EXPLORING THE FACTORS IN VISITORS’ BEHAVIORAL INTENTIONS – MEDIATION EFFECTS ON PERCEIVED ENVIRONMENTAL INVOLVEMENT AND ECOTOURISM SUPPORT

PurposeSmall- and-medium sized enterprises (SMEs) significantly contribute to the success of platform-based innovation ecosystems (PIEs). However, less is known about their behaviors and behavioral intentions (BIs) toward participating in PIEs. Considering that SMEs' BIs directly influence their behaviors and reveal the underlying logic of their behaviors, this study, therefore, focuses on SMEs' BIs and explores the antecedents to reveal the rational effects on BIs of the participation.Design/methodology/approachAn extended framework is proposed to understand SMEs' BIs toward the participation and empirically tested with data from a sample of 189 Chinese SMEs based on partial least squares structural equation modeling (PLS-SEM).FindingsThe results show that (1) the framework has a good fit in the context of PIEs and a large predictability of SMEs' BIs toward the participation; (2) as expected, SMEs' BIs are directly positively affected by their attitudes (ATTs), subjective norms (SNs) and platform leaders (PLs), while indirectly positively influenced by perceived usefulness (PU) and ease and negatively influenced by perceived risks (PRs) via mediation effects and (3) surprisingly, BIs are directly negatively affected by platforms probably because of the potential collaborative risks based on platforms.Originality/valueThis study enriches PIE literature by focusing on complementors and proposing a framework of SMEs' BI toward joining PIEs, and it also expands the application of BI–behavior theories in the context of PIEs by offering a BI–behavior perspective to analyze the rational logic of SMEs' behaviors of participating to PIEs. Practically, the main findings not only benefit SMEs to better understand their BIs and to make a wise choice toward the participation, but provide implications for PLs to proactively design interventions for attracting SMEs’ complementors.

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Exploring how digital kiosk customer experience enhances shopping value, self-mental imagery and behavioral responses

International Journal of Retail & Distribution Management ◽

10.1108/ijrdm-09-2020-0357 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Aurély Lao ◽

Mariana Vlad ◽

Annabel Martin

Keyword(s):

Mental Imagery ◽

Behavioral Intentions ◽

New Technologies ◽

Empirical Studies ◽

Behavioral Responses ◽

Customer Experience ◽

Mediating Effect ◽

Mediation Effects ◽

Content Type ◽

Mediating Role

PurposeThis research analyzes how the dimensions of the customer experience derived from using a digital kiosk during the store visit influence shopping value, self-mental imagery and the behavioral intentions of buying and word of mouth. Mediation effects of utilitarian, hedonic and social shopping values are examined, as well as the mediating effect of self-mental imagery.Design/methodology/approachTwo empirical studies were conducted to test the research hypotheses. A first analysis was carried out using a sample of 115 customers from several retail sectors. For the second study, 200 customers of one of the largest international sporting goods retailers were interviewed immediately after their store visit.FindingsThe results confirm significant influences of each dimension of the digital kiosk customer experience (sensorial, pragmatic, cognitive, social) on shopping value and self-mental imagery. They highlight strongest effects as well as the quasi-generalized mediating role of these values, and this self-mental imagery in the relations between the components of the experience and the behavioral intentions.Research limitations/implicationsThe studies were carried out in only one country (France). It would be also useful to consider variations in shopping motives and in involvement between retail sectors. Highlighted relationships should be deepened by experiments intended to identify the psychological mechanisms and emotions capable of mediating influences of customer experience on shopping value.Practical implicationsThe results encourage both advice on the design of digital kiosks and the specifications of their content and several recommendations about the widespread introduction of kiosks or similar new technologies.Originality/valueThis research highlights influences of each of components of customer experience when using an interactive kiosk on shopping values and self-mental imagery, and central roles of these in understanding influences of the customer experience on behavioral responses.

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The Effects of Controlling Language and Message Orientation on Pro-environmental Behavioral Intentions in Environmental Communication : Focusing on the Moderation Effects of Issue Involvement and the Mediation Effects of Psychological Reactance

Advertising Research ◽

10.16914/ar.2018.116.138 ◽

2018 ◽

Vol 116 ◽

pp. 138-179

Author(s):

Haein Kim ◽

Yungwook Kim

Keyword(s):

Behavioral Intentions ◽

Environmental Communication ◽

Psychological Reactance ◽

Mediation Effects ◽

Moderation Effects ◽

Issue Involvement

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The Effects of Construal and Response Levels on Coping Behavioral Intentions against Climate Change : The Mediation Effects of Psychological Distance and the Moderation Effects of Consideration of Future/Immediate Consequences(CFC/CIC)

Korean Journal of Journalism & Communication Studies ◽

10.20879/kjjcs.2020.64.4.011 ◽

2020 ◽

Vol 64 (4) ◽

pp. 400-435

Author(s):

Seungkyung Ham ◽

Hyejung Kim ◽

Yungwook Kim

Keyword(s):

Climate Change ◽

Behavioral Intentions ◽

Psychological Distance ◽

Mediation Effects ◽

Moderation Effects

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Inspired by the Paralympics: Effects of Empathy on Audience Interest in Para-Sports and on the Destigmatization of Persons With Disabilities

Communication Research ◽

10.1177/0093650215626984 ◽

2016 ◽

Vol 45 (4) ◽

pp. 525-553 ◽

Cited By ~ 23

Author(s):

Anne Bartsch ◽

Mary Beth Oliver ◽

Cordula Nitsch ◽

Sebastian Scherr

Keyword(s):

Attitude Change ◽

Indirect Effects ◽

Behavioral Intentions ◽

Structural Equation ◽

Public Awareness ◽

Equation Modeling ◽

Persons With Disabilities ◽

Mediation Effects ◽

Negative Perceptions ◽

Different Levels

Theories of eudaimonic entertainment and destigmatization concur to suggest that empathic feelings elicited by portrayals of Paralympic athletes can increase audience interest in para-sports and can lead to prosocial attitude change toward persons with disabilities in general. Three experiments were conducted to examine this dual, mutually reinforcing function of empathy in promoting public awareness and destigmatization. Participants watched television spots about the Paralympics that elicited different levels of empathy. As expected, structural equation modeling revealed indirect effects of empathy on audience interest, attitudes, and behavioral intentions that were mediated by elevation and reflective thoughts (Studies 1 and 2), and by feelings of closeness, elevation, and pity (Study 3). Mediation effects were positive for reflective thoughts, elevation, and closeness, but were negative for pity. Results are discussed with regard to problematic effects of pity, and concerns that elevating “supercrip” narratives might lead to negative perceptions of persons with disabilities in general.

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The effects of window display construal on internal reactions and behavioral intentions

International Conference on Advances in Business Management and Law (ICABML) ◽

10.30585/icabml-cp.v2i1.232 ◽

2019 ◽

Vol 2 (1) ◽

pp. 98-100

Author(s):

Danielle Lecointre-Erickson

Keyword(s):

Laboratory Experiment ◽

Behavioral Intentions ◽

Affective Responses ◽

Construal Level ◽

Mediation Effects ◽

Positive Effects

The objective of the study presented in this paper is to examine the effects of window-display construal on cognitive and affective responses as well as on behavioral intentions. A high-construal vs. low-construal design was carried out in a laboratory experiment over the period of one month. The findings suggest positive effects of construal level on behavioral intentions and negative mediation effects of cognition on subsequent responses.

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A multidimensional and hierarchical model of banking services and behavioral intentions of customers

International Journal of Emerging Markets ◽

10.1108/ijoem-07-2020-0831 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Md. Alamgir Hossain ◽

Nusrat Jahan ◽

Minho Kim

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Hierarchical Model ◽

Behavioral Intentions ◽

Perceived Value ◽

Service Marketing ◽

Corporate Image ◽

Mediation Effects ◽

Banking Services ◽

Content Type

PurposeBanking services encounter major challenges in determining customer's psychometric behavioral intentions. Scholars suggest that a theoretical approach to better understand the key constructs of service marketing, such as service quality, perceived value, customer satisfaction, corporate image and behavioral intentions, is critical to bank performance. The present study aims to design and test a comprehensive multidimensional and hierarchical model of service quality with higher-order psychometric constructions and their mediation effects in the model.Design/methodology/approachData from a self-administered structured questionnaire are analyzed by confirmatory factor analysis and structural equation modeling.FindingsEmpirical results confirm that multidimensional and hierarchical service quality are best suited to assess overall banking service quality, in which outcome, interaction and environment quality are the important primary dimensions, with each of them having several subdimensions. Service quality is the significant antecedent of behavioral intentions, customer satisfaction, corporate image and perceived value. Customer satisfaction and service quality are the best determinants of behavioral intentions. In addition, customer satisfaction, perceived value and corporate image are complementary variables, having significant mediation effects on the relationship between service quality and behavioral intentions.Originality/valueAs a maiden study in the context of emerging economies, this research integrates a comprehensive service quality theory and valuable customer loyalty constructs, which are crucial to banks' financial performance, bolstering evidence for the theoretical pitch. This study also provides managers with a clear idea of how they can develop sustainable service marketing strategies and policies on the psychometric perceptions of customers, thereby leading banks to achieve long-term goals.

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What Can We Learn From Factorial Surveys About Human Behavior?

Methodology ◽

10.1027/1614-2241/a000161 ◽

2019 ◽

Vol 15 (1) ◽

pp. 19-30 ◽

Cited By ~ 10

Author(s):

Knut Petzold ◽

Tobias Wolbring

Keyword(s):

Social Sciences ◽

Behavioral Intentions ◽

Actual Behavior ◽

Full Time ◽

Factorial Survey ◽

Survey Experiment ◽

Intended Behavior ◽

The Social ◽

Survey Experiments ◽

High Level

Abstract. Factorial survey experiments are increasingly used in the social sciences to investigate behavioral intentions. The measurement of self-reported behavioral intentions with factorial survey experiments frequently assumes that the determinants of intended behavior affect actual behavior in a similar way. We critically investigate this fundamental assumption using the misdirected email technique. Student participants of a survey were randomly assigned to a field experiment or a survey experiment. The email informs the recipient about the reception of a scholarship with varying stakes (full-time vs. book) and recipient’s names (German vs. Arabic). In the survey experiment, respondents saw an image of the same email. This validation design ensured a high level of correspondence between units, settings, and treatments across both studies. Results reveal that while the frequencies of self-reported intentions and actual behavior deviate, treatments show similar relative effects. Hence, although further research on this topic is needed, this study suggests that determinants of behavior might be inferred from behavioral intentions measured with survey experiments.

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