scholarly journals Exploring film genre preferences through taste cultures: A survey on contemporary film consumption amongst youth in Flanders (Belgium)

2020 ◽  
Vol 45 (2) ◽  
pp. 240-251
Author(s):  
Aleit Veenstra ◽  
Philippe Meers ◽  
Daniël Biltereyst
Keyword(s):  
Educational Level ◽  
Individual Choice ◽  
Sociological Analysis ◽  
Media Audiences ◽  
Film Genre ◽  
Convergence Culture ◽  
Contemporary Media ◽  
Contemporary Film ◽  
Genre Preferences ◽  
Media Preferences

AbstractThis article explores contemporary film genre preferences through an in-depth sociological analysis of taste cultures in film preferences amongst youth aged 16–18 in Flanders (the northern Dutch-speaking part of Belgium). Building on a representative sample of 1015 respondents we statistically analyze the assumption that contemporary media audiences demonstrate mobility and that they are eager to shape their media consumption in accordance with their personal preferences. This article examines whether societal structures that have been found to reflect media preferences remain in place, or whether these structures have eroded with the (supposed) increase in individual choice – an argument often voiced in the context of convergence culture. An analysis of the variables gender, educational level and ethnicity illustrates that societal structures are still reflected through film genre preferences amongst Flemish youth.

Distinctions in the media welfare state: audience fragmentation in post-egalitarian Sweden

2017 ◽  
Vol 40 (5) ◽  
pp. 639-655 ◽  
Author(s):  
Johan Lindell ◽  
Jan Fredrik Hovden
Keyword(s):  
Welfare State ◽  
Multiple Correspondence Analysis ◽  
Sociology Of Culture ◽  
Media Audiences ◽  
Sociological Approach ◽  
Statistical Representation ◽  
Audience Fragmentation ◽  
The Media ◽  
Media Preferences ◽  
Media Repertoires

This study draws on Pierre Bourdieu’s sociology of culture in order to shed new light on the ongoing fragmentation of media audiences and users. We use a multiple correspondence analysis on national survey data (n = 1604) collected in Sweden in 2015–2016 to (1) create a statistical representation of the contemporary Swedish class structure and proceed to (2) analyze the distribution of a broad range of media practices and media preferences in that space. Results show that social groups reproduce their social status by monopolizing distinct media repertoires. We are able to show that class matters for how people orient themselves in an increasingly high-choice media environment – even in a so-called media welfare state. Following the results of our media-sociological approach, we introduce the concept of audience islands which promotes a non-media-centric understanding of the fragmentation of society and media audiences.

scholarly journals Media Innovations, User Innovations, Societal Innovations

2014 ◽  
Vol 1 (1) ◽  
pp. 13-27 ◽  
Author(s):  
Axel Bruns
Keyword(s):  
Media Ecology ◽  
Media Technology ◽  
Media Audiences ◽  
Media Technologies ◽  
Technology Innovations ◽  
The Status ◽  
Societal Changes ◽  
The Media ◽  
Contemporary Media ◽  
Media Practices

As the Journal of Media Innovations comes into existence, this article reflects on the first and most obvious question: just what do we mean by “media innovations”? Drawing on the examples of a range of recent innovations in media technologies and practices, initiated by a variety of media audiences, users, professionals, and providers, it explores the interplay between the different drivers of innovation and the effects of such innovation on the complex frameworks of contemporary society and the media ecology which supports it. In doing so, this article makes a number of key observations: first, it notes that media innovation is an innovation in media practices at least as much as in media technologies, and that changes to the practices of media both reflect and promote societal changes as well – media innovations are never just media technology innovations. Second, it shows that the continuing mediatisation of society, and the shift towards a more widespread participation of ordinary users as active content creators and media innovators, make it all the more important to investigate in detail these interlinked, incremental, everyday processes of media and societal change – media innovations are almost always also user innovations. Finally, it suggests that a full understanding of these processes as they unfold across diverse interleaved media spaces and complex societal structures necessarily requires a holistic perspective on media innovations, which considers the contemporary media ecology as a crucial constitutive element of societal structures and seeks to trace the repercussions of innovations across both media and society – media innovations are inextricably interlinked with societal innovations (even if, at times, they may not be considered to be improvements to the status quo).

scholarly journals Sonic branding: a conceptualization of the mass media audience

2021 ◽  
Author(s):  
Mila Falkenstein
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Active Role ◽  
Media Audiences ◽  
Social Media Platforms ◽  
Sonic Branding ◽  
Contemporary Media ◽  
Media Environments ◽  
Commercial Advertising ◽  
Media Audience

This Major Research Paper (MRP) explores sonic logos, which are short sound bites used in commercial advertising to represent brands to the public. I discuss how these types of sounds are increasingly being used to attract audience attention in the current corporate and mass media landscape. My research is informed by scholarly debates about the role of the audience in contemporary media environments and traces key positions in this debate, including Celia Lury’s (1993) suggestion that contemporary audiences are passive and Philip Napoli’s (2010) suggestion that social media audiences now play a more active role in producing and sharing media content. Henry Jenkins (2004) provides a synthesis of these two views and states that while the audience has the option to be participatory on social media platforms, there is still an increasing trend toward concentrated ownership in the entertainment industry. I conducted interviews with advertising and branding professionals and analyzed the manner in which producers’ conceptualizations of the audience shape sonic branding practices. One key finding of my study is that media producers believe that changes in technology have changed the way that brand and media institutions interact with their audience. Another key finding is that producers view the contemporary media audience as distracted but also ore sophisticated due to their access and use of communication technologies.

Rethinking Readership

2017 ◽  
Author(s):  
Brooke Erin Duffy
Keyword(s):  
Educational Level ◽  
Household Income ◽  
Measurement Techniques ◽  
Women's Magazines ◽  
Web Traffic ◽  
Digital Products ◽  
Media Audiences ◽  
Recent Developments ◽  
Traffic Generation ◽  
Online Tracking

This chapter examines how the transformations associated with digitization are reshaping the ways in which publishers of women's magazines think about readership by focusing on their constructions of audiences. Editors and publishers of women's magazines have long targeted narrowly defined segments of the female populace based upon demographic factors (age, household income, marital status, educational level, and sometimes even race) as well as lifestyle traits and behaviors. They draw upon surveys and other measurement techniques to understand these segments and craft detailed profiles of their “ideal reader.” This chapter considers women's magazines' shape-shifting approaches to audiences, particularly between producers for the print and digital products. It discusses the magazine industry's progress in terms of providing advertisers with more precise and timely audience metrics, as well as magazines' understanding of audience demographics. It also explores recent developments in online tracking and consumer analytics and how they have inspired a new series of approaches to researching media audiences, including search engine optimization, content syndication and aggregation, and web traffic generation.

Maladaptive personality and psychopathy dimensions as predictors of music and movie preferences in US adults

2019 ◽  
Vol 47 (6) ◽  
pp. 821-833
Author(s):  
Pavel S Blagov ◽  
Kristi Von Handorf ◽  
Alan T Pugh ◽  
Morgan G Walker
Keyword(s):  
Personality Trait ◽  
A Priori ◽  
Personality Inventory ◽  
Entertainment Media ◽  
Music Preferences ◽  
Normal Personality ◽  
Music Genres ◽  
Prior Literature ◽  
Genre Preferences ◽  
Media Preferences

We link modern conceptualizations of maladaptive personality and psychopathy dimensions to music and movie genre preferences. Participants, N = 379, completed the Personality Inventory (5th ed.; PID-5), Triarchic Psychopathy Measure (TriPM), and music and movie preferences questionnaires. The structure of some, but not all, music preferences factors aligned with previous reports. Overall, maladaptive traits had meaningful, albeit modest links to entertainment media preferences, but not to the kinds of intense or rebellious music genres sometimes labeled as “problem” entertainment in prior literature. Support emerged for several a priori hypotheses, but some predictions based on the three- and five-factor normal personality trait and entertainment preferences literature did not generalize to a five-factor formulation of maladaptive personality. We discuss the findings’ implications and several likely sources of inconsistencies in the literature on music and movie preferences and personality.

scholarly journals Second Screen Phenomena and News Consumption in Pakistan

2020 ◽  
Vol Volume 4 (Issue 3) ◽  
pp. 63-88
Author(s):  
Faiza Batool ◽  
Dr. Najma Sadiqa ◽  
Dr. Ume Laila
Keyword(s):  
New Media ◽  
Online Survey ◽  
Strong Predictor ◽  
Snowball Sampling ◽  
Media Audiences ◽  
Post Exposure ◽  
News Consumption ◽  
Second Screen ◽  
Contemporary Media ◽  
The Impact

The second screen phenomenon is a hybrid media process referring to the complementary and simultaneous use of television and a second web-connected screen for media consumption. The present study examined the impact of demographic characteristics (i.e. gender, age, education, and income) on audience activity for second screen news consumption in Pakistan. An online survey based on snowball sampling was conducted from 400 respondents. The results showed that gender only plays a role in usage during post exposure. The age was comparatively a strong predictor of audience activity. It has a positive relationship with involvement during exposure and usage during post exposure phase of second screen news consumption. Our study contributes to the existing literature by identifying the predictors for changing news consumption patterns in the new media eco-system and helps in a better understanding of contemporary media audiences.

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