Spatial composition as intersemiotic translation: The journey of a pattern through time from a translation semiotics theory perspective

Semiotica ◽  
2018 ◽  
Vol 2018 (222) ◽  
pp. 181-201 ◽  
Author(s):  
Evangelos Kourdis

AbstractIn this paper I examine cases where spatial composition produces intersemiotic translations for artistic and advertising purposes in a period where globalization permits and profits by the intertextual evoking of cultural texts. Thus globalization gives us the chance to promote new messages that contribute, in their turn, to a series of cultural interpretations that enrich the forms of modern communication. Accepting one of the basic theses of Translation Semiotics that intersemiotic translation or transmutation may occur among nonverbal sign systems, I will be examining cases of intersemiotic (intericonic) translations having as source texts artistic texts. My basic conclusion is that in these intersemiotic translations the source text although absent, is always present due to world cultural memory. Furthermore, the repetitiveness in the use of these old and well-known original texts, and their inscription in the collective memory as high cultural value texts, seems to affect the fact that they have been chosen as texts capable of being transmuted. Finally, I argue that translation can also be understood as a re-narration of cultural knowledge using different signs but on the same or similar sign space.

2020 ◽  
pp. 17-34
Author(s):  
Chris Keith

Chapter 1 lays out the methodology of the study. It introduces William A. Johnson’s theory of ancient reading cultures and Jan Assmann’s theory of cultural memory (kulturelles Gedächtnis) and cultural texts (kulturelle Texte). A key aspect of Johnson’s theory is the “bookroll-as-object.” He demonstrates that in some cultural contexts, the scroll as a material object became an emblem of group identity. A key aspect of Assmann’s theory is that texts cross the threshold from collective memory to cultural memory by means of textualization. Additionally, Assmann describes manuscripts as part of the decorated material culture of a group, and thereby also sees them as symbols of group identity. Both of these scholars point to how manuscripts, as part of a group’s material culture, contributed to the processes of identity construction and maintenance.


2020 ◽  
Vol 6 (7) ◽  
pp. 393-408 ◽  
Author(s):  
T. Sherkova

The existence of culture is impossible without memory as a supra-individual intellectual and communicative system in synchronous and diachronic dimensions. From semiotics in pre-written (as in unwritten) cultures, all facts, phenomena, events, objects, etc., are natural and cultural texts, as they contain information encrypted in image-symbolic language, which explains the mythological consciousness of the cultures of antiquity. In this context, this article examines the forms of keeping in the collective memory of the basic spiritual values of the culture. The basis of myth-religious ideas was the idea of returning to the origins, of the great-time creation of the world. This sacred time was repeated in rituals, cementing the identity of the population of ancient Egyptian culture through centuries and millennia. The main channels of cultural memory keeping were temples and texts and rituals. The king responsible for the prosperity of society played a key role. The cult of the ruling and deceased king had a cosmogony basis. The notions of the cyclical movement of time, the victory of order over chaos were reflected at all levels and spheres of society. The central model of an orderly world with a dedicated core was a model for social structure, temple buildings, burial complexes of elite necropolises, rites, compositions on ritual objects. Cultural memory kept ancient symbols, placing them in the contexts of subsequent eras, as a reminder of the ancient, eternal foundations of culture.


Politeja ◽  
2020 ◽  
Vol 17 (2(65)) ◽  
pp. 189-204
Author(s):  
Katarzyna Marcol

The Role of Language in Releasing from Inherited Traumas. Negotiations of the Social Position of the Silesian Minority in Serbian Banat The aim of the paper is to show the dependence between language, collective memory (also post-memory) and sense of identity. This issue is analysed using the example of an ethnic minority living in the village of Ostojićevo (Banat, Serbia) called ‘Toutowie.’ Their ancestors came in the 19th century from Wisła (Silesian Cieszyn, Poland); they left their homes because of great hunger and were looking for jobs in Banat. Narratives about the past contain traumatic experiences of the past generations transmitted in the Silesian dialect and constituting communicative memory. At the same time, a new Polish national identity is being constructed, supported by institutions and authorities; it carries a new image of the world and creates a new cultural memory. This new identity – shaped on the basis of national categories – leads to changes of its self-identification and gives the opportunity to raise its social position in the multi-ethnic Banat community.


Author(s):  
Nele Bemong

Between 1830 and 1850, practically out of nowhere there came into beinga truly 'Belgian' literature, written boch in Flemish and in French, but aimedat a single goal: the creation of a Belgian past and the conscruction of aBelgian national identity. The historical novel played a crucial role in thisconscruction and representation of a collective memory for the Belgian statejust out of the cradle. The prefaces to these historical novels are characterizedboth by the central role granted to the representacion of Flanders as the cradleof nineteenth-century Belgium, and by the organically and religiously inspiredimagery. Attempts were made to create an intimate genealogical relationshipwith the forefathers, in order to make the Belgian citizens feel closer to theirrich heritage. Through the activation of specific recollections from theimmense archive of the collective cultural memory, Belgian independencefound its legitimization both towards the international community andtowards the Belgian people.


2021 ◽  
Author(s):  
Olaf Krysowski ◽  
Natalia Szerszeń

The book, which shows the works of Juliusz Słowacki from the perspective of cultural memory, belongs to memory studies. It aims to follow the relations between memory, reminiscence and commemoration, as well as to describe the relations and interdependencies between individual and collective memory, memory, biography and history in the poet’s works. The authors, in an innovative and multi-faceted manner, reconstruct ideas, formulas and notions, which develop a sui generis philosophy of memory in Słowacki’s works.


Author(s):  
Agata Bachórz ◽  
Fabio Parasecoli

This article examines the future-oriented use of the culinary past in Poland’s food discourse through a qualitative analysis of popular food media (printed magazines and TV). We analyze how interpretations of food and culinary practices from the past are connected to contemporary debates. We contend that media representations of the culinary past co-create projects of Polish modernization in which diverse voices vie for hegemony by embracing different forms of engagement with the West and by imagining the future shape of the community. We distinguish between a pragmatic and a foodie type of culinary capital and focus on how they differently and at times paradoxically frame cultural memory and tradition. We observe the dynamics of collective memory and oblivion, and assess how interpretations of specific periods in Poland’s past are negotiated in the present through representations of material culture and practices revolving around food, generating not only contrasting evaluations of the past but also diverging economies of the future. Finally, we explore tradition as a set of present-day values, attitudes, and practices that are connected with the past, but respond to current concerns and visions of the future.


Author(s):  
Simon Wendt

The introduction discusses the historiography of the DAR and summarizes the study’s findings. It also explains how theories on nationalism, gender, and memory enhance our understanding of the organization’s ideology and activism. Many of the organization’s commemorative rituals would not have been possible without the cooperation of local communities, suggesting that the Daughters confirmed and strengthened existing ideas about gender, race, and the nation among many white citizens. Most importantly, it introduces Egyptologist Jan Assmann’s conceptual distinction between “communicative memory” and “cultural memory,” arguing that it can help historians better understand the tensions and intricate connections between elite and vernacular memories of the nation. These two modes of memory, persevered by many political and historical groups such as the DAR, are inextricably entangled because the memories of families, towns, regions, and the nation tend to be connected with and are fused into what is presented as the coherent collective memory of one single imagined community.


2018 ◽  
Vol 55 (1) ◽  
pp. 144-160 ◽  
Author(s):  
Ben Green

The application of memory studies to music scenes has so far had a material focus, favouring places and objects. This article critically examines the role of an iconic event in scene identity, through a case study of the ‘Cybernana’ music festival, hosted by Brisbane community radio station 4ZZZfm in 1996 and marked by what has been characterised, alternately, as an audience riot and a police riot. Based on ethnographic research and analysis of cultural texts it is shown that, against official findings and wider disinterest, there exists an intergenerational counter-memory of Cybernana as an iconic event, within a politicised narrative that defines both the radio station and the local music scene. The factors involved in constructing this iconicity are considered, including the role of media. This mediated, cultural memory provides a narrative frame for individual experiences, through which people locate themselves within the scene and reaffirm its collective identity.


Author(s):  
Heng Zhang ◽  

This study investigated whether street names could evoke the inhabitants’ cultural memory and identity in Nanchang, China. In total, 446 participants were surveyed online to answer 16 questions regarding their attitude of the street names with various cultural contents. The result showed although in various degrees, street names did evoke the inhabitants’ cultural memory and identity. By and large, the agreement proportion of street names after figures, events, and religious sites or buildings was relatively higher than that of ancient buildings, historical allusions, and ancient myths. It is argued that this variation mainly relied on the respondents’ familiarity with the cultural background. It is also suggested to consider how to enrich such cultural knowledge to keep more effective function of street names on cultural memory and identity.


2020 ◽  
Vol 10 (1) ◽  
pp. 96
Author(s):  
Doni Jaya

<p>Divergent cultural schema (DCS) is a collection of cultural knowledge required to interpret a text, which is assumed to be present in source readers (SR) but absent in target readers (TR). DCS typically takes the form of a highly concise source text without any sufficient information, so the translator applied various strategies. Bram Stoker’s Dracula, consisting of its English source text (ST) and Indonesian target text (TT), was chosen as data source due to its strong Victorian-European setting which contains many potential DCS. Data analysis generated several categories of results. The first is units of analysis (n = 758) which are classified into various schemata (n = 21) and subschemata (n = 84) based on certain similarity in schematic characteristics. The second is various types of ST divergence (n = 13). The third is the reasons for applying domesticating (n = 16) or foreignizing (n = 12) strategies, as well as their weaknesses (n = 20). The fourth is domestication as the dominant translation ideology. The fifth is a number of interesting phenomena (n = 25) related to the transfer of DCS such as ideological level, different levels of divergence among TR, and “foreignization” and “domestication” by ST writer. This research demonstrates the complexity of strategy applications and ideological positions which are dependent on many factors such as narrative context, linguistic constraints, ST divergence, or TR schemata.</p>


Sign in / Sign up

Export Citation Format

Share Document