As a part of the modern economic system, the exhibition industry has shown vigorous development and has attracted the general attention of all countries worldwide. The international exhibitions bring together many industries with wide influence, great development potential, and a high degree of industrial relevance. A large amount of information, technology, capital, and talents are gathered to promote the development and progress of commodity trade, industry development, technological and cultural exchanges, which play an important role in bringing considerable benefits to the global economy. Overseas exhibitions can provide excellent business opportunities for enterprises as an efficient marketing method, not only insincerity but also more access to potential customers. Based on the overseas exhibitions that China has participated in, this paper analyzes and proves the Preferences Similar Theories in China’s participation in the Belt and Road and non-the Belt and Road countries. Results of this study may suggest the future layout of the global exhibition.