scholarly journals The effects of user comments on hedonic and eudaimonic entertainment experiences when watching online videos

2019 ◽  
Vol 44 (4) ◽  
pp. 427-446 ◽  
Author(s):  
A. Marthe Möller ◽  
Rinaldo Kühne
Keyword(s):  
Social Media ◽  
Social Information ◽  
Online Experiment ◽  
User Comments ◽  
Online Videos ◽  
Social Media Platforms

Abstract Videos presented on social media platforms are frequently watched because people find them entertaining. However, videos on social media platforms are often presented together with user comments containing information about how entertaining previous viewers found them to be. This social information may affect people’s entertainment experiences. The goal of the present study was to explore how user comments affect viewers’ hedonic and eudaimonic entertainment experiences in response to online videos. The results of an online experiment (N = 203) showed that user comments in which previous viewers of a video indicate that they enjoyed or appreciated the video increase the hedonic entertainment experiences of new viewers. Viewers’ eudaimonic entertainment experiences were unaffected by user comments. These findings show that entertainment experiences do not emerge in response to online videos alone. Instead, they also depend on information about the entertainment experiences of previous viewers.

scholarly journals A social identity perspective on the effect of social information on online video enjoyment

2020 ◽  
Vol 14 (4) ◽  
Author(s):  
A. Marthe Möller ◽  
Rinaldo Kühne ◽  
Susanne E. Baumgartner ◽  
Jochen Peter
Keyword(s):  
Social Media ◽  
Social Identity ◽  
Social Information ◽  
Control Group ◽  
Online Video ◽  
User Comments ◽  
The Social ◽  
Two Factors ◽  
Social Media Platforms ◽  
Group Members

To date, videos are often presented on social media platforms where they are accompanied by social information in the form of user comments. Research suggests that this social information can alter viewers’ video enjoyment. The present study aimed to learn more about two factors that may enhance this effect by conducting a 2x2 between-subjects experiment with a control group (N = 290, Mage = 20.82, SDage = 2.49) in the Netherlands. First, we investigated the role that the source of social information (i.e., in-group vs. out-group) plays in the effect of social information. Second, we explored how writing a comment while watching a video (i.e., commenting vs. no commenting) may alter the effect of the source of social information. Results indicated that social information created by in-group members is more influential than social information created by out-group members. However, writing a comment did not increase viewers’ susceptibility to the effects of social information. These results are discussed in light of the social identity framework, leading to new insights into what may bolster the effect of social information on video enjoyment when individuals watch videos presented on social media.

scholarly journals P112 SMILE: Sustaining Medical Education In a Lockdown Environment.Using social media to develop a free online access medical education platform during lockdown

BJS Open ◽  
2021 ◽  
Vol 5 (Supplement_1) ◽  
Author(s):  
John Pascoe ◽  
Paul Foster ◽  
Muntasha Quddus ◽  
Angeliki Kosti ◽  
Francesca Guest ◽  
...  
Keyword(s):  
Social Media ◽  
Medical Education ◽  
Online Survey ◽  
Cost Effective ◽  
User Comments ◽  
Surgical Trainees ◽  
Social Media Platforms ◽  
Online Access ◽  
Education Platform

Abstract Introduction SMILE is a free online access medical education (FOAMEd) platform created by two UK surgical trainees and a medical student that delivered over 200 medical lectures during lockdown. Method The role of Social Media in the development of SMILE was interrogated using a survey sent to all SMILE participants and by analysing activity on SMILE social media platforms. Results 1306 students responded to the online survey with 57.2% saying they heard of SMILE through Facebook. Engagement using facebook remained highest with 13,819 members, over 800 user comments and >16,000 user reactions. 4% of the students heard of SMILE through Twitter or Instagram. Facebook analytics revealed the highest level of traffic when lectures were most commonly held suggesting students used Facebook to access lectures. Other educators were able to find SMILE on social media, leading to collaborations with other platforms. Throughout the survey many mentioned how social media created and maintained a community of medical students enhancing group-based learning Conclusions We demonstrate that social media platforms provide popular and cost-effective methods to promote, sustain & deliver medical education for students and educators.

scholarly journals Killing the Comments: Why Do News Organizations Remove User Commentary Functions?

2021 ◽  
Vol 2 (4) ◽  
pp. 572-583
Author(s):  
Maria N. Nelson ◽  
Thomas B. Ksiazek ◽  
Nina Springer
Keyword(s):  
Social Media ◽  
Thematic Analysis ◽  
User Engagement ◽  
Media Companies ◽  
User Comments ◽  
News Organizations ◽  
Digital Journalism ◽  
Social Media Platforms

User commentary in digital journalism is commonly understood as a form of public user engagement and participation, a stance that reframes news organizations’ role as discussion curators as necessarily consequential. Yet, in recent years many news organizations have limited, or abandoned altogether, their commentary functions. This paper examines statements and policies published by such news organizations. Based on a thematic analysis of 20 comment removal statements, we found that the most common rationale for this shift was an effort to reduce incivility and misinformation among user comments. The statements analyzed also indicate that organizations are moving to outsource commentary to social media platforms. Tapping into normative discourses of (avoiding) uncivil, conspiracy-prone commentary seems to be an acceptable rationale for abandoning infrastructures established for public discussions or to move these to social media; yet, we found no reflection whatsoever about the additional power afforded to social media companies through such a shift.

scholarly journals The processing and evaluation of news content on social media is influenced by peer-user commentary

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Arnout B. Boot ◽  
Katinka Dijkstra ◽  
Rolf A. Zwaan
Keyword(s):  
Social Media ◽  
General Public ◽  
Online News ◽  
Negativity Bias ◽  
Online Experiment ◽  
Negative Attitudes ◽  
News Content ◽  
User Comments ◽  
Negative Comments ◽  
Persuasive Effect

AbstractContemporary news often spreads via social media. This study investigated whether the processing and evaluation of online news content can be influenced by Likes and peer-user comments. An online experiment was designed, using a custom-built website that resembled Facebook, to explore how Likes, positive comments, negative comments, or a combination of positive and negative comments would affect the reader’s processing of news content. The results showed that especially negative comments affected the readers’ personal opinions about the news content, even in combination with other positive comments: They (1) induced more negative attitudes, (2) lowered intent to share it, (3) reduced agreement with conveyed ideas, (4) lowered perceived attitude of the general public, and (5) decreased the credibility of the content. Against expectations, the presence of Likes did not affect the readers, irrespective of the news content. An important consideration is that, while the negative comments were persuasive, they comprised subjective, emotive, and fallacious rhetoric. Finally, negativity bias, the perception of expert authority, and cognitive heuristics are discussed as potential explanations for the persuasive effect of negative comments.

scholarly journals Sharing the Fun? How Social Information Affects Viewers’ Video Enjoyment and Video Evaluations

2020 ◽  
Author(s):  
A Marthe Möller ◽  
Susanne E Baumgartner ◽  
Rinaldo Kühne ◽  
Jochen Peter
Keyword(s):  
Real Time ◽  
Interpersonal Communication ◽  
Social Information ◽  
Time Response ◽  
Online Video ◽  
Processing Effect ◽  
User Comments ◽  
Online Videos ◽  
Response Measures ◽  
Effect Hypothesis

Abstract Online video platforms often present videos together with social information in the form of user comments and likes. This study tested two hypotheses about how this merger of mass and interpersonal communication on online video platforms shapes viewers’ evaluations and enjoyment of online videos. Whereas the judgement effect hypothesis states that social information alters viewers’ video evaluations, the processing effect hypothesis poses that it influences viewers’ enjoyment while they are watching videos. Using real-time response measures, this experiment pitted both hypotheses against each other. The results indicate that if viewers are exposed to social information before watching a video, a processing effect emerges on their enjoyment as they are watching. If viewers are exposed to social information after watching a video, a judgement effect on their retrospective video enjoyment occurs but not on their video evaluations. These new insights advance our understanding of how social information affects video viewers.

scholarly journals Insults, criminalization, and calls for violence: Forms of hate speech and offensive language in German user comments on immigration

2021 ◽  
Author(s):  
Sünje Paasch-Colberg ◽  
Joachim Trebbe ◽  
Christian Strippel ◽  
Martin Emmer
Keyword(s):  
Social Media ◽  
Public Discourse ◽  
Hate Speech ◽  
Right Wing ◽  
The Public ◽  
Text Annotation ◽  
User Comments ◽  
News Websites ◽  
Social Media Platforms ◽  
Offensive Language

In the past decade, the public discourse on immigration in Germany has been strongly affected by right-wing populist, racist, and Islamophobic positions. This becomes evident especially in the comment sections of news websites and social media platforms, where user discussions often escalate and trigger hate comments against refugees and immigrants and also against journalists, politicians, and other groups. In view of the threatening consequences such sentiments can have for groups who are targeted by right-wing extremist violence, we take a closer look into such user discussions to gain detailed insights into the various forms of hate speech and offensive language against these groups. Using a modularized framework that goes beyond the common “hate/no-hate” dichotomy in the field, we conducted a structured text annotation of 5,031 user comments posted on German news websites and social media in March 2019. Most of the hate speech we found was directed against refugees and immigrants, while other groups were mostly exposed to various forms of offensive language. In comments containing hate speech, refugees and Muslims were frequently stereotyped as criminals, whereas extreme forms of hate speech, such as calls for violence, were rare in our data. These findings are discussed with a focus on their potential consequences for public discourse on immigration in Germany.

Impact of social media activity outcomes on brand equity

2020 ◽  
Vol 29 (7) ◽  
pp. 927-937 ◽  
Author(s):  
Jeen-Su Lim ◽  
Phuoc Pham ◽  
John H. Heinrichs
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Brand Equity ◽  
Hierarchical Regression ◽  
Content Type ◽  
User Comments ◽  
The Social ◽  
Potential Applications ◽  
Social Media Platforms ◽  
The Impact

Purpose Firms are increasingly using social media platforms to engage with individuals, as it is recognized that a firm’s social media activity outcomes, such as number of user comments, followers or likes, impact brand equity. This study aims to evaluate both the extent that these social media activity outcomes relate to brand equity and the classification of firms which benefit from the various types of social media activity outcomes. Design/methodology/approach This study identifies various components of social media activity and then captures specific social media activity outcomes for Fortune 500 firms. This study then performs a hierarchical regression analysis to assess the impact of the various social media activity outcomes on brand equity. Findings The results show significant relationships of social media activity outcomes with brand equity. The activity outcome measures of social networking and content communities platform are significantly related to a firm’s brand equity. This study also found that the social media activity outcome levels of various types of social media platforms are contingent upon a firm’s brand country of origin and industry classification type. Practical implications The results help firms gain a clearer view of potential applications of social media platforms, thus improving their understanding of the impact of social media. This study can enhance social media strategy and design tactics to improve brand equity. The findings can also guide firms in evaluating which social media activity outcomes enhance brand equity. Originality/value The results highlight that activity outcomes in a firm’s selected content communities platform and social networking platform are related to brand equity.

MOBILE SOCIAL MEDIA

2018 ◽  
Vol 8 (3) ◽  
pp. 8
Author(s):  
PHILIP ADEBO
Keyword(s):  
Social Media ◽  
Mobile Apps ◽  
Social Revolution ◽  
Social Media Platforms ◽  
The Way

The emergence of mobile connectivity is revolutionizing the way people live, work, interact, and socialize. Mobile social media is the heart of this social revolution. It is becoming a global phenomenon as it enables IP-connectivity for people on the move. Popular social media platforms such as Facebook, Twitter, and MySpace have made mobile apps for their users to have instant access from anywhere at any time. This paper provides a brief introduction into mobile social media, their benefits, and challenges.

Representasi Feminisme dalam Video Klip ‘Nightmare’ oleh Halsey

Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 338
Author(s):  
Faiz Zulia Maharany ◽  
Ahmad Junaidi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Mass Communication ◽  
Video Clip ◽  
Charles Sanders Peirce ◽  
Patriarchal Culture ◽  
The Social ◽  
Social Media Platforms ◽  
Barrier Wall

'Nightmare' is the title of a video clip belonging to a singer and singer called Halsey, in which the video clip is explained about the figure of women who struggle against patriarchal culture which has been a barrier wall for women to get their rights, welfare and the equality needed they get. This research uses descriptive qualitative research methods. Data collection techniques are done through documentation, observation and study of literature. Then, analyzed using Charles Sanders Peirce's semiotics technique. The results of this study show the fact that signs, symbols or messages representing feminism in the video, 'Nightmare' clips are presented through scenes that present women's actions in opposing domination over men and sarcastic sentences contained in the lyrics of the song to discuss with patriarchy. Youtube as one of the social media platforms where the 'Nightmare' video clip is uploaded is very effective for mass communication and for conveying the message contained in the video clip to the viewing public.‘Nightmare’ adalah judul video klip milik musisi sekaligus penyanyi yang bernama Halsey, dimana pada Video klipnya tersebut menceritakan tentang figur perempuan-perempuan yang berusaha melawan budaya patriarki yang selama ini telah menjadi dinding penghalang bagi perempuan untuk mendapatkan hak-haknya, keadilan dan kesetaraan yang seharusnya mereka dapatkan. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui dokumentasi, observasi dan studi kepustakaan. Kemudian, dianalisis menggunakan teknik semiotika milik Charles Sanders Peirce. Hasil penelitian ini menunjukan bahwa terdapat tanda-tanda, simbol atau pesan yang merepresentasikan feminisme di dalam video klip ‘Nightmare’ yang dihadirkan melalui adegan-adegan yang menyajikan aksi perempuan dalam menolak dominasi atas laki-laki dan kalimat-kalimat sarkas yang terkandung dalam lirik lagunya untuk ditujukan kepada patriarki. Youtube sebagai salah satu platform media sosial dimana video klip ‘Nightmare’ diunggah sangat efektif untuk melakukan komunikasi massa dan untuk menyampaikan pesan yang terkandung di dalam video klip tersebut kepada masyarakat yang menonton.

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