scholarly journals Expansion of the core business of traditional media companies in Spain through SVOD services

2022 ◽  
Vol 35 (1) ◽  
pp. 163-175
Author(s):  
Gema Alcolea-Díaz ◽  
Carles Marín-Lladó ◽  
Laura Cervi
Keyword(s):  
Video On Demand ◽  
Commercial Television ◽  
Traditional Media ◽  
Core Business ◽  
Media Companies ◽  
Cross Media ◽  
Promotion Policies ◽  
Positioning Strategy ◽  
Media Services ◽  
Over The Top

The strategic importance of the internet for television became evident in the early 2000s, even destabilizing its very concept and finally resulting in convergence towards a profound transformation of the sector. The introduction of global over-the-top (OTT) media services into local markets has led to strategic changes in multimedia groups. This study considers the subscription video-on-demand (SVOD) services of Atresmedia and Mediaset España, the two main traditional media organizations in Spain that form a duopoly in the country’s commercial television sector, with the aim of understanding and evaluating their positioning strategy in this market and the results obtained through the diversification of their core business. Based on an analysis of their content, price, and promotion policies and the results in terms of subscriptions and revenues, slight differences emerge regarding the strategy and scope of these two groups in their own environment in the sector. They compete for customers to achieve growth in the audiovisual market while seeking to retain a cross-media, multiplatform audience, as well as expand their core business of commercial linear television against a background of a reduction of advertising spend on television and the expected increase of hybrid financing models.

scholarly journals Improving Perceived Quality of Live Adaptative Video Streaming

Entropy ◽  
2021 ◽  
Vol 23 (8) ◽  
pp. 948
Author(s):  
Carlos Eduardo Maffini Santos ◽  
Carlos Alexandre Gouvea da Silva ◽  
Carlos Marcelo Pedroso
Keyword(s):  
Video Streaming ◽  
Short Term Memory ◽  
Transmission Rate ◽  
Video Quality ◽  
Video On Demand ◽  
Live Streaming ◽  
Network Congestion ◽  
Congested Networks ◽  
Over The Top

Quality of service (QoS) requirements for live streaming are most required for video-on-demand (VoD), where they are more sensitive to variations in delay, jitter, and packet loss. Dynamic Adaptive Streaming over HTTP (DASH) is the most popular technology for live streaming and VoD, where it has been massively deployed on the Internet. DASH is an over-the-top application using unmanaged networks to distribute content with the best possible quality. Widely, it uses large reception buffers in order to keep a seamless playback for VoD applications. However, the use of large buffers in live streaming services is not allowed because of the induced delay. Hence, network congestion caused by insufficient queues could decrease the user-perceived video quality. Active Queue Management (AQM) arises as an alternative to control the congestion in a router’s queue, pressing the TCP traffic sources to reduce their transmission rate when it detects incipient congestion. As a consequence, the DASH client tends to decrease the quality of the streamed video. In this article, we evaluate the performance of recent AQM strategies for real-time adaptive video streaming and propose a new AQM algorithm using Long Short-Term Memory (LSTM) neural networks to improve the user-perceived video quality. The LSTM forecast the trend of queue delay to allow earlier packet discard in order to avoid the network congestion. The results show that the proposed method outperforms the competing AQM algorithms, mainly in scenarios where there are congested networks.

scholarly journals International Sales of U.K. Television Content

2016 ◽  
Vol 17 (8) ◽  
pp. 734-753 ◽  
Author(s):  
Jeanette Steemers
Keyword(s):  
United Kingdom ◽  
Video On Demand ◽  
Production Environment ◽  
On Demand ◽  
The United Kingdom ◽  
Television Content ◽  
International Distribution ◽  
Key Issues ◽  
Over The Top ◽  
International Sales

Focusing on the United Kingdom, this article addresses key issues facing the international distribution industry arising from over-the-top (OTT) digital distribution and the fragmentation of audiences and revenues. Building on the identification of these issues, it investigates the extent to which U.K. distribution has altered over a ten-year period, pinpointing continuities in the destination and type of sales alongside changes in the role and structure of the industry as U.K.-based distributors adapt to a changing U.K. broadcasting landscape and global production environment. At one level, increasing U.S. ownership of U.K.-based distributors and the arrival of OTT players such as Netflix highlight the tensions between the national orientations of U.K. broadcasters and the global aspirations of independent producers and distributors. At another level, video-on-demand (VOD) has boosted international sales of U.K. drama. Although the full impact of subscription VOD (SVOD) on content and rights has yet to materialize, significant changes in the industry predate the arrival of SVOD.

scholarly journals Through the kaleidoscope: media consumption patterns in the participatory cross-media era

2014 ◽  
pp. 4-13
Author(s):  
Zsolt Varga ◽  
Nóra Nyirő
Keyword(s):  
Mass Media ◽  
New Media ◽  
Value Chain ◽  
Consumption Patterns ◽  
Media Consumption ◽  
Traditional Media ◽  
Media Audiences ◽  
Cross Media ◽  
Real Mass ◽  
Media Types

The paper aims to identify actual media audiences of different mass- and non-mass media types through identifying those audience clusters consuming not different but differentiable media mixes. A major concern of the study is to highlight the transformation of mass media audiences when technology, digitalization and participation behaviors are able to reshape traditional audience forms and media diets, which may directly affect the traditional media value chain and in turn the thinking and decision making of media managers. Through such a kaleidoscope the authors examined media use and consumption patterns using an online self-reported questionnaire. They developed different media consumer clusters as well as media consumption mixes. Based on the results of the study the authors can state that internet use is today’s main base of media consumption, and as such it is becoming the real mass media, replacing television. However this “new” media has a completely different structure, being more fragmented with smaller audience reach. At the same time, television is keeping its audience. However, there are emerging segments self-reporting non- or light television viewing. This is how the question of the viewer-television relation among different television viewer clusters evolves. At the same time only gaming exhibited demographic differentiation of audiences based on gender.

scholarly journals When News Goes Online. A Cross-Media Analysis of Editorial Logics and Consumers’ Feedbacks in the Printed, Online and Facebook Versions of the Italian Newspaper la Repubblica

2015 ◽  
Vol 17 (3) ◽  
pp. 85
Author(s):  
Francesca Arcostanzo ◽  
Alice Pulvirenti
Keyword(s):  
New Media ◽  
Online News ◽  
Media Analysis ◽  
Positive Trend ◽  
News Production ◽  
Media Companies ◽  
Cross Media ◽  
Soft News ◽  
The Relationship ◽  
And Diffusion

<p>As a consequence of the advent and diffusion of new media, one of the most accredited hypotheses in the realm of mediatization theory has been that the essential prerequisites of mediatization would have slowly started to disappear. On the contrary, we hypothesize that the unprecedented knowledge about users’ preferences given to media companies would be reflected in the logics of news production, which would shift from being guided by internal logics and standards of newsworthiness to be driven by an audience-oriented commercial logic. Therefore, we expect storytelling techniques to prevail in online news production, with <em>soft news </em>becoming progressively prevalent moving from traditional to new media. We address our hypothesis performing a cross-media analysis of the Italian newspaper <em>la Repubblica</em>, investigating both the different editorial logics underlying the selection and framing of contents as well as the relationship between the general news frame and the level of readers’ engagement. In our findings, <em>soft news </em>prevails regardless of the platform, also following a positive trend as we move towards Facebook. Moreover, <em>soft news </em>seems to be able to foster a higher level of users’ engagement as expressed in terms of likes and shares, while <em>hard news </em>prevails in commenting activities.</p>

scholarly journals VoD platforms and prominence: a European regulatory approach

2020 ◽  
pp. 1329878X2096745
Author(s):  
Mª Trinidad García Leiva
Keyword(s):  
Video On Demand ◽  
General Interest ◽  
The European Union ◽  
Audiovisual Media ◽  
On Demand ◽  
Digital World ◽  
Digital Contents ◽  
Media Services ◽  
European Regulatory ◽  
Regulatory Approach

In a scenario of abundance of digital contents, audiovisual works need to be easily discovered to be consumed. Prominence, therefore, becomes essential. In Europe, the idea of giving prominence became key to address how works can be promoted after the adoption of the Audiovisual Media Services Directive in 2007. In light of the amendment of this norm, this article provides an overview of the regulation regarding prominence of Video on Demand (VoD) services at the European Union (EU) level. The aim is to analyse its transposition into national provisions to identify different approaches and characterize them according to their implications for the general interest. It is concluded that to guarantee and justify that certain contents are easy to discover by citizens in an overwhelming digital world, the formulation of principles-based rules can be an appropriate solution.

scholarly journals Netflix's Strategy to Dominate the World's Entertainment Media Market After the Death of Blockbuster

2021 ◽  
Vol 12 (3) ◽  
pp. 155-171
Author(s):  
Febriana Widia ◽  
Melati Rosanensi ◽  
Lela Rahmawati
Keyword(s):  
International Relations ◽  
Multinational Corporations ◽  
Secondary Data ◽  
Video On Demand ◽  
International Strategy ◽  
Competitive Advantages ◽  
Entertainment Media ◽  
Academic Literature ◽  
Media Companies ◽  
Media Market

Multinational corporations (MNCs) are non-state actors who have a significant role in international relations. Globalization has facilitated the development of MNCs as well as the transformation of media. It impacts the presence of multinational entertainment media companies operating with the SVOD (Subscription video-on-demand) system like Netflix and Blockbuster. Netflix chooses Indonesia as one of its potential markets. However, Netflix has to face new competitors and resolve several obstacles and regulations from other companies and governments in Indonesia. This research aims to find out and analyze the strategy of Netflix is dominating the Entertainment Media market in Indonesia with the concept of MNC, international strategy, and competitive advantages. This research used a qualitative approach with descriptive methods where the data collection came from secondary data such as books, academic literature, and news portals. In data analysis, the researcher reviews and draw an explanation regarding the phenomenon. The strategies and efforts made by Netflix can make Netflix become the number one choice for the SVOD platform in the Indonesian market based on the supremacy that Netflix has, especially in providing original content. By developing its strategy, Netflix can continue to internationalize its product services in the Indonesian market.

scholarly journals Binge Watching to Binge Serving in India: Revolution, Regulations and Restrictions of Over-the-Top (OTT) Platforms

2021 ◽  
Vol 13 (4) ◽  
Author(s):  
Biranchi Narayan P. Pand ◽  
◽  
Swayampabha Satpathy ◽  
Isha Sharma
Keyword(s):  
Industrial Revolution ◽  
Video On Demand ◽  
Regulatory Mechanisms ◽  
Regulatory Regime ◽  
Human History ◽  
On Demand ◽  
Current Scenario ◽  
Unlimited Access ◽  
Recent Trends ◽  
Over The Top

Information technology has changed the living style of people in the last few decades by its evolution and revolution. So, ‘digitalisation’ is considered as very imperative in human history especially after the ‘industrial revolution’. With the changing paradigm, digitalisation has provided enormous space for the entertainment of Individuals through the Over-the-Top (OTT) video platforms on their demand. In India, the significant growths of OTT platforms have been noticed during the last decade with an increasingly growing number of consumers. With such huge demand, a surge of consumers in India, the OTT became a commodity rather than a luxury. Further, the demands of consumers & internationalisation open up its OTT market for domestic as well as international players. The OTT players like Hotstar and Jio Cinema has expanded a stouter position, whereas global players like Netflix and Amazon Prime have also extended progressively their market share in India. According to one report, the Video on Demand (VoD) industry is still at its emerging stage but the entry of 40 VoD companies in a span of just three years indicates the popularity and demand of such industry. This huge demand has exposed the concept of ‘Binge Watching’ in India as this platform provides on-demand, anywhere access, without a commercial break and unlimited access. However, these growing OTT players and online content have faced many controversies and fought legal battles in India due to the lack of regulatory mechanisms. This paper explores the emergence & growth of OTT platforms with their recent trends in India. Further, the paper specifically focuses on the regulatory regime of OTT platforms since the beginning and its current scenario.

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