New Ways of the Digital Media: Transformation or Paradigm Shift?

2011 ◽  
Vol 29 (1) ◽  
pp. 131-146
Author(s):  
István Lakos
Keyword(s):  
Digital Media ◽  
Paradigm Shift ◽  
Media Transformation

Education with Digital Culture: Shifting the Paradigms of Prospective Knowledge by Mediatization

MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 5-17
Author(s):  
Gudrun Marci-Boehncke ◽  
Matthias Rath
Keyword(s):  
Digital Media ◽  
Paradigm Shift ◽  
School Education ◽  
Media Education ◽  
Digital Culture ◽  
Educational Institutions ◽  
Selection Mechanism ◽  
Competency Frameworks

This article presents the paradigm shift, especially in school education, under the conditions of current mediatization, whereby we understand education initially as a communicative system that is dedicated to the acquisition of new and future relevant knowledge in lifelong processes of appropriation. To this end, educational institutions demand an educational language that screens out those who cannot serve that linguistic register. Arguing with regard to Rawls and Nussbaum, we present this selection mechanism under the conditions of current mediatization as both ideologically outdated and practically reducible and refer to current models of professionalization of teachers and international competency frameworks for digital media education.

Enhance Customer Engagement via Facebook Fanpage for Increased Purchase Intentions

2021 ◽  
Vol 11 (1) ◽  
pp. 62-77
Author(s):  
Mansi Gupta ◽  
Alka Sharma
Keyword(s):  
Digital Media ◽  
Paradigm Shift ◽  
Strong Association ◽  
Purchase Intentions ◽  
Customer Engagement ◽  
Marketing Communication ◽  
Brand Trust ◽  
Consumer Experiences ◽  
Marketing Tool ◽  
Positive Word Of Mouth

In recent times, social media has become a preferred marketing communication platform by the organisations with the consumers exhibiting an increased inclination towards the adaptation of this media. This paradigm shift justifies the positioning of brands in digital media platforms like Facebook, which provide an ideal platform for direct non-stop communication between organisations and customers. This builds a strong association between brands and consumers thereby generating brand trust through the sharing of consumer experiences and a positive word of mouth. Consumers do not make hasty decisions where there is the involvement of money, therefore trust plays a huge role in the usage of the services provided by eWallets. This study aims to investigate the effect of customer engagement through Facebook fan page usage on brand trust and purchase intentions. Results have revealed that consumer engagement through Facebook fan page usage generates trust for the eWallet brand in turn affecting purchase intentions indicating that Facebook fan pages can be utilised as an effective marketing tool.

Changing trend in reading habits of teenagers in Delhi

2014 ◽  
Vol 63 (1/2) ◽  
pp. 125-137 ◽  
Author(s):  
Paramjeet Kaur Walia ◽  
Nitu Sinha
Keyword(s):  
Information Technology ◽  
Digital Media ◽  
Paradigm Shift ◽  
Strategic Change ◽  
Social Benefit ◽  
Reading Habits ◽  
Content Type ◽  
Rapid Changes ◽  
The Media ◽  
The Impact

Purpose – The purpose of this study was to attempt to answer some plausible questions like what do teenagers prefer to read at leisure, how do they read and why do they read? With the rapid changes in information technology, there is tremendous change in means of communication. Today, much more information is available from electronic and digital media as compared to traditional books. A paradigm shift in information delivery from just information to infotainment has also affected the preferences of the information seekers. Teenagers are a demographic group under transition and they are not untouched by these rapid changes in technology and their impact on their reading preferences. Design/methodology/approach – For this purpose, a survey among 223 school-going (public/convent and government-/aided) teenagers aged between 12 and 18 years was done using a semi-structured questionnaire. Findings – The findings revealed a decline in sports and outdoor recreational activities during leisure, and only 20.6 per cent teenagers preferred reading during leisure. However, self-perception as an avid reader was expressed by majority (53.8 per cent). Fictions were liked by > 75 per cent teenagers; however, non-fictions were also liked by majority (61.8 per cent). The reading preferences of the children were found to be affected by their age, their gender and the type of schools they attended. A significant inverse relationship of television watching and movie-going was observed with reading time. Research limitations/implications – The biggest limitation was inability to directly interact with the students and inability to gather data from more schools. Practical implications – By knowing the current reading trends, leisure time habits and exposure to different means of information technology, the choice of medium for knowledge dispersal could be done. The study would help in providing a basis for a strategic change in the ratio of conventional books and other information media in the library. Social implications – By identifying the media exposure time and popularity, proper steps may be taken in order to enrich the particular media and to ensure that quality of information available on the media can be directed for social benefit in large. Originality/value – The impact of demographic and environmental variables on reading habits of teenagers has not been evaluated in this part of the world, especially in view of the paradigm shift in information technology and the growing influence of electronic media and social networking. An understanding of this mutual relationship would help in modifying the reading behaviour of the teenagers.

Editorial

2007 ◽  
Vol 32 (2) ◽  
pp. 4-6
Author(s):  
Jamal Al-Qawasmi ◽  
Karim Hadjri
Keyword(s):  
Information Technology ◽  
Digital Media ◽  
Digital Technology ◽  
Paradigm Shift ◽  
Design Education ◽  
Architectural Design ◽  
Design Practice ◽  
Traditional Design

The influence of digital media and information technology on architecture is increasingly evident. Architectural design, practice, fabrication and construction are increasingly aided by and dependent on digital technology. The proliferation of computers and telecomputing in design education and practice has resulted in a major paradigm shift and a reorientation in theoretical and conceptual assumptions considered to be central to traditional design education and practice.

2008

2019 ◽  
pp. 110-146
Author(s):  
Jennifer Stromer-Galley
Keyword(s):  
Digital Media ◽  
Paradigm Shift ◽  
General Election ◽  
Presidential Campaigns ◽  
Hillary Clinton ◽  
Power Dynamic ◽  
2008 Election ◽  
True Mass

If the 2004 presidential campaigns demonstrated a paradigm shift as mass-mediated campaigning gave way to networked media campaigning (which in turn changed the power dynamic between supporters and campaigns), the 2008 election was about learning to control supporters through networked interactivity to the campaigns’ greatest advantage. The Obama campaign built on not just the innovations from 2004 but also on the earlier practices from 2000 and 1996, establishing an effective digital media strategy for fundraising and organizing. Other candidates, especially Democratic primary candidate Hillary Clinton and Republican primary candidate Ron Paul, experimented with and centralized DCTs as key components of their campaigns. The financial disadvantage John McCain’s campaign had compared to Obama in the general election was substantial. McCain's campaign had little choice but to focus on tried-and-true mass mediated campaigning and could not fully build enough with DCTs to work their advantage.

Education with Digital Culture: Shifting the Paradigms of Prospective Knowledge by Mediatization

MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 5-17
Author(s):  
Gudrun Marci-Boehncke ◽  
Matthias Rath
Keyword(s):  
Digital Media ◽  
Paradigm Shift ◽  
School Education ◽  
Media Education ◽  
Digital Culture ◽  
Educational Institutions ◽  
Selection Mechanism ◽  
Competency Frameworks

This article presents the paradigm shift, especially in school education, under the conditions of current mediatization, whereby we understand education initially as a communicative system that is dedicated to the acquisition of new and future relevant knowledge in lifelong processes of appropriation. To this end, educational institutions demand an educational language that screens out those who cannot serve that linguistic register. Arguing with regard to Rawls and Nussbaum, we present this selection mechanism under the conditions of current mediatization as both ideologically outdated and practically reducible and refer to current models of professionalization of teachers and international competency frameworks for digital media education.

Past and Current Tendencies in Technology-Based Music

2015 ◽  
Vol 20 (1) ◽  
pp. 30-36 ◽  
Author(s):  
Jøran Rudi
Keyword(s):  
Social Development ◽  
Digital Media ◽  
Cross Section ◽  
Paradigm Shift ◽  
New Technologies ◽  
Fine Arts ◽  
Broad Sense ◽  
Daily Lives ◽  
Aesthetic Experiences ◽  
Day By Day

This article will, in a broad sense, discuss technology-based music from its early radio beginnings to the current participation practices, and seek to place both technical and musical development within broader trends of social development. The introduction of new technologies in industry, composition, mediation and consumption has, in a lasting manner, changed the way most of us listen to, participate in and make use of music in our daily lives. Electronic aesthetics has finally, following a development of nearly a hundred years, started to fulfil its initial promise of becoming widely accepted and popular outside of the narrow circles of musical expertise – a ‘democratic’ music unhindered by the hierarchies of the fine arts in their different configurations. But has it really fulfilled the original promise? Is it rather not so that both the music and its promise have changed over the years?One thing is certain, our pre-adaption to aesthetic experiences has undergone extreme changes over the last twenty years or so. A paradigm shift brought about by digital media and distribution, as well as the networking of things, has directed large parts of humanity towards a new existence in the cross-section of technology and humanity, an existence where cyborgian qualities increase day by day.

scholarly journals Media Text and Hashtags: Digital Media Transformation

2017 ◽  
Vol 12 (5) ◽  
pp. 51-58 ◽  
Author(s):  
V. V. Boguslavskaya ◽  
◽  
I. V. Boguslavskiy ◽  
Keyword(s):  
Digital Media ◽  
Media Transformation

scholarly journals MAKTABAH SYUMILA NU FIHA DAN MAKTABAH SYAMILAH: DIGITAL TRANSFORMATION AND CONTESTATION IN PESANTREN

2021 ◽  
Vol 25 (2) ◽  
pp. 407
Author(s):  
Kardi Kardi ◽  
Al Makin ◽  
Anis Masruri
Keyword(s):  
Software Development ◽  
Digital Media ◽  
Electronic Devices ◽  
Boarding Schools ◽  
Digital Transformation ◽  
Digital Books ◽  
Long Time ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Media Transformation

This article aims to describe the Pesantren’s response to the use of digital applications of classical books as open sources of education. Starting from the phenomenon of using al-maktabah sya> milah software in Pesantren Salaf (traditional Islamic boarding schools) where they have a scientific tradition of using printed Kitab Kuning (Islamic classical books) for quite a long time. The presence of a digital media transformation called al-maktabah sya>milah is an alternative for searching information on classical books in Pesantrens. Then, this article questions on the emergence of al-maktabah syu> mila NU fi>ha software at the Pesantren Assalafiyyah, Mlangi, Sleman, Yogyakarta in response to the presence of al-maktabah sya>milah. Syu>mila NU containing digital books by mu'tabar ulama taught in Pesantren Salaf, while Syamilah containing books by Arabic ulama allegedly carrying Wahhabi understanding. This has led to a contestation between the two Kitab Kuning digital applications in the Pesantren Salaf. This article uses an interpretive qualitative descriptive approach from library document data, multi-site, and software. The author analyzes the information on both the software and the related web. Maktabah syu> mila NU fi>ha software development is defensive which aims to fortify the Pesantren from the influence of the syamilah maktabah understanding which brings Wahhabi; a intolerant, apolitical, anti-tradition, and transnational understanding. The presence of this application appeared various responses from the pesantrens. Pesantren Hidayatul Mubtadi'in Lirboyo, Kediri tends to be skeptical whether Pesantren Assalafiyyah Mlangi, Yogyakarta is more neutral, and Pesantren Salafiyyah Syafi’iyyah Sukorejo, Situbondo tends to be moderate and optimistic. This response is inseparable from the pesantren policy which is contained in the board’s rules for the use of electronic devices.

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