Ease of Communication as Mediating the Effect of Instagram Social Media on Purchase Intentions on the Marketplace

Marketing using digital media on the internet has become a necessity in the era of industrial technology 4.0. The Covid-19 pandemic has caused a shift in consumer behavior. Usually face to face changes to online shopping. UMKM Kuncup Seruni is a company that manufactures herbs and herbs from agricultural and plantation products. MSME Sri Rejeki is engaged in processing salak fruit products into various types of food, drinks, and snacks. The two MSME partners have produced many products. MSME's marketing reach is only local and promotions only rely on MSME exhibitions and showrooms that are available in the hope that consumers will come directly to the location. After the COVID19 pandemic, the number of visitors decreased drastically so that sales also decreased. The purpose of this study is to analyze the influence of Instagram social media on purchase intentions on Marketplace and analyze the influence of Instagram social media on purchase intentions on Marketplace mediated by the ease of communication. The novelty that emerged in this research is to develop the ease of communication so that the ease of communication is a very important concept to increase purchase intention. The research method related to the unit of analysis of this research is the consumers of UMKM Seruni and Sri Rejeki. The sample is 60 consumers, the sampling technique uses accidental, data collection uses a questionnaire (google form), conducts validity and reliability tests. The analysis technique uses the model of Structural Equation Modeling with PLS (Partial Least Square). Data analysis is descriptive and quantitative analysis. The results showed that there was no significant and significant effect of Instagram social media on purchase intentions on the Marketplace. The influence of Instagram social media on purchase intention is mediated by the ease of communication.

The Effect of E-Service Quality and Brand Image Toward Netflix Customer Loyalty through Customer Satisfaction

This research aims to determine the effect of e-service quality and brand image on customer satisfaction and customer loyalty towards Netflix’s user. This research uses quantitative method and the data collection use survey method with questionnaires as the instrument. The sample of this research is 200 respondents who live in DKI Jakarta and have used Netflix in the past 6 months. Data were analyzed using software SPSS version 25 and SEM (Structural Equation Model) from Lisrel 8.8 to process and analyze the research data. The result of hypothesis testing shows that e-service quality has significant effect on customer satisfaction, but not on customer loyalty. However, e-service quality has significant effect on customer loyalty through customer satisfaction. The result also found that brand image has significant effect on both customer satisfaction and customer loyalty. And customer satisfaction has the most influence on customer loyalty

The Effect of Cash Turnover, Account Receivable Turnover and Inventory Turnover on ROA in Mining and Quarrying Sector Companies Listed in IDX From 2017-2019

The mining sector is a manufacturing company sector whose activities consist of extracting, processing and exploiting and selling coal, minerals, metals and natural gas. This research was conducted with the aim to determine whether ROA is affected by cash turnover, accounts receivable turnover and inventory turnover using documentation as a data collection and a method of multiple linear regression analysis through SPSS data processing. The population used is the mining and quarrying sector companies listed on Indonesia Stock Exchange (IDX) from 2017-2019 totaling 43 companies. The purposive sampling method was used in determining the sample which resulted in 33 samples. The research shows that cash turnover, accounts receivable turnover and inventory turnover have no effect on ROA because this is due to a decrease in the amount of production, cash flow constraints due to low turnover of accounts receivable and low sales so that inventory turnover is slow and inventory costs are higher.

ANALYSIS OF FACTORS AFFECTING THE INCREASE OF CUSTOMER LOYALTY IN BATIK BOGOR Tradisiku

In Bogor city, there have been many permits that offer typical batik batik of Bogor. one of them isBogor batik Tradisiku, Tradisiku Bogor batik is a pioneer of typical batik Bogor. But now there are more and more competitors for Bogor Batik Tradisiku, that impact to the decline in sales ofBogor batik Tradisiku, Thus Spake demanding Bogor batik Tradisikuto continue fighting in intense competition. Therefore, the purpose of this study is to analyze factors that Affect customer satisfaction and relationship quality (customer trust and customer commitment) ofBogor batik Tradisiku, Based on the results of the study, using Partial Least Square (PLS), it is known that Satisfaction with customer commitment is not significant. This is Because The value of P values has exceeded 0:05 or 5 percent. Customer trust relationships with loyalty are significant. This is due to the value of P values below 0:05 or 5 percent.

ANALYSIS OF BANK PERFORMANCE WITH INFORMATION TECHNOLOGY PERSPECTIVE

XYZ Bank provides several digital banking services for various segments, including the D-Bank mobile banking application, XYZ Online Banking, D-Card Mobile for credit card management, D-Financial for SMEs, D-BisMart. for the supply chain, as well as XYZ Trade Connect and Cash Connect for various customer businesses. It is known that 1) IT risk on the D-Bank application is still high. This can be seen from the number of risk events for IT system failure in its application. 2) The handling of IT problems is still not optimal, this can be seen from customer complaints that often reappear in the D-Bank application, such as failed logins, failed transactions and slow performance. 3) Lack of handling of IT Security services. This can be seen from the number of cyber-attacks that have successfully entered the D-Bank application. The final result shows that there are several domains and principles that need to be considered by management in order to improve the performance of information technology.

The Effect of Green Supply Chain Management Practices on Sustainability Performance

Sustainability performance as measured through environmental, economic, and social performance, could be a competitive advantage for organizations amid the current tight business competition. Green Supply Chain Management (GSCM) practices which consist of green purchasing, green manufacturing, green marketing, green distribution and packaging, internal environmental management, environmental education, and investment recovery, could be a way for organizations to obtain their sustainability performance. This study aims to examine the impact of GSCM on sustainability performance of natural-dyed batik SME in Yogyakarta Province. The data were collected using questionnaire and later obtained 39 respondents who were selected by using area sampling technique. The data were analyzed descriptively and quantitively using Partial Least Square (PLS) with SmartPLS 3.2.8 software. The results of the analysis show that green purchasing, green manufacturing, green marketing, internal environmental management, and environmental education affect SME’s environmental, economic, and social performance positively and significantly. On the other hand, green distribution and packaging as well as investment recovery do not have positive and significant impact on SME’s environmental, economic, and social performance. The conclusion of this study is that the adoption of GSCM practices does not affect the overall SME’s sustainability performance, yet affects individually.

Application of Emphatic Marketing Strategy at Burger King Company on Social Media Against Customer Engagement During the Covid-19 Pandemic

The COVID-19 pandemic that has been going on since the beginning of 2020 has had a tremendous impact on all business sectors. Several sectors experienced a decline, not even a few went bankrupt. One of the companies that managed to survive in the midst of a pandemic is Burger King. By utilizing social media accounts, Burger King is able to optimally implement empathic marketing strategies so as to increase customer engagement. This study uses a qualitative descriptive method with a phenomenological approach. This research method will focus on studying and explaining the phenomenon of the marketing strategy used by Burger King during the COVID-19 pandemic. The object of this research is on Burger King's social media pages, namely Instagram (@burgerking.id) and Facebook (Burger King Indonesia). The image post containing the marketing strategy was uploaded on November 3, 2020 or when the COVID-19 pandemic was taking place in Indonesia. One of the latest marketing strategies is to create exclamation content as well as invitations to be uploaded on their official social media which contains an invitation to Burger King to its customers to buy products from various other restaurants, including its competitors, namely McDonald's and KFC. Burger King also recommends its customers to buy from several other fast food/restaurants such as Pizza Hut, Wendy's, Hokben, J.Co, RM Padang Simple, to Warteg. This marketing strategy generates a lot of empathy and respect from netizens to help and invite each other in terms of buying products from the fast food.

Business Management Strategies and Msmes Financial Performance with the Digitalization of Information Technology in the Times of the Covid-19 Skills

The condition of MSMEs during the Pandemic requires MSMEs to have a business strategy to survive in the midst of the Covid-19 Pandemic. The purpose of this study is to describe the right strategy in managing the business and financial performance of MSMEs by implementing digitalization of technology during the Covid-19 pandemic. This research was conducted in Pangkal Pinang City, Bangka Belitung Islands. The population is all MSMEs in Pangkal Pinang City. The sampling method is purposive sampling. This type of research is descriptive research. Methods of data analysis using SWOT and PESTEL. Data analysis with SWOT is carried out by analyzing the strengths, weaknesses, opportunities and threats for MSMEs to increase their business in the midst of the COVID-19 Pandemic. The results show that the strategy of digitizing information technology is the right way to improve MSME business and finance during the Covid- 19 pandemic in Pangkal Pinang City. In addition, MSMEs must carry out a stability strategy in developing their business to survive the Covid-19 pandemic.

Analysis of the Influence of Factors Affecting Purchase Intention of Premium Items in MOBA-Type Online Games

Increased mobile gaming revenue can’t be separated from the rapid growth of technology, especially on smartphones. The popularity of free-to-play games also supports the increase in mobile gaming revenue. The Mobile Legends and AoV, games with Multiplayer Online Battle Arena type, are popular today, where they can be played on any smart phone anywhere and anytime. One of the main commodities in this game is the premium items. to get the virtual goods players have to exchange some money that can be purchased through google play store or electronics stores. The purpose of this research is to analyze the effect of enjoyment value, character competency value, visual authority value, monetary value, character identification, and the satisfaction of the game against the intention of repurchase. This research uses survey method to collect data. The Sampling method is non- probabilities with purposive sampling approach. The number of samples in this study is 130 respondents, with the criteria playing a Mobile Legends or AoV and make purchases of premium items on the games. Hypothesis testing was analyzed using multiple linier regression. The result of hypothesis testing shows that the six independent variables, namely the value of pleasure, the value of character competence, the value of visual authority, the value of money, the character identification, and the satisfaction of the game have a positive effect on the intention of repurchasing premium items.

Analysis of Islamic Banks’ Merger in Indonesia

Islamic bank is a bank that collects funds from the public by using system profit sharing for every profit it gets and in carrying out its activities in accordance with Islamic law. Remembering that in Indonesia most of the population is Muslim, therefore they need a bank that works in accordance with Islamic law. Considering the number of percentages of Islamic banks in Indonesia are still small and cannot yet dominate the market share, therefore this research is expected to find out whether the merging of 3 Islamic banks (BRIS, BSM and BNIS) able to control market share or not. To see the synergy resulting from this merger is used methods Discounted Cash Flow - Free Cash Flow to Equity and Relative Valuation - Price to Book Ratio. The data used are the financial statements of each bank from 2014 to 2019 which are available on the Indonesia Stock Exchange (IDX) or the websites of each bank.