scholarly journals Product differentiation policy of the construction firm

Author(s):  
Aneta Marichova

Abstract Usually, the possibility of product differentiation of the construction company is defined as restricted, limited. Product differentiation as a key element of product policy aims to create a sustainable competitive advantage in the minds of consumers, using tangible and intangible characteristics and product properties compared to the next strongest competitor. The ability of any company to differentiate their own product makes it distinct from competitors and gives the opportunity to control the market and build competitive advantages. The aim of the study is to prove: 1) The need to differentiate the product of the construction company, 2) Guidelines for differentiation of the construction product taking into accounts the specifics of the construction market, product and process.

2020 ◽  
Vol 26 (5) ◽  
pp. 475-489
Author(s):  
Alicia Lozano-Torró ◽  
Tatiana García-Segura ◽  
Laura Montalbán-Domingo ◽  
Eugenio Pellicer

The growing importance of international construction activity forces companies to find out what competitive advantages to provide and barriers to overcome to achieve success, considering the particular characteristics of their origin and destination countries. Seventy six articles regarding success in the international construction market in the period 2008–2017 are reviewed to identify the barriers and the competitive advantages that most affect the international success of contractors. The Chi-Square (χ²) statistical test is used to verify the influence of the origin and destination countries on these variables. The literature identifies the provision of trained human resources as the most important competitive advantage and cultural differences and political risks as the main barriers. The Chi-Square (χ²) test indicates a dependency relationship between the origin country and the competitive advantage “managerial ability” to achieve international success, and between the external barriers “link between countries”, “political environment” and “economic environment” with the target market. Results of this paper provide valuable information for any construction company seeking international success.


2020 ◽  
pp. 134-141
Author(s):  
S. B. Moiseev

The factors influencing the possibility of the theory of key competencies adaptation within the traditional ideas of the resource approach to ensure the long-term competitiveness of companies have been considered. For this purpose, the review of features of application of key competencies during the formation of strategies of the industrial companies of mature sectors of industries has been carried out, in which thanks to action of evolutionary mechanisms of technological and organizational development there are objective preconditions for creation of steady competitive advantages on their basis. The necessity of development of methodological approaches to the formation of company’s competitive strategy in the sector of electrical production based on the formation of organizational-economic mechanism of adaptation to external influences and internal changes to manage the development of key competencies as factors of sustainable competitive advantage in the future and the formation of long-term effective business development model of the enterprise, has been substantiated.


Author(s):  
Lizbeth Vargas-Cabrera ◽  
Jesus Manuel Muñoz-Pacheco

This chapter proposes an analytical framework to understand the trade-offs of a firm dedicated to educational services for creating and sustaining a superior performance respect to its competitors. The proposed approach focuses on polytechnic universities as the firm understudy. Based on a statistical data from Mexican government, the five forces of Porter methodology is applied to found the clients, suppliers, new entrants, substitutes, and rivalry of the Polytechnic University of Puebla (PUP). In this scenario, the existing strengths are detected and the target of the firm to get a sustainable competitive advantage is defined. Finally, the strategies to break the barriers are proposed. The authors argue that by using those strategies the wedge between willing to pay of the clients and the opportunity costs of the suppliers can be improved. Additionally, they argue that the positioning (consolidation and reputation) of the PUP is achieved by applying the proposed strategies.


Author(s):  
Aneta Marichova

Abstract In the last years questions related to sustainable development are particularly relevant. The construction market is usually identified as the first sector to face serious problems and requires special attention in implementing the idea. The main reasons for this assessment lie in the specifics of construction as an economic activity, the specifics of the construction product, the construction process, the specifics of organization and management of the construction company and the strong economic, social and environmental effect. The purpose of the proposed study is: 1) analysis of the problem of sustainability of the construction market, 2) the role and influence of the government for the development of sustainable construction.


2020 ◽  
Vol 12 ◽  
pp. 1188
Author(s):  
Isis Cassia Vannucci de Oliveira Koelle ◽  
Cristiane De Paula Bueno ◽  
Daniel Estima de Carvalho ◽  
Leandro Fraga Guimaraes

It addresses the challenges that large multi-divisional B2B corporations face each day to take advantage of their corporate strategy and ensure sustainable competitive advantages. The synergies and interrelations that would give them such a position are not always simple to be achieved or even perceived by customers. The chosen approach was focused on B2B companies, because processes and communication tend to be more truncated, as they are usually more technical in the way of doing business. This can make the challenges of interrelation and synergy even greater.


2020 ◽  
Vol 4 (4) ◽  
pp. 299-307
Author(s):  
Maria Balashova ◽  
Anastasiia Trufanova

The article intends to consider the principle of the world economy evolution which is evidence that the competitive advantages of countries have always taken priority over the comparative ones, nature-driven growth reserves of national economies. Initially, a special role in their generation and ongoing improvement was played by the ability of domestic economic actors, including the state itself, to be able to create products with higher added value in order to achieve goals within the framework of the formulated strategies on the basis of their own resource base. The study revealed that over the years, practice has shown that a unique position in the system of international economic relations can be achieved by those countries that form their own competitive advantage through the use of foreign resource base, while maintaining domestic resource factors of production. The text refers to China which is a good example of a country that has followed this path and was able to form a sustainable competitive advantage, whose experience could be useful for Russia.


2018 ◽  
Vol 11 (4) ◽  
pp. 106
Author(s):  
Liyanachchi Mahesha Harshani De Silva ◽  
Charith D. Chitraranjan

Over the past few years, number of seats has grown significantly in Higher Education Institutes (HEI), thus it becomes prudent to look at the ways of improving decision making of the HEI. Thus, the aim of this study is to investigate factors affecting the sustainable competitive advantage. Since literature does not support strong underpinnings in this area, an exploratory and grounded theory-based study was designed to conduct this study. The main contribution of this research is that we propose factors to consider for an HEI to achieve sustainable competitive advantage. Our findings indicate that proper student-teacher relationship, maintaining good reputation, maintaining a high rank and good indexing’s, maintain good relationships with industries, student participation in competitions, accreditation from reputable institutions are the most significant factors affecting the sustainable competitive advantage (AA) within Sri Lankan HEIs. To remain competitive and obtain competitive advantages, HEI decision makers can try to increase organizational performance by managing each dimension of core competence, i.e. Market profile; Innovation and Core Competencies.


Author(s):  
Aneta Marichova

Abstract The specificity of construction as an economic activity and of the construction product (goods and services) determine the existence of a complex vertical chain of links, involving different actors, which they perform simultaneously the function of the buyer of the product from a previous participant and vendor product to the next participant. In practice, this means that in every unit of the vertical chain construction firm as a buyer of resources and services can be monopsony or oligopsony, on the other hand as the seller of the created product may be in the role of a monopoly or oligopoly on the market. The aim of the study is the analysis the model of a bilateral monopoly on the resource and product market, the conditions of equilibrium and the behavior of the construction firm at the entrance and the exit, taking into account the specificities of different segments of the construction market.


The chapter focuses on developing a business and competitive model to create and successfully manage a business in Africa. This includes strategic positioning of a firm in a market, corporate-level and competitive strategies that firms need to develop in order to successfully create a sustainable competitive advantage in the industries, and market segments they will compete in. Strategy and strategic management are defined and described fully. The perspectives and paradigms of formulation, implementation, and evaluation of a strategic intent are fully explored and covered here including determining the sources of a sustainable competitive advantage for a firm in an industry through the creation of a variety of competitive advantages.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fernando Teixeira ◽  
João J. Ferreira ◽  
Pedro Mota Veiga

Purpose Resources and their analysis are essential to understand better companies’ internal and external dynamics and the weight each has in obtaining competitive advantages over the competition. This study aims to address the law and legal knowledge as a fundamental resource for companies to succeed in the markets to obtain a sustainable competitive advantage. Design/methodology/approach Based upon a sample of 200 managers, a structural equation model was used to validate the hypotheses under study. Findings Results show awareness and managers’ perception of the importance of law as a resource and its advantages for companies and the dichotomy between recognising this importance and not using it consistently. Originality/value Knowing the scope of business law and its growing importance for companies and being academically aware of the inexistence of studies that analyse the law as an individualised resource for companies, this study has a crucial contribution to the interconnection of these two fields – business and law.


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