scholarly journals Mobile Display Advertising: Perilaku Niat Pembelian Konsumen pada High Involvement vs Low Involvement Product

2019 ◽  
Vol 9 (2) ◽  
pp. 209-224
Author(s):  
Jiwangga Hadi Nata ◽  
Aries Kurniawan
Keyword(s):  
Purchase Intention ◽  
Product Category ◽  
Sampling Technique ◽  
Positive Influence ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Flow Conditions ◽  
High Involvement ◽  
Online Trust

This study uses the theory of Stimulus-Organism-Response (S-O-R) using a quantitative approach. Sampling using non-probability sampling method, using purposive sampling technique. Respondents in this study were 200 respondents in the purchase intention category in the High Involvement product and also 200 in the Low Involvement product category. The analysis technique used in this study is Partial Least Square (PLS). The results showed that browsing activities on Instagram for both the High and Low Involvement categories of the product had a positive influence on flow conditions, online trust, and purchase intentions. Then online trust in an account on Instagram has a positive influence on flow conditions. Likewise, the flow condition variable and online trust also have an influence on the purchase intention of the latest items on Instagram. There is no difference in consumer behavior towards purchase intentions in the online domain between High and Low Involvement products.

scholarly journals Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang

2020 ◽  
Vol 9 (2) ◽  
pp. 173
Author(s):  
Yofina Mulyati ◽  
Grace Gesitera
Keyword(s):  
Purchase Intention ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Online Store ◽  
Online Purchase ◽  
Online Stores ◽  
Positive Effect

<em>This study aims to determine the effect of online customer reviews (OCR) on purchase intention with trust as an intervening variable in Bukalapak online store in the City of Padang, West Sumatera, Indonesia. The population in this study were all consumers who shop online at Bukalapak online store in Padang City in 2019 with an unknown numbers. Total sample used in this study was 138 people. The sampling method used in this research is nonprobability sampling with an accidental sampling technique. Data analysis in this research used partial least square (PLS).<strong> </strong>The results obtained from this study indicate that OCR has a significant and positive effect on consumer trust in Bukalapak online stores. The OCR and consumer trust have a significant and positive effect on Bukalapak online purchase intentions, respectively. Then, OCR has a significant and positive effect on their online purchase intentions through consumer trust of Bukalapak online stores in Padang City.</em>

scholarly journals Ease of Communication as Mediating the Effect of Instagram Social Media on Purchase Intentions on the Marketplace

2021 ◽  
Vol 5 (1) ◽  
pp. 39-47
Author(s):  
Wisnalmawati Wisnalmawati ◽  
◽  
Agus Sasmito Aribowo ◽  
Dipo Hardi Dewantoro ◽  
Preya Alvita Yasmine ◽  
...  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Validity And Reliability

Marketing using digital media on the internet has become a necessity in the era of industrial technology 4.0. The Covid-19 pandemic has caused a shift in consumer behavior. Usually face to face changes to online shopping. UMKM Kuncup Seruni is a company that manufactures herbs and herbs from agricultural and plantation products. MSME Sri Rejeki is engaged in processing salak fruit products into various types of food, drinks, and snacks. The two MSME partners have produced many products. MSME's marketing reach is only local and promotions only rely on MSME exhibitions and showrooms that are available in the hope that consumers will come directly to the location. After the COVID19 pandemic, the number of visitors decreased drastically so that sales also decreased. The purpose of this study is to analyze the influence of Instagram social media on purchase intentions on Marketplace and analyze the influence of Instagram social media on purchase intentions on Marketplace mediated by the ease of communication. The novelty that emerged in this research is to develop the ease of communication so that the ease of communication is a very important concept to increase purchase intention. The research method related to the unit of analysis of this research is the consumers of UMKM Seruni and Sri Rejeki. The sample is 60 consumers, the sampling technique uses accidental, data collection uses a questionnaire (google form), conducts validity and reliability tests. The analysis technique uses the model of Structural Equation Modeling with PLS (Partial Least Square). Data analysis is descriptive and quantitative analysis. The results showed that there was no significant and significant effect of Instagram social media on purchase intentions on the Marketplace. The influence of Instagram social media on purchase intention is mediated by the ease of communication.

scholarly journals Fraud risk and trust on the intention to buy of e-commerce

2021 ◽  
Vol 3 (1) ◽  
pp. 45-52
Author(s):  
Dewi Anggun Puspitarini ◽  
Prawira Aros Purnama ◽  
Isti Riana Dewi
Keyword(s):  
Purchase Intention ◽  
Measurement Model ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Fraud Risk ◽  
Inner Model ◽  
Deceptive Behavior ◽  
The Government ◽  
The Relationship

This study aims to analyze and obtain empirical evidence of deceptive behavior as a moderating variable of trust in purchasing through e-commerce purchase intentions. The data of this research were obtained from the results of collecting a questionnaire of 100 respondents who were consumers who had made transactions through e-commerce sites. Testing the hypothesis in this study using the measurement model (Outer Model) and structural models (Inner Model) with the application of Partial Least Square (PLS). The PLS program used is SmartPLS version 3.02.8. The results of this study indicate that trust has a positive effect on purchase intentions. However, with deceptive behavior as moderation, deceptive behavior weakens the relationship between trust in purchasing through E-Commerce and purchase intention as a mediating variable. Purchase intention is proven to be a mediating variable that mediates trust in mentally buying. The government should be more assertive in handling cases of e-commerce crime that are rife to create security and comfort for e-commerce site users.

scholarly journals Pengaruh Karakteristik Internal Auditor, Dukungan Manajemen Senior dan Budaya Organisasi Terhadap Efektivitas Internal Audit

2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Gumulya Sonny Marcel Kusuma
Keyword(s):  
Organizational Culture ◽  
Structural Equation ◽  
Internal Audit ◽  
Sampling Technique ◽  
Positive Influence ◽  
Partial Least Square ◽  
Senior Management ◽  
Least Square ◽  
Management Support ◽  
Internal Auditor

This study examines the influence of internal auditor, senior management support, organizational culture on the effectiveness of internal audits. This research uses convenience sampling technique to select the respondent . Data were collected through a survey on 44 respondents internal auditors who work at BUMN and BUMD of Palembang. Structural Equation Model (SEM) with Partial Least Square (PLS) was applied to analyzed the data. The result of this research indicate positive influence of internal auditor and senior management support on the effectiveness of internal audits. Futhermore, it was found that there were no significant influence organizational culture on the effectiveness of internal audits.

scholarly journals The Effect of Emotional Branding on Word-Of-Mouth: Evidence from Indonesia

2018 ◽  
Vol 6 (4) ◽  
pp. 140-146
Author(s):  
Vita Briliana ◽  
Nurti Widayati
Keyword(s):  
Brand Loyalty ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Cost Effective ◽  
Positive Influence ◽  
Jel Classification ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Trust ◽  
Brand Love

Objective - The purpose of this paper is to explore how brand love affects consumers' brand trust, brand loyalty and word-of-mouth promotion towards an online public transport app in Jakarta, Indonesia. GO-JEK is a cost-effective, transport-based application that is used by passengers in Indonesia. Methodology/Technique - This research uses a purposive sampling technique to select 380 GO-JEK users. Partial least square version 3.0 analysis was used to analyze the data collected through the questionnaires. Findings - The study reveals that brand love, brand trust and brand loyalty have a positive influence on word-of-mouth advertising. Novelty - Brand love strongly influences brand trust, followed by brand loyalty and word-of-mouth. Type of Paper - Empirical. Keywords: Brand Love; Brand Loyalty; Brand Trust; Word-of-mouth. JEL Classification: M30, M31, M39.

scholarly journals THE INFLUENCE OF INTRINSIC AND EXTRINSIC FACTOR ON COMMITMENT AND THE IMPACT ON THE PERFORMANCE OF EMPLOYEES

2015 ◽  
Vol 14 (1) ◽  
Author(s):  
Tri Bodroastuti ◽  
Aprillia Putri Andhani
Keyword(s):  
Hypothesis Testing ◽  
Structural Equation ◽  
Sampling Technique ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Extrinsic Factors ◽  
And Performance ◽  
The Impact ◽  
Significant Positive Influence

This study aimed to determine the influence of intrinsic and extrinsic factors on commitment and impact on the performance of employees of Sejahtera Sunindo Trada Company. The populations in this study were employees of Sejahtera Sunindo Trada totaling 100 people. The entire population was sampled, so that the samples were 100 respondents. No sampling technique for this study since used census study which all employees which the workshop became respondents.The analytical tool used in this research was Structural Equation Model (SEM) using Partial Least Square (PLS). The first hypothesis testing showed there was no significant positive influnce between intrinsic factors and commitment by the t value was smaller than the value t table 1.274 < 1.96. The second hypothesis testing showed there was no with significant positive influnce between extrinsic factors with the commitment to the value of t is greater than t table is 1.973 > 1.96. The third hypothesis testing showed no significant positive influnce between commitment and performance and the intrinsic value of the t less than the value t table is 1.181 < 1.96. The fourth hypothesis showed there was no significant positive influence between intrinsic and performance with the value t was greater than t table 3.008 > 1.96. The fifth hypothesis was there no significant positive influence between extrinsic factors and performance by the t value greater than the value t table is 3.864 > 1.96.

scholarly journals PENGARUH PARTISIPASI DAN KOMITMEN ORGANISASI TERHADAP KINERJA MANAJERIAL: KOMITMEN ORGANISASI SEBAGAI VARIABEL MODERATING

2020 ◽  
Vol 4 (2) ◽  
pp. 176-196
Author(s):  
Yulia Putri ◽  
Novita
Keyword(s):  
Organizational Commitment ◽  
Sampling Technique ◽  
Model Analysis ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Method ◽  
Managerial Performance ◽  
Three Stages ◽  
The Relationship

 This study aims to determine: (1) Effect of Budget Participation on Managerial Performance, (2) Effect of Organizational Commitment on Managerial Performance, (3) Effect of Organizational Commitment to Moderate the Relationship Between Budget Participation and Managerial Performance. The research data was collected using questionnaire techniques. The number of samples in this study were 42 respondents Structural Officials at one of the private universities in Jakarta. The sampling technique uses purposive sampling. Data analysis method uses Partial Least Square (PLS) method, the analysis is carried out through three stages, namely outside model analysis, internal model analysis, and hypothesis testing. The results of this study indicate the effect of budgeting participation has a positive and significant effect on managerial performance, the second hypothesis shows organizational commitment has a positive and significant effect on managerial performance, and the third hypothesis indicates that moderate organizational commitment has a positive influence and significant influence on participation participation relationships budget with managerial performance.

scholarly journals Effect of Advertisement on Children’s Purchase Intention: The Mediating Role of Advertisement Recall

2021 ◽  
pp. 81-87
Author(s):  
Shanta Banik ◽  
Sakhi Rani Dhar
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Target Population ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Product Packaging ◽  
Mediating Role

Although advertisement is considered as an attention-grabbing tool, however, existing literature largely ignored whether such advertisement has any effect on children to recall the advertised products. This study thus aims to examine the effects of television advertisement on children’ purchase intention through the mediating role of advertisement recall in the Asian context. Since the target population is unknown, a non-probability sampling based convenient sampling approach was used to collect data. Data were collected from 245 parents of their 448 children in the context of confectionary products in Bangladesh. Partial least square based structural equation modeling was used to analyze the collected data. The results show that information, entertainment and product packaging displayed in advertisement significantly affect children’ advertisement recall. Advertisement recall is also found to have influence on children’ purchase intentions. Further, advertisement recall fully mediates in the relationships between information and purchase intentions; entertainment and purchase intentions; and packaging and purchase intentions. This study also offers significant theoretical and managerial implications.

scholarly journals Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention

IQTISHODUNA ◽  
2019 ◽  
Vol 1 (1) ◽  
pp. 1-16
Author(s):  
Dewi Rakhmawati ◽  
Astrid Puspaningrum ◽  
Djumilah Hadiwidjojo
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Negative Relationship ◽  
Perceived Value ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Environmental Damage ◽  
Green Trust ◽  
The City

The issue of environmental damage caused by industry continues to increase every year accompanied by real conditions that occur, either damage on humans, animals, plants, and the environment. Nowadays people are increasingly aware of the importance of preserving the environment more selectively in the selection of products used. This study was conducted to determine the effect of green perceived value and green brand image on green purchase intention on consumers of Malang Bodyshop. The number of samples study were 141 respondents of The Bodyshop customers in Malang. This study uses a purposive sampling technique with the following criteria: (1) At least 18 years old (2) Domiciled in the city of Malang and once made a purchase at the outlets of The Bodyshop Malang (3) Have used The Bodyshop products at least more than once. Data analysis techniques are performed using Partial Least Square (PLS). The result of the study shows that it turns outs that trust in green products plays a very important role in the desire of consumers to buy. The result obtained by green trust fully mediate green perceived value and green brand image of the green purchase intention. There is a positive relationship between the green perceived value on green trust and green brand image of green trust. It was also found in this study that there was a negative relationship between the green perceived value on green purchase intention and the negative relationship between the green brand image of the green purchase intention. 

scholarly journals The War of Global Brands: The Innovator VS The Challenger

2020 ◽  
Vol 2 (2) ◽  
pp. 68
Author(s):  
I Made Sindhu Yoga ◽  
Nyoman Wirajaya Patra
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Performance ◽  
Global Brands ◽  
Equity Model ◽  
Positive Effect

The purpose of this study is to explain the influence of brands and countries of origin of consumer attitudes in choosing cell phone products (iPhone and Xiaomi as a representative of two different countries). Hence, this research tries to propose and compares two different models of the brand in the correlation with the brand equity model. The data was collected from Millennial generation respondents, SES A and B who are have spending power, intention to buy and no consideration related to the price but the value of the product itself. The analysis technique used Partial Least Square (PLS). The results showed that the importance of the brand, brand performance, brand image has a positive effect on attitude. The importance of the brand, brand performance, and brand image simultaneously have a positive effect on attitude. Country of origin has a positive effect on purchase intentions. Price and attitude have a positive effect on purchase intention. Country of origin, price and attitude simultaneously have a positive effect on purchase intentions

Sign in / Sign up

Export Citation Format

Share Document