Interaction of the social media and big data in reaching marketing success in the era of the fourth industrial revolution

Author(s):  
Goran Pranjić ◽  
Gábor Rekettye
2021 ◽  
Vol 1839 (1) ◽  
pp. 012004
Author(s):  
W Sardjono ◽  
G Rama Putra ◽  
E Selviyanti ◽  
A Cholidin ◽  
G Salim

Author(s):  
Shalin Hai-Jew

Online human-to-human (and human-to-robot) hyper-personal relationships have evolved over the years, and their prevalence has broadened the available cyberattack surfaces. With the deployment of malicious socialbots on social media in the virtual and AI-informed embodied socialbots in the real, human interests in socializing have become more fraught and risky. Based on the research literature, abductive reasoning from in-world experiences, and analogical analysis to project into the Fourth Industrial Revolution, this work suggests the importance of greater awareness of the risks in interrelating in the virtual and the real and suggests that there are no safe distances.


Author(s):  
Jirapun Daengdej ◽  
Kitikorn Dowpiset

Every country is currently preparing themselves for the fourth industrial revolution, the environment where innovation is the key concept for survival. Most of the countries have developed framework for their e-government development. Unfortunately, most of these frameworks do not contain adequate details on what are the activities required if big data will be used as a backbone of all services. This research focuses on proposing a conceptual framework for development of e-government in Thailand. The proposed framework explicitly contains all important activities to be completed if big data will serve as the core component of all services for their citizens.


After the analysis of evolutionary institutional changes, the fourth chapter will define revolutionary transformations. Revolutions, conceptualized as abrupt processes of social transformation, follow specific life-cycle and result from two main reasons: lack of efficiency and social justice. The chapter is structured as follows. In the first part, the author will provide a general overview of revolutions and revolutionary processes, discussing in detail its main classifications, characteristics and causes, leading actors, overall phases, and outcomes. The second part will outline different revolutionary processes, zooming on scientific revolutions, technology revolutions, and industrial revolutions. There, industrial revolutions and its main elements are investigated in detail, showing how technological innovations lead to dramatic changes of the social reality. By comparing characteristics of the first, second, and third industrial revolutions, there is proposed a model defining the elements of the Fourth Industrial Revolution. Finally, there is discussed a model outlining how of industrial revolutions can change and transform the social institutions.


Most experts consider that society has entered in a Fourth Industrial Revolution that implies ubiquitous changes characterized by a fusion of technologies that is blurring the lines that differentiate physical, digital, and biological spheres. This implies to open a door to important changes in the teaching and learning of the social sciences, geography, and history. Regarding this, it is necessary that both citizens and organizations develop new skills. Artificial intelligence as education technology is possible due to digital and online tools. Adaptive learning, meanwhile, is related to artificial intelligence, personalizing the learning and offering contents adapted to students. New challenges in the teaching of social sciences extends beyond the learning of facts and events. As a result of changes in society of Fourth Industrial Revolution, thinking-based learning (TBL) with the support of learning and knowledge technologies (LKT), creativity, critical thinking, and cooperation are some of the essential learning goals to participate in society.


Author(s):  
Adeyinka Tella ◽  
Oluwakemi Titilola Olaniyi ◽  
Aderinola Ololade Dunmade

The chapter looked at records management in the fourth industrial revolution (4IR) with the challenges and the way forward. The chapter discussed the industrial revolutions, records management, and the fourth industrial revolution (4IR), and described the advancement in records management in the 4IR based on the 4IR tools and technologies including artificial intelligence, blockchain, internet of things (IoT), robotics, and big data. The chapter also identified and discussed the benefits of technological advancement in the management of records; challenges of records management at the wake of 4IR and charted the way forward. In the context of document and records management, and taking into account all characteristics of the 4IR technologies and tools as well as its underlying technologies and concepts, the chapter concluded that the 4IR tools can be used to save time to create and process records, secure records from being damaged or destroyed, confirm the integrity of records, among others.


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