scholarly journals The «4Cs» of cultural diversity in consumer research: a literature review and research agenda

2016 ◽  
pp. 194
Author(s):  
Lachezar Ivanov
Keyword(s):  
Cultural Identity ◽  
Cultural Diversity ◽  
Identity Formation ◽  
Consumer Research ◽  
Global Citizenship ◽  
Relevant Literature ◽  
Global Identity ◽  
Advertising Appeals ◽  
Consumption Practices

The article focuses on the role of cultural diversity in consumer research. The topic was approached in a non-empirical manner utilizing relevant literature published in the period 2011-2015 in A+ to C ranked journals. Four themes emerged and were integrated into the «4Cs» research taxonomy: Consumer differences, Consumption practices, Complexity in research, and Communication advice for practitioners. Two distinctive streams of research on the topic were identified. The first one concentrates on biculturals by birth or by migration. The second one investigates attitudes towards cultural diversity through identity formation. Important findings from the first stream are that cultural competence impacts the allocation of decision making roles, biculturals are more willing to consume diverse products, and biculturals react positively toward both individually or interpersonally focused advertising appeals. The second stream, related to attitudes towards cultural diversity, identifies that cultural identity impacts consumer behavior. Cultural identity can be approached as national vs. global identity, or as local vs. global identity, or from a position of the global citizenship.

scholarly journals “Incompleteness” and the Quest for Multiple Identities in South Africa

2015 ◽  
Vol 50 (3) ◽  
pp. 81-107 ◽  
Author(s):  
Bernard C. Lategan
Keyword(s):  
South Africa ◽  
Cultural Diversity ◽  
Identity Formation ◽  
Social Cohesion ◽  
Historical Memory ◽  
Multiple Identities ◽  
The Self ◽  
Important Goal ◽  
Alternative Approach

The article explores the contours of multiple identities in contrast to singular identities in situations of social complexity and cultural diversity. Nyamnjoh's concepts of “incompleteness” and “frontier Africans” imply an alternative approach to identity formation. Although the formation of one's own, singular identity is a necessary stage in the development of each individual, it has specific limitations. This is especially true in situations of complexity and diversity and where the achievement of social cohesion is an important goal. With reference to existing theories of identity formation, an alternative framework is proposed that is more appropriate for the dynamic, open-ended nature of identity and better suited to encourage the enrichment of identity. The role of imagination, a strategy for crossing borders (with reference to Clingman's concept of a “grammar of identity”), the search for commonality, and the effect of historical memory are discussed. Enriched and multiple identities are not achieved by replacement or exchange, but by widening (existing) singular identities into a more inclusive and diverse understanding of the self.

PLACING IDENTITY ON THE MARKET (The Role of Modern Tourism on Kasepuhan Banten Kidul Community’s Cultural Movement in West Java, Indonesia)

2017 ◽  
Vol 11 (01) ◽  
pp. 47-64
Author(s):  
Nur Widiyanto
Keyword(s):  
Cultural Identity ◽  
Identity Formation ◽  
Minority Group ◽  
Group Living ◽  
West Java ◽  
Indigenous Religion ◽  
Indigenous Group ◽  
Tourism Resources ◽  
Cultural Movement

This paper examines the dynamics within the encounter between identity formation of a minority group living in West Java, Indonesia and the arrival of modern tourism in the area. It studies whether an indigenous group endowed by various amazing tourism resources engages with tourism as a tactics to deal with policies excluding them for years. Contrasting to Friedman’s study on the early Hawaiian cultural movement which was anti-tourism, Kasepuhan Banten Kidul community living on Cipta gelar, an enclave area under Halimun-Salak National Park’s control,takes tourism as the opportunity to resist various dominations and to strengthen its cultural identity. Findings from participant’s observations and indepth interview show some changes are also inevitable. Engaging with modern tourism means the readiness to accommodate the arrival of various outside elements. However, the strategy has led local government to declare the area as part of major tourism destination in 2007. It means Sunda Wiwitan, an indigenous religion practiced by the community which is not officially recognized as a legal religion in Indonesia can be freely practiced in order to promote tourism. In this case, tourism is seen as one opportunity to establish a form of social movement in resisting dominations. Borrowing De Certeu, the community might have produced silent productivity to deal with larger authorities, including with its consequences in various ways. Keywords: identity, Kasepuhan Banten Kidul, tourism, resistance

Identity-Mapping in the Sardinian Bronze Age

1999 ◽  
Vol 2 (1) ◽  
pp. 35-55 ◽  
Author(s):  
Emma Blake
Keyword(s):  
Cultural Identity ◽  
Identity Formation ◽  
Bronze Age ◽  
Human Action ◽  
Demographic Characteristics ◽  
History Of ◽  
Distinct Boundary ◽  
Cultural Identity Formation ◽  
Material Record

The aim of this paper is to locate in the emergence and elaboration of Sardinia's Nuragic society, a narrative of cultural identity formation. The Nuragic period is typically defined in terms of economic, social, and demographic characteristics, and a Nuragic identity is implicitly taken to be a passive byproduct of these material circumstances. Such an account overlooks the role of identity in enabling and characterizing human action. The disjointed and contradictory Nuragic period transition preceded the formation of a coherent cultural identity. This identity, it will be argued, underwent a retrospective rearticulation to establish a distinct boundary between the Nuragic society and its antecedents. The material record illustrates clearly that the history of the Nuragic identity is implicated in social development on Sardinia in the second millennium BC.

scholarly journals Cultural Identity Formation: A Personal Narrative

2020 ◽  
Vol 1 (2) ◽  
pp. 78-83
Author(s):  
Jose Carbajal
Keyword(s):  
United States ◽  
Cultural Identity ◽  
Identity Formation ◽  
Social Worker ◽  
Personal Narrative ◽  
The United States ◽  
Personal Experiences ◽  
Professional Social Worker ◽  
Cultural Identity Formation

This paper provides personal experiences and perceptions of being a minoritized individual. This is the story of a professional social worker learning to adapt to social norms and expectations of self. He discusses the struggles he experienced as an adolescent and as a young adult attending college. Through this narrative, the role of faith and social work intersect, especially as a professional social worker. It is at this intersection that this social worker learns to live a holistic life without feeling discriminated against or ashamed of his identity. He begins to actualize a reality with imperfect beings who also struggle to maintain their identity as well. Thus, in this paper, the author provides a snapshot of his development as a minority in the United States.   

Love is love is love is love: From flaktivism to consumer activism in LGBTQ+ communities

2019 ◽  
Vol 4 (2) ◽  
pp. 117-137
Author(s):  
Amy M. Corey
Keyword(s):  
Human Rights ◽  
Identity Formation ◽  
Identity Construction ◽  
Consumer Activism ◽  
Propaganda Model ◽  
Raising Awareness ◽  
Consumption Practices ◽  
History Of ◽  
Key Issues

This article explores the complex intersections of visibility, identity and consumer activism in LGBTQ+ communities. While the purchase of consumer goods may serve important functions for identity construction and increasing awareness, it also raises concerns about commodification and the effectiveness of consumer activism. Beginning with a description of support for LGBTQ+ communities following the massacre at the Pulse nightclub, the discussion moves to a brief history of different modes of consumer activism. Next, Herman and Chomsky’s Propaganda Model (PM) is presented, adapted and then applied to LGBTQ+ consumer activist commodities with a focus on the role of flak. Distinct from other forms of consumer activism, flaktivism refers to the merging of flak with activism. Key issues surrounding identity formation and raising awareness are integrated into questions of LGBTQ+ visibility and the importance of symbolic values generated through consumption practices. The article concludes with a critique of the limitations of flaktivism and calls for the advancement of LGBTQ+ civil and human rights.

scholarly journals Role of Language in Shaping Cultural Identity

2021 ◽  
pp. 112-118
Author(s):  
Babita Parajuli
Keyword(s):  
Cultural Identity ◽  
Cultural Context ◽  
Cultural Landscape ◽  
Relevant Literature ◽  
Continuous Representation ◽  
Cultural Characteristics ◽  
Powerful Source ◽  
Documentary Analysis ◽  
Single Pattern

This paper aims to explore the role of language in shaping the cultural identity of people in a society with an argumentative explanation based on the relevant literature. The descriptive summary from the documentary analysis in the paper mainly focuses on the positive and communicational role of language to establish the foundation of cultural landscape through the continuous representation and transmission of diverse cultural characteristics such as people’s thoughts, behaviors, cultural histories, traditions, values, principles and boundaries within a socio-cultural context. Moreover, the paper indicates that language as a linguistic channel navigates people’s commonality and unity framing them in a single pattern of cultural identity. It is suggested that every language as a powerful source of introducing cultural politics requires continuous transmission, preservation and promotion by the nation as an opportunity for the new generations to be born with distinct cultural identity.

Local and Global Connotations in Sonic Composition

2008 ◽  
Vol 13 (2) ◽  
pp. 123-135 ◽  
Author(s):  
Fabio Cifariello Ciardi
Keyword(s):  
Cultural Identity ◽  
Cognitive Processes ◽  
Cultural Identities ◽  
Musical Piece ◽  
Global Identity ◽  
Global Issue ◽  
The One ◽  
Semantic Dimension ◽  
Global And Local

AbstractAn aspect of the local/global binarism in music regards the cultural identity of the sounds, musical styles and grammars of a composition. This article intends to explore the role of the local/global issue in the context of the semantic dimension of sounds, both during the composition of a musical piece and during its reception.In the first part of the article the local or global identity of a sonic event will be examined from two different perspectives: on the one hand that of the composer, starting from his or her attitudes with regard to the semantic aspects of the sonic material and the compositional processes used; on the other hand that of the listener, starting from the cognitive processes (s)he activates in the search for a musical and an extramusical meaning. Based on this analysis, in the second part of the article the usefulness of describing the cultural identity of a sonic event and more generally its semantic dimensions in terms of ‘shared connotations’ will be explored. Finally, some of the interactions between connoted sonic events will be analysed, mainly focusing on global and local cultural identities.

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