scholarly journals Political Marketing Mix Mahasiswa Dalam Pilgub Jabar 2018

2019 ◽  
Vol 4 (1) ◽  
pp. 100-110
Author(s):  
Mochamad Ilyas Gia Septian ◽  
R Dian H. Utama ◽  
Ridwan Purnama
Keyword(s):  
Undergraduate Students ◽  
Marketing Mix ◽  
Survey Method ◽  
Political Marketing ◽  
The Political ◽  
Measuring Instrument ◽  
Unit Of Analysis ◽  
Analysis Technique ◽  
Descriptive Approach ◽  
The Difference

ABSTRACT: This study aims to describe the political marketing mix and the decision to elect the Governor and deputy governor of West Java in 2018 to students of the Indonesian Education University. This study uses a descriptive approach with the explanatory survey method. The unit of analysis is the 2013-2017 UPI undergraduate students with 106 people. Data collection is done using a questionnaire. The analysis technique used is a descriptive technique using frequency distribution. The findings in this study show that the picture of the political marketing mix is in a fairly good category, and the picture of the decision to choose is in a fairly good category, and the political marketing mix has a significant influence on the decision to choose with a quite high influence of 62%. The difference in this study lies in the object of research, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study. 

scholarly journals Apakah perceived usefulness dapat meningkatkan continuance intention?

2019 ◽  
Vol 4 (1) ◽  
pp. 13-24
Author(s):  
Nilam Larassita ◽  
Girang Razati ◽  
Sulastri Sulastri
Keyword(s):  
Frequency Distribution ◽  
Descriptive Analysis ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Measuring Instrument ◽  
Continuance Intention ◽  
Cross Sectional ◽  
Analysis Technique ◽  
Descriptive Approach ◽  
The Difference

The purpose of this study is to find out the perceived usefulness and continuance intention. The design of this study was a cross-sectional method. This study uses a descriptive approach with explanatory survey method. A total of 145 respondents were selected for using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique using frequency distribution. Based on the results of the study using descriptive analysis, obtained perceived usefulness results in a good category, and good enough category for continuance intentions. The difference in this study lies in the object of the study, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study.

scholarly journals Pelanggan TV Berbayar di Indonesia: Tantangan Hambatan Berpindah dalam Mempertahankan Loyalitas

2019 ◽  
Vol 4 (1) ◽  
pp. 25-33
Author(s):  
Nisaa Nursyabanniyah Wahyuddin ◽  
Ratih Hurriyati ◽  
Lisnawati Lisnawati
Keyword(s):  
Customer Loyalty ◽  
Survey Method ◽  
Measuring Instruments ◽  
Simple Linear Regression ◽  
Unit Of Analysis ◽  
Analysis Technique ◽  
Descriptive Approach ◽  
Pay Tv ◽  
The Difference ◽  
High Influence

This present study aims to describe switching barrier and customer loyalty of Pay TV in Indonesia. This study uses a descriptive approach with the explanatory survey method. The unit of analysis for Paid TV’s Customer is 108 respondents. Data collection using a questionnaire. The data analysis technique is using a simple linear regression with SPSS 24.0 for Windows program tools. Based on the results of the study, it can be known that the switching barrier has a partial effect on the customer loyalty with a high influence category. The difference in this study lies in the object of research, research time, measuring instruments, literature used, theory used and research results.Keywords: Customer Loyalty; Pay TV; Switching Barrier

scholarly journals GAMBARAN LINGKUNGAN KERJA, KOMUNIKASI KERJA DAN SEMANGAT KERJA PERAWAT RUMAH SAKIT UMUM PARU Dr. H.A. ROTINSULU BANDUNG

2018 ◽  
Vol 3 (3) ◽  
pp. 34-44
Author(s):  
Nasrul Kamal ◽  
Sumiyati Sumiyati ◽  
Ridwan Purnama
Keyword(s):  
Data Collection ◽  
Work Environment ◽  
Descriptive Analysis ◽  
Survey Method ◽  
Measuring Instrument ◽  
Cross Sectional ◽  
High Category ◽  
Analysis Technique ◽  
Descriptive Approach

Purpose - The purpose of this study is to see the description of work environment, work communication and moraleDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 107 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that work environment in the conducive category, wprk communication in the good category, and morale in the high category. Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.

scholarly journals GAMBARAN BRAND COMMNICATION BRAND TRUST DAN BRAND LOYALTY PELANGGAN KOSMETIK SARIAYU DI INDONESIA

2018 ◽  
Vol 3 (3) ◽  
pp. 89-99
Author(s):  
Fitri Asti Pratiwi ◽  
Dian H Utama
Keyword(s):  
Data Collection ◽  
Brand Loyalty ◽  
Descriptive Analysis ◽  
Survey Method ◽  
Measuring Instrument ◽  
Brand Trust ◽  
Brand Communication ◽  
Cross Sectional ◽  
Analysis Technique ◽  
Descriptive Approach

Purpose - The purpose of this study is to see the description of brand communication, brand trust and brand loyaltyDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 107 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that brand communication in the quite high category, brand trust in the good category, and brand loyalty in the good category. Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.

scholarly journals ANALISIS PELATIHAN, PEMBERDAYAAN DAN KEPUASAN KERJA PEGAWAI DI PT BANK RAKYAT INDONESIA KANTOR CABANG KUNIINGAN

2018 ◽  
Vol 3 (3) ◽  
pp. 1-13
Author(s):  
Wulan Dewani Putri ◽  
B LENA NURYANTI ◽  
Masharyono Masharyono
Keyword(s):  
Job Satisfaction ◽  
Design Methodology ◽  
Descriptive Analysis ◽  
Survey Method ◽  
Cross Sectional ◽  
Analysis Technique ◽  
Training Variable ◽  
Descriptive Approach ◽  
The Difference ◽  
Branch Office

Purpose - The purpose of this study is to analyze empowerment training and job satisfaction.The design / methodology / approach - The design of this study was cross sectional. This research uses descriptive approach with explanatory survey method. The employee analysis unit is 50 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings – Based on the results of research using descriptive analysis, the results obtained that training in the good category, empowerment in the good category, and job satisfaction in the high category.Originality - This study provides a basis for understanding the issues of the training and empowerment on job satisfaction. The difference of this research with previous research is on the object in PT. Bank Rakyat Indonesia Kuningan branch office, training variable, empowerment and job satisfaction, and references used by researchers with previous researchers.

scholarly journals GAMBARAN KEMAMPUAN, LINGKUNGAN KERJA SOSIAL DAN KINERJA KARYAWAN

2018 ◽  
Vol 3 (3) ◽  
pp. 145-154
Author(s):  
Desita Anggra Dewi ◽  
Syamsul Hadi Senen ◽  
Masharyono Masharyono
Keyword(s):  
Social Work ◽  
Work Environment ◽  
Design Methodology ◽  
Descriptive Analysis ◽  
Survey Method ◽  
Cross Sectional ◽  
Analysis Technique ◽  
Descriptive Approach ◽  
The Difference ◽  
And Performance

Purpose - The purpose of this study is to see the description of ability, social work environment, and performance.The design / methodology / approach - The design of this study was cross sectional. This research uses descriptive approach with explanatory survey method. The employee analysis unit is 103 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings – Based on the results of research using descriptive analysis, the results obtained that ability in the very good category, social work environment in the very conducive category, and performance in the high category.Originality - This study provides a basis for understanding the issues of the ability and social work environment on performance. The difference of this research with previous research is on the object in PT. Indorama Synthetics Tbk. Polyester Division In Purwakarta, ability variable, social work environment and performance, and references used by researchers with previous researchers.

scholarly journals GAMBARAN LEVERAGE DAN RETURN SAHAM PERUSAHAAN SUBSEKTOR SEMEN YANG TERDAFTAR DI BEI PERIODE 2012-2016

2018 ◽  
Vol 3 (2) ◽  
pp. 33-42
Author(s):  
Gilman Mughni ◽  
Ahim Surachim ◽  
Eded Tarmedi
Keyword(s):  
Time Series ◽  
Stock Return ◽  
Descriptive Analysis ◽  
Survey Method ◽  
Series Design ◽  
Time Series Design ◽  
Income Statement ◽  
Analysis Technique ◽  
Descriptive Approach ◽  
The Difference

Purpose - The purpose of this study is to obtain an overview of leverage and stock return.Design / methodology / approach - The design of this study is time series design. This research uses descriptive approach with explanatory survey method. Sample in this research are income statement of cement subsector companies which listed on IDX 2012-2016 period. The analysis technique used is descriptive technique by using leverage and stock return calculation formulas.Findings - Based on the results of the study using descriptive analysis, the results indices that leverage of cement subsector companies which listed on IDX 2012-2016 period are decrease and stock return of cement subsector companies which listed on IDX 2012-2016 period are fluctuative.Originality / value - This research provides a basic for understanding issues of leverage and stock return. The difference of this research with the previous research is located on the object this research object are cement subsector companies which listed on IDX 2012-2016 period and using theory or reference different from previous researchers.

scholarly journals Lingkungan Kewirausahaan dalam Motivasi Berwirausaha

2019 ◽  
Vol 4 (1) ◽  
pp. 34-48
Author(s):  
Rieke Amaluthvie Tammie ◽  
B Lena Nuryanti ◽  
R Dian H Utama
Keyword(s):  
Data Collection ◽  
Frequency Distribution ◽  
Survey Method ◽  
Measuring Instrument ◽  
Entrepreneurial Motivation ◽  
Analysis Technique ◽  
Descriptive Approach

ABSTRACTThis study aims to determine the effect of entrepreneurial environment to entrepreneurial motivation. This research uses descriptive approach with explanatory survey method. The student  analysis unit is 167  people . Data collection using questionnaire. The analysis technique used is verifikative technique by using frequency distribution. The result showed that entrepreneurial environment enough effected on entrepreneurial motivation. The differences in this study located on an object research, time research, a measuring instrument , literature that used , the theory that is used and the results of the study Keywords: entrepreneurial envriontmen; entrepreneurial motivation ABSTRAKPenelitian ini bertujuan untuk mengetahui seberapa besar pengaruh lingkungan kewirausahaan terhadap motivasi berwirausaha. Penelitian ini menggunakan pendekatan verifikatif dengan metode explanatory survey. Unit analisis siswa sebanyak 167 orang. Pengumpulan data dengan menggunakan kuesioner. Teknik analisis yang digunakan adalah teknik verifikatif dengan menggunakan distribusi frekuensi. Hasil penelitian menunjukan lingkungan kewirausahaan memiliki pengaruh cukup terhadap motivasi berwirausaha.

scholarly journals GAMBARAN LINGKUNGAN KERJA, KARAKTERISTIK INDIVIDU DAN STRES KERJA PERAWAT RUMAH SAKIT UMUM AVISENA DI CIMAHI

2018 ◽  
Vol 3 (3) ◽  
pp. 45-55
Author(s):  
Hendri Yuliadi ◽  
Sumiyati Sumiyati ◽  
Ridwan Purnama
Keyword(s):  
Data Collection ◽  
Work Environment ◽  
Job Stress ◽  
Descriptive Analysis ◽  
Individual Characteristics ◽  
Survey Method ◽  
Measuring Instrument ◽  
Cross Sectional ◽  
Analysis Technique ◽  
Descriptive Approach

Purpose - The purpose of this study is to see the description of work environment, individual characteristics and job stressDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 73 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that work environment in the quite conducive category, individual characteristics in the good category, and job stress in the quite high category. Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.

scholarly journals Analisis Lingkungan Kewirausahaan: Studi Kasus Pada Siswa Kelas XII SMK

2019 ◽  
Vol 18 (2) ◽  
pp. 71
Author(s):  
Tieke Amaluthnvie Tammie ◽  
B. Lena Nuryanti ◽  
Rd. Dian Herdiana Utama
Keyword(s):  
Data Collection ◽  
Frequency Distribution ◽  
Survey Method ◽  
Measuring Instrument ◽  
Entrepreneurial Motivation ◽  
Analysis Technique ◽  
Descriptive Approach

This study aims to determine the analysis of entrepreneurial environment and entrepreneurial motivastion at student grade XII in SMK Negeri 1 Cimahi. This research uses descriptive approach with explanatory survey method. The student  analysis unit is 167  people . Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distribution. The result showed that entrepreneurial environment is in average category and  entrepreneurial motivation is in average category. The differences in this study located on an object research, time research, a measuring instrument , literature that used , the theory that is used and the results of the study

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