A new brand strong association buyers of creation, positioning new food product equity

The food market notable new brands, new food growing number range. Becomes relevant to the question of how to successfully position the new brand, raising strong associations, which were formed by other elements of the brand equity: identity, awareness, image, reputation, loyalty, distribution. There is new emphasis on the relevance of the food equity of importance. The aim of the article – to provide a new brand new food products equity on the market positioning, the creation of a strong association model. This model lacks not only the construction of a new brand equity concept, but also the process of identification . To achieve the objective, the paper presented a new brand equity concept of the equity of food in the context of the criteria. Theoretical methods to analyze the context of the still little systematic re-branding of a new food product on the market equity of the positioning, the creation of a strong association aspects, which, according to the principle of the algorithm to structure the process model. This model is recommended to use in order to successfully integrate the new brand equity new food product equity on the market. This model is recommended to refer to the area of marketing science and practice of professionals in order to better integrate the new brand new food product on the market. The model is recommended to determine the eligibility simulation study and expert opinion.

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Notice of Retraction: The Creation Process Model of Brand Value for Online Community and Empirical Research

2010 2nd International Conference on E-business and Information System Security ◽

10.1109/ebiss.2010.5473752 ◽

2010 ◽

Author(s):

Jin Yi ◽

Xingyuan Wang

Keyword(s):

Empirical Research ◽

Online Community ◽

Process Model ◽

Brand Value ◽

Creation Process ◽

The Creation

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BRAND ASSOCIATION ATTRIBUTES FOR INDONESIAN NATIONAL AIRLINE

Journal of Management and Business ◽

10.24123/jmb.v8i1.136 ◽

2009 ◽

Vol 8 (1) ◽

Author(s):

Idris Gautama So ◽

Ishak Ismail

Keyword(s):

Brand Equity ◽

Brand Image ◽

Brand Identity ◽

Brand Associations ◽

Brand Association ◽

Service Brand ◽

Private Values ◽

Brand Attributes ◽

The Creation ◽

Cochran Test

Brand image, in brief is a series of private values that perceived by company to create identity of its product or service. Brand Association is anything related memory to brand (Tjiptono, 2005). Brand Association is one of assets of brand equity, which shows advantages and differences of a product or service while a person recall the brand of product or service. This paper is a research to discover brand attributes associated in consumers’ mind that create brand image of state owned national airline (Garuda Indonesia-GI), and then to discover harmonization between brand identity with brand image. The respondents of this research are passengers of GI airline at Sukamo-Hatta airport. Cochran test is one of methods applied in this paper. The result of this research shows that there are six brand associations which create GI brand image, but brand identity has not yet stuck completely in consumer’s mind, although there are three additional brand image perceived by consumers. These show that there is a positive gap which bring advantages to company. Company must also maintain the harmony of built brand image and brand identity to avoid the creation of negative gap.

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Simulation Research of Business Processes with Queues Using GPSS Studio Modeling Environment

Open Education ◽

10.21686/1818-4243-2020-3-67-77 ◽

2020 ◽

Vol 24 (3) ◽

pp. 67-77

Author(s):

V. V. Devyatkov ◽

A. V. V.Gabalin

Keyword(s):

Simulation Model ◽

Business Process ◽

Simulation Modeling ◽

Process Model ◽

Business Processes ◽

Domain Specific ◽

Modeling Environment ◽

Time Parameters ◽

The Subject ◽

The Creation

The purpose of research. The goal of this study is to analyze different domestic software packages intended for modeling of business processes involving queues and time parameters. The main analysis criteria are: the possibility of graphical development or conversion of the business process block diagram to the model; automatic generation of simulation model; quick and convenient construction of domain-specific application; the variety of result analysis tools. The relevance of the problems to choose the optimal modeling tool is determined by the need to use only domestic software for business process investigation in the military and some scientific organizations, and by the lack of information about existing software products. In this paper, the subject of study is the Russian simulation modeling environment GPSS Studio.Materials and methods. In this article, the analysis of the possibility of effective usage of GPSS Studio environment during business processes analysis and synthesis is performed. The study was performed on the available examples of different applications of this tool, and by the creation of the model analyzing business processes that are typical for any HR department.Results. Taking into account the performed analysis of functionality and practical applications of the GPSS Studio environment, the good prospects of its application for modeling of business processes involving queues and time parameters are shown. The further system improvements intended for effective business process modeling are proposed.Conclusion. As a result of the performed study, we can do the following conclusions and recommendations:– The GPSS Studio graphical editor can be successfully used for the graphical description of the business processes when it is required to analyze: queues, the load of resources, and the time characteristics of the processing,– The simulation model is automatically generated from the graphical description. The produced model can be finally debugged and verified with the GPSS Studio,– The standalone simulation application working in terms of the subject domain can be built from the simulation model using the simulation environment,– Using this application, it is possible to perform complex business process simulation modeling by means of varying system parameters and performing of singular experiments, a series of dedicated experiments, and optimizing experiments,– Since the GPSS Studio concepts include the possibility to create domain-specific libraries of standard blocks, it is possible to create a library of standard elements similar to IDEF, BPMN, DFD block charts to facilitate faster description and modeling of business processes. After the creation of such a library, there would be no need to manually write GPSS code, since the business process model could be built by a simple connection of standard blocks.

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STAFF RESTRUCTURING AT PUBLIC COMPANIES AND ENTREPRENEURIAL TOOLS

Tourism and hospitality management ◽

10.20867/thm.12.1.10 ◽

2006 ◽

Vol 12 (1) ◽

pp. 119-130

Author(s):

Radmila Grozdanić

Keyword(s):

Unemployment Rate ◽

Raw Materials ◽

Corporate Entrepreneurship ◽

Business Incubators ◽

Risk Capital ◽

Market Positioning ◽

Public Companies ◽

Surplus Labor ◽

The Creation

Staff restructuring at public companies (an estimated 40% of Serbia’s 132,000 employees in public companies were made redundant in 2005) has a twofold impact: it raises the unemployment rate that is already worryingly high (34.7%) and it potentially creates new businesses with low sustainability prospects in the first three years as they are unprepared for long-term market positioning and high fiscal (73%) and parafiscal charges. The established practice of paying severance packages has failed to resolve the problem of unemployment in the long term, so good experiences of transition countries should be taken into account. In that sense, this study focuses on business incubators within public companies, aimed at staff restructuring, corporate entrepreneurship as an instrument of support to the creation of new businesses within the existing public companies, the orientation phase of corporate entrepreneurship among surplus labor, the possibility of supporting future entrepreneurs among surplus labor by providing them with repaired equipment and capacities, storage facilities, and raw materials needed by new businesses, and the creation of a risk capital fund for the insurance of loans and investments in the development of new capacities/skills of workers who will be made redundant.

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The Role of Private Labels in the Organic Food Market

Urban Agriculture and Food Systems ◽

10.4018/978-1-5225-8063-8.ch018 ◽

2019 ◽

pp. 347-375

Author(s):

Miguel Llorens ◽

Sonia Carcelén

Keyword(s):

Organic Food ◽

Product Category ◽

Food Product ◽

Distribution Channels ◽

Current Status ◽

Store Brand ◽

Developed Economies ◽

Comprehensive Picture ◽

Food Market

The organic food market has become one of the most rapidly growing sectors in developed economies around the world in the last decade, but it has not grown at the same pace in all the countries. The review of literature clearly indicates that the main motivations of the Spanish consumer to buy organic food are Health, Taste and Quality; also reveals that the main barriers are related to Price and Availability. The organic Store Brand appears as an opportunity for retailers to overcome those barriers, the price gap and the lack of availability. This study investigates the role of Store Brands in the development of the organic food product category. The authors provide a comprehensive picture of the current status in the Spanish distribution channels and review some PL strategies for the retailers to develop the category in different marketing areas such as branding, labelling, pricing, merchandising and promotion.

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The Role of Private Labels in the Organic Food Market

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-5225-0220-3.ch015 ◽

2016 ◽

pp. 359-387

Author(s):

Miguel Llorens ◽

Sonia Carcelén

Keyword(s):

Organic Food ◽

Product Category ◽

Food Product ◽

Distribution Channels ◽

Current Status ◽

Store Brand ◽

Developed Economies ◽

Comprehensive Picture ◽

Food Market

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External Knowledge Integration

Knowledge Management ◽

10.4018/978-1-59904-933-5.ch023 ◽

2011 ◽

pp. 264-273

Author(s):

Jeroen Kraaijenbrink ◽

Fons Wijnhoven

Keyword(s):

Knowledge Management ◽

Process Model ◽

Knowledge Integration ◽

Organizational Processes ◽

Holistic View ◽

Academic Field ◽

External Knowledge ◽

Three Stages ◽

The Creation

As an academic field, knowledge management has concentrated on the creation, storage, retrieval, transfer, and application of knowledge within organizations, while underexposing external knowledge (e.g., Alavi & Leidner, 2001). Although the importance of external knowledge is well recognized (e.g., Cohen & Levinthal, 1990), there remains a need for a better understanding of the organizational processes through which external knowledge is integrated (Grant, 1996; Ranft & Lord, 2002). In particular, we believe that a holistic view on knowledge integration (KI) is both important and lacking. In this article, we address this lacuna in the literature by proposing a process model of KI consisting of three stages¾identification, acquisition, and utilization of external knowledge. Our objective is to propose a model consisting of modular subprocesses that parsimoniously reflect the variety of KI concepts in the literature. This model is useful to scholars and practitioners because it provides a better understanding of the various KI subprocesses by putting them together in a coherent way. Such understanding serves as bedrock for solving KI problems and for designing KI solutions (cf. Markus, Majchrzak, & Gasser, 2002).

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Association between Food Label Unawareness and Loss of Renal Function in Diabetes: A Cross-Sectional Study in South Korea

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph17061945 ◽

2020 ◽

Vol 17 (6) ◽

pp. 1945

Author(s):

Jae Hong Joo ◽

Doo Woong Lee ◽

Dong-Woo Choi ◽

Eun-Cheol Park

Keyword(s):

Renal Function ◽

Renal Disease ◽

Potential Role ◽

Strong Association ◽

Food Product ◽

Diabetic Patients ◽

Food Labels ◽

Food Label ◽

Cross Sectional ◽

South Korean

Objectives: To examine sex differences in the association between food label unawareness and loss of renal function among South Korean diabetic patients aged ≥30 year and determine whether reading food labels when choosing which food products to consume plays a potential role in slowing the progression of renal disease. Methods: Data from the 2016–2017 Korea National Health and Nutrition Examination Survey were used for the analysis. Renal function was determined by the Modification of Diet in Renal Disease estimated glomerular filtration rate, and food label unawareness was defined as being unaware of the food label when choosing a food product for consumption. Multiple regression analysis was used to investigate the association between food label unawareness and loss of renal function among South Korean diabetic patients. Results: Four hundred and eighty-seven diabetic patients (men: 274; women: 213) were enrolled. Loss of renal function was associated with food label unawareness in only male diabetic patients (men: β = –10.01, standard error (SE) = 5.08, p = 0.0506; women: β = –0.30, SE = 5.14, p = 0.9528). A strong association was found between loss of renal function and food label unawareness among socially isolated male diabetic patients who lived in a one-generational household, did not have a spouse, and ate alone. Conclusion: Cultivating habits of reading food labels and inducing social facilitation may play a potential role in managing loss of renal function among male diabetic patients.

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The utility of relationships in the creation and maintenance of an event portfolio

Marketing Intelligence & Planning ◽

10.1108/mip-11-2017-0270 ◽

2018 ◽

Vol 36 (2) ◽

pp. 260-275 ◽

Cited By ~ 9

Author(s):

Donna M. Kelly ◽

Sheranne Fairley

Keyword(s):

Process Model ◽

Structured Interviews ◽

Content Type ◽

Key Stakeholders ◽

Strategic Goals ◽

The Creation ◽

Practical Implications ◽

Insight Into

Purpose Event portfolios promote synergies among events and stakeholders within a destination in order to maximise resources. The purpose of this paper is to examine the role of relationships in the creation and maintenance of an event portfolio using the four stages of Parvatiyar and Sheth’s (2000) process model of relationship marketing: formation, management and governance, performance evaluation, and evolution. Design/methodology/approach Nine semi-structured interviews were conducted with tourism and government stakeholders involved in the creation and maintenance of an event portfolio within a single destination. Findings The destination outlined clear strategic goals through an event strategy. An Events Board was established to bring together key stakeholders from tourism, events, and government to oversee the development of an event portfolio. The Events Board gave advice to relevant tourism and government stakeholders on which events they should provide funding. Developing relationships was not a stated objective, but the Events Board realised the importance of relationships to create and maintain the destination’s event portfolio. Long-term funding contracts were used as a mechanism to establish relationships and were an impetus for interaction. Relationships were also maintained through dedicated staff who managed the relationships between the destination stakeholders and the events. Practical implications Understanding factors that contribute to the successful creation and maintenance of event portfolios can inform destination stakeholders who are responsible for generating tourism through events. Originality/value Limited research has examined the creation and maintenance of event portfolios. This study provides insight into the central importance of relationships in creating and maintaining an event portfolio.

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