scholarly journals Politik Pazarlama Karmasına Kavramsal Ve Güncel Bir Bakış (An Updated and Conceptual Aspect to the Political Marketing Mix)

2016 ◽  
Vol 8 (1) ◽  
pp. 413-413 ◽  
Author(s):  
Kadri Gökhan Yılmaz
Keyword(s):  
Marketing Mix ◽  
Political Marketing ◽  
The Political ◽  
Conceptual Aspect

scholarly journals Political Marketing Mix Mahasiswa Dalam Pilgub Jabar 2018

2019 ◽  
Vol 4 (1) ◽  
pp. 100-110
Author(s):  
Mochamad Ilyas Gia Septian ◽  
R Dian H. Utama ◽  
Ridwan Purnama
Keyword(s):  
Undergraduate Students ◽  
Marketing Mix ◽  
Survey Method ◽  
Political Marketing ◽  
The Political ◽  
Measuring Instrument ◽  
Unit Of Analysis ◽  
Analysis Technique ◽  
Descriptive Approach ◽  
The Difference

ABSTRACT: This study aims to describe the political marketing mix and the decision to elect the Governor and deputy governor of West Java in 2018 to students of the Indonesian Education University. This study uses a descriptive approach with the explanatory survey method. The unit of analysis is the 2013-2017 UPI undergraduate students with 106 people. Data collection is done using a questionnaire. The analysis technique used is a descriptive technique using frequency distribution. The findings in this study show that the picture of the political marketing mix is in a fairly good category, and the picture of the decision to choose is in a fairly good category, and the political marketing mix has a significant influence on the decision to choose with a quite high influence of 62%. The difference in this study lies in the object of research, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study. 

scholarly journals MARKETING POLITIK DPP PARTAI GERINDRA PADA PEMILU LEGISLATIF 2014

2018 ◽  
Vol 9 (1) ◽  
pp. 60 ◽  
Author(s):  
Fahmi Nurdiansyah
Keyword(s):  
Middle Class ◽  
Political Party ◽  
Political Marketing ◽  
The Political ◽  
Legislative Elections ◽  
Public Figure ◽  
Wide Range ◽  
The Government

The purpose of this research is to know the implementation in the political marketing of Gerindra Party and some factors encouraging the party to gain a wide range of constituent voters in the legislative elections 2014. The aforementioned evidence reveals that Gerindra Party approached middle class down society and youth, on determining intended voters and this party also focusing on small society (farmer, fisherman, labour, teacher and small trader). In terms of positioning, Gerindra Party put themselves in outside of the government and acknowledge them as the party for small society. In Indonesian political constellation, it can be seen that political party has a high correlation with the power of public figure to increase popularity and electability. Gerindra Party is still introduced Prabowo Subianto as a public figure who can be used to gain a number of voters for the party.

scholarly journals THE POLITICAL ACTOR’S BRAND IN THE 2012 BACĂU ELECTORAL CAMPAIGN

2013 ◽  
Author(s):  
Cristina Cirtita-Buzoianu
Keyword(s):  
Political Communication ◽  
Human Dimensions ◽  
Two Dimensions ◽  
Political Marketing ◽  
The Political ◽  
Human Dimension ◽  
Political Dimension ◽  
Political Actors ◽  
Electoral Campaign ◽  
Political Project

This paper aims to analyze the image and identity of political actors during an electoral campaign, as these two elements are defining for political marketing in attracting and convincing voters. With that in mind we will monitor the image of the two candidates for the position of mayor in the 2012 electoral campaign in Bacău, as it appeared in the written local press. The analysis of the two politicians will be made from the perspective of two pre-established image indicators: the political and the human dimensions. Each of the two dimensions has sub indicators pre-established in order to validate the general mediatized image of the candidate. Regarding the political dimension we will measure the sub indicators: political communication, attitude towards corruption, interest for civil problems, the ability to negotiate and political project, while the human dimension has the following sub indicators: faith, empathy, morality, honesty, charisma, consistency and leadership. Thus, we will try to identify if there are major differences between the two dimensions, for the two candidates, from a quantitative as well as a qualitative perspective.

When is Standardization Slow?

2011 ◽  
pp. 128-137 ◽  
Author(s):  
M. H. Sherif
Keyword(s):  
Political Marketing ◽  
The Political ◽  
Technical Aspects

This chapter presents an analysis of the political, marketing, and technical aspects associated with the perception that standardization is slow. A framework is defined to evaluate the rate of standardization in terms of meeting users’ needs.

Philip Jaisohn, the Political Evangelist, 1896–98

2020 ◽  
Vol 25 (1) ◽  
pp. 89-113
Author(s):  
Young-Chan Choi
Keyword(s):  
Political Thought ◽  
Private Property ◽  
The United States ◽  
The Political ◽  
Political Language ◽  
The West ◽  
Individual Property ◽  
Conceptual Aspect ◽  
Ideological Resources ◽  
The Right

Abstract The objective of this article is twofold: first to argue that Philip Jaisohn, upon his return from the United States to Korea in 1896, sought to subvert, if not overthrow, the monarchical government, and second, to argue that Jaisohn drew on specifically Christian intellectual and ideological resources to articulate his arguments. The rhetoric of loyalty, love, lawful resistance, private property, and slavery are, as such, in need of analysis through the Protestant conceptual prism. Previous studies analyzing modern political thought have focused on the nature of translation from the West; this study focuses on the conceptual aspect of the political language Jaisohn introduced in order to effect revolutionary changes in the popular vernacular. His goal was not just to present resistance against the incumbent governing authority as morally defensible, but to frame it in terms of the right of individual property. Finally the article suggests avenues through which religious thinking affected the reception and dissemination of Western political thought in Korea, and concludes by reflecting on the relevance of religious thought in the analysis of modern Korean political thought.

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