scholarly journals EFFECT OF REFERENCE GROUPS AND RISK PERCEPTIONS ON TRUST AND ONLINE PURCHASE DECISIONS IN GENERATION X IN PEKANBARU.

2021 ◽  
Vol 104 (12) ◽  
pp. 541-552
Author(s):  
Sri Restuti ◽  
◽  
Tengku Firli Musfar ◽  
Gumilang Putri Nabilla ◽  
◽  
...  
Keyword(s):  
Generation X ◽  
Risk Perceptions ◽  
Purchase Decisions ◽  
Reference Groups ◽  
Online Purchase

scholarly journals Analisis Faktor-Faktor Yang Berpengaruh Terhadap Keputusan Pembelian Secara Online di Website Tokopedia (Studi Kasus pada Mahasiswa di Universitas Islam Indonesia)

2019 ◽  
Vol 3 (1) ◽  
pp. 65-79
Author(s):  
Ardianto Kusuma
Keyword(s):  
Risk Perception ◽  
Service Quality ◽  
Risk Perceptions ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Online Purchase ◽  
Positive Effect

The purpose of this study was to determine the effect of trust, safety, service quality, and risk perception on online purchasing decisions. The population in this study are all consumers who have made purchases through online Tokopedia. The sampling technique in this study using purposive sampling. The requirements to be sampled in this study are those who have made purchases through online Tokopedia. In the sense that the sample is consumers who have made purchases through online Tokopedia within the Indonesian Islamic University students as many as 96 samples. The analytical tool used is Multiple Linear Regression Analysis. The results show that simultaneously the four variables of trust, security, service quality, and risk perception simultaneously have an influence on Online Purchase Decisions on the Tokopedia Website, partially trust has a significant positive effect on Online Purchase Decisions on the Tokopedia Website, partially security has a significant positive effect on Online Purchase Decisions on the Tokopedia Website, partially service quality has a significant positive effect on Online Purchasing Decisions on the Tokopedia Website, and partially risk perceptions have a significant positive effect on Online Purchasing Decisions on the Tokopedia Website  

THE EFFECT OF WEB VENDOR TRUST ON TURKISH ONLINE SHOPPERS BUYING BEHAVIOR

2012 ◽  
Vol 01 (06) ◽  
pp. 87-96
Author(s):  
Tolon Metehan ◽  
Zengin Asude Yasemin
Keyword(s):  
Customer Loyalty ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Online Shopping ◽  
Point Of View ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Online Purchase ◽  
Online Shoppers ◽  
Virtual Platform

Firms’ primary objectives are gaining profit and providing continuity. During the recent years virtual platforms are the most popular and strategic way to achieve these objectives. According to this, firms try find different markets to improve their market share as well as their profits. From this point of view increase in sales at virtual platform depends on customers’ trust upon total online system in the related market. In order to create customer loyalty at virtual platform, firms must build trust between firm and customer. For this purpose, it is of strategic importance for e-commerce to create trust among their customers. At this point, firms have to determine trust and perceived risk related to online shopping. Especially firms which want to operate in internet have to analyze trust dimensions and risk perceptions of customers in related online shopping. In this study, the effect of the trust and perceived risk of Turkish customers over online purchase behavior/online shopping has been presented empirically.

scholarly journals PENGARUH KEAMANAN, KEPERCAYAAN, DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA LAZADA ONLINE SHOP (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Medan)

2016 ◽  
Vol 11 (2) ◽  
Author(s):  
Toni Hidayat ◽  
T Teviana
Keyword(s):  
College Student ◽  
Perceived Risk ◽  
Structural Equation ◽  
Purchase Decisions ◽  
State University ◽  
Purchasing Decisions ◽  
Accounting Data ◽  
Online Purchase ◽  
Key Word ◽  
Data Collection Technique

This research aims to identify and explain the effect of security, trust, and perceived risk in online purchase decisions at the college student of the Faculty of Economics, State University of Medan. either partially or simultaneously.This research conducted at Faculty of Economics, State University of Medan. Sample size of this research is 96 respondents. College student who become respondents came from the Departments of Management, Department of Economics, and Department of Accounting. Data collection technique used was through a questionnaire which was measure using Likert scale and statistically analyzed using multiple regression analysis with  structural education Y=a+b1X1+b2X2+b3X3+e and processed with SPSS for windows 23.00.The result showed that the security (X1), trust (X2), and perceived risk (X3) simultaneously significantly influence the purchase decision (Y). This is evident from the calculated Fvalue of 18.723 and Ftable of 2,70, so the Fvalue of 18.723 > Ftable of 2,70 of the significance α = 5%. Where the influence of the variable security, trust, and perceived risk in the purchase decisions is 37,9% as indicated by the value of R square is 0.379. while the partial security has a influence on purchasing decisions with the tvalue> ttable is 2,655 > 1,985, trust has a influence on purchasing decisions with the tvalue> ttable is 3,331 > 1,985, but perceived risk has not a influence on purchasing decisions with the tvalue<  ttable is -1.096 < 1,985. Structural equation of the model at can be made with Y=1,595+0,252X1+0,359X2-0,095X3+e. Key Word: Security, Trust, Perceived Risk And Online Purchase Decisions

Web Assurance Seals: How and Why They Influence Consumers' Decisions

2002 ◽  
Vol 16 (2) ◽  
pp. 231-250 ◽  
Author(s):  
Marcus D. Odom ◽  
Anand Kumar ◽  
Laura Saunders
Keyword(s):  
Factor Analysis ◽  
Two Dimensions ◽  
Purchase Behavior ◽  
Purchase Decisions ◽  
Rapid Rate ◽  
Internet Commerce ◽  
Online Purchases ◽  
Online Purchase ◽  
Online Consumers ◽  
The Web

Internet commerce is exploding and predicted to continue growing at a rapid rate for several more years. Online businesses that have a desire to tap into this Internet commerce explosion are seeking ways to convince online browsers to become online purchasers. To achieve this goal, businesses need to find ways to alleviate consumers' fears and concerns about making online purchases. This paper reports on a series of three studies focused on (1) determining the fears and concerns that online consumers have, (2) examining whether the leading brands of web assurance seals (Verisign®, TRUSTe, Good House Keeping, and CPA WebTrust) can help alleviate those fears and concerns, and (3) gaining insights into the process by which web assurance seals can influence consumers' online purchase decisions. This study identified seven distinct concerns that consumers had with purchasing goods/services online. Factor analysis revealed that these concerns were along two dimensions: concerns about the firm and concerns about technology. It was found that the leading brands of web assurance seals addressed only a few of the online purchasers' fears and concerns, and there was a big gap between consumers' needs for assurance and what they felt was being offered by the web seals. Further, it was also found that the process by which web assurance seals influenced consumers' online purchase behavior involved recognition of and familiarity with a particular web assurance seal, and possibly the number of associations consumers made with a particular web assurance seal.

Online Shopping in the United Arab Emirates

2018 ◽  
pp. 668-690
Author(s):  
Salam Abdallah ◽  
Bushra Jaleel
Keyword(s):  
United Arab Emirates ◽  
Online Shopping ◽  
Purchase Decisions ◽  
Functional Characteristics ◽  
Online Purchase ◽  
Web Experience ◽  
Website Features ◽  
Transaction Value

The aim of this paper is to empirically explore the perception of a group of United Arab Emirates (UAE) web users towards e-commerce transactions, study their willingness to trade online, and isolate factors that drive these users towards purchase decisions. The study finds that web users largely use functional characteristics to assess the effectiveness of e-commerce websites, and are driven towards online purchase decisions by factors such as greater security, better value, and convenience. Overall, web experience was defined by the users in terms of three main dimensions; website features, credibility and trust, and transaction value. Practitioners can use these findings to improve their websites and online offers to better serve this market. The paper fills an identified gap in the literature by investigating the perceptions of the UAE web users, and makes a contribution towards studying the concept of online shopping in this region.

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