CONSUMER-BRAND KNOWLEDGE THROUGH SOCIAL MEDIA ENVIRONMENTS: AN ANALYTICAL APPROACH ON THE MULTI-VOCAL NATURE OF THE BRAND

2018 ◽  
Vol 2018 ◽  
pp. 299-300
Author(s):  
Silvia Ranfagni ◽  
◽  
Matilde Milanesi ◽  
Simone Guercini
Keyword(s):  
Social Media ◽  
Analytical Approach ◽  
Brand Knowledge ◽  
Media Environments

scholarly journals Producing deflective online strategies: Lessons from New Zealand women’s management of social media engagement

2021 ◽  
pp. 1-16
Author(s):  
Sarah Hendrica Bickerton ◽  
Karl Löfgren
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Public Engagement ◽  
Analytical Approach ◽  
Gender Effect ◽  
Social Location ◽  
Strategic Approach ◽  
Online Strategies ◽  
Twitter Users ◽  
Different Levels

Public engagement is a gendered experience, whether offline or online, something which is reflected in women’s experiences of social media. In this article, we seek to systematically explore the experiences from politically engaged women twitter users in New Zealand in order to draw some lessons, through a thematic and interpretative analytical approach, at four different strategic levels on how to deflect intimidating and aggressive behaviour. We conclude that understanding strategically how structural social locations like gender effect the ability to contribute to political participation and engagement, if addressed, can produce more inclusive and productive online political and policy spaces. Further, this strategic approach involves connecting together different levels of response to online negativity such as platform tools, space-curation, and monitoring, having these made coherent with each other, as well as with this strategic understanding of how structural social location plays into access and use of online political and policy spaces.

Designing Sensory and Social Tools for Neurodivergent Individuals in Social Media Environments

2021 ◽  
Author(s):  
Lauren Race ◽  
Amber James ◽  
Andrew Hayward ◽  
Kia El-Amin ◽  
Maya Gold Patterson ◽  
...  
Keyword(s):  
Social Media ◽  
Media Environments

Social Media-Specific Epistemological Beliefs: A Scale Development Study

2019 ◽  
Vol 58 (2) ◽  
pp. 478-501 ◽  
Author(s):  
Ismail Celik
Keyword(s):  
Social Media ◽  
Preservice Teachers ◽  
Construct Validity ◽  
Epistemological Beliefs ◽  
Face Validity ◽  
State University ◽  
Critical Approach ◽  
Validity Analysis ◽  
The Social ◽  
Media Environments

Social media users should have a critical approach and look at any of knowledge in social media environments through a rational lens outside of their personal beliefs. In the era of posttruth, the rational lens concerns the epistemological beliefs that are about questioning the source of knowledge and perceive knowledge with criticism. The purpose of this study was to develop the social media-specific epistemological beliefs scale. The dimensions for the scale to be developed in the study were determined on the basis of a theoretical structure earlier proposed in the literature. The development of the social media-specific epistemological beliefs scale consisted of five stages: creating item pool, content and face validity analysis, construct validity analysis, reliability analysis, and language validity analysis. The study group created to analyze the construct validity of the scale consists of 432 preservice teachers who are studying in the education faculty of a large state university in Turkey. As a result of exploratory and confirmatory factor analysis, the social media-specific epistemological beliefs scale was found to be composed of 15 items as a five-point Likert-type, which was fallen under three factors. Findings on the social media-specific epistemological beliefs scale showed that the scale was valid and reliable.

scholarly journals Family’s Role in Achieving Language Affiliation among Children: A Comparative Study Applied to Some Families

2021 ◽  
Vol 12 (3) ◽  
pp. 111-128
Author(s):  
Aljohara Fahad Al Saud
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Comparative Study ◽  
Analytical Approach ◽  
Kingdom Of Saudi Arabia ◽  
Language Identity ◽  
Study Population ◽  
High Degree ◽  
Very High

Identifying language affiliation among children for family immigrants is crucial for one’s language identity. This study aimed to determine the role played by Arab families in the Kingdom of Saudi Arabia, Austria, and Britain to attain language affiliation among their children. It also aims to identify the challenges facing families living in these countries in achieving language affiliation among their children. The study population consisted of all the families that live in the Kingdom of Saudi Arabia, in addition to all the Arab families that live in Austria and Britain and the study sample included (120) parents. The researcher adopted the descriptive-analytical approach and used the questionnaire as the study tool. The study reached several results; first, the role played by families in the Kingdom of Saudi Arabia, Austria, and United Kingdom to attain language affiliation among their children got a high degree of response. Second, the challenges facing activating the family’s role in attaining language affiliation of their children in the Kingdom of Saudi Arabia and Austria have got a high degree of response, while in Britain, they obtained a very high degree of response. The study recommended involving all family members in accessing different and creative ways of practicing their native language and activating the role of social media in developing the language affiliation of children.

Web 2.0 Technologies and Marketing

2017 ◽  
pp. 733-755
Author(s):  
Dora Simões ◽  
Sandra Filipe
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Web 2.0 ◽  
Social Media Marketing ◽  
Statistical Techniques ◽  
Brand Knowledge ◽  
Media Type ◽  
Use Of Social Media ◽  
Portuguese Higher Education

This chapter reports on the use of social media marketing by pre-adults, setting off from a case study of pre-adults of different courses at a Portuguese higher education school. Data were collected through a questionnaire available online and analyzed with descriptive statistical techniques. Based on the pointed outlines, the aim is to evaluate longitudinally the types of social media used by pre-adults, the contexts in which they use each social media type, their opinions about the intentions of social media marketing and the influences of social media marketing on their brand knowledge, attitude and behaviour. Tendencies around concepts, tools and levels of attraction by the audiences, with focus on relationship marketing in the 2.0 era are revisited. Furthermore, the chapter presents the perception of pre-adults about social media marketing, and contributes with critical information that might help cast light over recent theories and practices of social media marketing.

Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments

2017 ◽  
Vol 24 (4) ◽  
pp. 334-348 ◽  
Author(s):  
Jamie Carlson ◽  
Natalie Jane de Vries ◽  
Mohammad M. Rahman ◽  
Alex Taylor
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Customer Engagement ◽  
Media Environments ◽  
Flow Experiences

scholarly journals Can online exemplars trigger a spiral of silence? Examining the effects of exemplar opinions on perceptions of public opinion and speaking out

2016 ◽  
Vol 19 (7) ◽  
pp. 1034-1051 ◽  
Author(s):  
Thomas Zerback ◽  
Nayla Fawzi
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Public Sphere ◽  
Public Support ◽  
Spiral Of Silence ◽  
The Public ◽  
Speaking Out ◽  
Modern Media ◽  
Media Environments ◽  
The Public Sphere

In modern media environments, social media have fundamentally altered the way how individual opinions find their way into the public sphere. We link spiral of silence theory to exemplification research and investigate the effects of online opinions on peoples’ perceptions of public opinion and willingness to speak out. In an experiment, we can show that a relatively low number of online exemplars considerably influence perceived public support for the eviction of violent immigrants. Moreover, supporters of eviction were less willing to speak out on the issue online and offline when confronted with exemplars contradicting their opinion.

“Twitter, the most brilliant tough love editor you’ll ever have.” Reading and writing socially during the Twitter Fiction Festival

First Monday ◽  
2016 ◽  
Author(s):  
Joachim Vlieghe ◽  
Kelly L. Page ◽  
Kris Rutten
Keyword(s):  
Social Media ◽  
Social Experience ◽  
Social Practices ◽  
Black Box ◽  
Literary Works ◽  
Reading And Writing ◽  
Communication Practice ◽  
Secondary Sources ◽  
Media Environments

The communication practice of tweeting has fostered numerous literary experiments, like Teju Cole’s series “Small fates” and Jennifer Egan’s novel “Black box”. In late 2012, these experiments culminated in an event that focused on such literary experiments: the first Twitter Fiction Festival. In this paper, we explore how people who participated in the festival use tweeting to embrace and enact writing and reading literature as a social experience. The study includes a participant-centered inquiry based on two one-hour Twitter discussions with 14 participants from the Twitter Fiction Festival as well as analyses of their online literary works and secondary sources related to the festival. We show that festival participants self-identify based on their creative and social practices as artists rather than with traditional labels such as writer or author and are therefore drawn to social media environments.

scholarly journals Are people incidentally exposed to news on social media? A comparative analysis

2017 ◽  
Vol 20 (7) ◽  
pp. 2450-2468 ◽  
Author(s):  
Richard Fletcher ◽  
Rasmus Kleis Nielsen
Keyword(s):  
United States ◽  
Social Media ◽  
United Kingdom ◽  
Comparative Analysis ◽  
Survey Data ◽  
Online Survey ◽  
Online News ◽  
News Sources ◽  
Incidental Exposure ◽  
Media Environments

Scholars have questioned the potential for incidental exposure in high-choice media environments. We use online survey data to examine incidental exposure to news on social media (Facebook, YouTube, Twitter) in four countries (Italy, Australia, United Kingdom, United States). Leaving aside those who say they intentionally use social media for news, we compare the number of online news sources used by social media users who do not see it as a news platform, but may come across news while using it (the incidentally exposed), with people who do not use social media at all (non-users). We find that (a) the incidentally exposed users use significantly more online news sources than non-users, (b) the effect of incidental exposure is stronger for younger people and those with low interest in news and (c) stronger for users of YouTube and Twitter than for users of Facebook.

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