scholarly journals Ease of Communication as Mediating the Effect of Instagram Social Media on Purchase Intentions on the Marketplace

2021 ◽  
Vol 5 (1) ◽  
pp. 39-47
Author(s):  
Wisnalmawati Wisnalmawati ◽  
◽  
Agus Sasmito Aribowo ◽  
Dipo Hardi Dewantoro ◽  
Preya Alvita Yasmine ◽  
...  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Validity And Reliability

Marketing using digital media on the internet has become a necessity in the era of industrial technology 4.0. The Covid-19 pandemic has caused a shift in consumer behavior. Usually face to face changes to online shopping. UMKM Kuncup Seruni is a company that manufactures herbs and herbs from agricultural and plantation products. MSME Sri Rejeki is engaged in processing salak fruit products into various types of food, drinks, and snacks. The two MSME partners have produced many products. MSME's marketing reach is only local and promotions only rely on MSME exhibitions and showrooms that are available in the hope that consumers will come directly to the location. After the COVID19 pandemic, the number of visitors decreased drastically so that sales also decreased. The purpose of this study is to analyze the influence of Instagram social media on purchase intentions on Marketplace and analyze the influence of Instagram social media on purchase intentions on Marketplace mediated by the ease of communication. The novelty that emerged in this research is to develop the ease of communication so that the ease of communication is a very important concept to increase purchase intention. The research method related to the unit of analysis of this research is the consumers of UMKM Seruni and Sri Rejeki. The sample is 60 consumers, the sampling technique uses accidental, data collection uses a questionnaire (google form), conducts validity and reliability tests. The analysis technique uses the model of Structural Equation Modeling with PLS (Partial Least Square). Data analysis is descriptive and quantitative analysis. The results showed that there was no significant and significant effect of Instagram social media on purchase intentions on the Marketplace. The influence of Instagram social media on purchase intention is mediated by the ease of communication.

scholarly journals Effect of Advertisement on Children’s Purchase Intention: The Mediating Role of Advertisement Recall

2021 ◽  
pp. 81-87
Author(s):  
Shanta Banik ◽  
Sakhi Rani Dhar
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Target Population ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Product Packaging ◽  
Mediating Role

Although advertisement is considered as an attention-grabbing tool, however, existing literature largely ignored whether such advertisement has any effect on children to recall the advertised products. This study thus aims to examine the effects of television advertisement on children’ purchase intention through the mediating role of advertisement recall in the Asian context. Since the target population is unknown, a non-probability sampling based convenient sampling approach was used to collect data. Data were collected from 245 parents of their 448 children in the context of confectionary products in Bangladesh. Partial least square based structural equation modeling was used to analyze the collected data. The results show that information, entertainment and product packaging displayed in advertisement significantly affect children’ advertisement recall. Advertisement recall is also found to have influence on children’ purchase intentions. Further, advertisement recall fully mediates in the relationships between information and purchase intentions; entertainment and purchase intentions; and packaging and purchase intentions. This study also offers significant theoretical and managerial implications.

PARTIAL LEAST SQUARE ANALYSIS OF IMPACT OF PROMOTION ON PURCHASE INTENTION CONSUMER TRUST AS MEDIATION

2021 ◽  
Vol 9 (1) ◽  
pp. 54
Author(s):  
Vivi Iswanti Nursyirwan
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Research Output ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Equation Modeling ◽  
The Impact

The purpose of this study is to assess the impact of promotion on consumer trust, the impact of promotion on consumer purchase intentions, the impact of consumer trust on purchase intentions, and the impact of promotion on purchase intentions with consumer trust as a mediating variable. This research is a case study on Shopee e-commerce, with the research population being Shopee visitors in 2019, as many as 90.7 million. Determination of the sample by purposive as many as 100 people. This study is different from several previous studies which only examined the effect of independent variables on the dependent variable. The novelty of this research is to present a mediating variable. The approach used in data analysis using Structural Equation Modeling with Partial Least Square. The research output explains that in Shopee e-commerce there is a significant positive impact at the 10% real level for promotional variables on consumer trust, as well as promotion on purchase intention, the same results are also shown for the impact of consumer trust on purchase intention, as well as on promotional variables on purchase intention with consumer trust as a mediating variable.

scholarly journals Halal cosmetics and behavior of Muslim women in Indonesia: the study of antecedents and consequences

2021 ◽  
Vol 3 (1) ◽  
pp. 11-22
Author(s):  
Frideswidi Aufi
Keyword(s):  
Significant Influence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Muslim Women ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Antecedents And Consequences ◽  
And Behavior

Purpose: This study aims to analyze the antecedents and consequences of the attitudes of Muslim women towards purchase intention of halal cosmetics. Methodology: This sample was taken by using the purposive sampling technique. In total, 232 Muslim women respondents are aware of halal-labeled cosmetics. Data is processed using Partial Least Square-Structural Equation Modeling (PLS-SEM) method with SmartPLS. Findings: The results of this study indicate that religiosity has a positive and significant influence on attitudes towards halal cosmetics, knowledge has a positive and significant influence on attitudes towards halal cosmetics, subjective norms have a positive and significant influence on attitudes towards halal cosmetics, and attitudes towards halal cosmetics has a positive and significant influence on purchase intention of halal cosmetics. Originality: Due to the inconsistent findings from past studies, the results of this study are expected to contribute to the literature in evaluating the behavioral intentions of Muslim women in Indonesia towards halal cosmetics. Cosmetics brand manufacturers can also use the results of this study for the halal labeling process of their products.

scholarly journals Pengaruh Religiostik, EWOM, Brand Image dan Attitude terhadap Purchase Intention

2021 ◽  
Vol 5 (1) ◽  
pp. 40-50
Author(s):  
Lily Purwianti
Keyword(s):  
South Korea ◽  
Interpersonal Communication ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Great Opportunity

ABSTRACTThe growth of the cosmetics industry in Indonesia is very encouraging for competition between cosmetic manufacturers in Indonesia. The cosmetic competition from South Korea increases the competition to be very complex. Indonesia, which is most important for Islam, poses a different challenge for cosmetic producers so that the religiosity factor must be considered. With the spread of the internet around the world, interpersonal communication has been reshaped from traditional face-to-face communication to a more virtual way of communication called electronic word of mouth (E-WOM), where consumers have a great opportunity to share information about their consumption experiences and for investment advice on products and brands using social networking platforms and consumer review sites. This study aims to study whether religiosity, EWOM, brand image, and attitudes influence purchase intention. The research sample is the people of Batam city who see cosmetics from South Korea. The number of samples in this study was 320 respondents with a purposive sample technique. Structural Equation Modeling (SEM) based on Partial Least Square (PLS) was used in this study. The results of this study are that religiosity affects attitudes and purchase intentions, EWOM affects attitudes and purchase intentions, and attitudes that affect purchase intentions. Everything else from this study is that brand image does not affect purchase attitudes and intentions.    Keywords: religiostic, EWOM, brand image, attitude, purchase intention

TRANSPARANSI PAJAK DAN KEPERCAYAAN WAJIB PAJAK TERHADAP KEPATUHAN WAJIB PAJAK (SURVEI PADAWAJIB PAJAK KOTA DKI JAKARTA)

2019 ◽  
Vol 4 (1) ◽  
pp. 1-18
Author(s):  
Madjidainun Rahma
Keyword(s):  
Structural Equation Modeling ◽  
Random Sampling ◽  
Structural Equation ◽  
Sampling Technique ◽  
Target Population ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Research Results ◽  
Positive Effect

This research aims to identify and examine the effect of the Tax Transparency and Trust Taxpayers Against the Taxpayer Compliance existing areas of Jakarta. The method used is descriptive and associative. Target population studied is Unit in Unit 14 Analysis of the Tax Office in the region of Jakarta. Sampling technique used is random sampling. Model influence analyzed using SEM (Structural Equation Modeling ) with alternative method PLS ( Partial Least Square ) which is aimed at testing the Influence between Tax Transparency and Trust Taxpayers Against the Taxpayer Compliance that there diunit analysis has been given permission to conduct research. Results of the analysis showed that partially Tax Transparency and unsignificant positive effect on the Taxpayer Compliance. Similarly, the Trust Taxpayers partially positive and significant impact to the Taxpayer Compliance . Simultaneously Transparency and Trust Tax Taxpayers Against the Taxpayer Compliance effect, this means that the Tax and Trust trades Taxpayers together will increase the Taxpayer Compliance.   Keywords: Tax Transparency, Trust, Taxpayer Compliance.     Penelitan ini bertujuan untuk mengetahui dan menguji pengaruh Transparansi Pajak dan Kepercayaan Wajib Pajak Terhadap Kepatuhan Wajib Pajak yang ada wilayah DKI Jakarta. Metode yang digunakan adalah deskriptif dan asosiatif. Populasi target yang diteliti ialah Satuan Kerja yang ada di Unit Analisis 14 Kantor Pelayanan Pajak diwilayah DKI Jakarta. Teknik sampel yang digunakan ialah random sampling. Model pengaruh di analisa menggunakan analisis SEM (Structural Equation Modeling) dengan metode alternative PLS (Partial Least Square) yang bertujuan menguji Pengaruh antara Transparansi Pajak dan Kepercayaan Wajib Pajak Terhadap Kepatuhan Wajib Pajak yang ada diunit analisis yang telah diberi ijin untuk melakukan penelitian. Hasil analisis menunjukan bahwa Transparansi Pajak secara parsial berpengaruh positif dan tidak signifikan terhadap Kepatuhan Wajib Pajak. Begitu pula dengan Kepercayaan Wajib Pajak yang secara parsial berpengaruh positif dan signifikan terhadap Kepatuhan Wajib Pajak. Secara simultan Transparansi Pajak dan Kepercayaan Wajib Pajak berpengaruh Terhadap Kepatuhan Wajib Pajak, hal ini berarti bahwa dengan Transakasi Pajak dan Kepercayaan Wajib Pajak bersama-sama maka akan meningkatkan Kepatuhan Wajib Pajak.

scholarly journals PERAN INNOVATIVENESS SEBAGAI MODERASI PADA KETERKAITAN PENGARUH SOSIAL TERHADAP MINAT PEMBELIAN KOPI STARBUCKS

2020 ◽  
Vol 4 (1) ◽  
pp. 174
Author(s):  
Miharni Tjokrosaputro ◽  
Cokki Cokki
Keyword(s):  
Structural Equation Modeling ◽  
Social Influence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Green Product ◽  
Convenience Sampling

Tujuan penelitian ini adalah untuk mengetahui apakah keinovatifan dapat memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbucks sebagai produk hijau. Penelitian ini menggunakan metode survey. Responden adalah 100 konsumen Starbucks. Teknik pengambilan sampel adalah convenience sampling. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan Partial Least Square-Structural Equation Modeling. Hasil penelitian menunjukkan bahwa pengaruh sosial berpengaruh terhadap niat membeli kopi Starbucks dan keinovatifan konsumen tidak memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbuck sebagai produk hijau. The purpose of this study was to determine whether innovativeness can moderate the role of social influence in the purchase intention of Starbucks coffee as a green product. Respondents were 100 Starbucks consumers. The sampling technique is convenience sampling. Data collection techniques using a questionnaire by survey method. Data analysis techniques using Partial Least Square-Structural Equation Modeling. The results showed that social influence had effect on Starbucks coffee purchase intentions and consumer innovativeness did not moderate the role of social influence on the purchase intention of Starbuck coffee as a green product. This might be due to brand equity factors, collectivistic culture and limited sample size, which can be suggested for future researchers.

scholarly journals PENGARUH E-WOM DI MEDIA SOSIAL YOUTUBE TERHADAP PURCHASE INTENTION (MINAT BELI) PADA BRAND SMARTPHONE SAMSUNG

2021 ◽  
pp. 737
Author(s):  
Ketut Dewi Kurnia Sari ◽  
Osa Omar Sharif
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Brand Attitude ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Multivariate Technique ◽  
Analysis Technique

This study aims to determine how the influence of the Electronic Word of Mouth (eWOM) on social media YouTube on Purchase Intention on Samsung smartphones in Bandung with the presence of a mediator from Brand Attitude. The research method used is a quantitative method with descriptive research objectives, the type of research is causal, the technique used in this study is non-probability sampling, data collection methods with cross sectional. In this study, the population used in this study were smartphone users in Bandung. The population in this study were smartphone users in Bandung who used social media Youtube. The sampling technique used the Cochran formula so that a minimum sample size of 385 respondents was determined and in the study the valid respondents were 400 respondents. The data analysis technique is a multivariate technique using the Structural Equation Modeling (SEM) method. For data analysis using the AMOS 24 application. The findings of this study indicate that there is no effect of eWOM Samsung smartphones on Purchase Intention and the influence of eWOM on the Brand Attitude of Samsung brand smartphones on Youtube social media

scholarly journals Analisis penerimaan pengguna aplikasi e-Kinerja dengan metode TRAM dan EUCS pada kepolisian

Teknologi ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 93-109
Author(s):  
Anthony Eko Hadisuwarno ◽  
◽  
Rahadian Bisma ◽  
Keyword(s):  
Theoretical Model ◽  
User Satisfaction ◽  
Structural Equation ◽  
Sampling Technique ◽  
User Acceptance ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Technology Readiness ◽  
Acceptance Model

This study aims to determine user acceptance and what factors influence user acceptance of E-Kinerja. The theoretical model used is a combination of the theoretical model of technology adoption of TRAM (Technology Readiness Acceptance Model) and EUCS (End User Computing Satisfaction). For example, the intention to use variable in the TRAM (Technology Readiness Acceptance Model) model is used as a link between the two models in this study. This research was conducted in Sidoarjo Police by using a questionnaire that was distributed directly as a source of data with probability sampling technique involving the participation of 229 respondents from Sidoarjo Police as members of the e-Kinerja application. The data analysis technique used is PLS-SEM (Partial Least Square-Structural Equation Modeling). The results of this study state that there are seven positive and ten negative hypotheses. The findings of this study are the user's intention to positively influence user satisfaction in using the e-Kinerja application which can be interpreted that the user feels satisfied and accepts the e-Kinerja application as an information system that can help reporting and calculating the performance of each member of the Sidoarjo Police.

scholarly journals Factors Affecting Non-Performing Financing at Islamic Commercial Banks in Indonesia

2020 ◽  
Vol 9 (1) ◽  
pp. 38-45
Author(s):  
Ayu - Retnowati ◽  
Prabowo Yudo Jayanto
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Sample Selection ◽  
Operating Cost ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Capital Adequacy ◽  
Equation Modeling ◽  
Analysis Tool

This study aims to determine the effect of Inflation, Gross Domestic Product (GDP), Operational Income Operating Cost (BOPO), Financing to Deposit Ratio (FDR) and Capital Adequacy Ratio (CAR) to Non Performing Financing (NPF). The population in this study were 13 Islamic Commercial Bank in Indonesia in year 2012-2015. The sample selection used purposive sampling technique which resulted in 9 banks and the analysis units were 36. Data collection method used in this research was documentation. Data analysis method used was Structural Equation Modeling (SEM) with Partial Least Square (PLS) with SmartPLS 3.0 analysis tool. The results show that the inflation, GDP, and FDR variables do not significantly influence NPF. BOPO variable has a positive and significant influence to NPF. CAR variable has a negative and significant influence to NPF. The conclusion shows that the inflation, GDP, and FDR variables do not significantly influence NPF. Variables of BOPO and CAR have significant influence to NPF. 

scholarly journals WORK SATISFACTION VALUE VIEWED FROM REACTION OF TRANSFORMATIONAL LEADERSHIP, PERFORMANCE ASSESSMENT AND TRAINING VARIABLES

2020 ◽  
Vol 2 (1) ◽  
pp. 49-59
Author(s):  
Aji Peri Sandria ◽  
Irfan Noviandy Aulia
Keyword(s):  
Transformational Leadership ◽  
Performance Assessment ◽  
Structural Equation ◽  
Work Satisfaction ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Leadership Performance ◽  
And Training

This research was done because wants to explore regarding those influence which come from transformational leadership, performance assessment and training against work satisfaction at PT Pelat Timah NusantaraTbk in Cilegon. This research has include in qualitative research by causality design to prove those causal relationship between several variables such as transformational leadership (X1), performance assessment (X2), training (X3) and work satisfaction (Y). samples used which amounted to 99 people with sampling technique used non probality sampling and sample selected was done by random sampling. Scores of statements on questionnaire used a Likert scale of 1-5. Data analysis used SEM (Structural Equation Modeling) or Structural Equation Model whereas data processed by Partial Least Square (Smart-PLS) version 3.0. These results from research could be defined as follows: transformational leadership has mutual reaction to work satisfaction, performance assessment has beneficial impact over work satisfaction, training has positive influence towards work satisfaction and transformational leadership, performance assessment and training simultaneously influence on work satisfaction at PT Pelat Timah NusantaraTbk in Cilegon.

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