Studi Komparasi Perilaku Wisatawan Nusantara Generasi-X dan Milenial Era Revolusi Industri 4.0 di Indonesia

2020 ◽  
Vol 6 (1) ◽  
pp. 110-126
Author(s):  
Dina Mayasari Soeswoyo ◽  
Sekti Rahardjo

The rapid development of the tourism industry in Indonesia has also contributed to the intense level of competition among tourism destination and their supporting industries. Marketers are required to be smarter in determining the promotion tool and marketing strategies of their businesses. This survey research aims to improve understanding of the characteristics and travelling behavior from two different market segments namely Generation X (born 1965-1980) and Generation Y or Millennial Generation (born 1981-2000). Data collection techniques were carried out by triangulation, namely literature review, questionnaires and interviews face to face directly and through WhatssApp. The sample of respondents used was 162 Gen-X and 244 Gen-Y selected purposively, by distributing questionnaires during February 2020 to visitors who have traveled to the city of Bogor. Data analysis was performed descriptively qualitative. The result from this survey research in this case study is that Gen-X and Gen-Y have many similarities in terms of characteristics and travel behavior. Significant differences in the two generations are in the 3 attributes of Respondent Characteristics (gadget usage time per day, social media preferences used, travel budget) and Travel Behavior in the aspects of Initiation, Decision Making, When Traveling and Post-Traveling.

2020 ◽  
Vol 6 (1) ◽  
pp. 110-126
Author(s):  
Dina Mayasari Soeswoyo ◽  
Sekti Rahardjo

The rapid development of the tourism industry in Indonesia has also contributed to the intense level of competition among tourism destination and their supporting industries. Marketers are required to be smarter in determining the promotion tool and marketing strategies of their businesses. This survey research aims to improve understanding of the characteristics and travelling behavior from two different market segments namely Generation X (born 1965-1980) and Generation Y or Millennial Generation (born 1981-2000). Data collection techniques were carried out by triangulation, namely literature review, questionnaires and interviews face to face directly and through WhatssApp. The sample of respondents used was 162 Gen-X and 244 Gen-Y selected purposively, by distributing questionnaires during February 2020 to visitors who have traveled to the city of Bogor. Data analysis was performed descriptively qualitative. The result from this survey research in this case study is that Gen-X and Gen-Y have many similarities in terms of characteristics and travel behavior. Significant differences in the two generations are in the 3 attributes of Respondent Characteristics (gadget usage time per day, social media preferences used, travel budget) and Travel Behavior in the aspects of Initiation, Decision Making, When Traveling and Post-Traveling.


2019 ◽  
Vol 20 (6) ◽  
pp. 1372-1392 ◽  
Author(s):  
Timothy H. Reisenwitz ◽  
Jie G. Fowler

Generation Y (Gen Y) is becoming more important to marketers as its members continue to enter the workforce. Members of this generational cohort are essential to the tourism industry as they engage in planning vacations themselves. This study accesses the information search behaviour of Gen Y and makes comparisons to the previous generation, Generation X (Gen X). A demographic profile, including information sources, is compiled. Additionally, several proposals were developed based upon the literature regarding tourism information searches and decision-making for Gen X and Y. Key constructs were identified as part of the purchase decision process. They were analysed using primary research study data. Specifically, independent-samples t-tests were used to test the propositions. The analyses revealed that there were significant differences between generational cohorts regarding technology-based information sources, risk aversion and use of information sources. As a result, this study offers a synthesis of contingency factors affecting tourist decision-making. It provides both theoretical and managerial implications.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Hamdi ◽  
Nurul Indarti ◽  
Hardo Firmana Given Grace Manik ◽  
Andy Susilo Lukito-Budi

Purpose This study aims to examine the effect of entrepreneurial intention and attitude towards knowledge sharing on new business creation by comparing two generations, Y generation (millennials) and Z generation (post-millennial). In addition, the current study uses a social cognitive theory as a point of departure to test the research hypotheses. Design/methodology/approach This study deploys a quantitative approach (hypothetic-deductive approach) by surveying 300 respondents representing the two Indonesian generations. The questionnaire consisting of demographic items (age, education, etc.) and variables was the primary research instrument. This study used regression analysis, a Wald test for examining the proposed hypotheses and a t-test to provide a deeper analysis of the findings. Findings Findings from the current study show that Gen Y is still seeking a balance for their learning sources by involving in their social environments as well as exploring the digital world. In contrast, Gen Z is much more dominant in the independence to learn things that interest them. They have less dependency on social patrons but prioritise themselves as the leading model. Practical implications The findings of this study provide practical implications for higher education institutions in the development of entrepreneurship education to achieve learning effectiveness. Originality/value This study aims to contribute by providing empirical evidence in the effect of entrepreneurial orientation and attitude towards knowledge sharing on new venture creation with particular reference to Gen Y and Gen Z, suggested by previous studies. Although Gen Y and Gen Z are digital natives, this study provides insight into a shift in the characteristic of two generations, as also found in comparison to previous generations, such as Baby-Boomer vs Gen X and Gen X vs Gen Y. This study proclaims the need to adjust organisational theories to enable them to explain the shifting phenomena at the micro and macro level for every generation. Exploratory research to better understand the characteristics of a generation in other settings is a crucial proposal proposed by this study.


2019 ◽  
Vol 35 (3) ◽  
pp. 496-505
Author(s):  
Diana Carolina Zúñiga ◽  
David Aguado Garcia ◽  
Jesus Rodriguez Barroso ◽  
Jesus Maria De Miguel Calvo

Las organizaciones enfrentan el reto de gestionar una fuerza laboral multigeneracional con características propias que difieren en el valor que le otorgan al trabajo. La incorporación al mercado laboral de las generaciones más jóvenes hace imprescindible el estudio de sus diferentes actitudes hacia el trabajo en comparación con las generaciones antecesoras. El propósito de la investigación fue analizar a través del constructo de la ética protestante las diferencias existentes en las actitudes hacia el trabajo de cuatro generaciones (Baby Boomers, Generación X, Generación Y, y Generación Z). La muestra de 624 participantes ecuatorianos (BB 11.2%; GX 11.2%, GY 58.5% y GZ 19.1%) se agrupó por cohortes. Se aplicó el Cuestionario Multidimensional Ética del Trabajo (MWEP). Los resultados mostraron que los BB y la GX tiene una mayor creencia en la importancia del trabajo y más tolerancia a la utilización improductiva del tiempo de trabajo que las generaciones Y y Z. En el aplazamiento de las recompensas la GZ muestra puntuaciones superiores a las obtenidas por los BB, GX y GY. No se encuentran diferencias significativas en las dimensiones de autoconfianza, ocio y moralidad-ética. Enterprises face the challenge of managing a multigenerational workforce which has its characteristics that differ in the value they grant to work. Incorporation of younger generations into the labour market requires to study all their attitudes towards work, contrasting them with previous generations. The purpose of this research was to analyse, through the Protestant Ethic construct, the differences of four age groups in attitudes towards work (Baby Boomers, Generation X, Generation Y, and Generation Z). Cohorts grouped the sample of 624 Ecuadorians (BB 11.2%; Gen X 11.2%, Gen Y 58.5% and Gen Z 19.1%). The Multidimensional Work Ethic Profile (MWEP) was applied. The results showed that BB and Gen X believe more in the importance of work than generations Y and Z. At the same time, BB and Gen X are more tolerant to the unproductive use of time than generations Y and Z. Gen Z has higher scores than BB, Gen X and Gen Y in the postponement of rewards dimension. Besides, there are no meaningful differences in self-reliance, leisure and morality/ethics dimensions.


2017 ◽  
Vol 35 (4) ◽  
pp. 583-595 ◽  
Author(s):  
Meysam Safari ◽  
Shaheen Mansori ◽  
Stephen Sesaiah

Purpose The purpose of this paper is to document a gap between generation X and Y’s behavior toward decision making for hiring a professional financial planner in context of an emerging country. Design/methodology/approach This research is based on a public survey in Malaysia on the effect of five major contributing factors (namely, awareness, acceptability, affordability, accessibility and assurance) on the decision to hire a professional financial planner. The study further shed light into the difference among the influential factors among generation X and Y. Findings Although awareness, acceptability, affordability and assurance have demonstrated significant effect on decision making in general, their impact varies among different age groups. Results of moderation tests on the role of age suggest that for Gen X, the determinant factor is only their acceptability of the financial planning service. However, awareness, affordability, acceptability and assurance are critical factors for Gen Y respondents. In contrast to Gen Y, the Gen X respondents tend to have more awareness toward their needs for financial planning; they have gained enough experience to assess the credibility of the planner and test their assurance; and have higher earnings to afford the financial planners services. Originality/value Findings of this study are novel as it provide first hand picture from an emerging market in South-East Asia. Moreover, the study documents generation gap in financial decision making process.


2016 ◽  
Vol 8 (2) ◽  
pp. 65
Author(s):  
Nurul Hanifah ◽  
Muhammad Irfan Syaebani

This research aims to examine effect of compensation, training and development, and supervisor support toward organizational commitment of Generation X and Y workforce in State Comptroller Agency (BPKP - Badan Pengawas Keuangan dan Pembangunan). Sample for this research is 110 Gen X workers and 52 Gen Y workers in deputies’ office of Central BPKP in Jakarta. This research indicates that training and development has positive influence on organizational commitment on both Gen X and Gen Y workers. However, research finding is unable to show the difference effect of compensation, training and development, and supervisor support toward organizational commitment between Gen X and Gen Y workers. Thus, the effect of independent variables toward dependent variables is indifferent for both generations and the implication of this research is discussed.


2018 ◽  
Vol 5 (2) ◽  
pp. 182 ◽  
Author(s):  
Eric S. Mohr ◽  
Kathleen A. Mohr

Currently, the faculty at post-secondary institutions are mostly Baby Boomer and Generation-X (Gen X) faculty teaching Gen-Y and -Z students as undergraduates.  According to numerous social commentators, these generations tend to vary in their worldviews, and the differences can challenge the teaching-learning relationship.   In the following discussion, we would like to share some information from a few current resources that attempt to characterize and analyze the two most dominant generations among post-secondary students today.  Then, we will pose a few ways that teacher educators might seek to update their instruction for Gen-Z students.


2019 ◽  
Vol 266 ◽  
pp. 01026 ◽  
Author(s):  
Hafiszah Ismail ◽  
Shazwan Mohamed Shaari

Literatures on property development evidence demographics and population as one of the main factors influence property development process. Demographic changes would affect the economic and the property market thus contributes to dramatic change that affects the generations. The differences of attitudes and values between generations resulted diversification of housing decisions and the choice made. The generations are the population categorised by the age cohort; namely The Baby Boomers, Generation X (Gen- X), Generation Y (Gen-Y) and Generation Z (Gen-Z). The aim of this study is to provide an in-depth overview on housing decisions of choices made between location, house and neighbourhood among Malaysian generations. This study employs mixed methods approaches with Selangor, Malaysia as case study. The data were analysed using the Pair-wise and Analytic Hierarchy Process (AHP). The analysis reveals the Malaysian generations’ housing choices as; (1) House; (2) Location and; (3) Neighbourhood. The findings show similarities and differences of housing decision by generations on the choices between location, house and neighbourhood. The findings is significant in providing better understanding to the actors of property development on the main housing choice attraction factors of the generations which useful for better housing provisions.


2021 ◽  
Vol 80 (Suppl 1) ◽  
pp. 1029.1-1029
Author(s):  
Y. Livshits ◽  
O. Teplyakova ◽  
A. Sarapulova

Background:Telemedicine counseling (TMC) has gained rapid development during the COVID-19 pandemic. The prospect of using this technology in rheumatology was based on the possibility of getting maximum information about the patient during the survey, examination and interpretation of laboratory and instrumental data, that is excepting direct contact with the patient. Several rheumatological clinics have reported on the success of using TMC. However, there is very little data of the difficulties that can be encountered when organizing this process.Objectives:To characterize the identified problems during TMC in rheumatology, to suggest potential directions for their elimination.Methods:Since June 2021, on the basis of the Medical Association “New Hospital”, Yekaterinburg, Russian Federation, 76 TMCs have been performed on the profile of rheumatology in patients aged 29 to 71 years. Of these, 13 applied to the primary TMC, the other patients were preliminarily examined in person. The consultation included the preliminary acquaintance with the examination results, a 20-minute video communication and writing of a conclusion. After each TMC, a survey was conducted between the doctor and the patient, including the identified deficiencies in counseling. The frequency of identified problems is presented as an absolute indicator and as a percentage of the total number of TMCs performed.Results:We noted a high degree of patient satisfaction: 74 (97.4%) responded that they received answers to all. However, according to the doctor, the following groups of problems were identified.[1]Technical problems in 29 (38.2%): most often there were various problems with the Internet, but there were also registered: the end of the charge on the patient’s tablet, the patient was not registered in the electronic queue. Elimination of these violations depends on the work of IT-specialists, but each consulting physician should be prepared for an immediate transition to an alternative form of communication (for example - telephone).[2]Lack of objective examination, leading to the impossibility of correct remote diagnosis - 8 (10.5%). This problem was identified due to the inability to establish the presence or absence of arthritis during the initial diagnosis (6 cases) and to clarify the nature of the rash (2 cases). All patients are invited for a face-to-face consultation.[3]The need to write prescriptions for psychotropic drugs - 12 (15.8%), which under the conditions of national legislation cannot be done in the TMC regime.[4]The time spent directly on remote communication with the patient was 17.2 minutes (from 8 to 31), however, taking into account the study data and writing the conclusion, the total time was 40.7 minutes (from 21 to 73). Thus, it turned out that the average time for remote and face-to-face consultations is the same, while TMC’s payment is only about 50% of the face-to-face consultation. This situation reduces the doctor’s interest in carrying out TMC. The solution to the problem is associated with reducing the time for the documentation process through technical improvements. In addition, of the 9 patients in whom the TMC process lasted 60 minutes or more, 5 were diagnosed with fibromyalgia. It is possible that with a previously established diagnosis of fibromyalgia, only face-to-face counseling should be recommended to patients.Conclusion:The TMC system is promising, however, there are a number of problems that need to be improved, since they can reduce the doctor’s interest in using this technology.Disclosure of Interests:None declared


2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 908-908
Author(s):  
Vivian Lou ◽  
Daniel W L Lai ◽  
Daniel Fu-Keung Wong ◽  
Doris Yu ◽  
Shuangzhou Chen ◽  
...  

Abstract Children caregivers contributed significantly to care and support dementia parents globally. In the caregiving journey, making sense of providing care plays significant role in their caregiving journey. In an ageing society such as Hong Kong, different generations of children caregivers take up dementia caregiver roles. We hypothesized that from studying baby boomers (BB, born in 1946-1964) and generation X (GX, born in 1965-1980), generations have impacts on their meaning making and well-being outcomes. 601 Caregivers completed a paper or online battery of questionnaires on burden (ZBI-4), mental well-being (PHQ-9), caregiving factors (ADL, IADL, caregiving hours, Positive Aspect of Caregiving; PAC) and the meaning making factors (Finding Meaning Through Caregiving; FMTC). Results showed that significant difference between caregivers from two generations. GX have significantly lower meaning made, measured by PAC affirming self and enriching life, as well as FMTC provisional meaning. While they spent less caregiving hours for the more independent care recipients, they suffered from higher burden, higher FMTC loss/powerless and worse psychological well-being (PHQ). The findings demonstrated generation X caregiver suffered from lower level of the meaning made and worse psychological wellbeing outcomes than BB caregivers. Future caregiver studies should take generational effect into account and services shall be provided in a generation-responsive approach.


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