Role of Health Communication Strategies of National Health Mission in the Rural Maternal Health in Assam

2021 ◽  
Vol 6 (4) ◽  
pp. 1
Author(s):  
Perumal Anbarasan ◽  
Raj Kiran Doley
Keyword(s):  
Maternal Health ◽  
Health Communication ◽  
National Health ◽  
Communication Strategies

scholarly journals BARRIERS FACED BY THE FRONTLINE HEALTH WORKERS RELATED TO HEALTH COMMUNICATION STRATEGIES UNDER NATIONAL HEALTH MISSION (NHM) IN CHHOTAUDEPUR DISTRICT OF GUJARAT*

2021 ◽  
pp. 482-495
Author(s):  
Megha Sidhpura ◽  
Anjali Pahad
Keyword(s):  
Health Communication ◽  
National Health ◽  
Health Workers ◽  
Communication Strategies ◽  
Behavioural Change ◽  
Data Entry ◽  
Family Welfare ◽  
Frontline Health Workers ◽  
Grass Root Level ◽  
Communication Approach

Health Communication is an integral component of the National Health Mission used for promotion of health programmes and healthy behaviour amongst the communities. According to the Ministry of Health and Family Welfare, GoI (2019) a strategic framework for targeted IEC activities using 360-degree communication approach is designed. The Present research was undertaken in a tribal district of Gujarat state-Chhotaudepur to study the barriers related to Health Communication Strategies by the Frontline Health Workers and therefore, a combination of descriptive and analytical methods to explore and describe the existing situation of Health Communication Strategies was adopted. This paper describes about qualitative aspect of the research conducted through total twelve Focus Group Discussions i.e. two in each block (Chhotaudepur, Kawant, Naswadi, Bodeli, PaviJetpur and Sankheda) in which 74 ASHAs, 31 ASHA Facilitators and 34 Female Health Workers. Theme guides was used for FGDs. Results and discussion are illustrated on central themes of research. Data illustrated that majority of the ASHAs faced moderate barriers and significant differences level barriers were reported by those who belonged to Bodeli, having excellent occupational skills, with low knowledge about Health Communication Strategies and average media use expressed Towards Excellence: An Indexed, Refereed & Peer Reviewed Journal of Higher Education / Dr. Megha Sidhpura & Dr. Anjali Pahad / Page 482-495 March, 2021. VOL.13. ISSUE NO. 1 https://hrdc.gujaratuniversity.ac.in/Publication Page | 483 more barriers than their counterparts. Barriers related to availability, accessibility and characteristics of beneficiaries for Health Communication Strategies were faced to great extent by ASHAs and ASHA Facilitators, however, FHWs expressed barriers related to increase in workload due to duplication of data entry at multiple levels and teething problems in TeCHO, In a nutshell, results conclude that despite knowing the fact that Health Communication has a significant role to play, this component of NHM is neglected. Hence, the findings demand serious attention on the part of NHM officials and media experts who are the custodian of the community process component of NHM and also academicians and researchers who can also contribute immensely. It is suggested to pay utmost importance and adopt to evidence-based scientific approach for design, production and provision of tailormade, useful and effective Health Communication Strategies for grass-root level health workers and volunteers to foster communication efforts in improving on social determinants of health, achieving behavioural change.

scholarly journals Government Communication Strategies during Coronavirus Pandemic: United Arab Emirates Lessons

2021 ◽  
pp. 097206342098309
Author(s):  
Ahmed Farouk Radwan ◽  
Sheren Ali Mousa
Keyword(s):  
Health Communication ◽  
Risk Communication ◽  
United Arab Emirates ◽  
Communication Strategies ◽  
The State ◽  
International Standards ◽  
Individual Responsibility ◽  
Communication Model ◽  
Digital Platforms ◽  
Government Communication

Government communication introduced important lessons during the worldwide experience with the COVID-19 pandemic. It is important to apply known efficacious principles of risk and health communication strategies. The purpose of the study is to depict and explore the United Arab Emirates government communication scenario in tackling the COVID-19 pandemic as well as look at the types of strategies, information and messages delivered via digital mediums to handle challenges that are raised based on the Crisis and Emergency Risk Communication model. The study includes a qualitative analysis of two government bodies’ digital platforms: ‘The Ministry of Health and Prevention’ (mohap) and ‘Crisis and Disasters Management Authority’. Results indicated that the UAE government used different communication aims and strategies to face the pandemic according to the risk management scenario. In the quarantine phase, communication focused on giving people information about the disease, raising awareness about the disease, motivating health and behaviour change, informing people about government decisions and procedures. In the coexistence phase communication focused on emphasising the necessity of adherence the health measures, providing information on re-work in institutions and commercial centres, involving people in the health and social initiatives, confronting non-compliance with health precautions. Government communication also focused on facing rumours and false information. UAE government communication used digital platforms and social media to address more than 200 nationalities living in the state for ensuring that they adhere to the precautionary measures and coordinate with the authorities. Government communication was committed to a set of values including equality between citizens of the state and residents, societal and individual responsibility, recognising the frontline medical staff and acknowledging their sacrifices. UAE implemented an integrated, coherent and effective scenario to deal with the crisis. It developed risk communication strategies in health communication to manage the COVID-19 crisis by following international standards and also took into account its own political, economic, social and cultural features. The UAE government used many strategies to inform and convince people including clarification of measures strategy, reassurance strategy, ambiguity reduction strategy, behaviour efficacy strategy, correcting misinformation and rumours, advising strategy.

scholarly journals It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups

2021 ◽  
Author(s):  
Christian Rudeloff ◽  
Stefanie Pakura ◽  
Fabian Eggers ◽  
Thomas Niemand
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Fuzzy Set ◽  
Exploratory Study ◽  
Communication Strategies ◽  
Qualitative Comparative Analysis ◽  
Communication Models ◽  
Social Media Engagement ◽  
Start Ups

AbstractThis manuscript analyzes start-ups’ usage of different communication strategies (information, response, involvement), their underlying decision logics (effectuation, causation, strategy absence) and respective social media success. A multitude of studies have been published on the decision logics of entrepreneurs as well as on different communication strategies. Decision logics and according strategies and actions are closely connected. Still, research on the interplay between the two areas is largely missing. This applies in particular to the effect of different decision logics and communication models on social media success. Through a combination of case studies with fuzzy-set Qualitative Comparative Analysis this exploratory study demonstrates that different combinations of causal and absence of strategy decision logics can be equally successful when it comes to social media engagement, whereas effectuation is detrimental for success. Furthermore, we find that two-way-communication is essential to create engagement, while information strategy alone cannot lead to social media success. This study provides new insights into the role of decision logics and connects effectuation theory with the communication literature, a field that has been dominated by causal approaches.

scholarly journals Chasing the ghost of infection past: identifying thresholds of change during the COVID-19 infection in Spain

2020 ◽  
Vol 148 ◽  
Author(s):  
Luis Santamaría ◽  
Joaquín Hortal
Keyword(s):  
Public Health ◽  
Growth Rate ◽  
Health Communication ◽  
Communication Strategies ◽  
Growth Curves ◽  
Personal Hygiene ◽  
Exponential Growth Rate ◽  
Public Health Communication ◽  
Containment Measures ◽  
Key Events

Abstract One of the largest nationwide bursts of the first COVID-19 outbreak occurred in Spain, where infection expanded in densely populated areas through March 2020. We analyse the cumulative growth curves of reported cases and deaths in all Spain and two highly populated regions, Madrid and Catalonia, identifying changes and sudden shifts in their exponential growth rate through segmented Poisson regressions. We associate these breakpoints with a timeline of key events and containment measures, and data on policy stringency and citizen mobility. Results were largely consistent for infections and deaths in all territories, showing four major shifts involving 19–71% reductions in growth rates originating from infections before 3 March and on 5–8, 10–12 and 14–18 March, but no identifiable effect of the strengthened lockdown of 29–30 March. Changes in stringency and mobility were only associated to the latter two shifts, evidencing an early deceleration in COVID-19 spread associated to personal hygiene and social distancing recommendations, followed by a stronger decrease when lockdown was enforced, leading to the contention of the outbreak by mid-April. This highlights the importance of combining public health communication strategies and hard confinement measures to contain epidemics.

scholarly journals The Impact of Communication Information on the Perceived Threat of COVID-19 and Stockpiling Intention

2021 ◽  
pp. 183933492110286
Author(s):  
Marilyn Giroux ◽  
Jooyoung Park ◽  
Jae-Eun Kim ◽  
Yung Kyun Choi ◽  
Jacob C. Lee ◽  
...  
Keyword(s):  
Socioeconomic Status ◽  
Communication Strategies ◽  
Negative Information ◽  
Perceived Threat ◽  
Behavior Study ◽  
Direct Explanation ◽  
Accuracy Study ◽  
Childhood Socioeconomic Status ◽  
The Impact

This article investigates the role of diverse nudging communication strategies on perceived threat and stockpiling intention. Across three studies, the authors examined the various effects of “nudging” on consumer behavior. Study 1 demonstrates that a commonly used picture has a stronger impact on perceived threat than a less frequently exposed picture regardless of its accuracy. Study 2 shows that the perceived threat of COVID-19, in terms of severe health consequences, is lower when using an indirect (vs. direct) explanation of the virus, as well as when reducing the amount of information about the virus. Study 3 investigates the impact of salient negative information and childhood socioeconomic status (SES). Findings reveal that negative information about deaths associated with the virus increases the level of perceived threat and stockpiling intention, especially among people of low childhood SES.

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