scholarly journals Consumer preferences toward organic food and the moderating role of knowledge: a case of Pakistan and Malaysia

2020 ◽  
Vol 50 (5) ◽  
Author(s):  
Umair Kashif ◽  
Chen Hong ◽  
Snovia Naseem ◽  
Waris Ali Khan ◽  
Muhammad Waqar Akram
Keyword(s):  
Structural Equation ◽  
Consumer Preferences ◽  
Organic Food ◽  
Purchase Intentions ◽  
Health Consciousness ◽  
Interaction Terms ◽  
Equation Modelling ◽  
Confirmatory Factor ◽  
Moderating Role

ABSTRACT: The present study aimed to identify the elements of the Theory of Planned Behaviour along with health consciousness and determine the role of knowledge as a moderating variable in Pakistan and Malaysia. Three hundred and forty-one observations from Pakistan and 280 observations from Malaysia were acquired through questionnaire; while, confirmatory factor analysis and structural equation modelling was applied for the analysis. The magnitude of the results varied across both countries; however, attitude, subjective norms and health consciousness, as well as their interaction terms, were significant predictors, whereas, perceived behavioural control and its knowledge interaction terms had insignificant impacts on the purchase intentions of consumers for both countries. This research will help to further understand about consumer perception in the purchase of organic food items, which will assist retailers, advertisers and manufacturers in developing strategies for such products.

scholarly journals Motives of Willingness to Buy Organic Food under the Moderating Role of Consumer Awareness

2020 ◽  
pp. 1-11
Author(s):  
Zohra Ghali
Keyword(s):  
Structural Equation ◽  
Research Work ◽  
Organic Food ◽  
Model Fit ◽  
Equation Modeling ◽  
Consumer Awareness ◽  
Health Consciousness ◽  
Willingness To Buy ◽  
Moderating Role

Aims: The present paper aims to study a set of motives favoring the consumer willingness to               buy organic food in the context of developing market (Tunisia). This study also endeavors to examine the moderating role of awareness in the relationships between willingness to buy and its motives. Place and Duration of Study: This research work was developed from May to December 2019. The hypotheses were tested in a developing country (Tunisia). Methodology: To test the research hypotheses as well as the overall model fit, the Structural Equation Modeling (SEM) method has been used. A survey was conducted from 16 June to 31 August of 2019 in several supermarkets and organic grocery shops in Tunisia. Results: The findings of a quantitative study involving 480 Tunisian consumers of organic food products indicate that health consciousness and knowledge of organic food are significant drivers of willingness to buy. The intensity of these relationships is positively moderated by awareness. However, concern for the environment did not prove to exert any significant influence on willingness to buy. Conclusion: This study provides interesting managerial guidelines for policymakers to switch to organic farming that is beneficial for health and environment. It also allows significant insights for marketers to formulate an effective marketing strategy through exploring some crucial drivers of willingness to buy organic food while enhancing the consumers’ awareness.

Consumption values, anxiety and organic food purchasing behaviour considering the moderating role of sustainable consumption attitude

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dayu Cao ◽  
Yan Zheng ◽  
Chunnian Liu ◽  
Xiaoying Yao ◽  
Shiyue Chen
Keyword(s):  
Structural Equation ◽  
Sustainable Consumption ◽  
Organic Food ◽  
Hierarchical Regression ◽  
Epistemic Values ◽  
Content Type ◽  
Consumption Values ◽  
Functional Value ◽  
Moderating Role

PurposeThis study aims to identify and describe the relationships among different consumption values, anxiety and organic food purchase behaviour considering the moderating role of sustainable consumption attitude from the viewpoint of the theory of consumption values.Design/methodology/approachData were collected using a structured questionnaire survey in first-tier cities in China. A total of 344 consumers of organic foods participated in the study. Structural equation modelling and hierarchical regression analysis were employed for data analysis.FindingsThe results indicated the significant association of functional value-price, emotional value, social value and epistemic value with purchase behaviour. Anxiety had a positively significant influence on functional (quality), functional (price), emotional, social, conditional and epistemic values. In addition, the results indicated that functional (price), emotional, social and epistemic values played mediating effects in the relationships between anxiety and purchase behaviour. Moreover, sustainable consumption attitude had a positive moderating effect on functional value-price and purchase behaviour.Practical implicationsThe research not only provides novel and original insights for understanding organic consumption but also provides a reference for organic retailers to develop sales strategies and policymakers to formulate policies to guide organic consumption that are conducive to promoting sustainable consumption.Originality/valueFor the first time, this research attempts to explore the relationships among different consumption values, anxiety and purchase behaviour. It may improve the gap of inconsistency in attitude and behaviour in organic consumption, and provide a new perspective for the study of organic consumption.

Promote the price promotion

2014 ◽  
Vol 26 (7) ◽  
pp. 1065-1082 ◽  
Author(s):  
Hui-Chun Huang ◽  
Ya-Ting Chang ◽  
Che-Yi Yeh ◽  
Chung-Wei Liao
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Moderating Effects ◽  
Price Promotions ◽  
Content Type ◽  
Chain Stores ◽  
Moderating Role

Purpose – The authors empirically evaluated the effect of price promotions on customer quality evaluations and repeat-purchase intentions in coffee chain stores. The moderating role of customer characteristics in this process was also investigated. Design/methodology/approach – Consumers in 12 coffee chain stores were surveyed and 488 usable questionnaires were obtained. Relationships in the test model were examined using structural equation modeling techniques. A multiple-group solution was used to test the moderating effects of consumer characteristics. Findings – The results of structural equation modeling analyses suggested that price-promotion activities at Starbucks in Taiwan had a favorable effect on customer quality evaluations and positively influenced repeat-purchase intentions. The moderating effects of consumer characteristics were partially supported. Whereas sex showed no significant moderating effect, consumption frequency did demonstrate a moderating effect. Practical implications – The results indicate that existing customers may see price promotions at Starbucks in Taiwan as a reward or incentive, and thus lead to an increase in favorable evaluations. The findings provide a new perspective that may encourage those involved in the marketing of coffee chain stores to manage price promotions in a more strategic manner by considering customer characteristics. Originality/value – The effects of price promotions on brand evaluation remain controversial and may vary among product categories. Additionally, most studies regarding price promotions have used an experimental approach, and few studies of price promotions in the coffee industry have been reported. The study is among the first to empirically examine the effects of price promotions and the moderating role of consumer characteristics in the process at coffee chain stores.

scholarly journals Evaluating the role of the National Museum of Iran in the development of cultural tourism

2021 ◽  
Vol 34 (2) ◽  
pp. 9-26
Author(s):  
Omid Salek Farokhi ◽  
Seyedeh Yasamin Hosseini
Keyword(s):  
Structural Equation ◽  
Cultural Tourism ◽  
National Museum ◽  
The Public ◽  
Equation Modelling ◽  
Historical Monuments ◽  
Confirmatory Factor ◽  
Ancient Persia ◽  
Article Analyse

In addition to acquainting the public with the culture of a particular region, cultural tourism creates economic opportunities. Taking into account various tourist sites, museums are definitely among the most important ones. In Iran, the National Museum is one of the most important museums because of its rich collection of historical monuments related to the ancient Persia and Islamic periods. The authors of this article analyse the role of the National Museum of Iran in the development of the country’s cultural tourism. The analysis is based on information obtained from the database of the Iranian Cultural Heritage Organization and the National Museum of Iran. Confirmatory factor analysis and structural equation modelling were employed for data analysis. The results confirm the importance of the National Museum of Iran in the development of cultural tourism.

scholarly journals Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions

SAGE Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 215824402110615
Author(s):  
Wong Ming Wong ◽  
Shian-Yang Tzeng
Keyword(s):  
Food Safety ◽  
Structural Equation ◽  
Organic Food ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Green Product ◽  
Safety Attitudes ◽  
Mediating Role ◽  
Food Purchase

Improving consumer trust is critical for enhancing purchase intentions. This study assessed the effect of organic labeling awareness and food safety attitudes as mediating variables on the relation between green product awareness and organic food purchase intentions among consumers. The research sample comprised 404 respondents from Shantou, Shenzhen, and Guangzhou, China, collected by systematic random sampling. Structural equation modeling was used to analyze research data. First, green product awareness did not influence organic food purchase intentions. Second, organic labeling awareness and food safety attitudes mediated the relationship between green product awareness and organic food purchase intentions. The findings indicate that organic labeling awareness and food safety attitudes directly influenced consumers’ organic food purchase intentions while they were aware of green products.

scholarly journals Museum experience and satisfaction: moderating role of visiting frequency in national museum of ghana

2021 ◽  
Vol 19 (2) ◽  
pp. 239-253
Author(s):  
Alexander Kofi Preko ◽  
◽  
Theophilus Francis Gyepi-Garbrah ◽  
Keyword(s):  
Willingness To Pay ◽  
Structural Equation ◽  
Marketing Strategies ◽  
National Museum ◽  
Equation Modelling ◽  
Tourist Experience ◽  
Museum Experience ◽  
The Relationship ◽  
Moderating Role

This research aims to investigate how tourist experience elicits satisfaction and contributes to loyalty and willingness to pay more for a museum destination. More specifically, this study also investigates the significant moderating role of visiting frequency on the relationship between satisfaction and willingness to pay more. Museums offer unique collections for tourists’ education and recreation while providing a better understanding of the cross‑cultural diversity of societies. The research was conducted with 285 tourists visiting the National Museum in Ghana, with questions relating to experience, satisfaction, loyalty and willingness to pay more. Structural equation modelling was used to test the effects of the museum experience, satisfaction and loyalty on willingness to pay more. Responses emanating from the questionnaire on the National Museum of Ghana was analysed and the study findings suggest the significant effects of tourist experience on satisfaction as well as the significant effects of satisfaction on loyalty and willingness to pay more. In addition, the significant moderating effect of visiting frequency was reported on the relationship between satisfaction and tourist willingness to pay more. In this regard managers should develop marketing strategies that promote museum tourism in the travelling experience and that guarantee greater satisgfaction on site

Live, Eat, Love: life equilibrium as a driver of organic food purchase

2017 ◽  
Vol 119 (7) ◽  
pp. 1410-1422 ◽  
Author(s):  
Melika Husic-Mehmedovic ◽  
Maja Arslanagic-Kalajdzic ◽  
Selma Kadic-Maglajlic ◽  
Zlatan Vajnberger
Keyword(s):  
Food Quality ◽  
Structural Equation ◽  
Organic Food ◽  
Quality Attributes ◽  
Positive Influence ◽  
Purchase Intentions ◽  
Content Type ◽  
Food Purchase ◽  
Health Consciousness ◽  
Quality Dimensions

Purpose The purpose of this paper is to disentangle the effect of life equilibrium on organic food purchase intentions through a consideration of the evaluation of intrinsic and extrinsic food quality attributes. Furthermore, the study examines the role of health consciousness in achieving life equilibrium. Design/methodology/approach The conceptual framework was developed based on previous research and tested through a quantitative study with end consumers. The hypothesized relationships were tested using structural equation modelling. Findings The results obtained from this study show that the perceived quality associated with the intrinsic attributes of organic food mediates a positive influence of life equilibrium on consumers’ organic food purchase intentions. The study also confirms that life equilibrium mediates the effects of health consciousness on the evaluation of intrinsic and extrinsic food quality attributes. Research limitations/implications The theoretical contributions of the paper lie in uncovering the complex relationships that exist among health consciousness, life equilibrium, perceived organic food quality dimensions and purchase intentions and providing new evidence showing which perceived intrinsic organic food quality dimensions are relevant in shaping consumers’ purchase intentions. Practical implications The research results suggest that organic food managers should focus on developing stronger value propositions that are based more on intrinsic food quality characteristics and less on extrinsic ones. Originality/value This study recognizes the relevance of life equilibrium as a specific consumer lifestyle form, which drives organic food consumption through extrinsic and intrinsic food quality attributes.

scholarly journals A Sustainable Career Perspective of Work Ability: The Importance of Resources across the Lifespan

2019 ◽  
Vol 16 (14) ◽  
pp. 2572 ◽  
Author(s):  
David Stuer ◽  
Ans De Vos ◽  
Beatrice I.J.M. Van der Heijden ◽  
Jos Akkermans
Keyword(s):  
Work Ability ◽  
Structural Equation ◽  
The Other ◽  
Strengths Use ◽  
Equation Modelling ◽  
Time Period ◽  
Perceived Work Ability ◽  
The Relationship ◽  
Moderating Role

In this study, we examine employees’ perceptions of their work ability from a sustainable career perspective. Specifically, we investigate the role of a person’s perceived current fit (i.e., autonomy, strengths use and needs-supply fit), and future fit with their job as resources that affect perceived work ability, defined as the extent to which employees feel capable of continuing their current work over a longer time period. In addition, we test whether meaningfulness of one’s work mediates this relationship, and we address the moderating role of age. Our hypotheses were tested using a sample of 5205 employees working in diverse sectors in Belgium. The results of multi-group Structural Equation Modelling (SEM) provide mixed evidence for our hypotheses. While all four resources were significantly and positively related to perceived meaningfulness, only needs-supply fit was positively related to perceived work ability. Strengths use, on the other hand, was also significantly related to perceived work ability, yet in a negative way. These findings underscore the importance of distinguishing between several types of resources to understand their impact upon perceived work ability. Interestingly, the relationship between future-orientedness of the job and perceived work ability was moderated by age, with the relationship only being significant and positive for middle-aged and senior workers. This suggests an increasingly important role of having a perspective of future fit with one’s job as employees grow older. Contrary to our expectations, meaningfulness did not mediate the relationships between resources and perceived work ability. We discuss these findings and their implications from the perspective of sustainable career development.

scholarly journals Factors Influencing Organic Food Purchase Intention in Developing Countries and the Moderating Role of Knowledge

2019 ◽  
Vol 11 (1) ◽  
pp. 209 ◽  
Author(s):  
Xuhui Wang ◽  
Frida Pacho ◽  
Jia Liu ◽  
Redempta Kajungiro
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Equation Modeling ◽  
Personal Attitude ◽  
Food Purchase ◽  
Health Consciousness ◽  
Consumer Purchase Intention ◽  
The Relationship ◽  
Moderating Role

The current study focuses on understanding the factors (subjective norms (SNs), personal attitude, and perceived behaviour control (PBC)) that influence consumer purchase intention regarding organic food from the theory of planned behaviour and health consciousness as an additional factor in Tanzania and Kenya. It further explains the role of knowledge as a moderating variable in organic food purchase intention. A total of 331 responses from Tanzania and 350 responses from Kenya were obtained. Confirmatory factor analysis was applied for validation, and results were analysed using structural equation modeling. SNs, personal attitudes, and health consciousness were found to be significant predictors of organic purchase intention in both countries. Furthermore, findings show that knowledge positively moderates the relationship among SNs, personal attitude, health consciousness, and organic food purchase intention. However, PBC was found to be a weak influencer on consumer purchase intention in Kenya, and no knowledge interaction between PBC and consumer purchase intention in Tanzania was found. The current study theoretically contributes to the literature by introducing the moderating role of knowledge in the relationship. The results show that knowledge interaction increases the effects of the majority of predictors after being introduced in the relationship. Finally, this study provides an understanding of consumers’ perspective regarding their intention to purchase organic foods, which will help stakeholders, such as marketers, retailers, and producers, to achieve marketing strategies for the development of these products.

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