scholarly journals The Influence of Social Media on the Travel Behavior of Greek Millennials (Gen Y)

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Mary Constantoglou ◽  
Nikolaos Trihas
Keyword(s):  
Social Media ◽  
Travel Behavior ◽  
Gen Y

scholarly journals Travel-Related Influencer Content on Instagram: How Social Media Fuels Wanderlust and How to Mitigate the Effect

2022 ◽  
Vol 14 (2) ◽  
pp. 855
Author(s):  
Björn Asdecker
Keyword(s):  
Social Media ◽  
Social Identity Theory ◽  
Behavioral Change ◽  
Travel Behavior ◽  
Environmental Attitudes ◽  
Comparison Theory ◽  
Net Zero ◽  
Benign Envy ◽  
The One ◽  
Harmful Effects

Tremendous efforts will be required in the coming decades to limit the harmful effects of climate change. This includes travel behavior, which not only has a significant impact on climate but also affects the perceived justice and trust necessary to manage the transition to net zero successfully. Technologies such as social media can promote behavioral change; unfortunately, also for the negative. Drawing on social comparison theory, social identity theory, and the theory of planned behavior, this study uses a PLS-SEM model to investigate if and under which circumstances exposure to travel-related content posted by professional influencers affects their followers’ travel intentions. It extends previous studies by explicitly focusing on influencers that use Instagram to make a living and considers the effect of pro-environmental attitudes. On the one hand, it shows that influencers are not only responsible for their travel behavior. Their content stimulates their audiences’ wanderlust through benign envy. On the other hand, the study suggests that reinforcing pro-environmental attitudes can help mitigate the negative climate effects of imitating influencer travel behavior.

Studi Komparasi Perilaku Wisatawan Nusantara Generasi-X dan Milenial Era Revolusi Industri 4.0 di Indonesia

2020 ◽  
Vol 6 (1) ◽  
pp. 110-126
Author(s):  
Dina Mayasari Soeswoyo ◽  
Sekti Rahardjo
Keyword(s):  
Survey Research ◽  
Generation X ◽  
Travel Behavior ◽  
Rapid Development ◽  
Tourism Industry ◽  
Gen Y ◽  
Face To Face ◽  
Two Generations ◽  
Media Preferences ◽  
Gen X

The rapid development of the tourism industry in Indonesia has also contributed to the intense level of competition among tourism destination and their supporting industries. Marketers are required to be smarter in determining the promotion tool and marketing strategies of their businesses. This survey research aims to improve understanding of the characteristics and travelling behavior from two different market segments namely Generation X (born 1965-1980) and Generation Y or Millennial Generation (born 1981-2000). Data collection techniques were carried out by triangulation, namely literature review, questionnaires and interviews face to face directly and through WhatssApp. The sample of respondents used was 162 Gen-X and 244 Gen-Y selected purposively, by distributing questionnaires during February 2020 to visitors who have traveled to the city of Bogor. Data analysis was performed descriptively qualitative. The result from this survey research in this case study is that Gen-X and Gen-Y have many similarities in terms of characteristics and travel behavior. Significant differences in the two generations are in the 3 attributes of Respondent Characteristics (gadget usage time per day, social media preferences used, travel budget) and Travel Behavior in the aspects of Initiation, Decision Making, When Traveling and Post-Traveling.

Investigating the Impact of Social Media on Gen Y Employees' Engagement

2021 ◽  
pp. 1180-1202
Author(s):  
Mohammad Faraz Naim ◽  
Usha Lenka
Keyword(s):  
Social Media ◽  
Employee Engagement ◽  
Structural Equation ◽  
Equation Modeling ◽  
It Industry ◽  
Gen Y ◽  
Relationship Of ◽  
Hr Strategy ◽  
The Impact ◽  
The Given

The study examines the influence of social media on Gen Y employees' engagement. Hypotheses are developed to explain the influence of social media on Gen Y employees' engagement. A sample of 256 Indian Gen Y employees from IT industry participated in the survey. Structural equation modeling is used to test the research hypotheses. Findings reveal that social media has a significant positive effect on Gen Y employees' engagement. It is revealed that social media moderates the relationship of HR practices (communication, collaboration; knowledge sharing and recognition) and engagement in Gen Y employees. While the scope of this study is limited to IT industry and results may not generalize to different industries in different regions. Hence, future studies should test the given hypotheses in different industries of different regions. The findings suggest that organizations should incorporate social media into their HR strategy. The study is one of the first to date, to empirically test the effect of social media on Gen Y employee engagement.

scholarly journals Predicting Generation Y’s Purchase Intention towards Brands Advertised on Social Media: A PLS-SEM Analysis

2019 ◽  
Vol 6 (2) ◽  
pp. 98
Author(s):  
Uchechi Cynthia Ohajionu ◽  
Soney Mathews
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Influence ◽  
Sem Analysis ◽  
Privacy And Security ◽  
Gen Y ◽  
Advertising Strategy ◽  
Social Media Advertising ◽  
Security Concern

<p><em>Social media advertising has become an integral part of product promotion by many companies. This strategy has impacted the sales and revenue departments of many advertisers. Hence, a strategically targeted advertising is needed to maximise return on investment on advertising in the form of sales, revenue, and profit. Although most businesses recognise the value of social media advertising opportunities, not many have figured out how to execute this strategy accordingly. With many </em><em>w</em><em>estern corporations embracing social media advertising, it is high time for Malaysian businesses to delve into this advertising territory. In order to familiarise them to the attitude of customers’ towards social media advertising, this study is timely</em><em> to provide useful insights to guide Malaysian businesses.</em><em></em><em></em></p><p><em>Findings from this study will help advertising managers to ensure efficient utilisation of their budget and development of more effective advertising strategy, especially when formulating strategies to cater to Gen Y in Malaysia. Based on the data collected from 1,087 Gen Y consumers in Malaysia, the effect of belief factors (lifestyle, privacy and security concern, entertainment and credibility) on attitude towards social media advertising was examined. Partial Least Squares-Structural Equation Modelling (PLS-SEM) was employed to assess the hypothetical relationships between the belief factors and attitude towards social media advertising, purchase intention and actual purchase. The results revealed that the belief factors (lifestyle, privacy and security concern, entertainment and credibility) manifested a positive influence on attitude towards social media advertising.</em></p>

scholarly journals New Frontiers in Travel Motivation and Social Media: The Case of Longyearbyen, the High Arctic

2020 ◽  
Vol 12 (15) ◽  
pp. 5905 ◽  
Author(s):  
Carolina Aldao ◽  
Tanja A. Mihalic
Keyword(s):  
Social Media ◽  
Travel Behavior ◽  
High Arctic ◽  
Future Research ◽  
Research Directions ◽  
Travel Motivation ◽  
Future Research Directions ◽  
Push And Pull ◽  
The Impact ◽  
The Town

Tourism explores new frontiers by traveling around unknown geographical and technological territories that bring new tourism opportunities and hazards to satisfy visitors’ needs and sustainability and responsibility in destinations. This study introduces a composite model for measuring travel motivation and the impact of social media on travel behavior and applies it to the town of Longyearbyen in the High Arctic. Both aspects were surveyed through qualitative semi-structured visitor interviews. While the motivation to visit Longyearbyen depended on travelers’ needs, their travel experiences, and push and pull motivational factors, respondents gave examples of how social media positively or negatively affected different elements of their motivation and visitation. The study indicates the opportunities and hazards analyzed from social media as well as future research directions needed in the pursuit of a more responsible tourism approach while exploring new technological and geographical frontiers.

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