scholarly journals Analisis Faktor-Faktor Yang Berpengaruh Terhadap Keputusan Pembelian Secara Online di Website Tokopedia (Studi Kasus pada Mahasiswa di Universitas Islam Indonesia)

2019 ◽  
Vol 3 (1) ◽  
pp. 65-79
Author(s):  
Ardianto Kusuma
Keyword(s):  
Risk Perception ◽  
Service Quality ◽  
Risk Perceptions ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Online Purchase ◽  
Positive Effect

The purpose of this study was to determine the effect of trust, safety, service quality, and risk perception on online purchasing decisions. The population in this study are all consumers who have made purchases through online Tokopedia. The sampling technique in this study using purposive sampling. The requirements to be sampled in this study are those who have made purchases through online Tokopedia. In the sense that the sample is consumers who have made purchases through online Tokopedia within the Indonesian Islamic University students as many as 96 samples. The analytical tool used is Multiple Linear Regression Analysis. The results show that simultaneously the four variables of trust, security, service quality, and risk perception simultaneously have an influence on Online Purchase Decisions on the Tokopedia Website, partially trust has a significant positive effect on Online Purchase Decisions on the Tokopedia Website, partially security has a significant positive effect on Online Purchase Decisions on the Tokopedia Website, partially service quality has a significant positive effect on Online Purchasing Decisions on the Tokopedia Website, and partially risk perceptions have a significant positive effect on Online Purchasing Decisions on the Tokopedia Website  

scholarly journals KEPUTUSAN PEMBELIAN ONLINE KONSUMEN SHOPEE DAN FAKTOR YANG MEMPENGARUHI

2021 ◽  
Vol 5 (1) ◽  
pp. 89-105
Author(s):  
Wafrotur Rohmah
Keyword(s):  
Linear Regression Analysis ◽  
Analysis Tool ◽  
Purchase Decisions ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Quality Of Information ◽  
Online Purchase ◽  
Online Buying ◽  
Positive Effect

The purpose of this study is to determine the effect of trust, convenience and quality of information on shopee consumers' online purchasing decisions. This study uses four variables, namely trust, convenience, quality of information and purchasing decisions. The research sample is students in Yogyakarta who are consumers of the shopee online buying and selling site. The data analysis tool uses Multiple Linear Regression Analysis. The results of the analysis show that (1) Trust, convenience and quality of information simultaneously have a significant effect on Online Purchase Decisions on the Shopee Online Buying Site. (2) Partially trust has a significant positive effect on Online Purchase Decisions on Shopee Online Buying Sites (3) Partially convenience has a significant positive effect on Online Purchase Decisions on Shopee Online Buying Sites and (3) Partially the quality of information has a significant positive effect on Online Purchase Decisions on the Shopee Online Buying Site.  

scholarly journals Analisis Kepuasan Mahasiswa dalam Menggunakan Sistem Informasi Terpadu Akademik (SITA) Universitas Batanghari Jambi

2020 ◽  
Vol 5 (2) ◽  
pp. 327
Author(s):  
Osrita Hapsara ◽  
Gupron Gupron ◽  
Andri Yandi
Keyword(s):  
Service Quality ◽  
Student Satisfaction ◽  
Information Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Primary Data ◽  
Quality Information ◽  
Significant Positive Effect ◽  
System Quality ◽  
Positive Effect

This study aims to analyze the effect of system quality, information quality, and service quality on student satisfaction in using the Integrated Academic Information System (SITA) at Batanghari University (Unbari) Jambi. This research was conducted in the Unbari Jambi environment, with the population in this study were students in the Unbari Jambi environment. The sample in the study was 98 students with proportionate random sampling technique. Types and sources of research data consist of primary data, namely data obtained from the opinions of respondents through a research questionnaire, and secondary data, namely data obtained from Unbari Jambi. The data analysis technique used in testing the research hypothesis was multiple linear regression analysis using SPSS version 21.0 for windows. The results of the study found that: 1) system quality has a positive and significant effect on student satisfaction in Unbari Jambi; 2) the quality of information has a significant positive effect on student satisfaction in Unbari Jambi; 3) service quality has a significant positive effect on student satisfaction in Unbari Jambi; and 4) system quality, information quality, and service quality together have a significant effect on the satisfaction of Unbari Jambi students with a contribution of influence of 68.1% and the remaining 31.9% is influenced by other factors not included in the scope of this study.

scholarly journals THE INFLUENCE OF TRUST AND INFORMATION QUALITY ON ONLINE PURCHASE DECISION IN THE SHOPEE APPLICATION (A CASE STUDY ON PT SRI BOGOR’S EMPLOYEE)

2021 ◽  
Vol 1 (2) ◽  
pp. 37-42
Author(s):  
Esa Indra Mustika ◽  
Antoni Ludfi Arifin
Keyword(s):  
Information Quality ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Quality Of Information ◽  
Online Purchase ◽  
A Value ◽  
Positive Effect

This study aims to determine how trust and information quality influence online purchasing decisions for Shopee application users. This research is a quantitative study with trust, information quality, and purchase decisions as variables. The population of this research was employees of PT SRI Bogor, who had at least used the Shopee application once. The sample used in this study consisted of 90 respondents who were taken using the accidental sampling technique. Data collection was carried out using questionnaires, in which each respondent was given 25 statements. The data were then analyzed using regression analysis techniques, classical assumption tests, and hypothesis testing. The results of this study indicate that: (1) Trust has a positive effect on purchasing decisions with a value of 28%; (2) Quality of information has a positive effect on purchasing decisions with a value of 37.4%; (3) Trust and quality of information simultaneously influence purchasing decisions with a value of 43.4%, while the remaining 56.6% is influenced by other variables not examined.  

scholarly journals PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN HERBALIFE DI SPECIAL CLUB SAMARINDA

2021 ◽  
Vol 9 (4) ◽  
pp. 290
Author(s):  
Ganis Lasia Dewi Ramadhan
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Improve Service Quality ◽  
Positive Effect

The Influence of Service Quality and Brand Image on Herbalife Purchase Decisions at Special Club Samarinda, this study aims to analyze the effect of Service Quality (X1) and Brand Image (X2) on Herbalife Purchase Decisions (Y) at the Special Club Samarinda. Data collection techniques are carried out by observation, interviews, and questionnaires, analysis tools use validity, reliability tests and classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of this study concluded that the variable Service Quality (X1) and Brand Image (X2) simultaneously had a positive effect on Herbalife Purchasing Decisions at the Samarinda Special Club (Y). The results of this study also show that the brand image variable (X2) partially has a significant effect on Herbalife Purchasing Decisions at the Samarinda Special Club (Y), while the Service Quality variable (X1) partially has no significant effect on Herbalife Purchasing Decisions at Special Club Samarinda (X2). The brand image variable (X2) is the variable with the strongest influence on Herbalife Purchasing Decisions at the Samarinda Special Club. The suggestions given should Herbalife improve service quality and maintain the brand image of its products so that they can always be well accepted by the community.

scholarly journals The Influence of Service Quality and Brand Image on Customer Satisfaction (Case Study at Bankaltimtara)

2019 ◽  
Vol 8 (2) ◽  
pp. 12
Author(s):  
RESLIANTY RACHIM ◽  
ZULKIFLI ZULKIFLI
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Brand Image ◽  
Pearson Correlation ◽  
Linear Regression Analysis ◽  
Field Research ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Significant Positive Effect ◽  
Positive Effect

     The purpose of this study was to determine the effect of service quality and image on customer satisfaction on Bankaltimtara, both partially and simultaneously using the study population, namely Bankaltimtara customers who came to the office when the researchers conducted field research. And the sample used in this study amounted to 100 people. The sampling technique in this study uses accidental sampling technique, which is a sampling technique based on coincidence, where the customer meets the researcher by chance. Data collection techniques used in this study are library research and field work research in the form of observations, interviews and questionnaires.    This research method is descriptive using validity test analysis tools, reliability test, multiple linear regression analysis, Pearson correlation coefficient test, coefficient of determination test, T test and F test with the help of SPSS software version 23 to determine the effect of each variable. From the results of the analysis, it is known that the value of variable X1 is service quality, variable X2 is brand image and variable Y is customer satisfaction is significantly positive. The statistical test results partially stated that the service quality variable had a significant positive effect on customer satisfaction variables of 32.19% and the brand image variable had a significant positive effect on customer satisfaction variables of 28.86%. While the results of simultaneous testing stated that the variable service quality and brand image variables have a significant positive effect on customer satisfaction variables of 57.13%.  

scholarly journals Pengaruh Marketing Mix Terhadap Keputusan Pembelian Produk Sulaman Khas Kota Padang

Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (1) ◽  
pp. 95
Author(s):  
Irwannus Pratama ◽  
Rose Rahmidani
Keyword(s):  
Sampling Technique ◽  
Descriptive Study ◽  
Marketing Mix ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Significant Positive Effect ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Positive Effect

This study aims to determine the effect of marketing mix on the typical purchasing decisions of Padang City products. This research is a causative descriptive study. The population in this study were people who had used a special embroidery in Padang City using primary data. The sampling technique uses incidental sampling. The number of samples in this study were 100 respondents. The data analysis method used is to use path analysis in the SPSS version 23. The results of the study show that: (1) the product has a significant positive effect on the purchase decisions of a typical City of Padang embroidery, (2) the price has a significant positive effect on the purchase purchase of typical City of Padang decisions, (3) the location has a significant positive effect on the purchase decision of Padang, (4) promotion does not have a significant effect on the purchase decision of a typical Padang embroidery.Keywords: products, prices, location, promotion, and purchasing decisions

scholarly journals ANALISIS PENGARUH PEMASARAN MEDIA SOSIAL INSTAGRAM, PERSEPSI BIAYA PENDIDIKAN DAN BRAND RECOGNITION TERHADAP KEPUTUSAN PEMBELIAN PADA STIE WIYATAMANDALA

2020 ◽  
Vol 9 (1) ◽  
pp. 72-91
Author(s):  
Sutrisno Sutrisno
Keyword(s):  
Social Media ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Positive Influence ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Brand Recognition ◽  
Positive Effect

The increasing complexity of competition has made business actors including STIE Wiyatamandala more able to survive and continue to grow. Therefore, it is necessary to analyze the variables that are relevant to student decisions in choosing STIE Wiyatamandala. This research was conducted with the aim of analyzing the effect of social media instagram, perception of education cost, and brand recognition on student purchasing decisions. From the results of the analysis, it was found that the variables of Instagram social media marketing, price perception, and brand recognition had a significant positive effect on purchasing decisions, and price perception was considered the variable that had the most positive influence on purchasing decisions. These population data were collected from Wiyatamandala students batch 2016 - 2019, with number of samples of 61 people respondents. The sample was chosen by using purposive sampling technique. Primary data were collected by using questionnaire method and analyzed by SPSS using multiple linear regression analysis Based on the research results, it was found that the variables of social media instagram (X1), perception of education cost (X2), and brand recognition (X3) had a significant positive effect on purchasing decisions (Y). The perception of education cost is considered to be the variable with the most positive influence on purchasing decisions

scholarly journals IMPACT OF SERVICE QUALITY, ATMOSPHERE OF STORE, PRICE AND WORD OF MOUTH ON PURCHASE DECISIONS IN SWIWINGS, JEMBER

2021 ◽  
Vol 4 (1) ◽  
pp. 399-406
Author(s):  
Rendra Pradana Perkasa ◽  
Muhammad Firdaus ◽  
Amien Pudjanarso
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
F Test ◽  
Purchasing Decision ◽  
Business Opportunity

Culinary business in JemberRegency is increasing and developing rapidly. This phenomenon causes the consumer's various culinary choices. With the existing of competition in culinary business, triggers the employers to move faster in attracting consumers. Swiwings Jember has to be able to take advantage of business opportunity and try hard to apply marketing strategy and factors that can impact the purchasing. This research aims to determine the influence of Service quality, Store atmosphere, Price and Word of Mouth toward the buyingdecision in Swiwings Jember. This type of reseacrh is quantitative reseacrh. The technique uses purposive sampling technique. The research sample used was 50 respondents.This study used tools of analysis such as: Instrument test, Classic Assumption test, and Multiple Linear Regression Analysis. Hyphotesis is done using the t and F test. It is know that using the t test of Service Quality, Store Atmospheric and Price does not have a partially significant effect on the Purchasing Decision, whereas Word of Mouth has a partially significant effect on the Purchasing Decision. It is know that using the F test Service Quality, Store Atmosphere, Price and Word of Mouth have the significant simultaneous effect in purchasing decision. Keywords:Service Quality, Store’s Atmosphere, Price, Word of Mouth and Purchasing Decisions

PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN AROMANIA PARFUMERY DI KOTA BENGKULU

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Sri Ekowati ◽  
Selamat Riyadi
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Quality Product ◽  
Using Data ◽  
Positive Effect

ABSTRACTThis study aims to determine the effect of service quality, product quality and  trust on customer loyalty aromania parfumery Bengkulu. This type of research is a survey research with a quantitative approach, the object of this research is the consumers in Aromania parfumery, which is precisely located on Jl. Kapuas Raya, Lingkar Barat, Kec. Gading Cempaka, Bengkulu City. with the sampling method, namely non-propability technique, namely insidential sampling technique. The number of respondents in this study were 105 people. The data collection method used a questionnaire. By using data analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Test, namely test t and test f. The results of this study can be concluded that the variable service quality Aromania parfumery has a positive effect on customer loyalty, product quality has a positive effect on customer loyalty, and trust has a positive effect on customer loyalty.Keywords: Service Quality, Product Quality, Customer Trust and Loyalty.

scholarly journals Pengaruh Gaya Hidup dan Kelompok Acuan terhadap Keputusan Pembelian Smartphone Merek Samsung Galaxy

2018 ◽  
Vol 6 (2) ◽  
pp. 139
Author(s):  
Bintang Jalasena Anoraga ◽  
Sri Setyo Iriani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Reference Group ◽  
Linear Regression Analysis ◽  
Virtual Community ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Snowball Sampling ◽  
Purchasing Decisions ◽  
Positive Effect

Recently common phenomenon in all walks of life use smartphones, ranging from a young children to an adults. Samsung Galaxy Smartphone shows a magnificent display, there are a lot of choices they give to us, provide fairly complete applications, and it can reflects an up to date metropolitan lifestyle by using it. This research is a conclusive research. Sample who taken as many as 110 people with snowball sampling technique. Measuring instrument which used is enquette, as well as the the data analyzed with multiple linear regression. The research instrument that used was a questionnaire, and multiple linear regression analysis. This study shows the results, that there is a positive effect between lifestyle and reference group on purchasing decisions towards purchasing decisions Smartphone Samsung Galaxy simultaneously and the dominant effect is the lifestyle variables followed by variable virtual community.

Sign in / Sign up

Export Citation Format

Share Document