scholarly journals Tourist Shopping: Critical Determinants of Willingness to Pay

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 476-488
Author(s):  
Paranee Boonchai ◽  
Siriwan Ghuangpeng ◽  
Tanida Lakornsri
Keyword(s):  
Willingness To Pay ◽  
National Income ◽  
Destination Marketing ◽  
Purchasing Behavior ◽  
Determinant Factors ◽  
Monetary Value ◽  
Destination Competitiveness

Recently, the concept of consumer willingness to pay has fascinated attention from marketers and Destination Marketing organizations (DMO) to increase national income. Despite the growth of destination competitiveness, demands remain for a more sophisticated understanding of consumer purchasing behavior construction. This paper investigates determinant factors of tourist shopping and its resulting impact on willingness to pay. Finding reveals tourists had to respond of willingness to pay (WTP) in the drivers of stimulator and organism in terms of leisure value and monetary value derived from the retail atmosphere, town environment, and product orientation. This study contributes to supporting literature by shedding light on the drivers of WTP in tourist shopping contexts.

Determinan Yang Mempengaruhi Perilaku Pembelian Produk Hijau Di Daerah Istimewa Yogyakarta

2019 ◽  
Vol 6 (1) ◽  
pp. 52-68
Author(s):  
Muhammad Mathori ◽  
Uswatun Chasanah
Keyword(s):  
Willingness To Pay ◽  
Environmental Awareness ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Environmental Knowledge ◽  
Test Results ◽  
Purchasing Behavior ◽  
Perceived Effectiveness ◽  
Validity And Reliability ◽  
Green Purchasing

This study aims to identify the determinants that influence the attitudes of consumers of green purchases and the willingness to pay more on green products, specifically on energy-saving lighting products. The variables studied included environmental knowledge, environmental awareness and perceived effectiveness. The sample of this study was 196 students, but out of 196 respondents after the questionnaire was distributed only 189 could be processed. Validity and reliability test results show valid values of loading factors of more than 0.4 while for reliability testing using the cronbach’s alpha criteria above 0.5 indicates reliable. Through the multiple linear regression analysis, the variables of environmental knowledge, environmental awareness and effectiveness are felt to have a positive and significant effect on the attitude of buying and willingness to pay more. Green purchasing attitudes and willingness to pay more have a positive and significant effect on green purchasing behavior. Green purchasing attitudes have a greater influence on green purchasing behavior compared to willingness to pay more.

Contracts with Framing

2018 ◽  
Vol 10 (3) ◽  
pp. 315-346 ◽  
Author(s):  
Yuval Salant ◽  
Ron Siegel
Keyword(s):  
Willingness To Pay ◽  
Framing Effect ◽  
Purchasing Behavior ◽  
Optimal Contracts ◽  
Regulated Markets ◽  
Profit Maximizing ◽  
Total Welfare

We study a model of contracts in which a profit-maximizing seller uses framing to influence buyers’ purchasing behavior. Framing temporarily affects how buyers evaluate different products, and buyers can renege on their purchases after the framing effect wears off. We characterize the optimal contracts with framing and their welfare properties in several settings. Framing that is not too strong reduces total welfare in regulated markets with homogenous buyers, but increases total welfare in markets with heterogenous buyers when the proportion of buyers with low willingness to pay is small. (JEL D11, D82, D86)

scholarly journals Factors Affect to Consumers Green Purchasing Behavior: A Study on Batticaloa District

2019 ◽  
pp. 1-8
Author(s):  
H. Shamini ◽  
G. Hariharan
Keyword(s):  
Willingness To Pay ◽  
Environmental Protection ◽  
Early Stage ◽  
Purchasing Behavior ◽  
Factors Affecting ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Ecological Awareness ◽  
Sustainable Environment ◽  
Green Purchasing

Nowadays the environmental issues become a global concern for whole countries. Thus, it could be observed a worldwide rapid ecological awareness; entire community has realized the necessity of environmental protection. At the same time, people are educated to become aware on the environmental protection. A research study revealed that “consumers are becoming more sensitive in their environmental attitudes, preferences, and purchases” [1]. Adopting green consumption behavior is a mechanism encourage to maintain sustainable environment. Meanwhile, both consumers and businesses are concerned about the development of sustainable environment in Sri Lanka. Though they have the willingness to adopt still their green consumption behavior is in the early stage. This study attempts to identify the major factors affecting consumers’ green purchasing behavior in Batticaloa district. A sample of 200 consumers’ response attained through convenience sampling method to examine the key factors influencing to green purchasing behavior. The data obtained from the survey were analyzed with reliability test, mean and regression analysis. The findings revealed that perception of eco labeling, willingness to pay and green knowledge & eco literacy have a significant impact on green purchasing behavior. At the same time environmental laws & guidelines has no significant impact on green purchasing behavior. Hence, study concluded that perception of eco labeling, willingness to pay and green knowledge & eco literacy are key reasons to promote green purchasing behavior. It will help to policy makers and managers in formulating and implementing strategies to encourage green purchasing among the targeted consumers.

scholarly journals Farmers' Willingness to Pay for Bio-slurry Fertilizer in Central Java

Agro Ekonomi ◽  
2020 ◽  
Vol 31 (1) ◽  
Author(s):  
Malinda Aptika Rachmah ◽  
Dwidjono Hadi Darwanto ◽  
Jangkung Handoyo Mulyo
Keyword(s):  
Willingness To Pay ◽  
Agricultural Land ◽  
Organic Fertilizer ◽  
Market Price ◽  
Primary Data ◽  
Farm Income ◽  
Factors Affecting ◽  
Determinant Factors ◽  
Central Java ◽  
Residual Product

Bio-slurry is the residual product of biogas processing waste through the decomposition process without oxygen (anaerobic). Bio-slurry can be used as organic fertilizer for agricultural land. This study aims to: 1) assess the value of willingness to pay (WTP) for bio-slurry fertilizer, 2) find factors affecting farmer’s willingness to pay (WTP) of bio-slurry fertilizer. The research was carried out from January to February 2020 in Central Java. Determination of the location is purposive based on the farmers in Magelang and Demak Regency that have utilized biogas waste to be organic fertilizer and had been commercialized. Primary data were obtained from 80 farmers using purposive sampling, with the aid of questionnaire. Data analysis using contingent value method (CVM) to evaluate the farmer’s willingness to pay and logistic regression to analyze its determinant factors. The result showed that farmer’s willingness to pay (WTP) rate of bio-slurry fertilizer was IDR. 937,5/kg, which was above the market price. The determinant factors are farm income, education, price, and experience using organic fertilizer positively related to farmers’ willingness to pay bio-slurry fertilizer whereas land area negatively related to farmers’ willingness to pay bio-slurry fertilizer. The value of willingness to pay show the opportunity for bio-slurry fertilizer to survive in market by taking into account continuity of production and quality.

scholarly journals Why Are Consumers Willing to Pay More for Liquid Foods in Environmentally Friendly Packaging? A Dual Attitudes Perspective

2020 ◽  
Vol 12 (7) ◽  
pp. 2812 ◽  
Author(s):  
Igor Popovic ◽  
Bart A. G. Bossink ◽  
Peter C. van der Sijde ◽  
Christine Y. M. Fong
Keyword(s):  
Willingness To Pay ◽  
Environmentally Friendly ◽  
Consumer Attitudes ◽  
Liquid Food ◽  
Purchasing Behavior ◽  
Environmental Friendliness ◽  
Explicit Attitudes ◽  
Positive Attitudes ◽  
Implicit And Explicit ◽  
Implicit And Explicit Attitudes

Considering that one of the key components of liquid food in environmentally friendly packaging is its higher price, it may not be appealing to all consumers. However, a growing body of evidence has shown that the sale of liquid food in environmentally friendly packaging is increasing. The purpose of this study was to analyze why consumers are willing to pay more for liquid food in environmentally friendly packaging. Drawing on the theory of dual attitudes by Wilson, Lindsey, and Schooler, this study proposes that consumer purchasing behavior can be explained through implicit and explicit attitudes. Moreover, a consumer’s ecoliteracy and ecofriendly lifestyle might be important predictors of consumer attitudes toward environmentally friendly packaging. Our conceptual model was tested on survey data from 11 countries, with a total of 7028 respondents. The study revealed that consumers’ willingness to pay a higher price for liquid food in environmentally friendly packaging could be predicted by their positive attitudes toward (a) the environmental friendliness of the packaging, (b) the brand of the liquid food, and (c) the affordability of the liquid food in the environmentally friendly packaging. Ecoliteracy and having an ecofriendly lifestyle were found to be important predictors of consumer attitudes toward environmentally friendly packaging. This study contributes to the literature that aims to explain consumers’ willingness to pay more for food in environmentally friendly packaging. It identifies how much more consumers are willing to pay for food in environmentally friendly packaging and why.

Destination Competitiveness

2019 ◽  
pp. 49-73
Author(s):  
Philip Wong Pong Weng
Keyword(s):  
Willingness To Pay ◽  
Brand Equity ◽  
Delphi Survey ◽  
Mediating Effect ◽  
Destination Loyalty ◽  
Causal Argument ◽  
Destination Competitiveness ◽  
Destination Brand ◽  
The Relationship

Numerous studies suggest that an increase in a destination's brand equity can lead to greater competitiveness of the destination by influencing consumer behavior through the greater possibility of destination selection, increased destination loyalty, and a willingness to pay more to visit the destination. However, some studies seem to lend support to the reverse causal argument: that certain destination competitiveness attributes can be the antecedents of a destination's brand equity. This chapter posits that destination competitiveness can be classified into two components: (1) “functional attributes” being the antecedent of destination brand equity and (2) “abstract attributes” that is actually influenced by destination brand equity. A Delphi-survey was conducted to assist in the classification of competitiveness attributes into the components of either functional or abstract attributes. Subsequent tests confirm the mediating effect of destination brand equity in the relationship between the functional and abstract attributes.

Varying levels of information and the embedding problem in contingent valuation: the case of Canadian wilderness

1996 ◽  
Vol 26 (7) ◽  
pp. 1295-1303 ◽  
Author(s):  
Heather Macdonald ◽  
Daniel McKenney
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation ◽  
Information Provision ◽  
Complete Information ◽  
Background Information ◽  
Embedding Problem ◽  
Monetary Value ◽  
Nonmarket Goods ◽  
The Difference

This study examines the effect of providing varying amounts of information and embedding to contingent valuation respondents in the context of wilderness reservation. Contingent valuation is a technique developed to assess the monetary value of nonmarket goods by asking survey respondents how much they would be willing to pay (or accept) for an increase (or decrease) in the level of provision of such goods. Embedding refers to obtaining willingness-to-pay measures for a good when it is valued as part of a larger good. When subjects were provided with more complete information to make evaluations, their willingness-to-pay responses were reasonably consistent across levels of embedding. In contrast, when little background information was provided, willingness-to-pay amounts were inconsistent and showed significantly more variability and greater signs of embedding. In addition, low-information subjects volunteered more protest zeros and reported feeling slightly less confident of their responses. Perhaps the most interesting finding was the difference in mean valuations depending on how much background information subjects received. This issue of information provision can be a problematic challenge for contingent-valuation practitioners.

scholarly journals Democracy, Culture and Cancer Patients’ Willingness to Pay for Healthcare Services: A Meta-analysis

2021 ◽  
Vol 58 ◽  
pp. 004695802110248
Author(s):  
Mayula Chaikumbung
Keyword(s):  
Willingness To Pay ◽  
Cancer Patients ◽  
Stated Preference ◽  
Meta Analysis ◽  
National Income ◽  
Healthcare Services ◽  
Influential Factors ◽  
Economic Evaluations ◽  
Sufficient Information ◽  
High Efficient

Cancer is one of the leading causes of death globally and expenditure associated with cancer is quite high. Efficient resource allocation needs information on economic evaluations of healthcare interventions. The purposes of the study are to provide a comprehensive overview of cancer patients’ willingness to pay (WTP) for healthcare services and to investigate the influence of democracies, culture dimensions, and other factors on WTP. A meta-analysis was conducted using PubMed, Scopus, and Google Scholar to identify all studies of stated preference approach to estimate cancer patients’ WTP healthcare services. A set of criteria was constructed for selecting relevant studies. A total of 79 studies were related to selection criteria and held sufficient information for the purposes of meta-analysis. A total of 393 estimates of WTP from 79 healthcare valuation studies were pooled to identify the links between WTP and influential factors. The findings suggest that values of benefits in healthcare services are higher in more democratic nations, but they are lower in cultural traits that are stronger indulgence and uncertainty avoidance. Further, the types of cancer matter. Compared to breast cancer, WTP is higher for skin cancer, yet lower for liver cancer and lymphoma. A higher national income and public health expenditure increase WTP for healthcare services, while a higher death rate by cancer leads to lower values of healthcare benefits.

scholarly journals Are Tourists Willing to Pay for Mitigation of Abrasion? A study on Coastal Areas in Yogyakarta, Indonesia

2017 ◽  
Vol 5 (2) ◽  
pp. 46-51
Author(s):  
Evi Gravitiani ◽  
Mugi Rahardjo ◽  
Norma Sagita Pratiwi
Keyword(s):  
Climate Change ◽  
Willingness To Pay ◽  
Public Awareness ◽  
Linear Regression Method ◽  
Sea Levels ◽  
Determinant Factors ◽  
Multiple Linear Regression Method ◽  
Vulnerability To Climate Change ◽  
Rising Sea Levels ◽  
The Relationship

Objective - Climate change has an impact on not only environmental problems, but also on socio-economic communities. Indonesia as an archipelago country has the second longest coastline after Canada. Indonesia has a high vulnerability to climate change, especially rising sea levels which can cause abrasion. Public awareness is needed to preserve the coastal area, to prevent potential disasters that may occur. Consequently, it is important to analyze the determinant factors of tourist's willingness to pay ('WTP') for mitigation of abrasion and how much it would cost. This study also estimates how the relationship between a tourist's WTP and abrasion on coasts in Yogyakarta. Methodology/Technique - A multiple linear regression method is used to estimate the determinant factors of a tourist's WTP. The location of this study is on Kuwaru Beach and Pandansimo Beach in Bantul Regency, which have several indicators of the possibility of abrasions. Two hundred respondents were interviewed regarding the influence of socio-economy and other factors to tourist's WTP. Findings - That result is equivalent with the level of abrasion for each beach.Variables of education and income have significant effectson tourist' WTP at Kuwaru Beach. While in Pandansimo Beach, age and education have significant effect on WTP. The average tourist's WTP for mitigation in Kuwaru beach and Pandansimo beach at Yogyakarta are Rp 81,150.00 and Rp 62,250.00. Novelty - Mitigation on abrasion calls for community awareness amongstlocal citizens, tourists, and people who conduct business along the beach. For the two beaches studied, the variables used – sex ratio, age, education and income – have a significant effect on a tourists' willingness to pay for abrasion mitigation. Type of Paper - Empirical Keywords: Coastal Abrasion; Mitigation; Tourist; Willingness to Pay; Indonesia.

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