Changing trend in reading habits of teenagers in Delhi

2014 ◽  
Vol 63 (1/2) ◽  
pp. 125-137 ◽  
Author(s):  
Paramjeet Kaur Walia ◽  
Nitu Sinha

Purpose – The purpose of this study was to attempt to answer some plausible questions like what do teenagers prefer to read at leisure, how do they read and why do they read? With the rapid changes in information technology, there is tremendous change in means of communication. Today, much more information is available from electronic and digital media as compared to traditional books. A paradigm shift in information delivery from just information to infotainment has also affected the preferences of the information seekers. Teenagers are a demographic group under transition and they are not untouched by these rapid changes in technology and their impact on their reading preferences. Design/methodology/approach – For this purpose, a survey among 223 school-going (public/convent and government-/aided) teenagers aged between 12 and 18 years was done using a semi-structured questionnaire. Findings – The findings revealed a decline in sports and outdoor recreational activities during leisure, and only 20.6 per cent teenagers preferred reading during leisure. However, self-perception as an avid reader was expressed by majority (53.8 per cent). Fictions were liked by > 75 per cent teenagers; however, non-fictions were also liked by majority (61.8 per cent). The reading preferences of the children were found to be affected by their age, their gender and the type of schools they attended. A significant inverse relationship of television watching and movie-going was observed with reading time. Research limitations/implications – The biggest limitation was inability to directly interact with the students and inability to gather data from more schools. Practical implications – By knowing the current reading trends, leisure time habits and exposure to different means of information technology, the choice of medium for knowledge dispersal could be done. The study would help in providing a basis for a strategic change in the ratio of conventional books and other information media in the library. Social implications – By identifying the media exposure time and popularity, proper steps may be taken in order to enrich the particular media and to ensure that quality of information available on the media can be directed for social benefit in large. Originality/value – The impact of demographic and environmental variables on reading habits of teenagers has not been evaluated in this part of the world, especially in view of the paradigm shift in information technology and the growing influence of electronic media and social networking. An understanding of this mutual relationship would help in modifying the reading behaviour of the teenagers.

Author(s):  
Jeeyun Oh ◽  
Mun-Young Chung ◽  
Sangyong Han

Despite of the popularity of interactive movie trailers, rigorous research on one of the most apparent features of these interfaces – the level of user control – has been scarce. This study explored the effects of user control on users’ immersion and enjoyment of the movie trailers, moderated by the content type. We conducted a 2 (high user control versus low user control) × 2 (drama film trailer versus documentary film trailer) mixed-design factorial experiment. The results showed that the level of user control over movie trailer interfaces decreased users’ immersion when the trailer had an element of traditional story structure, such as a drama film trailer. Participants in the high user control condition answered that they were less fascinated with, absorbed in, focused on, mentally involved with, and emotionally affected by the movie trailer than participants in the low user control condition only with the drama movie trailer. The negative effects of user control on the level of immersion for the drama trailer translated into users’ enjoyment. The impact of user control over interfaces on immersion and enjoyment varies depending on the nature of the media content, which suggests a possible trade-off between the level of user control and entertainment outcomes.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jessie Nixon

Purpose This paper aims to demonstrate how teaching the discourse of critique, an integral part of the video production process, can be used to eliminate barriers for young people in gaining new media literacy skills helping more young people become producers rather than consumers of digital media. Design/methodology/approach This paper describes an instrumental qualitative case study (Stake, 2000) in two elective high school video production classrooms in the Midwestern region of the USA. The author conducted observations, video and audio recorded critique sessions, conducted semi-structured interviews and collected artifacts throughout production including storyboards, brainstorms and rough and final cuts of videos. Findings Throughout critique, young video producers used argumentation strategies to cocreate meaning, multiple methods of inquiry and questioning, critically evaluated feedback and synthesized their ideas and those of their peers to achieve their intended artistic vision. Young video producers used feedback in the following ways: incorporated feedback directly into their work, rejected and ignored feedback, or incorporated some element of the feedback in a way not originally intended. Originality/value This paper demonstrates how teaching the discourse of critique can be used to eliminate barriers for young people in gaining new media literacy skills. Educators can teach argumentation and inquiry strategies through using thinking guides that encourage active processing and through engaging near peer mentors. Classroom educators can integrate the arts-based practice of the pitch critique session to maximize the impact of peer-to-peer learning.


2017 ◽  
Vol 118 (9/10) ◽  
pp. 456-470 ◽  
Author(s):  
Juan D. Machin-Mastromatteo

Purpose The purpose of this paper is to construct the basis for a research agenda that integrates participatory methodologies (PMs) into literacies (L) research and practice as a valuable methodological basis. Design/methodology/approach The pros and cons of using PM on L research and practice are explained, as well as its possibilities, characteristics and the contributions of a research agenda under such integration (PM-L agenda). This analysis draws from the pertinent literature, Scopus publication data, the author’s own practice as an information literacy (IL) researcher and a questionnaire used to gather further insights from the research community in this matter. Findings A further understanding of the contributions that a PM-L research agenda can bring to the library and information science field is achieved. The pros, cons, hesitations and eagerness that researchers might have toward the idea of using such integration are valuable for determining if this really is a perfect but not an explicit fit. Research limitations/implications Although the questionnaire was promoted in a large international conference during a four-year period (2013-2017), it was answered by 34 participants; only 16 participants had previous experiences with the PM-L integration, and only an average of 8 participants provided significant answers to our open-ended questions. Thus, the amount of data available to analyze was limited. Certainly, using Scopus data provides a large but incomplete picture of the specialized literature that is peer reviewed and indexed, because it excludes publications not indexed that may be pertinent. Originality/value The PM-L integration is deemed as highly adequate, as PMs seek to improve participants’ conditions, situations and realities through reflection and engagement, while L-related activities and research (including information, digital, media literacy or new literacies) are conducted to improve people’s use and understanding of the media for which they are developing literacy. This contributes to their betterment as critical-thinkers, persons, citizens and learners. However, many researchers and especially practitioners do not formally use PM to conduct L activities, at least in many cases, this is not made explicitly. In the case of practitioners, some have conducted such activities empirically, without an appropriate methodological foundation. Hence, to establish PM as the methodologies of choice may help researchers and practitioners have a stronger methodological basis to conduct their work.


2020 ◽  
Vol 5 (2) ◽  
pp. 1-9
Author(s):  
Gabriela Christmann ◽  
Ajit Singh ◽  
Jörg Stollmann ◽  
Christoph Bernhardt

<p>This editorial introduces the subject matter of the thematic issue, which includes a diverse collection of contributions from authors in various disciplines including, history, architecture, planning, sociology and geography. Within the context of mediatisation processes—and the increased use of ever-expanding I&amp;C technologies—communication has undergone profound changes. As such, this thematic issue will discuss how far (digital) media tools and their social uses in urban design and planning have impacted the visualisation of urban imaginations and how urban futures are thereby communicatively produced. Referring to an approach originating from the media and communication sciences, the authors begin with an outline of the core concepts of mediatisation and digitalisation. They suggest how the term ‘visualisation’ can be conceived and, against this background, based upon the sociological approach of communicative constructivism, a proposal is offered, which diverges from traditional methods of conceptualising visualisations: Instead, it highlights the need for a greater consideration towards the active role of creators (e.g., planners) and recipients (e.g., stakeholders) as well as the distinctive techniques of communication involved (e.g., a specific digital planning tools). The authors in this issue illustrate how communicative construction, particularly the visual construction of urban futures, can be understood, depending upon the kind of social actors as well as the means of communication involved. The editorial concludes with a summary of the main arguments and core results presented.</p>


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Navid Nezafati ◽  
Shokouh Razaghi ◽  
Hossein Moradi ◽  
Sajjad Shokouhyar ◽  
Sepideh Jafari

Purpose This paper aims to identify the impact of demographical and organizational variables such as age, gender, experiences use of knowledge management system (KMS), education and job level on knowledge sharing (KS) performance of knowledge workers in knowledge activities of a KMS. Specifically, it seeks to explore that is there any relationship between the KS behavior patterns of high KS performance knowledge workers with their performance. Furthermore, this study using its conceptual attitude model aims to show that whether knowledge workers’ behavior patterns in sharing information and knowledge throughout a KMS have any specific effect or not. Design/methodology/approach This paper proposed a framework to mine knowledge workers’ raw data using data mining techniques such as clustering and association rules mining. Also, this research uses a case-based approach to a knowledge-intensive company in Iran that works in the field of information technology with 730 numbers of workers. Findings Findings suggest that demographical and organizational variables such as age, education and experience use of KMS have positive effects on knowledge worker’s KS behavior in KMSs. In fact, people who have lower age, higher education degrees and more experience use of KMS, have more participation in KS in KMS. Also, results depict that the experienced use of KMS has the most impact on the intention of KS in this KMS. Findings emphasize on the importance of the influence of the behavioral, organizational environments and psychological factors such as reward system, top management support, openness and trust, on KS performance of knowledge workers in the KMS. In fact, according to data, the KMS reward system caused to increasing participation of the users in KS, also in each knowledge activity that top managers participate in, the scores were higher. Practical implications This research helps top managers in designing policies and strategies to improve the participation of knowledge workers in KS and helps human resource managers to improve their membership policies. Also, assist Information Technology (IT) managers to enhance KMSs’ design to leverage with organization strategies in the field of improving KS and encourage people to participate in KMS. Originality/value This research has two key values. First, this paper applies a data mining framework to mining and analyzing data and this paper uses actual data of a KMS in a specialist company in Iran, with about 27,740 real data points. Second, this paper investigates the impact of demographical and organizational attributes on KS behavior, which little is empirically known about the impact of demographical variables on KS intention.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vikas Gupta ◽  
Shveta Singh ◽  
Surendra S. Yadav

Purpose In initial public offerings (IPOs), the media plays a pivotal role by disseminating the information to the investors who generally lack the expertise to understand the information through the prospectus. Thus, media coverage can impact the investment decision of the investors and the IPO performance. Media typically covers the IPO before listing, suggesting that it may play an important role in explaining the opening price rather than the closing price on the day of listing. Therefore, this study aims to disaggregate the traditional IPO underpricing into three categories: voluntary, pre-market and post-market and provides a comparative analysis of the media sentiments impact on the traditional and disaggregated IPO underpricing. The authors’ disaggregated IPO underpricing analysis will facilitate the investors in making an effective investment strategy based on media sentiments. Design/methodology/approach The study deploys sentiment analysis using bags of n (2) grams approach to gauge the sentiments on 2,891 media articles and uses “robust-regression” technique to analyze them on a sample of 222 Indian IPOs during 2009–2018. Findings The study reports that the sentiment score is positively related to the traditional underpricing; the sentiment score is positively associated with the pre-market underpricing and does not have any significant relationship with the post-market underpricing; the number of media articles does not play a significant role in explaining the IPO underpricing. The findings highlight the presence of a semi-strong form of efficiency in the Indian IPO market. Originality/value Existing literature focuses that the role of media on IPO performance is based on the developed countries. IPO laws differ based on the countries. For instance, in India, investors can check the demand by the other categories of investors on a real-time basis. Thus, it is interesting to study whether, with such a high level of transparency, media can explain IPO performance in the Indian market. Media generally covers IPO before listing; therefore, the present study disaggregates the IPO underpricing to evaluate the role of media on the primary and secondary market separately. It will help the investors to decide when to enter and exit the market.


2019 ◽  
pp. 100-122
Author(s):  
Francis L. F. Lee

This chapter reviews the relationship between the media and the Umbrella Movement. The mainstream media, aided by digital media outlets and platforms, play the important role of the public monitor in times of major social conflicts, even though the Hong Kong media do so in an environment where partial censorship exists. The impact of digital media in largescale protest movements is similarly multifaceted and contradictory. Digital media empower social protests by promoting oppositional discourses, facilitating mobilization, and contributing to the emergence of connective action. However, they also introduce and exacerbate forces of decentralization that present challenges to movement leaders. Meanwhile, during and after the Umbrella Movement, one can also see how the state has become more proactive in online political communication, thus trying to undermine the oppositional character of the Internet in Hong Kong.


Author(s):  
Dag von Lubitz

Information Technology (IT), and the subsequent broad acceptance of Information and Knowledge Management (IM/KM) methods revolutionized the way business is thought of and practiced. With e-business facilitating the ability to do more, more, faster, at a wider range, and to influence ever larger and more diverse consumer groups, the impact of technology on commerce, finance, and global economy has been frequently compared to the “paradigm shift” that Kuhn (1970) proposed as the essence of scientific revolution. Yet, despite the transformational influence of modernity on the ancient art, the fundamental principles of business have not changed: overreliance on the facilitation of business operations as the substitution for the adherence to the soundness of their conduct fuelled rampant growth of corporate laisse faire, and already twice brought the world to the brink of economic disaster (Stiglitz, 2003; Steingart, 2008).


2018 ◽  
Vol 4 (4) ◽  
pp. 269-279 ◽  
Author(s):  
Jason Morris ◽  
Victoria Knight

PurposeThe purpose of this paper is to set out an approach to innovation in criminal justice settings that gives service users a “voice” through the co-production of digital content designed for services that promote desistance. The authors describe the benefits and challenges of involving service users in co-creating mediated digital content within a co-production framework.Design/methodology/approachThis paper presents a new methodology for developing desistance-oriented programmes. The authors draw on a distinctive co-production exemplar within a prison setting that captures the perspectives of people who have shared their voices and the authors begin to explore the impact that co-production has had for them and for the service.FindingsThe testimonies of service users involved in this exemplar provide insights into the benefits and challenges of co-production in the criminal justice system more broadly.Practical implicationsCo-production is a credible service design strategy for developing digital services in prisons and probation; Complementary Digital Media (CDM) provides a promising pedagogical approach to promoting desistance; CDM enables service users to share their voice and stories to assist their peers. Digitally enabled courses to promote desistance can be well suited to peer support delivery models.Originality/valueCDM is a novel approach that uses co-production to create highly tailored content to promote desistance in discrete target groups. CDM can be used to digitalise processes within traditional offending behaviour programmes (OBPs). It can also enable the development of innovative toolkit approaches for flexible use within day-to-day therapeutic conversations between service users and criminal justice staff or peer supporters. CDM thereby offers practitioners in criminal justice settings an entirely new set of evidence-informed resources to engage service users.


2019 ◽  
Vol 14 (3) ◽  
pp. 254-270
Author(s):  
Mihir Dash ◽  
Kshitiz Sharma

The luxury car segment is the most vibrant segment in the luxury goods market, experiencing high growth in recent years in the emerging economies of China, India, and Brazil. In India, the luxury car segment is dominated by three major players, that is, Audi, Mercedes-Benz, and BMW, together accounting for 85 per cent of the total Indian luxury car segment. The study proposes a marketing response model for luxury car brands, involving a linear model with all possible interaction effects. The model is applied in the case of a luxury car brand which had recently adopted digital marketing in addition to its traditional advertising media mix. The response in the form of customer queries at its showroom (situated in Bangalore, India) was taken as the dependent variable. The independent variables were the advertising expenditure in different media, viz. newspapers and magazines, display events, and digital media. The results of the model provide a measure of the effectiveness of each of the media, the interaction between them, as well as the impact of digital marketing.


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