scholarly journals Transmedia Project Design: Theoretical and Analytical Considerations

2013 ◽  
Vol 1 (1) ◽  
pp. 80-100 ◽  
Author(s):  
Renira Rampazzo Gambarato

Abstract Theoretical and analytical considerations around the development of transmedia projects are evolving, but are still widely open, probably because transmedia storytelling is a relatively new subject that does not yet have its own specific methods and methodology of analysis. Moreover, transmedia projects are complex phenomena involving multiple dimensions, such as narrative, cultural context, marketing, business models, and legal framework. Currently, the usual approach gives place to methodologically separate analytical perspectives related to some of these dimensions. This article first discusses the elusive concept of transmedia storytelling and later presents analytical considerations outlining relevant aspects that can contribute to perceive the process of developing transmedia projects. The significance of these discussions is to address essential features of the design process behind transmedia projects and contribute to support the analytic needs of transmedia designers and the applied research in the interest of the media industry.

2020 ◽  

In recent years, digitisation has significantly changed the media industry. Today, digital business models are at home in almost all forms of the media. But what will come next? Will new technological developments in the field of AI or block chain, for example, have an impact? And above all: Where does media economic research go from the debate about business models? Are these developments happening so fast that we hardly have time to develop real (new) theories? This volume seeks answers to these pressing questions. The further development of media economics as an academic field will depend on whether and how this is achieved. With contributions by Harald Rau; Daniela Marzavan & Anke Trommershausen; Henriette Heidbrink; Tassilo Pellegrini & Michael Litschka; Britta M. Gossel, Andreas Will & Julian Windscheid, Christian Zabel, Sven Pagel, Verena Telkmann & Alexander Rossner; Sibylle Kunz, Sven Pagel & Svenja Hagenhoff; Jonas D. Bodenhöfer, Christopher Buschow & Carsten Winter and Jörg Müller-Lietzkow.


2010 ◽  
Vol 2 (12) ◽  
pp. 692-697 ◽  
Author(s):  
Vladimir I. Soloviev ◽  
Pavel A. Kurochkin ◽  
Anton V. Rendiuk

2019 ◽  

All over the world, revolutionary change is taking place in the media and business communication. Of all the technological developments related to Web 2.0, it is above all the new forms of moving pictures on the Internet and their areas of application that testify to a changed culture of entertainment and information. In this respect, the range of videos available, in combination with social media, has assumed an increasingly significant role. But which business models, strategies and marketing concepts promise success. How can they evoke the attention and emotions of increasingly self-sufficient consumers and convince them to part with their money at the same time? Using examples from research and praxis, this study presents the foundations of online video and Web TV, the forms they take, their legal framework conditions, case studies and research findings on them as well as their social and economic significance, including numerous figures, case studies and contributions by authors on BMW, Daimler, Deutsche Telekom, Google/YouTube, IP Deutschland, Microsoft, MySpace, sevenload und W&V, among others.


2021 ◽  
Vol 17 (3) ◽  
pp. 680-705
Author(s):  
Renata Soares Netto ◽  
Egle Müller Spinelli

ABSTRACT – This article investigates the innovation in sports content production by ESPN Brasil over the last decade as it makes changes to its media ecosystem. Qualitative research is the chosen methodology for this paper. Three criteria were established based on theoretical-conceptual perspectives on innovation in journalism: contextualization, engagement, and digital technologies. The data was collected from semi-structured interviews with professionals related to the case under study. It appears that experiments in content production are not separate from other issues in the media industry, such as the crisis in business models and the need for strategic leadership for innovation. The uncontainable pursuit of innovation is just as risky as remaining stagnant, and innovation must be in line with the media company’s main goal. RESUMO – Este artigo investiga a implementação de inovações na produção de conteúdo esportivo feitas pela ESPN do Brasil, durante a última década, realizadas como reflexo das mudanças em seu ecossistema midiático. A abordagem metodológica é qualitativa e, com base em perspectivas teórico-conceituais sobre inovação no jornalismo, foram estabelecidos três critérios de análise: contextualização, engajamento e tecnologias digitais. Os dados foram coletados por meio de entrevistas semiestruturadas com profissionais relacionados ao caso estudado. Constata-se que as experimentações na produção de conteúdo não se isolam de outras questões da indústria de mídia, como a crise nos modelos de negócios e a necessidade de uma liderança estratégica para a inovação. A busca desenfreada pela inovação é tão arriscada quanto se manter estagnado e a inovação tem de ser conectada com o propósito da empresa de mídia. RESUMEN – Este artículo investiga la implementación de innovaciones en la producción de contenido deportivo realizadas por ESPN do Brasil, durante la última década. El enfoque metodológico es cualitativo y, basado en perspectivas teóricas y conceptuales sobre la innovación en el periodismo, se establecieron tres criterios de análisis: contextualización, engagement y tecnologías digitales. Los datos fueron recolectados a través de entrevistas semiestructuradas con profesionales relacionados con el caso estudiado. Parece que los experimentos en la producción de contenidos no están aislados de otros temas de la industria de los medios, como la crisis de los modelos de negocio y la necesidad de liderazgo estratégico para la innovación. La principal conclusión es que la búsqueda desesperada de innovación es a menudo tan arriesgada como permanecer estancada y que la innovación tiene que estar conectada con el propósito de los medios de comunicación.


2021 ◽  
Vol 58 (2) ◽  
pp. 92-112
Author(s):  
Marija Slijepčević ◽  
Mirela Holy ◽  
Nikolina Borčić

A creative economy is an economy where value is based on imaginative qualities‎ rather than on the resources of land, labour and capital, and one of the‎ most dynamic sectors of the global economy. The media industry is an important‎ part of the creative economy and faces the most dynamic media ecosystems‎ changes. One of the most interesting phenomena is the rising discipline‎ of fact-checking. The discipline, which in four years (2014-2018) had a global‎ growth of 239%, has developed to combat the adverse consequences of fake‎ news and misinformation. It has brought interesting changes in media ecosystems‎ and has enriched this part of the creative economy sector. This paper‎ brings an overview of fact-checking trends in the European Union and South‎ East Asia as these two regions show the fastest growth of the creative economy.‎ Analysis answers the following research questions: What is the status of‎ fact-checkers in those parts of the world? Which business models are dominant?‎ How popular are they on social media? Which methodologies are used‎ for fact-checking? What are their sources of financing? How often are the‎ fact-checking organisation bilingual? Results show a significant discrepancy‎ in trends in those two continents and emphasise fact-checking organisations’‎ contribution in the complex media ecosystems and further development. As‎ media ownership impacts media content, research regarding media owners’‎ impact on fact-checking trends in the European Union and South East Asia‎ is recommended.‎


Author(s):  
Peter Jakobsson ◽  
Fredrik Stiernstedt

In much scholarly writing and in many leftist and activist accounts the enclosures of the cultural commons have been fiercely critiqued. However, during the last years, new media business models, that challenge the notion of the cultural industries as “copyright industries”, has been taking shape. A new class of entrepreneurs is instead working to expand the commons as part of their businesses. Accordingly, representatives from these new media industries, policy makers, and politicians have joined the academic and political critique of the “enclosures of the cultural common”. The paper argues that this is a shift within the dominant media policy paradigm and an attempt to integrate existing practices on the Internet, based on cooperation and sharing, into the market. By relocating the struggle from “intellectual property” to “platform economics”, the media industry can exploit the productivity of the commons while holding on to the power that comes with ownership and property.


Author(s):  
Lene Pettersen ◽  
Arne H. Krumsvik

The digitization of newspapers has opened up new possibilities for user involvement, yet established practices in the media industry hinder news organisations from fully exploiting the many new opportunities that exist in the age of the Internet and social media. In this conceptual and interdisciplinary article, we explain how news actors’ strategic choices for innovation related to citizen collaboration and knowledge creation leads to distinct ideal types for participatory business models for news organisations, which we label the three C’s (citizen reporting, citizen journalism, and citizen media). We contribute to the business model innovation literature by pointing to which specific parts of a business model that news actors need to change in order to cut their production costs, as well as contributing to innovation theory by showing that the three C’s is a continuum of innovational steps. We develop further the donation strategy for user involvement by discussing citizen collaboration in different parts of the journalistic value chain. We conclude that news actors need to rock their boats in order to innovate their business models in line with today's media landscape.


Author(s):  
Yuli Takatsuki ◽  
Nigel Abbas

Alongside the legal framework which regulates the media’s activities, a system of regulation operates to uphold standards of journalism and programme-making and to provide at least a partial remedy for those whose privacy has been invaded by the media. Different bodies currently regulate different branches of the media. Ofcom (the Office of Communications) regulates the content of all television and radio programmes in the United Kingdom except that the BBC retains sole jurisdiction in relation to certain matters broadcast on BBC channels funded by the licence fee. The Independent Press Standards Organisation (IPSO) has recently taken over as principal regulator of the newspaper and magazine industry (although a new body, the Independent Monitor for the Press (Impress), has also recently been formed). IPSO replaced the Press Complaints Commission (PCC) in September 2014, with which has now ceased to exist, having regulated the print media industry since 1991. These bodies adjudicate upon complaints with reference to codes of practice which media falling within their regulatory remit are required to comply. The Ofcom Broadcasting Code, drawn up and regularly reviewed and revised by Ofcom, is the primary broadcasting code relating to the broadcast of television and radio programme content in the United Kingdom.


2009 ◽  
pp. 248-263
Author(s):  
Svenja Hagenhoff

This chapter is about a survey based on 7,178 valid responses which analyses the mobile content usage in Germany. Key findings are that paid mobile contents will not be a mass market in the medium term. Nevertheless, we found that respondents that are familiar with mobile radio and handset technology and read specialized printed media on a regular basis showed the highest acceptance of mobile paid contents. The mobile Internet is perceived as a chance for the media industry to generate additional revenues from paid contents. Successful business models for the mobile Internet will only be possible if mobile content formats generate added consumer value. In this context, media companies planning to establish mobile services for content distribution are facing the problem that acceptance of mobile services has not yet been researched thoroughly.


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