Distinctions in the media welfare state: audience fragmentation in post-egalitarian Sweden

2017 ◽  
Vol 40 (5) ◽  
pp. 639-655 ◽  
Author(s):  
Johan Lindell ◽  
Jan Fredrik Hovden

This study draws on Pierre Bourdieu’s sociology of culture in order to shed new light on the ongoing fragmentation of media audiences and users. We use a multiple correspondence analysis on national survey data (n = 1604) collected in Sweden in 2015–2016 to (1) create a statistical representation of the contemporary Swedish class structure and proceed to (2) analyze the distribution of a broad range of media practices and media preferences in that space. Results show that social groups reproduce their social status by monopolizing distinct media repertoires. We are able to show that class matters for how people orient themselves in an increasingly high-choice media environment – even in a so-called media welfare state. Following the results of our media-sociological approach, we introduce the concept of audience islands which promotes a non-media-centric understanding of the fragmentation of society and media audiences.

2020 ◽  
pp. 088832542096494
Author(s):  
Triin Vihalemm ◽  
Jānis Juzefovičs

This article contributes to the scholarly discussions about the self-responsibilization, defined as a configuration of understandings and action strategies oriented to compensate the (perceived) dysfunctionality of the media system, of audience members in East European societies. The authors argue that audience members’ sceptical and self-reliant stance towards political news, which were planted in Soviet times, continue today in the context of mediated geopolitical conflicts. Based on a mixed methods study of Baltic Russian-speaking audiences’ behaviour in the context of the Russia–Ukraine conflict, the authors explore audience members’ media repertoires aimed to “fish out” reliable information from the political news by searching for unspoken clues or identifying ideologically biased messages. The authors introduce six political news repertoires based on the varied degrees of plurality of information channels and conditional trust. Then, they characterize audience groups exercising these repertoires and explain how audience members rationalize the chosen repertoires as a part of their agency in the context of geopolitical turbulence. They suggest that media audiences’ self-responsibilization is a worthwhile object for further study and call for a shift in East European media research away from a structuralist approach and towards an agency-centred one.


2013 ◽  
Vol 66 ◽  
pp. 34-55
Author(s):  
Daiva Siudikienė

Straipsnio tikslas – atskleisti skirtingų Lietuvos auditorijos gyvenimo stilių grupių naudojamų medijų ypatumus. Atlikto kokybinio tyrimo duomenų analizė parodė, jog medijų naudotojai savo repertuarus suformuoja iš visų jiems prieinamų pasirinkimų, atsirinkdami tik kai kuriuos iš jų ir suformuodami savo individualius medijų repertuarus, tačiau įvairios auditorijos grupės savo daugialypės medijų terpės pasirinkimus projektuoja skirtingai.Pagrindiniai žodžiai: auditorijos, naudojimasis medijomis, selektyvumas, medijų repertuaras, gyvenimo stilius.Characteristics of leisure media usage in different lifestyle groups of the Lithuanian audience  Daiva Siudikienė SummaryProcesses of the media digitization and convergence generate new practices of media usage and new patterns of audience activity and selectivity. Media audiences perform their choices of media when, where, and what to use in the multimedia environment, which is characterized by a completely differrent nature and logic of operation than the traditional media. The article has been prepared on the basis of a qualitative research. The aim of this article is to reveal the characteristics of leisure media usage in different lifestyle groups of the Lithuanian audience. The applied approach of the media repertoire is suitable for investigating the specifics of media usage in the multimedia environment. Analysis of the data has revealed that media users combine their own individual repertoires selecting only some of the available choices. The findings show that, despite the growth of media and content resources in the living environment of the individuals, respondents regularly use only part of them, selecting and combining those best suited to the rhythm of their lives, daily habits, and needs. Various lifestyle groups have differently designed their media repertoires in the multimedia environment. Schemes of the use of the media are closely related to the rhythm of an individual’s everyday life, when in each phase of the day users select different media related to the functions they perform, and different media used to satisfy different needs. Each medium performs a particular function in an individual’s life, depending on his needs, lifestyle, mobility, the media that are used by his peers and friends, employment, and the necessity of continuing professional activity after working hours. The number of combined media is determined by the level of media literacy (ability to use digital and mobile technologies and an understanding of their facilities), the variety of needs and aims (a greater number of needs and aims has an influence on a longer time span of using the media), predominant habits of the use of media (respondents explained media selections, for example, reading paper magazines, by habitude), recommendations from influence groups. Selections of media content encompass both rational and irrational reasons; nevertheless, making decisions on the selectable content is based on the corresponding strategy of personal behaviour, which takes the identification of topics as an important aspect. Among all available alternatives, media users look for attributes of the dominant topics they are familiar with and which are related to their interests, recommendations, pre-existing experience or the established criteria of merit and expedience. Individuals of a higher social status describe rational criteria for their selection, most frequently relating them to professional aims. Individuals of a lower social position state that they have no criteria; nevertheless, in the process of investigation they used such expressions as “I mostly like”, “most frequently I choose”, etc. This enables one to claim that alternatives of selection are filtered according to dominant topics. The research data show that the use of the media is not a planned activity; it is a daily activity which is rather habitual than spontaneous.   bsp;


1970 ◽  
pp. 159
Author(s):  
Eva Åhrén

The publication of Fredrik Svanberg’s Människosamlarna. Anatomiska museer och rasvetenskap i Sverige ca 1850–1950 [The Collectors of Human Beings. Anatomical Museums and Racial Science in Sweden c. 1850–1950] is very timely. The topic of human remains in museum collections has recently been under debate in Swedish media Early in 2015, the debate was triggered by the efforts of Karolinska Institutet’s Unit for Medical History and Heritage to research its neglected historic collections of human remains, and start repatriating racialized skulls to indigenous source communities. (Disclosure: I am the director of that unit, and my own research on the history of medical museums is referenced in this book.) Svanberg, who is head of research at the Swedish History Museum in Stockholm, wrote an important contribution to the media debate. The old skull collections that still exist in Lund, Uppsala and Stockholm, he pointed out, have been “rediscovered” by the media at intervals of 5–7 years since the 1980s (cf. pp. 20–26). Media attention tends to cause a brief uproar, until the crania are quickly forgotten again – until the next time. Swedes don’t seem to retain past understandings and constructions of race, or how these conceptions contributed to the creation of our modern, neutral and ostensibly non-racist welfare state.


2020 ◽  
Vol 5 (2) ◽  
pp. 1-9
Author(s):  
Gabriela Christmann ◽  
Ajit Singh ◽  
Jörg Stollmann ◽  
Christoph Bernhardt

<p>This editorial introduces the subject matter of the thematic issue, which includes a diverse collection of contributions from authors in various disciplines including, history, architecture, planning, sociology and geography. Within the context of mediatisation processes—and the increased use of ever-expanding I&amp;C technologies—communication has undergone profound changes. As such, this thematic issue will discuss how far (digital) media tools and their social uses in urban design and planning have impacted the visualisation of urban imaginations and how urban futures are thereby communicatively produced. Referring to an approach originating from the media and communication sciences, the authors begin with an outline of the core concepts of mediatisation and digitalisation. They suggest how the term ‘visualisation’ can be conceived and, against this background, based upon the sociological approach of communicative constructivism, a proposal is offered, which diverges from traditional methods of conceptualising visualisations: Instead, it highlights the need for a greater consideration towards the active role of creators (e.g., planners) and recipients (e.g., stakeholders) as well as the distinctive techniques of communication involved (e.g., a specific digital planning tools). The authors in this issue illustrate how communicative construction, particularly the visual construction of urban futures, can be understood, depending upon the kind of social actors as well as the means of communication involved. The editorial concludes with a summary of the main arguments and core results presented.</p>


2015 ◽  
Vol 45 (2) ◽  
pp. 255-269 ◽  
Author(s):  
Nicola Marinelli ◽  
Mariarosaria Simeone ◽  
Debora Scarpato

Purpose – The purpose of this paper is to provide insights into the factors that affect consumer choices for both policymakers and food companies. Design/methodology/approach – Four hundred questionnaires were administered in the city of Florence (Tuscany, Italy). Data analysis was carried out according to a two-step procedure in a multivariate statistical framework: in the first stage, a multiple correspondence analysis was performed; in the second step, the single-link (nearest neighbour) cluster analysis allowed three homogeneous groups of consumers to be identified on the basis of their specific socio-demographic characteristics. Findings – Three consumer clusters were obtained: the first, “critical but non-philanthropic consumers”, who may have pathologies that require a particular diet; the second, “marginally critical consumers”, for whom freshness, the label and the assortment count for much; the third, “agnostic consumers”, who choose a product according to its origin and the price/quality relationship, while ethical aspects, health claims or information on the use are not considered as important. Social implications – From the results it may be deduced that although recent regulations will lead to greater transparency, in many respects consumers may not be able to grasp aspects of higher quality from the label among competing products. Originality/value – The results seem to run contrary to the trends identified in other studies with regard to critical and socially responsible production attributes. Except in cases where consumers are sensitised by the presence of food-related diseases encountered within their own family, they may not be able to grasp higher-quality aspects from the label among competing products. From the results it is evident that both educational and generational issues come into play with regard to food choices, closely linked to the media from which information is obtained.


Author(s):  
Richard T. Craig

Who filters through information and determines what information is shared with media audiences? Who filters through information and determines what information will not be shared with media audiences? Ultimately, who controls the flow of information in the media? At times commentary pertaining to media content references media as an omnipotent individual entity selecting the content transmitted to the public, reminiscent of a Wizard of Oz manner of the all-powerful being behind the curtain. Overlooked in this perception is the reality that in mass media, there are various individuals in positions of power making decisions about the information accessed by audiences of various forms of media. These individuals are considered gatekeepers: wherein the media functions as a gate permitting some matters to be publicized and included into the public discourse while restricting other matters from making it to the public conscience. Media gatekeepers (i.e., journalists, editors) possess the power to control the gate by determining the content delivered to audiences, opening and closing the gate of information. Gatekeepers wield power over those on the other side of the gate, those seeking to be informed (audiences), as well as those seeking to inform (politics, activists, academics, etc.). The earliest intellectual explanation of gatekeeping is traced to Kurt Lewin, describing gatekeeping as a means to analyze real-world problems and observing the effects of cultural values and subjective attitudes on those problems like the distribution of food in Lewins’s seminal study, and later modified by David Manning White to examine the dissemination of information via media. In an ideal situation, the gatekeepers would be taking on the challenge of weighing the evidence of importance in social problems when selecting among the options of content and information to exhibit. Yet, decisions concerning content selection are not void of subjective viewpoints and encompass values, beliefs, and ideals of gatekeepers. The subjective attitudes of gatekeepers influence their perspective of what qualifies as newsworthy information. Hence, those in the position to determine the content transmitted through media exercise the power to shape social reality for media audiences. In the evolution of media gatekeeping theory three models have resulted from the scholarship: (1) examination of the one-way flow of information passing through a series of gates before reaching audiences, (2) the process of newsroom personnel interacting with people outside of the newsroom, and (3) the direct communication of private citizens and public officials. In traditional media and newer forms of social media, gatekeeping examination revolves around analysis of these media organizations’ news routines and narratives. Gatekeeping analysis observes human behavior and motives in order to make conceptualizations about the social world.


2014 ◽  
Vol 1 (1) ◽  
pp. 13-27 ◽  
Author(s):  
Axel Bruns

As the Journal of Media Innovations comes into existence, this article reflects on the first and most obvious question: just what do we mean by “media innovations”? Drawing on the examples of a range of recent innovations in media technologies and practices, initiated by a variety of media audiences, users, professionals, and providers, it explores the interplay between the different drivers of innovation and the effects of such innovation on the complex frameworks of contemporary society and the media ecology which supports it. In doing so, this article makes a number of key observations: first, it notes that media innovation is an innovation in media practices at least as much as in media technologies, and that changes to the practices of media both reflect and promote societal changes as well – media innovations are never just media technology innovations. Second, it shows that the continuing mediatisation of society, and the shift towards a more widespread participation of ordinary users as active content creators and media innovators, make it all the more important to investigate in detail these interlinked, incremental, everyday processes of media and societal change – media innovations are almost always also user innovations. Finally, it suggests that a full understanding of these processes as they unfold across diverse interleaved media spaces and complex societal structures necessarily requires a holistic perspective on media innovations, which considers the contemporary media ecology as a crucial constitutive element of societal structures and seeks to trace the repercussions of innovations across both media and society – media innovations are inextricably interlinked with societal innovations (even if, at times, they may not be considered to be improvements to the status quo).


2019 ◽  
Vol 32 (1) ◽  
pp. 9-26
Author(s):  
Sami Kolamo ◽  
Jani Vuolteenaho

Berliinin vuoden 1936 olympialaiset olivat aikansa massiivisin ja järjestelyiltään erityisen tarkasti harkittu propagandanäytös, jossa esiteltiin ”uutta uljasta Saksaa” urheilua seuraavalle kansainväliselle yleisölle. Yhtäaikaisena tavoitteena oli Saksan kansalaisten ”spirituaalinen mobilisaatio” natsihallinnon hegemonian lujittamiseksi. Analyysimme ytimessä on yhdistetyn propagandan käsite. Arnd Krüger viittaa käsitteellään samanaikaisesti valtion sisä- ja ulkopuolelle suuntautuvaan mediavälitteiseen kokemusten muokkaamiseen ja kielteisten mielikuvien häivyttämiseen myönteisten mielikuvien tieltä.Lähestymme mediateollisuutta ja sen roolia Berliinin olympialaisten kokemuksellisessa tuotannossa kolmesta toisiinsa limittyvästä näkökulmasta. Ensiksikin havainnoimme sitä, millä tavoin media- ja kaupunkitila linkittyivät yhteen olympialaisten organisoinnissa ja esillepanossa. Ennen olympialaisia kaupunkitiloja ehostettiin ja siivottiin rotuopin ja -sorron merkeistä. Propagandististen kaupunkitilojen tuottamiseen osallistettiin aktiivisesti myös paikallisia ihmisiä. Toiseksi kiinnitämme huomiota mediateknologioiden eli lehdistön, radion ja television rooliin megatapahtuman tarinallistamisessa ja intensiivisen kisatunnelman kohottamisessa. Goebbels kuvaili lehdistöä ”suureksi näppäimistöksi, jota hallitus voi soittaa”. Natsipropagandan viestintäteknologioista radio oli erityisen keskeisessä asemassa. Olympialaisten aikana kisojen pääväylän, olympiastadionille johtavan Via Triumphaliksen varrelle sijoitettiin kaiuttimia, joiden kautta olympialaisten tapahtumat levisivät lähiympäristöön ja kokosivat ihmisiä yhteisen kokemuksen äärelle.Kolmanneksi analysoimme Leni Riefenstahlin Olympia-elokuvan tuotantoprosessia, dramaturgisia ratkaisuja ja vastaanottoa. Elokuvassa, jota natsivaltio avokätisesti rahoitti, pyrkimyksenä oli ikuistaa täydelliseksi hiottuja otoksia urheilijoiden kehollisesta kauneudesta, liikkeen estetiikasta ja haltioituneista yleisömassoista. Päätelmissä summaamme mediavälitteistä kokemusten muokkaamista valtiopropagandan kulta-aikana, jolloin urheilusta ja sen megatapahtumista oli tullut koko kansan viihdettä. Berliinin olympialaiset rikkoivat katsojamääräennätyksiä niin tapahtumapaikoilla kuin radion ääressä, ja näin voimistivat natsien valta-asemaa etenkin Saksassa.Nazis advocating friendship between nations – The logics of propaganda in the 1936 Berlin OlympicsAimed at displaying the “brave new Germany” to the attending international sporting community and media audiences in the rest of the world, the 1936 Berlin Olympics constituted an unprecedentedly massive propaganda show, planned and organised with the greatest care. Domestically, a simultaneous goal was the “spiritual mobilisation” of the German people to consolidate the Nazi regime’s hegemony over them. In this article, we apply Arnd Krüger’s concept of concerted propaganda to denote the media-driven shaping of experiences and effacement of unfavourable associations to leverage positive images of the Nazi Germany at domestic and international scales.In particular, we inquire into the media industry’s roles in the production of experiences in the Berlin Olympics from three overlapping perspectives. First, we observe the ways in which cityscapes and mediascapes were entangled in the organising and staging of the 1936 Olympics. In the run-up to the Games, public spaces across Berlin were decorated and scrubbed of the signs of racist Nazi ideology and oppression. The intra-urban propaganda also included encouraging local people to actively participate in the production of a veneer of hospitality. Second, we pay heed to press-, radio- and television-associated technologies in the propagandist narrativization and atmospheric intensification that occurred around the Olympic mega-event. According to Joseph Goebbels, the press is “a great keyboard which the government can play.” Meanwhile, radio was a central instrument in the Nazi’s Olympic propaganda. Along Berlin’s major arterial road during the Olympics, the so-called Via Triumphalis, loudspeakers were perched on lampposts, ensuring that people outside the main venues were also kept abreast of and emotionally captivated by ongoing Olympic events.Third, we analyse the production process, dramaturgic choices, and reception of Leni Riefenstahl’s artistic propaganda documentary Olympia, premiered a year and a half after the Berlin Olympics. Generously sponsored by the Nazi state, Olympia sought to perpetuate perfected shots on the athletes’ bodily beauty, kinetic aesthetics and enthralled spectator masses. In conclusion, we discuss the characteristics of the media-driven production of experiences during the heyday of state propaganda, in a historic context in which sporting mega-events had achieved a status as widely popular entertainment. The Berlin Olympics broke previous spectator and radio-listener records, and strengthened the Nazis’ ideological sway over people in Germany, in particular.


2021 ◽  
Vol 1 (2) ◽  
pp. 90
Author(s):  
I Gusti Agus Wiranata ◽  
I Gusti Ngurah Sudiana ◽  
I Ketut Sudarsana

<p><em>Technological developments bring about major changes to communication patterns, including in the world of education. Compared to before, now students consisting of generation Z are more interested in delivering dynamic materials that can be accessed from anywhere. Responding to these challenges, the Hindu-based Dwijendra Denpasar High School (SMA) seeks to optimize the distribution of religious messages through the use of communication media. This study aims to analyze how far the communication media can play a role in improving students' sraddha bhakti. Researchers used three theories, namely Agenda Setting, Mathematical Communication, and Constructivism. This type of research is qualitative descriptive with a sociological approach. The research subjects were the school as communicators and students as communicants. Methods of data collection through participatory observation, structured interviews, document studies, literature studies, and online searches. The results showed that communication media consisting of Dwijendra Community Radio, audio-visual media, and Learning Management System (LMS) had an important role in the distribution of information related to sraddha bhakti. The media has advantages in terms of effectiveness, efficiency, concrete, and motivation. Barriers that arise in the role of communication media consist of technical barriers which include facilities and infrastructure, semantic barriers that include message content, and human barriers that arise from communication actors. The strategies applied by the school to improve the role of communication media include mapping problems, taking action on obstacles that occur, and optimizing the role of communication media using redundancy, canalizing, informative, educational, coercive, and persuasive methods. The evaluation shows that the role of communication media has positive implications for increasing students' knowledge, skills, and attitudes of Sraddha Bhakti.</em></p>


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