scholarly journals Theory of Planned Behavior Approach and Gender Differences on Students’ Intention to Practice Online Business

2020 ◽  
Vol 10 (2) ◽  
pp. 138-147
Author(s):  
Okto Aditya Suryawirawan

The purpose of this study is to examine the influence of attitude, subjective norm, perceived behavioral control, gender and self-efficacy towards college students’ intention to practice online business in Surabaya. Theory of planned behavior is used to analyze student intention to become an entrepreneur through e-commerce especially online shop platform, thus becoming solution to decrease unemployment rate in Indonesia and furthermore increasing the economy of Indonesia in general. This research uses primary data resources which collected directly by distributing questionnaires to 114 respondents. The respondents are college students that use e-commerce application at least once a month. The findings of this study are attitude has a negative effect towards student’s intention to practice online business, subjective norm and perceived behavioral control have a positive effect towards student’s intention to practice online business. Self-efficacy could not moderate the effect of attitude on student’s intention to practice online business. Female college students have a higher intention to practice online business compared to male college students.

2002 ◽  
Vol 30 (3) ◽  
pp. 243-249 ◽  
Author(s):  
Morris A. Okun ◽  
Erin S. Sloane

The present study tested two hypotheses derived from the theory of planned behavior regarding volunteer enrollment by college students in a campus-based program. Undergraduates (N = 647) enrolled in eight sections of Introduction to Psychology received a recruitment message for volunteering through a campus-based program. Following exposure to the recruitment message, students completed a questionnaire and two months later the enrollment records of the campus-based program were checked. Consistent with the theory of planned behavior, attitude, subjective norm and perceived behavioral control predicted intent – and intent, in turn, predicted volunteer enrollment in the campus-based program. However, less than 33% of the students with the maximum possible intention score of six subsequently enrolled to volunteer in the campus-based program.


Halal transportation services is one of the crucial components of producing Halal products. Since Halal is unique and involves elaborate regulations and executions, therefore it requires huge investment. Like any other supply chain, the transportation cost will be transferred to the end users, normally the customers, thus increasing the price of final products. It is notably common to find studies done on Muslim customers and their preference on Halal products, however, studies on Muslims preferences towards Halal transportation could still be considered as novel. By adopting the Theory of Planned Behavior and religiosity; and by taking into account the moderating effect of knowledge, this study aims to identify the factors that lead to the customers’ willingness to pay for the Halal transportation cost. Using a purposive sampling method, the data was collected among Muslim consumers in a prominent shopping complex in Malaysia and was analyzed using Smart Partial Least Squares (PLS). Based on the finding, it is shown that the attitude and perceived behavioral control gave a positive relationship with the willingness to pay for Halal transportation. Meanwhile, subjective norm and religiosity were on the opposite as there were both hold an insignificant effect towards the willingness to pay for the Halal transportation. Knowledge has moderated the relationship between attitude and willingness to pay for Halal transportation, but not for the relationship between subjective norm and perceived behavioral control. It is expected that this study could provide a better understanding of Muslim consumers’ behavior on purchasing for Halal transportation, as well as other Halal supply chain activities.


Author(s):  
Cecia Rahmadanty ◽  
Masmira Kurniawati

A large number of muslim population in Indonesia have an impact on the development of muslim fashion in Indonesia and led to the emergence of muslim communities such as Hijabers Surabaya community. Hijabers Surabaya community also linked himself with sharia, such as cooperation with the islamic banking in which all community members will get free sharia account when joining the community.This research focuses on the behavior and attitude of community members towards the use of sharia account by using the theory of planned behavior perspective. This study used Structural Equation Model. Total participants in this study amounted to 150 members. The results obtained in this study is: (1) Behavior belief affect the attitude toward behavior. (2) Normative belief not effect the subjective norm. (3) Motivation to comply not effect the subjective norm. (4) Control belief affect the perceived behavioral control. (5) Attitude toward behavior affect the intention to use. (6) Subjective norm not affect the intention to use. (7) Perceived behavioral control not affect to the intention to use.


Author(s):  
Budi Harsanto ◽  
Dika Jatnika

The purpose of this paper is to determine the intention of consumer in choosing halal products, particularly for food products. The three main elements in the Theory of Planned Behavior (TPB) consisting of attitude, subjective norm, and perceived behavioral control is connected to the intention to consume halal products, particularly halal food. This study refers to the two studies both in the Malaysian context. This is a survey-based research. It used a questionnaire for collecting the data taken from  151 active students of Faculty of Economics and Business in Unpad who participated as the respondents in this research. The data were analysed using a descriptive statistics, correlation, chi-square. and multiple regression. The findings show that the three main elements have a significance effect on the intention. This study is unique since it was conducted in Indonesia’s context and the results is slightly different from the findings of the previous one.


2019 ◽  
Vol 4 (1) ◽  
pp. 30-51 ◽  
Author(s):  
Brian A. Lavelle

This study is the first to examine the impact of entrepreneurship education (EE) on entrepreneurial intention (EI) among vocational college students in China. Using the Theory of Planned Behavior and the EI Questionnaire the study investigates the relationships between EI, its antecedents and EE. The data were collected by surveying 383 vocational college students in Wuxi, Jiangsu, in the People's Republic of China. The researcher used Least-Squares Regression modeling to find significant positive relationships between personal attitude, perceived behavioral control, and EE with EI. Mediation analysis found personal attitude to partially mediate the EE–EI relationship. The results suggest EE is effective in stimulating EI in China. This study provides implications to policy-makers, vocational institutions, and scholars given the current state of China's economy, recent government policies, and the ongoing debate surrounding the EE–EI relationship.


2017 ◽  
Vol 25 (3) ◽  
pp. 438-445 ◽  
Author(s):  
Elske Stolte ◽  
Marijke Hopman-Rock ◽  
Marja J. Aartsen ◽  
Theo G. van Tilburg ◽  
Astrid Chorus

The predictive value of the Theory of Planned Behavior (TPB) on intention and physical activity (PA) over time was examined. Data from the Aging Well and Healthily intervention program (targeting perceived behavioral control and attitude, not subjective norm) were analyzed, including pretest (T0), posttest (T1, except subjective norm) and 4–6 months follow-up (T2, PA outcomes only) (N = 387, M age 72 years). Structural equation modeling was used to test a TPB model. PA was measured subjectively using the Voorrips sports subscale (T0 and T2), items measured perceived increase in PA (T1), and adherence to exercises (T1 and T2). Model fit was good. The TPB explained variation in intention well (R2 .54–.60) and some PA behavior (R2 .13–.16). The intervention successfully got participants to exercise independent of the measured TPB concepts. More TPB studies in the context of interventions are needed.


2005 ◽  
Vol 27 (3) ◽  
pp. 335-349 ◽  
Author(s):  
Kerry S. Courneya ◽  
Jeffrey K.H. Vallance ◽  
Lee W. Jones ◽  
Tony Reiman

In the present study we examined the demographic, medical, and social cognitive correlates of exercise intentions in non-Hodgkin’s lymphoma (NHL) survivors using the theory of planned behavior (TPB). Participants were 399 NHL survivors who completed a mailed survey that assessed demographics, past exercise, and the TPB (i.e., intention, perceived behavioral control, affective and instrumental attitudes, and subjective norm). Descriptive data indicated that only about 50% of NHL survivors intended to exercise at levels that are consistent with current public health guidelines. In support of the TPB, multiple regression analysis indicated that the model explained 55% of the variance in exercise intentions, with perceived behavioral control (β = .47), affective attitude (β = .23), and subjective norm (β = .15), being the most important correlates. It was concluded that the TPB provides a good framework on which to base interventions designed to increase exercise intentions in NHL survivors.


2016 ◽  
Vol 15 (1) ◽  
Author(s):  
Suriati Sidek ◽  
Ajau Danis ◽  
Safiah Md Yusof

Introduction: Overweight adolescents have been reported to struggle in losing weight. However, their intention to engage in weight loss practice remains unclear. Therefore, the aim of this qualitative study was to understand the factors that lead to the intention of weight loss practice among overweight adolescents using the Theory of Planned Behavior (TPB). Methods: Thirty-three overweight adolescents aged between 13 to 17 years old were recruited from three secondary schools in Selangor. They responded to a semistructured interview based on TPB that has three core antecedents; i) Attitude toward the behavior, ii) Subjective norm, and iii) Perceived behavioral control. Results: There is a high possibility that overweight adolescents will perform weight loss practice if the diet plans they followed, or physical activity they performed, or slimming product they consumed prove to make them lose some kilograms (Attitude). Besides that, the social pressure received from social interactions with parents and peers in a form of weightrelated criticisms and weight-related teasing may encourage overweight adolescents to be thin and reducing weight (Subjective norm). Finally, the emergence of intention that subsequently lead to weight loss practice is either driven by social interactions and media influences, or limited by some of the identified barriers (Perceived behavior control). Conclusions: The TPB is suggested to be an effective framework to understand the intention of weight loss practice among overweight adolescents, allowing for the development of obesity intervention program.


2020 ◽  
Vol 16 (3) ◽  
pp. 401-417 ◽  
Author(s):  
Francesco La Barbera ◽  
Icek Ajzen

Research with the theory of planned behavior (TPB) has typically treated attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC) as independent predictors of intention (INT). However, theoretically, PBC moderates the effects of ATT and SN on intention. In three studies dealing with different behaviors (voting, reducing household waste, and energy consumption) we show that greater PBC tends to strengthen the relative importance of ATT in the prediction of intention, whereas it tends to weaken the relative importance of SN. The latter pattern was observed in relation to injunctive as well as descriptive subjective norms, and it may help explain the relatively weak relation between SN and INT frequently observed in TPB studies.


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