scholarly journals Netflix's Strategy to Dominate the World's Entertainment Media Market After the Death of Blockbuster

2021 ◽  
Vol 12 (3) ◽  
pp. 155-171
Author(s):  
Febriana Widia ◽  
Melati Rosanensi ◽  
Lela Rahmawati
Keyword(s):  
International Relations ◽  
Multinational Corporations ◽  
Secondary Data ◽  
Video On Demand ◽  
International Strategy ◽  
Competitive Advantages ◽  
Entertainment Media ◽  
Academic Literature ◽  
Media Companies ◽  
Media Market

Multinational corporations (MNCs) are non-state actors who have a significant role in international relations. Globalization has facilitated the development of MNCs as well as the transformation of media. It impacts the presence of multinational entertainment media companies operating with the SVOD (Subscription video-on-demand) system like Netflix and Blockbuster. Netflix chooses Indonesia as one of its potential markets. However, Netflix has to face new competitors and resolve several obstacles and regulations from other companies and governments in Indonesia. This research aims to find out and analyze the strategy of Netflix is dominating the Entertainment Media market in Indonesia with the concept of MNC, international strategy, and competitive advantages. This research used a qualitative approach with descriptive methods where the data collection came from secondary data such as books, academic literature, and news portals. In data analysis, the researcher reviews and draw an explanation regarding the phenomenon. The strategies and efforts made by Netflix can make Netflix become the number one choice for the SVOD platform in the Indonesian market based on the supremacy that Netflix has, especially in providing original content. By developing its strategy, Netflix can continue to internationalize its product services in the Indonesian market.

scholarly journals THE STRATEGY OF NETFLIX TO DOMINATE THE ENTERTAINMENT MEDIA MARKET IN INDONESIA 2016-2021

2021 ◽  
Vol 5 (1) ◽  
pp. 110-134
Author(s):  
Atiqa Rana Fergus Putri ◽  
Arie Kusuma Paksi
Keyword(s):  
Multinational Corporations ◽  
Secondary Data ◽  
Video On Demand ◽  
International Strategy ◽  
Competitive Advantages ◽  
Entertainment Media ◽  
Academic Literature ◽  
Media Companies ◽  
On Demand ◽  
Media Market

Multinational corporations (MNCs) are non-state actors who have a significant role in international relations. Globalization has facilitated the development of MNCs as well as the transformation of media. It impacts the presence of multinational entertainment media companies operating with the SVOD (Subscription video-on-demand) system like Netflix. Netflix chooses Indonesia as one of its potential markets. However, Netflix has to face new competitors and resolve several obstacles and regulations from other companies and governments in Indonesia. This research aims to find out and analyze the strategy of Netflix is dominating the Entertainment Media market in Indonesia with the concept of MNC, international strategy, and competitive advantages. This research used a qualitative approach with descriptive methods where the data collection came from secondary data such as books, academic literature, and news portals. In data analysis, the researcher reviewing and draw an explanation regarding the phenomenon. The strategies and efforts made by Netflix can make Netflix become the number one choice for the SVOD platform in the Indonesian market based on the supremacy that Netflix has, especially in providing original content. By developing its strategy, Netflix can continue to internationalize its product services in the Indonesian market. Keywords: Netflix, Strategy, Subscription Video on Demand (SVOD), Indonesia, Multinational Corporations (MNC)

PENERAPAN PRINSIP PERSONA NON GRATA TERHADAP DUTA BESAR DITINJAU DARI PERSPEKTIF HUKUM INTERNASIONAL (STUDI KASUS PENGANIAYAAN TKI OLEH DUTA BESAR ARAB SAUDI DI JERMAN)

2019 ◽  
Vol 1 (1) ◽  
pp. 60-71
Author(s):  
Devi Yusvitasari
Keyword(s):  
International Relations ◽  
International Law ◽  
Recipient Country ◽  
Secondary Data ◽  
Vienna Convention ◽  
Diplomatic Relations ◽  
National Interests ◽  
The World ◽  
Diplomatic Immunity ◽  
The Right

A country needs to make contact with each other based on the national interests of each country related to each other, including among others economic, social, cultural, legal, political, and so on. With constant and continuous association between the nations of the world, it is one of the conditions for the existence of the international community. One form of cooperation between countries in the world is in the form of international relations by placing diplomatic representation in various countries. These representatives have diplomatic immunity and diplomatic immunity privileges that are in accordance with the jurisdiction of the recipient country and civil and criminal immunity for witnesses. The writing of the article entitled "The Application of the Principle of Non-Grata Persona to the Ambassador Judging from the Perspective of International Law" describes how the law on the abuse of diplomatic immunity, how a country's actions against abuse of diplomatic immunity and how to analyze a case of abuse of diplomatic immunity. To answer the problem used normative juridical methods through the use of secondary data, such as books, laws, and research results related to this research topic. Based on the results of the study explained that cases of violations of diplomatic relations related to the personal immunity of diplomatic officials such as cases such as cases of persecution by the Ambassador of Saudi Arabia to Indonesian Workers in Germany are of serious concern. The existence of diplomatic immunity is considered as protection so that perpetrators are not punished. Actions against the abuse of recipient countries of diplomatic immunity may expel or non-grata persona to diplomatic officials, which is stipulated in the Vienna Convention in 1961, because of the right of immunity attached to each diplomatic representative.

scholarly journals The Pandemic and the Crisis in the System of International Relations

2020 ◽  
Vol 13 (5) ◽  
pp. 6-19
Author(s):  
Al. A. Gromyko
Keyword(s):  
International Relations ◽  
International Institutions ◽  
Competitive Advantages ◽  
Direct Impact ◽  
The Us ◽  
The World ◽  
World Economic ◽  
Strategic Autonomy ◽  
The Eu

The research is focused on several key problems in the system of international relations influenced by the COVID-19 pandemic. It is shown that the events caused by it and broadly identified as a coronacrisis have a direct impact on the world economic contradictions (pandenomica) and political ones, including the sphere of security. These particular aspects are chosen as the main objects of the research. The author contends that the factor of the pandemic has sharpened the competition between regional and global players and has increased the role of a nation- state. In the conditions of transregional deglobalisation, regionalism and “protectionism 2.0” get stronger under the banners of “strategic vulnerability” and “economic sovereignty”. A further weakening of multilateral international institutions continues. The EU endeavours to secure competitive advantages on the basis of relocalisation, industrial and digital policies and the Green Deal. The article highlights the deterioration in the relations among Russia, the US, the EU and China, the unfolding decoupling between Washington and its European allies, which stimulates the idea of the EU strategic autonomy. An urgent need for the deconfliction in Russia – NATO interaction is stated.

scholarly journals THE CURRENT STANDING AND FUTURE PROSPECTS OF ARTS AND CULTURE IN ETHIOPIA

2019 ◽  
Vol 4 ◽  
pp. 3-15
Author(s):  
Karan Khurana ◽  
Matteo Saraceno
Keyword(s):  
Academic Research ◽  
Secondary Data ◽  
Primary Data ◽  
Academic Literature ◽  
Economic Progress ◽  
Depth Analysis ◽  
Arts And Culture ◽  
New Business ◽  
Art And Culture ◽  
Cultural Governance

This research article explores the current state of affairs of arts and culture sector in Ethiopia. An in-depth analysis of various dimensions of art and culture highlights where the country is presently lacking in governance and socio-economic progress in the sector. A qualitative research was carried out to collect primary data. 52 respondents were chosen to be interviewed from Bahir Dar University by the method of quota sampling and the results were analyzed. Secondary data was also analyzed through academic literature from universities in Ethiopia, reports from government and development organizations. Survey results and existing academic literature have guided to single out major hindrances to this sector. In this research it can be confirmed, that the arts and culture sector needs a major intervention in terms of governance and marketing. This research gives out a very structural strategy, based on cultural governance, cultural economics and strategies of new business development as it pillars to support the prosperity of this sector in Ethiopia. The existing academic research provides data on different arts and culture and problems which are specific to a particular region of the country. Whereas this article goes a step further in enforcing the ordinance of cultural governance to the responsible government bodies both locally and nationally and simultaneously highlights how economic progress can be achieved through this sector. Cultural governance as a directive has never been implemented in transition economies and this article will serve as a directive for the future. This article shall be very beneficial for further research in this sector and structuring the work of government bodies, stake holders and the people involved in the sector within Ethiopia.

The Different Perspectives on International Strategy

2015 ◽  
pp. 85-123 ◽  
Keyword(s):  
External Factors ◽  
Competitive Environment ◽  
International Strategy ◽  
Competitive Advantages ◽  
International Level ◽  
Core Competences ◽  
Technological Context ◽  
Comparative Advantages ◽  
Internationalization Strategy ◽  
Competing Dynamics

The products and processes complexity, the evolution and the fast obsolescence of technologies, and the difficulties in reaching new geographical or specialized markets oblige the companies to reinforce their strategy at the international level. The objective of this chapter is to show how these operations affect not only the competitive advantages of the firms but also the comparative advantages of the countries. In the literature, several theories and conceptual frameworks exist to explain a firm's internationalization strategy and the influences of different factors that affect the choice of entry. The internationalization logic is the result of a multi-field step. The intensification of internationalization is explained as much by external factors (political-regular and socio-economic conditions, technological context, industrial competing dynamics) and by specific companies factors (positioning, distinctive resources, core competences and innovation, etc.). The global competitive environment varies both by industry and by country.

scholarly journals Establishing a knowledge-based organisation

2020 ◽  
Vol 17 (3) ◽  
pp. 235-249
Author(s):  
Norzanah Mat Nor ◽  
Siti Murni Mat Khairi ◽  
Herwina Rosnan ◽  
Roozita Maskun ◽  
Elaina Rose Johar
Keyword(s):  
Multinational Corporations ◽  
Secondary Data ◽  
Well Being ◽  
Cultural Issues ◽  
Economic Sectors ◽  
Content Type ◽  
Research Survey ◽  
Employees Satisfaction ◽  
Case Study Report ◽  
Implementation Effect

Purpose Studies on knowledge management (KM) and its effect on organisational innovation and firm performance have been carried out and subsequently proven. However, the consequence is that KM programmes did not achieve the expected results that they were designed for. Considering the issue mentioned above, a KM shortfall and its underlying challenges seem to exist. The purpose of this study is to assess the current practices of KM, lesson learnt and KM challenges in Malaysian organisations from various types of industries. Design/methodology/approach The study was conducted with information gathered through a focus group of managers with different hierarchical levels, different types of companies, from multinational corporations to state organisations. This inductive approach was adopted to gain a grounded, rich, local and lived understanding of the process based on the case studies of eight Malaysian organisations that represent the major industries in the Malaysian economic sectors. Additionally, the information gathered was further supported with secondary data that consisted of a case study report of the eight organisations on their KM programmes’ implementation. Findings The overall results showed that the practice of KM in Malaysian organisations typically displays the following two challenges: (1) process and infrastructure issues and (2) cultural issues. Organisational culture remains the main obstacles faced by most of the organisations in adopting KM. As a lesson learnt, managers should also focus on the after-effect of KM programmes on soft human issues such as employees’ satisfaction and well-being. Research limitations/implications The authors believe that further research is required considering KM challenges and employee satisfaction or well-being to improve KM performance among different groups of employees through such methods as research survey. Practical implications The findings can act as a guideline for any organisations to address when adopting KM. Identification of the KM challenges provides the basis for organisations to attach considerable importance to employees’ satisfaction and well-being to enhance the chances of successful KM programmes. Managers should take a proactive approach in creating an appropriate atmosphere to cultivate KM culture among employees. Originality/value This study offers not only challenges in implementing and sustaining an effective KM system within organisations but also promotes moving the KM literature to the next stage where there is a lack of concern on KM implementation effect on “soft” human issues from the perspectives of employees. This is due to organisations tend to eradicate people’s performance in terms of employee well-being and satisfaction and to the author’s knowledge, this has been largely unexplored in previous research.

Globalisation, Multinational Corporation and Regional Development

2002 ◽  
Vol 27 (3) ◽  
pp. 191-198
Author(s):  
L. RathaKrishnan ◽  
K. Santhy
Keyword(s):  
Regional Development ◽  
Multinational Corporations ◽  
Multinational Corporation ◽  
Secondary Data ◽  
Fold Increase ◽  
Small Scale ◽  
Infrastructure Development ◽  
The World ◽  
Indian Industries ◽  
Small Scale Industries

Economic reforms introduced in India during 1991–92 had triggered the process of economic development in the country. It is from this period a structural shift occurred in Indian industry. The liberalization has also facilitated the Indian industries to sell their products throughout the world market. As the multinational Corporation normally own, manage, and control production, they can sell their products all over the world without much difficulty. After the announcement of globalization in India, the number of multinational corporation had increased from 389 (1981) to 2303 (1996), about six fold increase in 15 years period. The present paper examines how multinational corporations help regional development. A case study approach was followed. Both primary and secondary data were collected from the Whirlpool India Limited for a period of 18 years, starting from 1983–84 to 2000–01. By using simple growth rate and regression analysis this study found that there is a favourable shift in employment and infrastructure development in the region. After the establishment of the MNC, the region has received various benefits, namely employment, better road and transportation, local markets, hospitals, street lights, drinking water and other infrastructural facilities. Further more, this MNC has not harmed the growth of tiny and small scale industries in the region. In fact, the MNC has helped many small-scale industries to establish their industries in the region.

Competitive advantage through innovation: the case of Nespresso

2016 ◽  
Vol 19 (1) ◽  
pp. 133-148 ◽  
Author(s):  
Alexander Brem ◽  
Maximilian Maier ◽  
Christine Wimschneider
Keyword(s):  
Competitive Advantage ◽  
Secondary Data ◽  
Linear Process ◽  
Lessons Learned ◽  
Competitive Advantages ◽  
Content Type ◽  
Market Situation ◽  
Long Time ◽  
A Company

Purpose – The purpose of this paper is to describe how Nespresso achieved competitive advantage through innovation by changing the rules of the game in its industry. Design/methodology/approach – Nespresso was analyzed based on public available secondary data, in combination with related academic concepts on innovation and competitive advantage. Findings – The company succeeded by the thorough application of a strategy that, through perfect alignment, allowed the company to reach a unique market position. However, as described in the case, it took a relatively long time and the company came close to failure several times. Before the current situation of the company, it remains challenging in the future as well. Hence, the Nespresso story provides interesting space for discussion and learning about what innovation is, how innovation emerges, and under which circumstances innovation can serve as a source for competitive advantage. Research limitations/implications – Especially given the current market situation, the case offers different starting points for discussion about innovation and long-term company success. Practical implications – Especially before the current market situation, the case offers different starting points for discussion about innovation and the success of a company on the long term. The case is designed to give practitioners a better understanding on what an innovation as, and how competitive advantages can be linked to innovation. Originality/value – This case of Nespresso is a unique combination of the concepts of innovation and competitive advantage. It serves as an example of an innovation, which was not successful from the scratch, but evolved over time and is still developing. As many innovations went through such a non-linear process, this case offers interesting lessons learned for academics as well as for practitioners.

scholarly journals Enhancing Singapore's Competitiveness: Some Fundamental Rethinking

2005 ◽  
Vol 4 (3) ◽  
pp. 165-202 ◽  
Author(s):  
Tan Khee Giap ◽  
Chen Kang
Keyword(s):  
Multinational Corporations ◽  
Structural Changes ◽  
Cost Structure ◽  
Policy Recommendations ◽  
Competitive Advantages ◽  
Economic Activities ◽  
Total Cost ◽  
The Past ◽  
Regulatory Costs ◽  
Regional Competition

Singapore's economy faces some major concerns resulting from intensified regional competition and the transformation from being investment-driven to innovation-driven. This paper examines (1) the accumulation and utilization of huge government surpluses in the past 40 years; (2) the country's total cost structure (e.g., land, wages, and regulatory costs); (3) the relationships among small and medium-sized enterprises, government-linked companies, and multinational corporations; and (4) the product and market diversification that is needed to mitigate the impacts on unemployment resulting from structural changes and the transition from manufacturing to services. Singapore's comparative and competitive advantages as a strategic hub of economic activities in Asia are examined and policy recommendations are put forward.

scholarly journals The global governance problem in the modern Western academic literature: the main approaches and concepts

2020 ◽  
pp. 65-77
Author(s):  
Andrei Andreevich Kovalev ◽  
Ekaterina Yur'evna Knyazeva
Keyword(s):  
Social Sciences ◽  
International Relations ◽  
International Law ◽  
Global Governance ◽  
Legal Aspect ◽  
Use Of Force ◽  
Legal Principles ◽  
Academic Literature ◽  
Modern Age ◽  
The World

The global governance theories assessment is among the poorly studied problems in Russian political science, though its topicality in the modern age of civilizational confrontation is beyond dispute. Primarily, the necessity to study the key global governance concepts is determined by the need for establishing effective relations with the Western and the Eastern countries. The purpose of the article is to analyze and estimate the main foreig global governance concepts, and it is achieved by solving the following tasks: 1) to consider the main definitions of global governance; 2) to detect the problem of legitimacy in international relations; 3) to consider the legitimacy of global governance. The authors give special attention to the underestimated source of global governance legitimacy - the liberal legal principles. As a political program, global governance is understood as a political and legal aspect of globalization. In recent decades, global governance theories have been adopted as a research program in the field of social sciences. Within the (neo)liberal institutionalism tradition, particularly, the interdependence theories, global governance approaches consider the consolidation of international cooperation and the transformation of the global system in which the anarchical system of sovereign national states is considered as a multilayer system including nongovernmental subjects. The researchers try to model power as “governance” without subjects which  are formally justified and entitled with the use of force monopoly. The future of global governance is connected with effective international law able to timely settle the arising disputes and deter possible aggression which, in the age of civilizational confrontation, can lead to the last war in human history. The effectiveness of global governance depends on what globalization direction the leading civilizations will choose: the force-based American way, or the way taking into account the interests of most peoples of the world.   

Sign in / Sign up

Export Citation Format

Share Document