scholarly journals Hasrat Komoditas di Ruang Urban Jakarta : Sebuah Kajian Budaya

2020 ◽  
Vol 20 (1) ◽  
pp. 57-66
Author(s):  
Ida Rosida
Keyword(s):  
Cultural Studies ◽  
Consumer Culture ◽  
Life Style ◽  
Consumer Behaviour ◽  
Urban Society ◽  
Human Mind ◽  
False Consciousness

Abstrak Artikel ini mengkaji perilaku konsumsi masyarakat urban Jakarta yang dilihat dari sudut pandang kajian budaya. Kajian ini penting karena adanya konsumsi komoditas tiada batas dimana masyarakat urban Jakarta tak mampu menggunakan pikirannya secara tepat untuk memutuskan apa yang harus dan tak harus dikonsumsi. Arus kapitalisme budaya yang berkembang pada era posmodern telah memicu persoalan pada perilaku konsumsi masyarakat yang sengaja dikonstruksi sedemikian rupa sehingga perilaku konsumsi setiap individu dinilai alamiah. Pada kenyataannya, hal tersebut disebabkan oleh kesadaran palsu (false consciousness) yang ditanamkan dalam pikiran manusia melalui ideologi kapitalisme yang berkembang dalam budaya konsumen Indonesia. Kesadaran palsu bukanlah ketidakmampuan pikiran manusia untuk membedakan yang benar atau salah, tetapi kesadaran tersebut dipalsukan oleh mekanisme tertentu, sehingga manusia menyerap informasi yang salah terhadap sebuah realitas.---Abstract The article investigates consumerism as a life style of Jakarta urban society through a cultural studies view. This study is important due to the fact that Jakarta urban society keep consuming commodities without any consideration on what should and shouldn’t be consumed. The development of cultural capitalism in postmodern era has led to a serious problem on how consumer behaviour is intentionally constructed in a such way and seems to be natural. In fact, this is caused by a false consciousness which is placed in the human mind through capitalism in Indonesia consumer culture. False consciousness in not defined as a disability of human mind to distinguish right and false, but the consciousness is counterfeited by a certain mechanism, so that human reserves wicked  information through a reality.

Looking at Innovation through CCT Glasses: Consumer Culture Theory and Google Glass Innovation

2013 ◽  
Vol 1 (1) ◽  
pp. 38-54 ◽  
Author(s):  
Stefano Pace
Keyword(s):  
Innovation Diffusion ◽  
Consumer Culture ◽  
Preliminary Analysis ◽  
Consumer Behaviour ◽  
New Product ◽  
Google Glass ◽  
Culture Theory ◽  
Cultural Determinants ◽  
Functional Features ◽  
Consumer Culture Theory

Today innovation can be so radical and futuristic that common models of innovation diffusion might not be enough. The success of an innovation relies on the functional features of the new product, but also on how consumers shape the meaning of that innovation. Consumer Culture Theory (CCT) can help managers by focusing on the cultural determinants of consumer behaviour. The work provides a preliminary analysis of how consumers elaborate the cultural platform that will determine the degree of success of the upcoming innovation Google Glass.

Research and Managerial Implications

2013 ◽  
pp. 333-347
Author(s):  
Hans Rüdiger Kaufmann ◽  
Yianna Orphanidou ◽  
Francesco Casarin ◽  
Umberto Rosin
Keyword(s):  
Research Methodology ◽  
Consumer Culture ◽  
Consumer Behaviour ◽  
Marketing Communication ◽  
Market Selection ◽  
Market Intelligence ◽  
Culturally Adapted ◽  
Managerial Implications ◽  
Research Findings ◽  
Buying Behaviour

The chapter summarizes the project’s contribution to knowledge in the field of consumer behaviour and consumer culture, the applied, partially innovative, research methodology, and the major research implications. Furthermore, the key research findings are portrayed with respect to European consumers’ preference and motives for different beverage categories, the drivers and places for alcoholic consumption, further aspects of general buying behaviour, and the influence of branding and identity on alcoholic consumption. Concluding from the research findings, it provides practical managerial implications with respect to decisions on market intelligence, segmentation, positioning, and marketing communication with a special emphasis on the influence of health and to what extent these decisions can be standardized or should be culturally adapted. Moreover, innovative market clusters are described based on a variety of criteria to support managers’ decisions on market selection and market entry. The chapter finishes with a final note.

Rethinking marketplace culture: Play and the context of context

2019 ◽  
Vol 19 (4) ◽  
pp. 509-531 ◽  
Author(s):  
Stephen R. O’Sullivan ◽  
Avi Shankar
Keyword(s):  
Consumer Culture ◽  
Consumer Behaviour ◽  
Analytical Framework ◽  
Play Theory ◽  
Culture Theory ◽  
Consumer Culture Theory

Play theory has been underutilized to understand consumer behaviour. In this article, we adopt a play theory perspective to understand how consumers respond to and navigate macrostructural influences. The marketplace culture stream of consumer culture theory (CCT) research is particularly well suited to macrostructural analysis from a play theory perspective. We develop an analytical framework derived from play theory to interpret the context of marketplace culture. We show how the types of play foundational to marketplace culture experiences act as expressions of order or disorder to wider macrostructural influences. In contrast to agentic perspectives, we show how marketplace culture experiences, despite their fun appearance, embody the underlying tensions of the intensifying rationality, regulation and competition structuring neoliberal society. Finally, we express concern over the marketer’s control of playground expression and suggest CCT adopt a more critical stance to the commercialization of play.

Fans, fandoms, or fanaticism?

2018 ◽  
Vol 20 (3) ◽  
pp. 347-365 ◽  
Author(s):  
Gregorio Fuschillo
Keyword(s):  
Cultural Studies ◽  
Consumer Culture ◽  
Social Spaces ◽  
Cultural Meanings

Research in consumer culture focuses on the role of fans in creating social spaces or fandoms in contrast with larger society, where new cultural meanings and values are socially negotiated. Drawing on media and cultural studies, this article describes fandoms as a process rooted in the larger phenomenon of fanaticism and its interaction with the current society. The article posits the study of fanaticism as a fruitful lens for a deeper understanding of the role of consumption and brands in today’s consumer societies.

scholarly journals Behaviour and decision making of Czech consumers when buying beverages 

2012 ◽  
Vol 52 (No. 7) ◽  
pp. 341-346
Author(s):  
M. Foret ◽  
P. Procházka
Keyword(s):  
Decision Making ◽  
Life Style ◽  
Consumer Behaviour ◽  
Mineral Water ◽  
Secondary Analysis ◽  
Marketing Research ◽  
The Other ◽  
Research Project ◽  
The One ◽  
Consumption Habits

The article deals with the problem of analysis of the factors that influence the behaviour and decision-making of consumers when buying beverages. The analysis was based on data about consumer behaviour obtained within the period of 1993–2004. The secondary analysis involved data collected within the framework of a marketing research project SHOPPING MONITOR performed by the marketing agencies INCOMA Research and GfK Prague in years 1999–2002. Based on the results obtained, it was concluded that hypermarkets were dominating not only as a place of purchasing foodstuffs in general but also as a leading outlet for sale of beverages. Czech consumers preferred Czech brands of beverages and there was a new trend in increasing purchases of tea, juices and mineral water on the one hand and coffee and wine on the other. This indicates a change in consumption habits and reflects an interest in a healthier life style. 

scholarly journals Self-transcendence and Eros: The human condition between desire and the infinite

2011 ◽  
Vol 67 (3) ◽  
Author(s):  
Cornel W. Du Toit
Keyword(s):  
Consumer Culture ◽  
Emmanuel Levinas ◽  
Human Life ◽  
Human Mind ◽  
Martin Buber ◽  
Human Condition ◽  
Self And Other ◽  
Inner World ◽  
Self Transcendence ◽  
The Impact

This article treats self-transcendence – like all transcendence – as a fact of human life. Inter alia this means that the human mind perforce operates in terms of binary concepts such as finitude–infinity, inner world–outside world, self–other, desire–fulfilment, separation–union and the like. We find these concepts in most myths of origin. The concept of desire (Eros), combining unfulfilment and the infinite, particularly epitomises self-transcendence. Ralph Waldo Emerson is cited as a precursor of the mid-19th century transcendentalists, whose ideas are resurfacing in present-day secular spirituality. In this article, we examined desire in the Christian conception of the Fall as envisioned by the Jewish philosopher Martin Buber and by Hegel, who integrates mind and nature in his philosophy of Spirit. The works of Emmanuel Levinas and Paul Ricoeur are used as points of reference to help us understand self and other in a framework of self-transcendence. The impact of these ideas on a postmetaphysical epistemology was also explored. Affectivity is a neglected area in Western thought and displays the same infinitude as rationality. The article concluded with present-day strategies of self-construction in a techno-scientific consumer culture.

Religion, cultural studies and New Age sacralization of everyday life

2011 ◽  
Vol 14 (6) ◽  
pp. 649-663 ◽  
Author(s):  
Guy Redden
Keyword(s):  
Cultural Studies ◽  
Everyday Life ◽  
Cultural Change ◽  
Consumer Culture ◽  
New Age ◽  
Religious Movements ◽  
Spiritual Power ◽  
Secularization Theory ◽  
New Age Spirituality

Through an interpretation of New Age spirituality, this article is concerned with how cultural studies – as a discipline that emerged in the shadow of secularization theory – can be involved in the reappraisal of religion. At once part consumer culture and part counterculture, the New Age is something of a conundrum that raises alluring questions about social and cultural change. In the name of re-enchantment and taking back control of one’s life through inner spiritual power, it appears to be aimed precisely at those forces of social rationalization that are seen to engender secularization. The piece suggests that such emergent religious movements not only challenge us to rethink the frameworks through which religion has been conceptualized, but that they provide multiple possibilities for the examination of the sacred in light of cultural studies’ disciplinary concerns with contemporary sociocultural dynamics, in particular as they are experienced within the ambit of everyday life.

scholarly journals Linguistic Expression of the Social Stratification of Chinese Urban Society

2019 ◽  
Vol 69 ◽  
pp. 00011
Author(s):  
Nadezhda Kotelnikova ◽  
Elena Bakumova
Keyword(s):  
Urban Space ◽  
Social Stratification ◽  
Life Style ◽  
Social Groups ◽  
Urban Society ◽  
Value Orientations ◽  
Chinese Society ◽  
Semantic Class ◽  
Modern Chinese ◽  
The Social

The purpose of the article is to consider newly-emerging Chinese nominations of social groups, largely reflecting the development trends of modern Chinese urban society. The investigation is done from the perspective of urban communication studies. The social structure of the modern Chinese urban space is a self-developing system, the transformation processes of which are determined by many social and economic factors. Consequently, the dynamic social modernization of Chinese megacities is undoubtedly reflected in the vocabulary, the most susceptible to any changes in the life of society. This is manifested in a significant expansion of the semantic class of words associated with social stratification. The material for this study was neologisms, which denote social groups differentiated according to their life style. As a result, recent appearance of a large number of such neologisms in Chinese speaks about the dynamics of changes in modern Chinese urban society, about diversifying the lifestyles of citizens. All of the neologisms under consideration, having first emerged in the Internet, became widespread in Chinese society due to their active use of the media, which are the first to respond to changes in the development of society, contribute to the assessment of the surrounding reality, introduce new concepts and names of phenomena into a wide circulation. The new nominations of social groups are distinguished on the basis of the life-style criterion reflect transformations in the lifestyle of modern citizens, based on changes not only in socio-economic conditions, but also in mentality, as well as value orientations. The study of these lexical units allows us to trace the influence of the processes of globalization, modernization and urbanization on modern Chinese urban society, to identify the main trends in its development.

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