scholarly journals Through the kaleidoscope: media consumption patterns in the participatory cross-media era

Author(s):  
Zsolt Varga ◽  
Nóra Nyirő

The paper aims to identify actual media audiences of different mass- and non-mass media types through identifying those audience clusters consuming not different but differentiable media mixes. A major concern of the study is to highlight the transformation of mass media audiences when technology, digitalization and participation behaviors are able to reshape traditional audience forms and media diets, which may directly affect the traditional media value chain and in turn the thinking and decision making of media managers. Through such a kaleidoscope the authors examined media use and consumption patterns using an online self-reported questionnaire. They developed different media consumer clusters as well as media consumption mixes. Based on the results of the study the authors can state that internet use is today’s main base of media consumption, and as such it is becoming the real mass media, replacing television. However this “new” media has a completely different structure, being more fragmented with smaller audience reach. At the same time, television is keeping its audience. However, there are emerging segments self-reporting non- or light television viewing. This is how the question of the viewer-television relation among different television viewer clusters evolves. At the same time only gaming exhibited demographic differentiation of audiences based on gender.

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512199965
Author(s):  
Olga Onuch ◽  
Emma Mateo ◽  
Julian G. Waller

When people join in moments of mass protest, what role do different media sources play in their mobilization? Do the same media sources align with positive views of mass mobilizations among the public in their aftermath? And, what is the relationship between media consumption patterns and believing disinformation about protest events? Addressing these questions helps us to better understand not only what brings crowds onto the streets, but also what shapes perceptions of, and disinformation about mass mobilization among the wider population. Employing original data from a nationally representative panel survey in Ukraine ( Hale, Colton, Onuch, & Kravets, 2014 ) conducted shortly after the 2013–2014 EuroMaidan mobilization, we examine patterns of media consumption among both participants and non-participants, as well as protest supporters and non-supporters. We also explore variation in media consumption among those who believe and reject disinformation about the EuroMaidan. We test hypotheses, prominent in current protest literature, related to the influence of “new” (social media and online news) and “old” media (television) on protest behavior and attitudes. Making use of the significance of 2014 Ukraine as a testing ground for Russian disinformation tactics, we also specifically test for consumption of Russian-owned television. Our findings indicate that frequent consumption of “old” media, specifically Russian-owned television, is significantly associated with both mobilization in and positive perceptions of protest and is a better predictor of believing “fake news” than consuming “new” media sources.


Author(s):  
Tatiana Frolova ◽  
Anastasia Obraztsova

Topicality. The current study is based on the research «Media Consumption among schoolchildren: Information Age and Socialization of Children in a Post-Transition Society» (Faculty of Journalism, 2013-2016). The research shows how parents and teachers understand the effects media have on their children. The study describes how Russian children of school age use different sources of information nowadays and why they use them. It also analyzes the role and place of traditional mass media in children’s life, looks into the level of their immersion into the information environment. The authors discuss if the society needs accurate and relevant information in order to improve the approach to these processes, and to develop media content strategies that meet the needs of children’s socialization. Objective. The study determines the degree, to which different groups of school children are immersed in various information environments, types of social media they use and the role of older generations in children’s media consumption. Design. In this work, in-depth interviews with respondents are used as the main method of study. The interviews include questions regarding the following issues: family traditions of media consumption, children and mass media, new media and traditional media. Interviews with teachers included a block of questions dedicated to media education problems. These interviews were conducted in five Russian cities: Uglich, Yakutsk, Perm, Kaliningrad and Moscow. The respondents included 104 parents and 78 teachers. Results. The current research doesn’t underestimate the use of the mass media for children of school age. Still, there is no universal strategy of mass media's integration into the educational process. Conclusion. The results are quite contradictory. Parents argue that their children need mass media to analyze the reality and to get new knowledge, but their practical use of the media is focused primarily on entertainment. Talking about the control, parents often mention restraining measures. This points to a problem of digital divide between generations, as well as highlights the instability of the Russian media system, which produces content of quite poor quality.


2020 ◽  
Vol 56 (07) ◽  
pp. 32-39
Author(s):  
Mulayim Abbas Bagirova ◽  
◽  
Mehriban Agshay Abdullayeva ◽  

The English newspaper history is one of the stages of the world's press history, and its origins go back centuries ago. Today, the tendency to media outlets, newspapers, magazines, television, etc. and great interest to "new media" (Internet, social media, etc.) by many of us is just one of the innovations that the internet brings with itself, and no doubt today's modern media are the next stage of the development of traditional media. English newspaper style may be defined as a system of interrelated lexical, phraseological and grammatical means that basically serves the purpose of informing and instructing the reader. It causes difficulties in the study and investigation of the English language, which is the language of mass media.It is important to focus on many details and differences when translating media samples into other languages (including the Azerbaijani language) published in many countries around the world. Only being aware of numerous details and peculiarities, which characterize a newspaper style, a translator will succeed to do a correct and adequate translation. Moreover, a translator must have not only a sound command of English, but also sense of language to cope with different kinds of problems he/ she faces during translation. Thus, the translation features of the English newspapers are being studied by worldwide linguists, researchers and translators. In this research we will review some sources of English newspapers and investigate grammatical, lexical, stylistic and phraseological difficulties of translation of English newspapers. Key words: newspaper style, translation features, mass media


2021 ◽  
Vol 21 (4) ◽  
pp. 855-867
Author(s):  
S. G. Ushkin

The article considers the features of the Russians media consumption and their attitudes to political institutions (federal and regional). The survey of the population of the Republic of Mordovia aimed at finding correlations between the use of certain information channels, the level of trust in them, and the approval of the authorities. The study showed that the choice of traditional media (television, newspapers, magazines, radio) or new media (social networks, Internet websites, telegram channels) divides people into groups according to their political preferences. Traditional media (conditionally the TV party) tend to unite representatives of older cohorts living in rural areas and supporting the government. New media (conditionally the Internet party) tend to attract mainly young people living in cities, having a relatively high level of education and being critical of political institutions. The author believes that there is a potential for reconciliation of these two parties - in the communicative possibilities of personal connections (friends, relatives, acquaintances), because the close social circle seems to provide grounds for discussing the current situation in the country and the region. The results of the survey show a high level of distrust to all information channels and a low level of approval of the authorities. The situation is aggravated by the coronavirus crisis: skepticism about official information determined a significant number of rumors discrediting political institutions, which in the future may negatively affect election campaigns at all levels.


2011 ◽  
Vol 1 (3) ◽  
pp. 231
Author(s):  
Ido Prijana Hadi

My aim in writing this paper is to describe that in this fast-changing world, media in Indonesia has undergone a rapid transformation. Digital technology continues to reshape the mass media landscape using internet technology. Internet brings a technical communication revolution, a fundamental change takes place in the structure of connections, artificial memories and the reproduction of their content. Internet technology has made communication much easier and less expensive. It has attracted many people and has penetrated into people’s daily lives. The mass media also have accepted the internet. Almost all forms of traditional media (old media) in local media, such as radio, television, and newspaper have extended their work into this new field. The internet and the World Wide Web have both significantly influenced modern journalism. In online media allows readers to enjoy browsing their product and service of contents, such as news feed, podcasts, desktop alert, news on mobile phones, PDA and others mobile devices. Online media offer not only text but also digital images , audio file, moving images (video), internet radio and internet t v. The interactive features of the internet seemingly imply that online media have more advantages than traditional media forms (old media). So, the internet have dramatically evolved become new media with characteristic multimedia, hypertext, interactivity, archives , and virtuality. The most important structural new media characteristic is the integration of telecommunications, data communications and mass communication in a single medium – it is the convergence. It should be pointed out that the trend toward digital is affecting the various media and brings the local media in East Java to become a global media, where breaking news from Surabaya or anywhere in East Java is transmitted to around the world in a matter of minutes . The research was carried out to find out how user reception on convergence media, journalism and local media on the site of SuaraSurabaya.net and how to access subjective meanings that they have created based on t heir understanding on online media so far. The research is also interested in looking into user reception on information and communication technology based on its relevance with the selected theme namely discourses on global media in website of Radio Suara Surabaya.


2019 ◽  
Vol 28 (5) ◽  
pp. 572-589 ◽  
Author(s):  
Shu-Chu Sarrina Li

This study adopted uses and gratifications theory to examine the relationships among lifestyles, gratifications obtained, and the use of science, political, and health news. Two methods were adopted, the first of which was to conduct 23 interviews. The second method was a nationwide telephone survey that obtained 949 valid questionnaires. The data analysis yielded three conclusions: (1) among the four types of variables, gratifications obtained were the most powerful predictors for the use of the three types of news; (2) users and nonusers of science news or health news were differentiated mainly by lifestyles, while users and nonusers of political news were differentiated mainly by mass media use; and (3) users of the three types of news differed greatly. Science news users used new media, and were likelier to have a lifestyle of learning and self-development, while political and health news users preferred and trusted traditional media sources, the latter seeking a lifestyle of pleasure.


2019 ◽  
Vol 35 (2) ◽  
pp. 108-125
Author(s):  
Jonas Tana ◽  
Emil Eirola ◽  
Mats Nylund

Traditional media are being surpassed by Internet media content, which can be accessed by multiple Internet-enabled devices, when and where ever, often even during night-time. The constant availability and widespread use of these streaming media or video-on-demand services have led to changes in media consumption and usage patterns and video viewing behaviour. This study explores the temporal media consumption patterns of different video-on-demand services in Finland by analysing search engine queries, with the aim to investigate when prime-time for these services occurs. The data for this study were obtained from Google Trends, between 30 September and 1 December 2017. Results show that there are clear and recurring temporal patterns for video-on-demand service interest and media consumption in Finland. Popularity in Google searches for the different video-on-demand services start to rise in the evening and peak during night-time and clear troughs are visible during the morning hours and during the day. These strong diurnal characteristics point to a strong media behaviour and makes it easy to predict trends. It is evident that peaks in primetime for streaming media services are visible at night-time and have replaced the television set prime-time. These findings on behavioural patterns and habits might have new and disruptive implications in the post-television era, both on an individual and societal level.


2008 ◽  
Vol 43 (1) ◽  
pp. 26-54 ◽  
Author(s):  
Ludger Helms

AbstractThe effects of old and new media on governing and executive leadership have remained curiously under-studied. In the available literature, assessments prevail that consider the media to have developed a strongly power-enhancing effect on incumbent chief executives. A careful reconsideration of mass media effects on the conditions and manifestations of political leadership by presidents and prime ministers in different contemporary democracies suggests that the media more often function as effective constraints on leaders and leadership. Overall, the constraining effects of the traditional media have been more substantial than those generated by the new media. While there are obvious cross-national trends in the development of government–mass media relations, important differences between countries persist, which can be explained to some considerable extent by the different institutional features of contemporary democracies.


2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Eko Wahyono ◽  
Rizka Amalia ◽  
Ikma Citra Ranteallo

This research further examines the video entitled “what is the truth about post-factual politics?” about the case in the United States related to Trump and in the UK related to Brexit. The phenomenon of Post truth/post factual also occurs in Indonesia as seen in the political struggle experienced by Ahok in the governor election (DKI Jakarta). Through Michel Foucault's approach to post truth with assertive logic, the mass media is constructed for the interested parties and ignores the real reality. The conclusion of this study indicates that new media was able to spread various discourses ranging from influencing the way of thoughts, behavior of society to the ideology adopted by a society.Keywords: Post factual, post truth, new media


Author(s):  
Oksana Zvozdetska

The paper attempts to outline the Polish National Broadcasting Council’s establishing and evaluating its activities. The author observes that after 1989, one of the most essential achievements of the Polish media market was the creation of the National Broadcasting Council (Krajowa Rada Radiofonii i Telewizji KRRiT), that laid the foundations for a new media landscape in Poland. In a broader perspective, despite being criticized, the National Broadcasting Council is to meet high expectations for the electronic media regulation, its impact on state policy in implementing cultural and educational tasks by the Polish community broadcasters. Concurrently, making mistakes and handling criticism was partly caused by the Council politicization bias, a large executive subordination that doesn’t comply both with the Law “On Television and Radio Broadcasting” and European practice. Notable, the success of community broadcasters, who value interaction with viewers and listeners, should be a model for audiovisual sector to emulate. Keywords: Mass Media, the National Broadcasting Council, Advisory Council, audiovisual sector


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