 1993). With advices or knowledge that they get from the community they build the perception of destination and are used for making decisions by consumers. The purpose of this paper is to highlight the use of social media and the impact of social media in the decision making to travel by consumers choosing Albanian.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

PENGARUH SOSIAL MEDIA TERHADAP BRAND AWARENESS AMARIS HOTEL

2020 ◽  
Vol 14 (02) ◽  
pp. 53-61
Author(s):  
Sofiani Sofiani
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Correlation Method ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Use Of Social Media ◽  
The Impact

Social media has became one of the marketing strategies by most of the companies to deliver their brands, products and services to customer. Apart from the advantages of the use of social media for companies, it is becoming difficult for companies to raise awareness for their brand beause of the competition. The aim of this research is to determine the impact of social media on brand awareness of Amaris Hotel. The results of this research obtained from questionnaires that had been distributed to the respondents in Jakarta and processed with correlation method. The results shows that social media gives quite big and positive impact on building and estabilishing brand awareness of AYANA Amaris Hotel for 41,5%, and Instagram gives the biggest impact on brand awareness of Amaris Hotel. The level of brand awareness of Amaris Hotel has reached the highest level, Top of Mind level. Keywords: Social Media, Brand Awareness, Marketing, Amaris Hotel

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

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