The Impact of Convention and Exhibition Industry on Regional Economic Development Based on Grey Relational Model

Since the exhibition is an exhibition industry, it has got so much importance by many countries. In China, the development of the said industry is wonderful. Therefore, we use the grey relational model to study the impact of convention. Moreover, the exhibition industry on regional economic development is proposed, and the concept and characteristics of exhibition industry, exhibition economy, and the research results of exhibition industry at home and abroad are expounded in detail. Then, according to the influence mechanism of exhibition industry on regional economy, the grey relational model is used to analyze the economic development of Changsha from 2012 to 2016. The analysis disclosed that the exhibition industry remained the main driving force of Changsha’s economic development in these five years, which effectively promoted the economic development and the benign growth of various industries in Changsha.

Analysis on the Situation of Tourists in Shanghai MICE Tourism Industry

Nowadays, Chinese convention and exhibition industry and tourism industry are in the rising period of development with more opportunities as well as various challenges. After reform and opening-up, conference and exhibition tourism began emerging in China, especially since the 21st century. With the successful holding of international and professional exhibitions such as the 2008 Olympic Games, 2010 Shanghai World Expo, APEC annual meeting, Shanghai China International Industry Expo, one belt and one Road International Cooperation Summit Forum and Davos forum, MICE tourism has developed rapidly and made great contributions to Chinese economic growth and social progress. Based on the theory and research content, this paper designs a targeted questionnaire that is distributed on the Internet. Data from the questionnaire are collected and analyzed on the basic characteristics of the consumption behavior of MICE tourists in Shanghai. The results show that the main purpose of MICE tourists in Shanghai is to participate in exhibitions, and the time of shopping and sightseeing is shorter.

The Analysis and Comparison of the Comprehensive Index of the Development of China Urban Exhibition Industry

With the development of modern economy, exhibition industry has become an important platform for the construction of modern market system and open economic system. At present, there are many indicators to measure the competitiveness of urban exhibition industry in China. The annual index of competitiveness of Chinese city exhibition industry initiated by China convention and exhibition economic association has become the most authoritative report of competitiveness index of city exhibition industry. The exhibition industry is also one of the important evaluation criteria. This paper mainly uses the above two methods to calculate the exhibition competitiveness index of Chinese cities, and introduces the correlation coefficient to compare the stability of the ranking of the exhibition competitiveness index by the two methods. The study found that the correlation coefficient between the cities at the top and bottom of the ranking was large, that is, the ranking was relatively stable and barely changed. However, the ranking correlation coefficient of cities in the middle is smaller and the change is significant. However, the correlation coefficients of the cities ranked 21-40 are less than those of the top 20 cities, which also indicates that the abrupt change in the ranking of individual cities will affect the overall stability. Because of this, it shows that the evaluation indexes under different weights have a certain influence on the calculation of the comprehensive index of the city’s exhibition competitiveness, and the AHP method can better reflect the advantages and disadvantages of the city’s exhibition industry development.

Research on the Influence of Different Types of Exhibition on the Development of County Economy

The county-level exhibition economy is an industrial economy with the characteristics of region, feature, service and opening which takes the county as the geographical space, the county-level political power as the important impetus, the market as the direction, the exhibition and the festival activity as the core. This paper introduces six types of county-level MICE economy, and analyzes their characteristics while giving some examples of corresponding county-level or city-level exhibition. The urban exhibition competitiveness index in 2018 and 2019 is evaluated by regression analysis to develop the MICE industry more effectively as well as to promote the economic development and the prosperity of the exhibition industry of China.

Research on Advertising Marketing in E-sports Competition in China

With the rapid development of the exhibition industry and the economy, e-sports is undoubtedly one of the most popular exhibition projects nowadays. The rise of E-sports has also led to the development of E-sports advertising marketing. This article is to discuss the advertising marketing in e-sports competition in China and the prospect of the market, especially the advertising strategies used by major brands and the example of League of Legends. It is claimed that it is the era of digitization and precision now. Only by sufficient researching, reasonable technology and conducting social marketing, precision marketing and personalized marketing, can advertising marketing be fully developed. Several suggestions have been put forward in this article.