scholarly journals Seeking Health Information Online: The Moderating Effects of Problematic Situations on User Intention

2017 ◽  
Vol 2 (2) ◽  
pp. 76-95 ◽  
Author(s):  
Lidan Xia ◽  
Shengli Deng ◽  
Yirong Liu
Keyword(s):  
Health Information ◽  
Subjective Norm ◽  
Two Dimensions ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Problematic Situation ◽  
User Intention ◽  
Problematic Situations ◽  
The Relationship

AbstractPurposeThis study investigates how online user intention in searching health information is affected by problematic situations.Design/methodology/approachBased on the Theory of Reasoned Action, the Technology Acceptance Model, and Sense-making theory, we propose two dimensions of problematic situations: urgency and severity of health issues being searched online. Data were collected through a questionnaire survey among 214 Wuhan University students and analyzed using hierarchical regression analysis.FindingsPerceived usefulness, perceived ease of use, and subjective norm can influence user intention to seek health information online. The urgency of problematic situations has a negative moderating effect on the relationship between perceived ease of use and user intention and the relationship between subjective norm and user intention. The severity of problematic situations has a negative moderating effect on the relationship between subjective norm and user intention.Research limitationsThe respondents of the survey are limited to students in one Chinese university, so whether this study’s results can be applied to another population or not remains to be verified. In addition, only two dimensions of problematic situations are considered in this study.Practical implicationsThe paper puts forward the moderating effect of problematic situations and verifies it, which is the compensation for online health information-seeking behavior research. Besides, our analyses have implications for professional design of health care systems and related consumer information searches, and improve their performance.Originality/valuePrevious work has reported the effects of problematic situation on user intention to seek health information online, ignoring its influence on other factors. This empirical study extends that work to identify the influence of problematic situation when seeking intention-behavior data in two dimensions, urgency and severity.

The Moderating Effect of Motivation to Comply and Perceived Critical Mass in Smartphones' Adoption

2018 ◽  
Vol 14 (3) ◽  
pp. 21-38 ◽  
Author(s):  
Abdou Illia ◽  
Assion Lawson-Body ◽  
Simon Lee ◽  
Gurkan I Akalin
Keyword(s):  
Social Influence ◽  
Critical Mass ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
The Other ◽  
Perceived Ease Of Use ◽  
Other Hand ◽  
The One ◽  
The Relationship

The testing of the technology acceptance model over the years has shown that its explanatory power is about 50%; which led researchers to revisit the model in an attempt to gain a better understanding of technology adoption. Some of the studies found social influence to be a key factor, but others have yielded mixed results. This article questions the assumption made in some previous studies that most people would comply with social influence. Using data collected from 210 smartphone users, we investigated the moderating effect of motivation to comply on the relationship between social influence, on the one hand, and perceived usefulness and perceived ease-of-use on the other hand. Also, based on the theory of critical mass, we investigated the moderating effect of the perceived critical mass on the relationship between perceived usefulness and perceived ease of use on the one hand, and actual usage on the other hand. The results showed a significant moderating effect of both motivation to comply and perceived critical mass. Theoretical and practical implications are discussed.

scholarly journals The Moderating Effect of Technology Acceptance Perspectives on the Formation of e-SQ and Service Satisfaction in Low Cost Carrier Airline

2014 ◽  
Vol 2 (2) ◽  
pp. 41-47 ◽  
Author(s):  
Muhammad Khairi Majid ◽  
Norhani Bakri ◽  
Nur Shazwani Laila Junaidi ◽  
Rahmat Roslan Buang
Keyword(s):  
Service Quality ◽  
Technology Acceptance ◽  
Low Cost ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Service Satisfaction ◽  
Perceived Ease Of Use ◽  
Low Cost Carrier ◽  
The Relationship

As there is an increasing demand in public transportation and electronic transaction, the service quality of website determines the success of the service provider. Therefore, electronic service quality (e-SQ) plays an important role for any business involved in online transaction to attract customers. Customer’s assessment of e-SQ is usually based on their actual experiences of interaction with the website. According to previous research, there exists relationship between e-SQ and service satisfaction. The moderating effect of technology acceptance model (TAM) shows positive result. As e-SQ and TAM improve, this will, in turn, improve service satisfaction. However, the relationship between “e-SQ-TAM service satisfactions” has been found to be not consistent in the case of low cost carrier airline in Malaysia. With concern to further understanding of this area, the present study explores dimensions of e-SQ in low cost carrier airline context and their relationship with service satisfaction. Furthermore, the moderating effect of perceived ease-of-use and perceived usefulness (TAM) was explored. This study employed convenience sampling and questionnaire method to gain data; 392 completed questionnaires were gathered from Malaysia Airline Industry (low cost carrier) website users. The result indicated that e-SQ dimensions: customization, site privacy and aesthetic, efficiency, system availability and fulfillment constitute e-SQ for low cost carrier airline. Moreover, the result also illustrates that perceived ease-of-use and perceived usefulness (TAM) positively moderate the relationship between e-SQ and service satisfaction.

scholarly journals Demographics as Moderator Between Perceived Easy of Use, Individual Awareness and Adoption of Mobile Financial Services

2021 ◽  
Vol 16 (12) ◽  
pp. 53
Author(s):  
Wilberforce Witts ◽  
Severine Kessy
Keyword(s):  
Data Analysis ◽  
Financial Services ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Financial Inclusion ◽  
Unified Theory ◽  
Perceived Ease Of Use ◽  
Use Of Technology ◽  
Mobile Financial Services ◽  
The Relationship

The number of mobile financial services users is keeping increasing in Tanzania. Despite such an increase, few individuals actively use mobile financial services. The adoption of these services may be contributed by either the different features of mobile financial services or demographics orientation. The current study used Unified Theory of Acceptance and Use of Technology and AMOS-SEM for data analysis. The findings revealed that the antecedents of mobile financial services, namely individual awareness and perceived ease of use significantly influence individual mobile financial services adoption. Demographics orientation was also found to have moderating effect on the relationship between individual awareness and perceived ease of use, and individual mobile financial services adoption. The paper makes a contribution in the theory used and contributes knowledge to the Tanzania national second financial inclusion policy 2018-2022 by considering demographics variables in analyzing different issues.

scholarly journals Using PLS-SEM Model to Explore the Influencing Factors of Learning Satisfaction in Blended Learning

2021 ◽  
Vol 11 (5) ◽  
pp. 249
Author(s):  
Chun-Hsiung Huang
Keyword(s):  
Blended Learning ◽  
Influencing Factors ◽  
Structural Equation ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Learning Motivation ◽  
Perceived Ease Of Use ◽  
Learning Satisfaction ◽  
The Relationship

This research explores the influencing factors of learning satisfaction in blended learning. Three dimensions are proposed: perceived usefulness, perceived ease of use, and learning motivation. It studied how these variables affect students’ learning satisfaction. The research hypotheses are: (1) Perceived ease of use positively affects perceived usefulness; (2) Perceived usefulness and perceived ease of use will have a positive effect on learning motivation; (3) Learning motivation positively affects learning satisfaction; (4) Perceived usefulness has a positive intermediary effect on the relationship between perceived ease of use and learning motivation. Participants included 173 freshmen who took the first-year interactive game design course at Ling Tung University in Taichung, Taiwan. The questionnaire survey method is applied in this research to analyze the relationship between the variables and verify the hypothesis based on the collected 173 valid questionnaires. The partial least square method structural equation model (PLS-SEM) is used to carry out structural equation modeling to study the relationship between latent variables. It explains that the perceived ease of use affects the perceived usefulness. Perceived usefulness and perceived ease of use have a positive impact on learning motivation. Learning motivation has a positive impact on learning satisfaction. Perceived usefulness as an intermediary factor of perceived ease of use has an indirect impact on learning motivation. The contribution of this research is to provide empirical evidence and explain what factors may affect learning satisfaction. Some other related factors that may affect learning satisfaction should be taken as the factors that teachers should pay attention to when implementing blended learning.

scholarly journals The Determinants of User Behavior of Computer Based Transaction Processing Systems: The Case of Minimarket Employees in Padang, Indonesia

2018 ◽  
Vol 7 (4.9) ◽  
pp. 90
Author(s):  
Yuhelmi . ◽  
Surya Dharma ◽  
Mery Trianita ◽  
Listiana Sri Mulatsih
Keyword(s):  
Technology Acceptance ◽  
Processing System ◽  
Subjective Norm ◽  
Transaction Processing ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Tam Model ◽  
Actual Use ◽  
Computer Based

This study was aimed to investigate the determinants of actual use of computer based transaction processing system among employees in minimarkets in Padang, Indonesia. In addition to Perceived ease of use and perceived usefulness which are the basic models of Technology Acceptance Model (TAM), Subjective norm was conceptualized as an external variable that affecting Technology Acceptance among users of transaction processing system. In total, 246 employees participated in this study. The results show that the perceived ease of use positively affects Perceived Usefulness and Attitude. Furthermore, perceived usefulness and subjective norm have positively affected on Attitude. Likewise Attitude has positively affected on Actual Use. This study reveals that employees tend to comply the peers’ opinion on using transaction processing system. For future research is expected to expand the TAM model by adding external variables and individual characteristics as a moderator variable  

scholarly journals Willingness to Pay for Halal Transportation Cost: The Moderating Effect of Knowledge on the Theory of Planned Behavior

2019 ◽  
Vol 8 (6S3) ◽  
pp. 479-488 ◽  
Keyword(s):  
Supply Chain ◽  
Theory Of Planned Behavior ◽  
Willingness To Pay ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Transportation Cost ◽  
Subjective Norm ◽  
Moderating Effect ◽  
Perceived Behavioral Control ◽  
The Relationship

Halal transportation services is one of the crucial components of producing Halal products. Since Halal is unique and involves elaborate regulations and executions, therefore it requires huge investment. Like any other supply chain, the transportation cost will be transferred to the end users, normally the customers, thus increasing the price of final products. It is notably common to find studies done on Muslim customers and their preference on Halal products, however, studies on Muslims preferences towards Halal transportation could still be considered as novel. By adopting the Theory of Planned Behavior and religiosity; and by taking into account the moderating effect of knowledge, this study aims to identify the factors that lead to the customers’ willingness to pay for the Halal transportation cost. Using a purposive sampling method, the data was collected among Muslim consumers in a prominent shopping complex in Malaysia and was analyzed using Smart Partial Least Squares (PLS). Based on the finding, it is shown that the attitude and perceived behavioral control gave a positive relationship with the willingness to pay for Halal transportation. Meanwhile, subjective norm and religiosity were on the opposite as there were both hold an insignificant effect towards the willingness to pay for the Halal transportation. Knowledge has moderated the relationship between attitude and willingness to pay for Halal transportation, but not for the relationship between subjective norm and perceived behavioral control. It is expected that this study could provide a better understanding of Muslim consumers’ behavior on purchasing for Halal transportation, as well as other Halal supply chain activities.

scholarly journals The Relationships between Attitudes, Subjective Norm and Hiring Intention - Does Age Make a Difference?

2019 ◽  
Vol 1 (2) ◽  
Author(s):  
Claudia Lau ◽  
Choong Yuen Onn ◽  
Thamil Durai a/l Chelliah ◽  
Chan Ling Meng
Keyword(s):  
Older Workers ◽  
Structural Equation ◽  
Participation Rate ◽  
Subjective Norm ◽  
Moderating Effect ◽  
Foreign Workers ◽  
Business Organizations ◽  
Cross Sectional ◽  
Labour Shortage ◽  
The Relationship

Objective: Malaysia is currently facing a phenomenon where a growing portion of its older population experiencing a decline in their employment participation rate. Simultaneously, most job vacancies are filled by foreign workers as a result of a labour shortage.  One of the ways to substitute foreign workers is to utilise skilfully and experienced older workers. However, such requires the willingness of business organizations to hire these workers. Therefore, the main objective of the present study is to predict the relationship of managers’ attitudes and subjective norm with their intention to hire older workers, with age as a moderating variable. Methodology: The Theory of Planned Behaviour was identified to include the age of respondents as the moderator on the relationships between attitudes and hiring intention. Cross-sectional data were collected from managers of business organizations via personal administered quantitative surveys questionnaire. Hypotheses were tested using structural equation modelling (SEM-PLS). Results: The response rate was 78% (n=468). The research model accounted for a moderate portion of the variance in overall hiring intention (R2=0.377) and future hiring intention (R2=0.392). The findings suggested that: (1) attitudes and subjective norm are related to overall hiring intention and future hiring intention; (2) age has a moderating effect on the relationship between attitudes and overall hiring intention, but there is no moderating effect on the relationship between attitudes and future hiring intention. Implication: The empirical result has important implications for human resource strategists, academic researchers and public policymakers as it serves as an additional fuel to combat the nation's acute labour shortage by hiring able and willing older workers.

Mobile payment adoption process: a serial of multiple mediation and moderation analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wanny Oentoro
Keyword(s):  
Social Influence ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Multiple Mediation ◽  
Content Type ◽  
The Relationship

Purpose Global digital payment transactions increase continuously. Due to the inconsistencies that occurred across the research findings, past researchers have called for further investigation to verify and empirically test the mobile payment acceptance model. The purpose of this paper is to develop an integrative model that is derived from the multiple technology acceptance models (TAM)’s a theoretical framework and past literature to understand how consumers decided to adopt mobile payment. By simultaneously testing mechanisms, namely, ease of use, usefulness and risk, the current study will be able to advance scholarly knowledge of the underlying consumer’s attitude and behavior that link social influence to intention to use. Design/methodology/approach A total of 370 valid responses were collected using self-administered questionnaires distributed via online platforms, a representative for Thai consumers. An ordinary least square regression and bootstrap analyzes were conducted through PROCESS Macro to analyze the moderated serial-multiple mediation model in the consecutive inducing of social influence, perceived ease of use, perceived usefulness and perceived risk toward the consumer’s intention to use mobile payment. Findings Within the context of consumers evaluating a mobile payment, statistics significant were found for the hypothesized direct and indirect effects of perceived ease of use and perceived usefulness on an intention to use. The results showed that Thai consumers’ intention to use mobile payment was significantly affected by their attitudes in terms of usefulness and the less complication in using the applications. It is confirmed that social influence indirectly affects intention to use via the increase of perceived ease of use and perceived usefulness. The study also found a significant interaction between perceived risk and perceived usefulness toward intention to use. Practical implications It is recommended to service providers to continue improving the user-friendliness, navigation, integrity and furnish the system with more value-added activities within the mobile payment application. It is also essential for the company to deliver tutorials and clear and easy-to-follow instructions to customers. At the same time, the marketer should develop marketing strategies to promote the usefulness and simplicity of using the applications to the consumers. When consumers experienced the easiness and usefulness of the applications, these could overcome the resistance feeling to use due to the concern on any potential risk. Originality/value The study contributes to the existing body of knowledge on consumer usage behavior and TAM by integrating all important variables and developed a parsimony framework to explain consumers’ usage adoption on mobile payment. Moreover, the current study was the very first that proposed and tested a serial of multiple mediations of perceived ease of use and perceived usefulness, moderated by perceived risk, in the relationship between social influence and consumers’ intention to use mobile payment and discovered a moderating role of perceived risk toward the relationship between perceived usefulness and mobile payment usage intention.

PATH ANALYSIS BETWEEN CONSTRUCTS OF TECHNOLOGY ACCEPTANCE MODEL (TAM) (A CASE STUDY ON RECEIPT OF VIRTUAL ARMS SOLUTION FTS D - 423 IN INDONESIAN EASTERN FLEET TRAINING COMMAND)

JOURNAL ASRO ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 101
Author(s):  
Ikhwan Syahtaria ◽  
Ahmadi Ahmadi ◽  
Bambang Suharjo ◽  
Pius Herdasa Krisna Murti
Keyword(s):  
Path Analysis ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Use Of Technology ◽  
Computer Based ◽  
Acceptance Model ◽  
The Relationship

Indonesian Eastern Fleet Training Command currently has the facilities to train professional soldiers in the shooting.A simulator facility in the form of computer-based clinic shooting is called Virtual Arms Solution FTS D-423 (VAS).Need to analyse the relationship between perceived ease of use and usefulness of VAS in order to determine thelevel of acceptance. Both these factors are modelled by the Technology Acceptance Model (TAM) which canexplain the factors that influence the actual receipt of the use of technology. After that, the relationship between thetwo factors that have been modelled with the Technology Acceptance Model to be treated using Path Analysis(Path Analysis). Where the path analysis was used to analyse the causal relationships between variables in order todetermine the effect of the direct and indirect causes of the variable to a variable result. Based on the analysis anddiscussion, it is obtained as follows that the ease and usefulness of a positive effect on Attitude using VAS positiveeffect on Behavioural Intention using VAS. Behavioural intentions affect the Actual Usage.Keywords: Virtual Arms Solution, Technology Acceptance Model, Path Analysis.

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