An ethical reading of the political marketing mix through a Habermasian lens: theory of communicative action

2021 ◽  
Vol 15 (1) ◽  
pp. 1
Author(s):  
Rand Irshaidat ◽  
Harald Borgebund
Keyword(s):  
Communicative Action ◽  
Marketing Mix ◽  
Political Marketing ◽  
The Political ◽  
Theory Of Communicative Action

scholarly journals Which theory of communication is “political correctness”?

2016 ◽  
Vol 7 (2) ◽  
pp. 53-74
Author(s):  
Michael Nnamdi Konye
Keyword(s):  
20Th Century ◽  
Political Correctness ◽  
Communicative Action ◽  
Philosophical Analysis ◽  
The Political ◽  
Political Climate ◽  
Liberal Democracies ◽  
Late 20Th Century ◽  
Theory Of Communicative Action ◽  
Cultural Implications

The paper focuses on ‟political correctness”, which has become a late 20th century catch-phrase in Western European and North American liberal democracies but also  has found currency in the political climate of the Asian and Eastern countries. A historical and multi-cultural review is intended as an introduction to a broader philosophical analysis of the Marxist backgrounds of political correctness and its neo-Marxist theoretical correctives in Jürgen Habermas’s theory of communicative action. My aim is to draw out both the educational and cultural implications of laying out the ethos of contemporary discourse on the foundations of the evolving dynamics of the rhetoric of political correctness.

scholarly journals Political Marketing Mix Mahasiswa Dalam Pilgub Jabar 2018

2019 ◽  
Vol 4 (1) ◽  
pp. 100-110
Author(s):  
Mochamad Ilyas Gia Septian ◽  
R Dian H. Utama ◽  
Ridwan Purnama
Keyword(s):  
Undergraduate Students ◽  
Marketing Mix ◽  
Survey Method ◽  
Political Marketing ◽  
The Political ◽  
Measuring Instrument ◽  
Unit Of Analysis ◽  
Analysis Technique ◽  
Descriptive Approach ◽  
The Difference

ABSTRACT: This study aims to describe the political marketing mix and the decision to elect the Governor and deputy governor of West Java in 2018 to students of the Indonesian Education University. This study uses a descriptive approach with the explanatory survey method. The unit of analysis is the 2013-2017 UPI undergraduate students with 106 people. Data collection is done using a questionnaire. The analysis technique used is a descriptive technique using frequency distribution. The findings in this study show that the picture of the political marketing mix is in a fairly good category, and the picture of the decision to choose is in a fairly good category, and the political marketing mix has a significant influence on the decision to choose with a quite high influence of 62%. The difference in this study lies in the object of research, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study. 

scholarly journals Conflictos socio-ambientales en la sociedad moderna: aportes de la ecología política Latinoamericana y la teoría de la acción comunicativa

2017 ◽  
Vol 24 (1) ◽  
pp. 1077
Author(s):  
Felipe Cárcamo ◽  
Rodrigo Mena
Keyword(s):  
Latin America ◽  
Political Ecology ◽  
Communicative Action ◽  
Modern Society ◽  
The Political ◽  
Ecological Analysis ◽  
Environmental Conflicts ◽  
Theory Of Communicative Action ◽  
Multiple Causes

Modern society's socio-environmental conflicts result from multiple causes, and responding to them is a complex, multidisciplinary venture. This article contributes to the understanding of that complexity, with a discussion of the main analytical keys that political ecology has used for the study of socio-environmental conflicts in Latin America. The article shows the important role that communication takes in this process, and argues that the Theory of Communicative Action can contribute to the political ecological analysis of socio-environmental conflicts in modern society, and can identify paths that allow the establishment of new alternative projects.Palabras clave: Socio-environmental conflicts, political ecology, Latin America, communicative action, modern society, alternative projects 

After the Solidarity and Consensus Debates: Habermas, Rorty and Fraser as Pragmatist Sources for Activist Dialogical Art

2017 ◽  
Vol 14 (4) ◽  
pp. 439-474
Author(s):  
John Giordano
Keyword(s):  
Social Change ◽  
Communicative Action ◽  
Richard Rorty ◽  
The Political ◽  
Ethical Orientation ◽  
Theory Of Communicative Action ◽  
Art Practices ◽  
Competitive Modes ◽  
Dialogical Art

This paper poses a relationship between pragmatist understandings of intersubjective communication and long-term “dialogical art” practices promoting social change. Art historian Grant Kester contends that two dialogical art projects by Suzanne Lacy and Austrian Art collective WochenKlausur reflect Habermas’ theory of communicative action through which the “better argument” is universally validated. Kester simultaneously acknowledges such projects inculcate non-competitive modes of intersubjective exchange that appear contrary to Habermas. I look at the “philosophical narrative” debates between Richard Rorty and Habermas to suggest that Rorty’s eschewal of Habermasian rationalization in favor of affective modes of contingent solidarity, taken with Nancy Fraser’s understanding of enmeshed public/private discourse in the context of feminist counterpublics, draws out the political-ethical orientation of activist dialogical art practices.

scholarly journals Pragmática transcendental y filosofía social: Karl Otto Apel, Jürgen Habermas y la nueva fundamentación de la Teoría Crítica

Daímon ◽  
2019 ◽  
pp. 155-170
Author(s):  
César Ortega Esquembre
Keyword(s):  
Critical Theory ◽  
Communicative Action ◽  
Jürgen Habermas ◽  
Linguistic Turn ◽  
Jurgen Habermas ◽  
Theory Of Communicative Action ◽  
Normative Foundation

El objetivo de este artículo es defender que la pragmática transcendental ofrece la fundamentación normativa de la teoría crítica como teoría de la acción comunicativa. Para ello se expondrá en primer lugar el problema de la normatividad en la Teoría Crítica de la sociedad. Tras describir la forma que adquiere esta teoría tras el giro lingüístico operado por Jürgen Habermas, se reconstruirán en tercer lugar los elementos fundamentales de la pragmática transcendental apeliana y habermasiana. En cuarto y último lugar se mostrará que este modelo constituye la fundamentación normativa de la nueva teoría crítica. The aim of this paper is to argue that transcendental pragmatics constitutes the normative foundation of critical theory, understood as theory of communicative action. To that end, the issue of normativity within Critical Theory discussions is first exposed. After describing the form this theory takes from the linguistic turn carried out by Jürgen Habermas, key elements of Karl Otto Apel´s and Jürgen Habermas´ transcendental pragmatics are thirdly reconstructed. Fourth paragraph shows that this model operates as the normative foundation of the new critical theory.

scholarly journals MARKETING POLITIK DPP PARTAI GERINDRA PADA PEMILU LEGISLATIF 2014

2018 ◽  
Vol 9 (1) ◽  
pp. 60 ◽  
Author(s):  
Fahmi Nurdiansyah
Keyword(s):  
Middle Class ◽  
Political Party ◽  
Political Marketing ◽  
The Political ◽  
Legislative Elections ◽  
Public Figure ◽  
Wide Range ◽  
The Government

The purpose of this research is to know the implementation in the political marketing of Gerindra Party and some factors encouraging the party to gain a wide range of constituent voters in the legislative elections 2014. The aforementioned evidence reveals that Gerindra Party approached middle class down society and youth, on determining intended voters and this party also focusing on small society (farmer, fisherman, labour, teacher and small trader). In terms of positioning, Gerindra Party put themselves in outside of the government and acknowledge them as the party for small society. In Indonesian political constellation, it can be seen that political party has a high correlation with the power of public figure to increase popularity and electability. Gerindra Party is still introduced Prabowo Subianto as a public figure who can be used to gain a number of voters for the party.

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