scholarly journals Cash means control

2019 ◽  
Vol 27 (3-4) ◽  
pp. 55-62
Author(s):  
Yevgen Bogodistov ◽  
Jürgen Moormann
Keyword(s):  
Exploratory Study ◽  
Implicit Association Test ◽  
Design Method ◽  
Association Test ◽  
Future Research ◽  
Implicit Association ◽  
The Relationship ◽  
Method Approach ◽  
Practical Implications

Purpose – to investigate reasons and conditions impacting payment preferences. Design/Method/Approach. In this exploratory study, we apply the Implicit Association Test in order to investigate whether the prejudice of the population of some countries such as Germany preferring cash holds. Findings. Cash payments still play a major role in a number of countries although other payment options, namely card payments, are promoted heavily.  We discover that the type of payment and the level of control are implicitly associated. We manipulate the emotions of fear and joy. The relationship changes when participants experience fear, whereas emotion of joy does not produce statistically significant effects. Practical implications. The results have major implications for the design of payment processes. Originality/Value. Our study helps explain preferences with regard to payment types as well as predict them as a response to scary or joyful events. Research limitations/Future research: Generalizability is limited. Future research can focus on other emotions and types of payment (e.g., NFC).   Paper type – empirical.    

Implicit collective self-esteem: A comparative analysis of Gelao and Han teenagers

2019 ◽  
Vol 47 (12) ◽  
pp. 1-10
Author(s):  
Hongyun Lyu ◽  
Ningjian Liang ◽  
Zhen Guo ◽  
Rogelio Alejo Rodriguez
Keyword(s):  
Ethnic Group ◽  
Implicit Association Test ◽  
Correlation Coefficients ◽  
Self Esteem ◽  
Association Test ◽  
Implicit Association ◽  
Collective Self ◽  
Implicit And Explicit ◽  
Collective Self Esteem ◽  
The Relationship

In this study we examined the differences in implicit collective self- esteem between Gelao and Han teenagers, using the Implicit Association Test. We also explored the relationship between participants' implicit and explicit collective self-esteem with the Implicit Association Test and the Explicit Collective Self-Esteem Scale. Participants were 169 teenagers residing in Gelao regions in China. The results showed that both Gelao and Han participants had an implicit collective self-esteem effect (i.e., tended to associate their own ethnic group with positive words and the other ethnic group with negative words), and this effect was significantly higher among Gelao than among Han participants. Further, scores on the importance-to-identity subscale of the Explicit Collective Self-Esteem scale were significantly higher in the Gelao versus the Han group. The correlation coefficients between implicit and explicit collective self-esteem for both groups were very low. The significance of the study findings is discussed.

Using implicit associations towards fruit consumption to understand fruit consumption behaviour and habit strength relationships

2011 ◽  
Vol 17 (4) ◽  
pp. 479-489 ◽  
Author(s):  
Gert-Jan de Bruijn ◽  
Mario Keer ◽  
Mark Conner ◽  
Ryan E. Rhodes
Keyword(s):  
Implicit Association Test ◽  
Implicit Attitudes ◽  
Association Test ◽  
Habit Strength ◽  
Implicit Associations ◽  
Implicit Association ◽  
Fruit Consumption ◽  
Consumption Behaviour ◽  
The Relationship ◽  
Consumption Habits

An implicit association test (IAT) was used to investigate how habit strength, implicit attitudes and fruit consumption interrelate. Fifty-two participants completed a computerized IAT and provided measures of fruit consumption and related habit strength. Implicit attitudes moderated the habit strength—fruit consumption relationship; stronger relationships were observed when implicit attitudes were more positive. Amongst those with strong fruit habits, more positive associations with fruit were found for those who had recently consumed sufficient fruits compared to those who had not. Findings demonstrate the relevance of implicit positive associations in understanding the relationship between fruit consumption habits and subsequent fruit consumption.

scholarly journals LONG-DISTANCE TRUCK DRIVERS COPING STRATEGIES AND HARDINESS: SELF-ASSESSMENT PROCEDURE AND IMPLICIT ASSOCIATION TEST

2017 ◽  
Vol 1 ◽  
pp. 617
Author(s):  
Irina Plotka ◽  
Dmitry Igonin ◽  
Jelena Shaplavska ◽  
Daiga Kruzite ◽  
Nina Blumenau
Keyword(s):  
Coping Strategies ◽  
Implicit Association Test ◽  
Association Test ◽  
Truck Drivers ◽  
Assessment Procedure ◽  
Implicit Association ◽  
Implicit Methods ◽  
Self Assessment ◽  
Long Distance ◽  
The Relationship

The activity efficiency of long-distance truck drivers is determined not only by professional knowledge and skills, but also the psychological features, such as hardiness and coping strategies to cope with stress. The relationship between coping strategies and hardiness measured with implicit methods has not been studied enough. The research aim is to study the relationship of hardiness measured by the Implicit Association Test (IAT) and self-assessment procedures with coping strategies among long-distance truck drivers. Research questions focused on the study of this relationship. Participants: 40 males, long-distance truck drivers, M=29.6, SD=6.9 years. Implicit method: Four experimental procedures of the IAT on the basis of two-categories were developed (IAT1 - Commitment, IAT2 - Control, IAT3 - Challenge, IAT4 - Hardiness). Explicit methods: "Dispositional Resilience Scale, DRS-15" (Bartone), Strategic Approach to the Coping Scale (Hobfoll). Positive and negative implicit effects for assessments of Hardiness, Control and Challenge were revealed. The greatest number of negative effects found in Challenge. The regression equation for the dependent variable Hardiness (implicit) contains predictors Control and Commitment, measured by the IAT. There is a difference in the relationship between coping strategies and implicitly and explicitly measured hardiness and its components. 

scholarly journals Measure What You are Trying to Predict: Applying the Correspondence Principle to the Implicit Association Test

2019 ◽  
Author(s):  
Louis H. Irving ◽  
Colin Smith
Keyword(s):  
Predictive Validity ◽  
Implicit Association Test ◽  
Correspondence Principle ◽  
Association Test ◽  
Future Research ◽  
Implicit Association ◽  
Implicit Measures ◽  
Total N ◽  
Single Target ◽  
Explicit Measures

The Implicit Association Test (IAT) is nearly synonymous with the implicit attitude construct. At the same time, correlations between the IAT and criterion measures are often remarkably low. Developed within research using explicit measures of attitudes, the correspondence principle posits that measures should better predict criteria when there is a match in terms of the level of generality or specificity at which both are conceptualized (Ajzen & Fishbein, 1977). As such, weak implicit-criterion correlations are to be expected when broad general implicit measures are used to predict highly specific criteria. Research using explicit measures of attitudes consistently supports the correspondence principle, but conceptual correspondence is rarely considered by researchers using implicit measures to predict behavior and other relevant criterion measures. In five experiments (total N = 4650), we provide the first direct evidence demonstrating the relevance of the correspondence principle to the predictive validity of the IAT and Single Target IAT. That said, it is not the case that the IAT always predicts criteria better when correspondence is high. Inconsistency across the pattern of results suggests there is much more that remains to be understood about the relevance of the correspondence principle to the implicit-criterion relationship. Taken together, however, our findings suggest that conceptual correspondence typically increases (and never decreases) the magnitude of implicit-behavior and implicit-explicit relationships. We provide a framework for future research necessary to establish when correspondence is more likely to increase the predictive validity of measures such as the IAT.

Measuring Task-Switching Ability in the Implicit Association Test

2005 ◽  
Vol 52 (3) ◽  
pp. 167-179 ◽  
Author(s):  
Mitja D. Back ◽  
Stefan C. Schmukle ◽  
Boris Egloff
Keyword(s):  
Internal Consistency ◽  
Task Switching ◽  
Implicit Association Test ◽  
Association Test ◽  
Future Research ◽  
Implicit Association ◽  
Stability Studies ◽  
Control Task ◽  
Good Internal Consistency

Abstract. Recently, the role of method-specific variance in the Implicit Association Test (IAT) was examined ( McFarland & Crouch, 2002 ; Mierke & Klauer, 2003 ). This article presents a new content-unspecific control task for the assessment of task-switching ability within the IAT methodology. Study 1 showed that this task exhibited good internal consistency and stability. Studies 2-4 examined method-specific variance in the IAT and showed that the control task is significantly associated with conventionally scored IAT effects of the IAT-Anxiety. Using the D measures proposed by Greenwald, Nosek, and Banaji (2003 ), the amount of method-specific variance in the IAT-Anxiety could be reduced. Possible directions for future research are outlined.

scholarly journals The easy-money effect: credit card spending and hard-work reminders

2017 ◽  
Vol 34 (7) ◽  
pp. 541-551 ◽  
Author(s):  
King-Yin Wong ◽  
Michael Lynn
Keyword(s):  
Implicit Association Test ◽  
Credit Card ◽  
Design Methodology ◽  
Credit Cards ◽  
Association Test ◽  
Hard Work ◽  
Implicit Association ◽  
Consumer Spending ◽  
Content Type ◽  
Practical Implications

Purpose This research paper aims to examine the proposed easy-money effect of credit cards, which stimulates consumers to overspend. This paper shows how such an easy-money effect can be weakened. Design/methodology/approach In Study 1, an implicit association test was conducted with a sample of 169 participants to test the proposed credit card easy-money effect. In Study 2, experimental data were collected online from 365 participants to test the effectiveness of a hard-work reminder in weakening credit cards’ easy-money effect on consumer spending. Findings The proposed credit card easy-money effect exists, with spendthrift (ST) participants associating money with hard work less in the implicit association test after being presented with a credit card cue versus neutral cue. The results from Study 2 show that ST participants spent more on their dinner than tightwad participants when shown a credit card cue. However, this effect could be weakened when STs were also reminded of their hard work by a picture accompanied with words. Practical implications This paper suggests that credit cards’ spending-stimulating effect is due to consumers’ associations between credit cards and easy money. Based on this notion, this paper suggests conditions in which credit cards will stimulate more and less spending. Originality/value This is the first research attempt to examine the credit cards’ easy-money effect and the effectiveness of reminding consumers of their hard work to mitigate credit cards’ long-established spending-stimulating effect.

Discriminating between the Effects of Valence and Salience in the Implicit Association Test

2011 ◽  
Vol 64 (11) ◽  
pp. 2251-2275 ◽  
Author(s):  
Betty P. I. Chang ◽  
Chris J. Mitchell
Keyword(s):  
Social Psychology ◽  
Implicit Association Test ◽  
Association Test ◽  
Common Mechanism ◽  
Implicit Association ◽  
Indirect Measure ◽  
Target Category ◽  
Attribute Category ◽  
The Common ◽  
The Relationship

The Implicit Association Test (IAT) is the most widely used indirect measure of attitudes in social psychology. It has been suggested that artefacts such as salience asymmetries and familiarity can influence performance on the IAT. Chang and Mitchell (2009) proposed that the ease with which IAT stimuli are classified (classification fluency) is the common mechanism underlying both of these factors. In the current study, we investigated the effect of classification fluency on the IAT and trialled a measure—the split IAT—for dissociating between the effects of valence and salience in the IAT. Across six experiments, we examined the relationship between target classification fluency and salience asymmetries in the IAT. In the standard IAT, the more fluently classified target category was, all else being equal, compatible with pleasant attributes over unpleasant attributes. Furthermore, the more fluently classified target category was more easily classified with the more salient attribute category in the split IAT, independent of evaluative associations. This suggests that the more fluently classified category is also the more salient target category.

scholarly journals Rasch gone mixed: A mixed model approach to the Implicit Association Test

2020 ◽  
Author(s):  
Ottavia M. Epifania ◽  
Egidio Robusto ◽  
Pasquale Anselmi
Keyword(s):  
Implicit Association Test ◽  
Mixed Model ◽  
Association Test ◽  
Future Research ◽  
Implicit Association ◽  
Modeling Framework ◽  
Mixed Model Approach ◽  
Fine Grained ◽  
Future Research Directions ◽  
Implicit Assessment

The Implicit Association Test (IAT) is one of the most commonly used measures for the implicit assessment of preferences and attitudes. Nevertheless, the meaning of the IAT effect remains unclear. Since the IAT is based on the speed and accuracy with which different stimuli are categorized in the category to which they belong, the sense of the IAT measure is strongly related to the functioning of the stimuli used to represent the categories. Thus, a model providing a fine-grained analysis at both respondents and stimuli levels would help in clarifying and interpreting the IAT measure. By applying Linear Mixed Effects Models to IAT accuracy and time responses, this study aims to present a modeling framework for IAT data resulting in such a detailed analysis at both respondents and stimuli levels. The proposed models provide a detailed picture of the contribution of each stimulus to the IAT effect, allowing for the identification of malfunctioning stimuli that can be eliminated or substituted to obtain better performing IATs. Additionally, the detailed information on respondents' performance yields a better understanding of the classic measure of the IAT effect (i.e., the <i>D</i> score). Implications of the results and future research directions, also implying different implicit procedures, are discussed

scholarly journals Personalizing the Implicit Association Test Increases Explicit Evaluation of Target Concepts

2008 ◽  
Vol 24 (4) ◽  
pp. 226-236 ◽  
Author(s):  
Brian A. Nosek ◽  
Jeffrey J. Hansen
Keyword(s):  
Implicit Association Test ◽  
Alternative Interpretation ◽  
Cultural Knowledge ◽  
Association Test ◽  
Self Report ◽  
Implicit Association ◽  
Total N ◽  
Black And White ◽  
The Impact ◽  
The Relationship

In an effort to remove a presumed confound of extrapersonal associations, Olson and Fazio (2004 ) introduced procedural modifications to attitude versions of the Implicit Association Test (IAT). We hypothesized that the procedural changes increased the likelihood that participants would explicitly evaluate the target concepts (e.g., rating Black and White faces as liked or disliked). Results of a mega-study covering 58 topics and six additional studies (Total N = 15,667) suggest that: (a) after personalizing, participants are more likely to explicitly evaluate target concepts instead of categorizing them according to the performance rules, (b) this effect appears to account for the personalized IAT’s enhanced correlations with self-report, (c) personalizing does not alter the relationship between the IAT and cultural knowledge, and (d) personalized and original procedures each capture unique attitude variation. These results provide an alternative interpretation of the impact of personalizing the IAT. Additional innovation may determine whether personalizing implicit cognition is viable.

Sign in / Sign up

Export Citation Format

Share Document