scholarly journals A Critical Discourse Analysis of The Advertisement of Japanese Beauty Products

IZUMI ◽  
2020 ◽  
Vol 9 (1) ◽  
pp. 58-74
Author(s):  
Eka Marthanty Indah Lestari
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Scientific Evidence ◽  
Three Dimensions ◽  
Critical Discourse ◽  
Linguistic Features ◽  
Emotional Appeals ◽  
Evidence Analysis ◽  
Beauty Myth ◽  
Beauty Products

This research analyzes the advertisement of Japanese beauty products through perspective of the critical discourse analysis as stated by Fairclough (1995). The discussed issues are linguistic features used in the advertisement of Japanese beauty products and the strategies used by advertisers to manipulate consumers who are women. Through three dimensions of the critical discourse analysis, it is known that the choices of vocabularies, grammar, modality, and rhetoric serve to bring psychological effect to consumers. Besides, the strategies used by advertisers to manipulate consumers for purchasing or using the offered products are puffery (exaggerating the quality of product), social proof (showing that their products are popular), liking (posting the positive reviews by celebrities for the related products), scarcity (limiting the quantity of product), emotional appeals (playing with the emotion of consumers), and scientific evidence (showing the scientific evidence). Analysis shows the result that advertisement is made based on the beauty myth in society. Besides, advertisement plays a role in creating and propagating the beauty myth in society.

The Legitimating Power of Discourse

2020 ◽  
Vol 13 (3) ◽  
pp. 256-275
Author(s):  
Mustafa Menshawy
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
The State ◽  
Critical Discourse ◽  
The Political ◽  
Discursive Construction ◽  
Linguistic Features ◽  
Media Texts ◽  
Insight Into ◽  
Culturally Embedded

Abstract In this article, I examine a corpus of texts that address the 1973 war; these texts cover the period from 1981 to 2011, marking the beginning and end of Hosni Mubarak’s rule. Utilizing Critical Discourse Analysis (CDA), I explore how Mubarak’s regime employed the war to legitimize its power and defend its policies by deploying longstanding culturally-embedded ‘macro themes’. These macro themes refer to the war as an overwhelming and undisputed ‘Egyptian victory’ and, more significantly, they portray Mubarak himself as ‘war personified/war personalized’. The analysis of linguistic and extra-linguistic features in al-Ahram newspaper (the mouthpiece of the state), among other media texts on the war, show how the discursive construction was made consistent, coherent and resonant in a managed context that characterized the political and media landscapes. Depending on unique access to those who produced, edited and even censored the texts under analysis, this method unravels a complex set of cultural messages and conventions about the war, and fills a lacuna in the literature by offering insight into the deliberate and well-coordinated process of shaping and reshaping a specific discourse for a specific purpose.

scholarly journals THE CRITIQUES AND IDEOLOGIES SHARED IN THE INAUGURATION SPEECH OF DONALD TRUMP (A STUDY OF CRITICAL DISCOURSE ANALYSIS)

2019 ◽  
Vol 25 (2) ◽  
Author(s):  
Imron Hizbullah ◽  
Muhammad Taufiq Al Makmun
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Discursive Practice ◽  
Linguistic Features ◽  
Three Dimensional Model ◽  
Donald Trump ◽  
Political Aspect ◽  
Political Condition

<em>This paper investigates the Critical Discourse Analysis (CDA) in studying the inauguration speech of Donald Trump at the Capitol Hill, Washington DC on January 20, 2017. The objective of the study is to uncover the hidden messages regarding ideologies shared and critiques appointed to Obama’s presidency. The paper uses the theory of CDA by Norman Fairclough by focusing on the three aspects of research which are (1) micro or linguistic analysis, (2) Mezzo or discursive analysis, and (3) macro or contextual analysis. The three dimensional model of CDA is aimed to uncover the ideologies shared and critiques appointed to based on linguistic features, socio-political aspect, and discursive practice. The American Dream is represented in seven issues risen which are (1) US economic condition during Obama’s presidency, (2) US political condition during Obama’s presidency, (3) US social condition during Obama’s presidency, (4) The concept of making America great again, (5) Anti-radical Muslim immigrants, (6) America First, and (7) Nationalism. The result of the study reveals that the speech brought some ideologies or thoughts shared to the audiences and might change the people’s perception on Obama’s two periods of presidency who is considered as failure.</em>

scholarly journals AN EXPLORATION OF GRAFFITI ON UNIVERSITY’S WALLS: A CORPUS-BASED DISCOURSE ANALYSIS STUDY

2017 ◽  
Vol 7 (1) ◽  
pp. 29 ◽  
Author(s):  
Nisreen Naji Al-Khawaldeh ◽  
Imad Khawaldeh ◽  
Baker Bani-Khair ◽  
Amal Al-Khawaldeh
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cultural Values ◽  
Critical Discourse ◽  
Linguistic Features ◽  
Language Functions ◽  
Analysis Technique ◽  
Teachers And Parents ◽  
The University ◽  
Hashemite University

Graffiti have received a great attention from scholars as they have been considered a vital cultural phenomenon for many years (Trahan, 2011; Divsalar & Nemati, 2012; Zakareviciute, 2014; Farnia, 2014; El-Nashar & Nayef; 2016). Although there are extensive contemporary researches on graffiti in many disciplines, such as linguistics, cultural studies, politics, art, and communication (Pietrosanti, 2010;  Farnia, 2014; Oganda, 2015), there are few studies exploring graffiti on classrooms’ walls in higher education milieus (Farnia, 2014). To the best knowledge of the researchers, very few studies were done on the Jordanian context (e.g. Al-Haj Eid, 2008; Abu-Jaber, et al., 2012) and none was done on the Jordanian universities. Therefore, this study aims at analysing the content and communicative features of writings found on universities’ classrooms’ walls, corridors, and washrooms and their relation to the socio-cultural values of the society in order to explore how universities help students voice their attitudes and thoughts. The linguistic features that characterise these writings were also examined. Graffiti-writings, which were collected from the University of Jordan and the Hashemite University, were coded and analysed using the thematic content analysis technique (Braun & Clarke, 2006) and Critical Discourse Analysis (Fairclough, 1995). The analysis of the data has shown that graffiti serve different communicative language functions related to personal, social, national, religious, political, and taboo matters. The most salient linguistic features of these graffiti are simplicity and variation. It can be concluded that graffiti are distinctive and silent ways of communication, particularly in students’ society. The study will be of great importance to linguists, sociologists, educators, administrators, teachers and parents. It is enrichment to the available literature on linguistic studies.

Speaking But not Being Heard: Two Adolescents Negotiate Classroom Talk about Text

2001 ◽  
Vol 33 (2) ◽  
pp. 243-268 ◽  
Author(s):  
Kathleen A. Hinchman ◽  
Josephine Peyton Young
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
The Other ◽  
Three Dimensions ◽  
Critical Discourse ◽  
Social Constructions ◽  
Classroom Talk ◽  
Written Text ◽  
School Year ◽  
Field Notes

This article is a critical discourse analysis that explored how two students participated in classroom talk about written text. We analyzed field notes and transcripts from classroom videotapes and student interviews according to three dimensions, description, interpretation, and explanation, and with concern for three contexts, situational, institutional, and societal. The students participated in talk in complicated, devolving ways over 1 school year - ways that seemed tied to a variety of social constructions inside and outside the classroom. One participated in classroom talk about text with an assumption of expertise, only to lose credibility when his teacher expected richer interpretive insights. The other participated in such talk from an assumption of equality, yet no one listened to what she said until it diverged from the supportable, in which case they derided her. Our analysis suggests that we should be vigilant in our setup and monitoring of individuals' participation in classroom talk, about text and otherwise, looking to disrupt ways it is embedded with hurtful institutional and societal discourses. Such attention may help us to develop more equitable literacy pedagogy.

scholarly journals ANALISIS WACANA KRITIS PADA KONTEN “MASJID UNTUK SEMUA” DI MEDIA YOUTUBE CISFORM UIN SUNAN KALIJAGA, YOGYAKARTA

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Muhammad Irpan Nur
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Research Methods ◽  
Text Analysis ◽  
Educational Background ◽  
Three Dimensions ◽  
Critical Discourse ◽  
Mutual Respect ◽  
Discourse Practice

CISForm (Center for the Study of Islam and Sosial Transformation) is an institution that takes a role in the production of content on Youtube. By seeing how much content has been uploaded, this research examines the value contained in the content of CISForm. In this case, this research focusses on one content; namely "Masjid untuk Semua." This study uses qualitative research methods and is dissected with critical discourse analysis by Norman Fairclough. Analysis is reviewed in three dimensions, namely text analysis, discourse practice, and sociocultural practice. The results of this study indicate the existence of discourse construction games in the video. Text analysis shows the number of a clause and phrase games in each conversation. Text discourse wants to eliminate Islam that is labeled as cruel, intolerant, ill-tempered, scornful, disrespectful and does not respect different beliefs. The level of discourse practice shows that CISForm tends to produce content related to sosial phenomena. Educational background and the organization and thoughts of the figures in the CISForm institution are part of the birth of the discourse construction factor in the video. Sociocultural practice, answers the problem of the noise that carries the name of religion. The concept of rahmatan lil ‘alamin is a concept that colours the content of the video "Masjid untuk Semua," this concept emphasizes mutual respect even though different in belief. Muslim relations with tolerant non-muslims is constructed in the "Masjid untuk Semua" content.Keywords:  Discourse, Masjid untuk Semua, non-muslim, YouTube, CISForm UIN SUKA.

scholarly journals A Critical Discourse Analysis of Students' Anonymous Online Postings

2010 ◽  
pp. 239-248
Author(s):  
Dick Ng’ambi
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Practice ◽  
Teaching And Learning ◽  
Education Institution ◽  
Social Practices ◽  
Three Dimensions ◽  
Critical Discourse ◽  
Message Service ◽  
Commerce Students

It is difficult to understand students’ social practices from artifacts of anonymous online postings. The analysis of text genres and discursive types of online postings has potential for enhancing teaching and learning experiences of students. This article focuses on analysis of students’ anonymous online postings using Critical Discourse Analysis (CDA). The article argues that social practices reproduce during online interaction and artifacts embody such reproduction. A study involving more than 300 commerce students at a higher education institution (HEI) using a special purpose anonymous online consultation tool, the Dynamic Frequently Asked Questions (DFAQ), and social practices embodied in the artifacts is analyzed using CDA. The analysis used the three dimensions of CDA—description (text genres), interpretation (discursive type), and explanation (social practice)—and insights into students’ social practices were inferred. The article concludes that CDA of anonymous postings provided insight into social practices of students and, in particular, highlighted the tension between perceptions of inflexibility of traditional teaching practices and student demands for flexible learning. Finally, CDA, as described in this article, could be useful in analyzing e-mail communications, short message service (SMS) interactions, Web blogs, and podcasts.

scholarly journals 459 Saudi Iranian Conflict in English and Arabic Translated News Reports

لارك ◽  
2019 ◽  
Vol 3 (34) ◽  
pp. 459-464
Author(s):  
Muhannad Hadi Abdul-Ameer ◽  
Tahseen Ali Hussein Al-Romany
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Appraisal Theory ◽  
Linguistic Features ◽  
Major Purpose ◽  
News Reports

AbstractThe present study aims at investigating the Arabic translations of several English news reports on Saudi Iranian conflict to show translators draw on their ideological positioning in introducing events. In the present study, Appraisal Theory and Fairclough's trilateral model of Critical Discourse Analysis have been used to compare the English source texts with their translations into Arabic. The examples have been selected from BBC news reports published in the BBC Website at different dates. The major purpose of this study is to merely highlight the linguistic features of news reports about the Saudi Iranian conflict.

scholarly journals “Maestro: el Gran Aliado”: A Critical Discourse Analysis

2020 ◽  
Vol 3 (2) ◽  
pp. 83-92
Author(s):  
Carolina Campoy-Aguirre
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Systemic Functional Linguistics ◽  
Critical Discourse ◽  
Linguistic Features ◽  
Functional Linguistics

This article examined an opinion column titled Maestro: el Gran Aliado (teachers: The great ally) from a Critical Discourse Analysis perspective. The relevance of the analysis of this piece lies on the fact that our current minister of education wrote it shortly before accepting this position. The study sets out to explore the linguistic features used in this opinion column and uncover the opaque intentions behind it. The analysis is conducted through the use of systemic functional linguistics. The findings imply that the discourse used in this opinion column had a different intention than the transparent purpose stated by the name given to it.

Dimensi Teks Berita Online Larangan Mudik 2021 di Tempo.com dan Kompas.com dalam Perspektif Teun A. Van Dijk

2021 ◽  
Vol 3 (1) ◽  
pp. 53-68
Author(s):  
Hesty Kusumawati ◽  
Roychan Yasin
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Negative Impact ◽  
Three Dimensions ◽  
Critical Discourse ◽  
Analysis Techniques ◽  
Global Coherence ◽  
Rhetorical Studies ◽  
The Media ◽  
The Masses

In its role, the media is the conveyor of information through discourses that will influence the perception of the masses. The presentation of a news cannot be separated from the ideology of the media and media journalists. The choice of words used by journalists in a text shows how one's meaning of facts or reality is based on ideology. Critical discourse analysis is always interesting to study more deeply. Discourse by Van Dijk is described as having three dimensions or structures: text, social cognition, and social context. This study aims to describe the analysis of Van Dijk discourse in the text dimension of the news on the prohibition of going home in the media Tempo.com and Kompas.com. The approach used in this research is descriptive qualitative with note-taking techniques and Teun A. Van Dijk's discourse analysis techniques. The results showed three structures of the news text. The macro structure shows differences in global coherence, the first news is about the negative impact of policies while the second news is policy considerations. The superstructure consists of summaries and stories based on selected perspectives from global coherence. While in the micro structure there are semantic, syntactic, stylistic and rhetorical studies, the four studies also display the meaning of the background, details, intentions, presuppositions, and sentence building that supports the perspective of each news.

Corona delta varian news text: critical discourse analysis on TV talkshows’ head line

2021 ◽  
Vol 5 (S3) ◽  
Author(s):  
Sahlan Tampubolon ◽  
Kammer Sipayung ◽  
Fenty Debora Napitupulu ◽  
Usman Sidabutar
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Talk Shows ◽  
Linguistic Features ◽  
News Stories ◽  
Public Behavior ◽  
Headline News ◽  
Information Providers ◽  
Head Line

Objectives: This study is about the realization of critical discourse analysis on TV talkshows’ headlines about corona delta variant. Methods: The data was gathered by collecting 31 headline news stories about Corona from three TV channels: Metro TV, TV One, and Kompas TV. Result:  The result showed that at the level of micro, the linguistic features used by the three TV channels were dominated by expressing declarative ideas. On the level of macro, the three TV channels used facts as information and statements as information. On the level of meso, it was discovered that the three TV channels used their roles as public behavior influencers, information providers, policy evaluators, and socialization agencies. The conclusion: the ideology of the TV channel influences the way of delivering news CDA, coronavirus delta variant news, TV talk shows.

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