scholarly journals Evaluating the role of the National Museum of Iran in the development of cultural tourism

2021 ◽  
Vol 34 (2) ◽  
pp. 9-26
Author(s):  
Omid Salek Farokhi ◽  
Seyedeh Yasamin Hosseini
Keyword(s):  
Structural Equation ◽  
Cultural Tourism ◽  
National Museum ◽  
The Public ◽  
Equation Modelling ◽  
Historical Monuments ◽  
Confirmatory Factor ◽  
Ancient Persia ◽  
Article Analyse

In addition to acquainting the public with the culture of a particular region, cultural tourism creates economic opportunities. Taking into account various tourist sites, museums are definitely among the most important ones. In Iran, the National Museum is one of the most important museums because of its rich collection of historical monuments related to the ancient Persia and Islamic periods. The authors of this article analyse the role of the National Museum of Iran in the development of the country’s cultural tourism. The analysis is based on information obtained from the database of the Iranian Cultural Heritage Organization and the National Museum of Iran. Confirmatory factor analysis and structural equation modelling were employed for data analysis. The results confirm the importance of the National Museum of Iran in the development of cultural tourism.

scholarly journals Museum experience and satisfaction: moderating role of visiting frequency in national museum of ghana

2021 ◽  
Vol 19 (2) ◽  
pp. 239-253
Author(s):  
Alexander Kofi Preko ◽  
◽  
Theophilus Francis Gyepi-Garbrah ◽  
Keyword(s):  
Willingness To Pay ◽  
Structural Equation ◽  
Marketing Strategies ◽  
National Museum ◽  
Equation Modelling ◽  
Tourist Experience ◽  
Museum Experience ◽  
The Relationship ◽  
Moderating Role

This research aims to investigate how tourist experience elicits satisfaction and contributes to loyalty and willingness to pay more for a museum destination. More specifically, this study also investigates the significant moderating role of visiting frequency on the relationship between satisfaction and willingness to pay more. Museums offer unique collections for tourists’ education and recreation while providing a better understanding of the cross‑cultural diversity of societies. The research was conducted with 285 tourists visiting the National Museum in Ghana, with questions relating to experience, satisfaction, loyalty and willingness to pay more. Structural equation modelling was used to test the effects of the museum experience, satisfaction and loyalty on willingness to pay more. Responses emanating from the questionnaire on the National Museum of Ghana was analysed and the study findings suggest the significant effects of tourist experience on satisfaction as well as the significant effects of satisfaction on loyalty and willingness to pay more. In addition, the significant moderating effect of visiting frequency was reported on the relationship between satisfaction and tourist willingness to pay more. In this regard managers should develop marketing strategies that promote museum tourism in the travelling experience and that guarantee greater satisgfaction on site

scholarly journals Investigating Tendencies of Malaysian Muslims in Islamic Estate Planning: Insight into Its Determinants

2021 ◽  
Author(s):  
Norazlina Abd Wahab ◽  
Selamah Maamor ◽  
Suraiya Hashim ◽  
Zairy Zainol ◽  
Hakimah Yaacob
Keyword(s):  
Structural Equation ◽  
Cost Effective ◽  
Peninsular Malaysia ◽  
Estate Planning ◽  
Management Planning ◽  
The Public ◽  
Equation Modelling ◽  
Effective Manner ◽  
Insight Into

Estate planning is one of the crucial elements of managing property during a person’s lifetime. It involves both handling and managing property during one’s lifetime and after death. For Muslims, the objectives of Shariah, which are known as Maqasid Shariah, can be attained if their finances are planned in a wise and cost-effective manner. Unfortunately, it was reported that frozen inheritance assets have steadily increased from the day of Independence, amounting to RM70 billion in 2020 indicating the seriousness of the matter. The freezing of inheritance property is detrimental to the economy and thus opposes the spirit of  Maqasid Shari’ah which recommends that it should be properly managed for the benefit of the public. This is where estate planning plays its role in ensuring quicker and easier distribution of assets and property. Hence, the objective of this research is to investigate Malaysian Muslims’ tendencies in estate management planning and its determinants. A total of 406 respondents throughout Peninsular Malaysia responded to the prepared survey, where the Partial Least Squares Structural Equation Modelling (PLS-SEM) approach was employed as the main data analysis for this study. The findings revealed that altruism, advantages and compliance were significant in influencing tendencies of Malaysian Muslims in Islamic estate planning. Surprisingly, service was found to be an insignificant factor in influencing the tendencies of Malaysian Muslims in Islamic estate planning. This study provides some insights on the role of policymakers and estate planning related industry in ensuring the compliance of estate planning product and increasing the awareness of Muslims to do estate planning by promoting the advantages and importance of doing so. Policymakers are also welcome to engage in this matter by providing earlier education on Islamic estate planning among Muslims in Malaysia.  

An Empirical Study on Determining the Effectiveness of Social Media Advertising

2020 ◽  
Vol 16 (2) ◽  
pp. 47-68 ◽  
Author(s):  
Taanika Arora ◽  
Bhawna Agarwal
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Modelling ◽  
Confirmatory Factor ◽  
Social Media Advertising ◽  
The Impact ◽  
Self Administered Questionnaire

The article proposes a conceptual model based on social media advertising, which examines the impact of some identified antecedents such as entertainment, informativeness, credibility, incentives, pre- purchase search motivation and social escapism motivation on attitude towards social media advertising and further see the impact on purchase intention. A quantitative approach of research was adopted, where data was collected using a self-administered questionnaire from 472 Indian social media users. The scales adapted from the previous studies were validated using exploratory factor analysis (EFA) and then two-step structural equation modelling (SEM) was applied which included confirmatory factor analysis (CFA) followed by hypothesis testing in AMOS 22.0. The results indicated a significant role of informativeness, entertainment, credibility, incentives, pre- purchase search motivation and social escapism motivation in predicting attitudes towards social media advertising, further purchase intention was significantly predicted by attitudes towards social media advertising.

scholarly journals Consumer preferences toward organic food and the moderating role of knowledge: a case of Pakistan and Malaysia

2020 ◽  
Vol 50 (5) ◽  
Author(s):  
Umair Kashif ◽  
Chen Hong ◽  
Snovia Naseem ◽  
Waris Ali Khan ◽  
Muhammad Waqar Akram
Keyword(s):  
Structural Equation ◽  
Consumer Preferences ◽  
Organic Food ◽  
Purchase Intentions ◽  
Health Consciousness ◽  
Interaction Terms ◽  
Equation Modelling ◽  
Confirmatory Factor ◽  
Moderating Role

ABSTRACT: The present study aimed to identify the elements of the Theory of Planned Behaviour along with health consciousness and determine the role of knowledge as a moderating variable in Pakistan and Malaysia. Three hundred and forty-one observations from Pakistan and 280 observations from Malaysia were acquired through questionnaire; while, confirmatory factor analysis and structural equation modelling was applied for the analysis. The magnitude of the results varied across both countries; however, attitude, subjective norms and health consciousness, as well as their interaction terms, were significant predictors, whereas, perceived behavioural control and its knowledge interaction terms had insignificant impacts on the purchase intentions of consumers for both countries. This research will help to further understand about consumer perception in the purchase of organic food items, which will assist retailers, advertisers and manufacturers in developing strategies for such products.

scholarly journals Organisational Effectiveness in a Metropolitan Municipality: Proposing and Validating a Model

2018 ◽  
Vol 42 ◽  
Author(s):  
Benny Olivier ◽  
Nico Martins
Keyword(s):  
South Africa ◽  
Conceptual Model ◽  
Structural Equation ◽  
Goal Achievement ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
The Public ◽  
Organisational Effectiveness ◽  
Equation Modelling ◽  
Confirmatory Factor

The aim of this study was to propose and validate a model of organisational effectiveness which could be utilised by a metropolitan municipality to address problems and weaknesses in order to maintain its credibility in the eyes of the public and fulfil its legislatively prescribed mandate. As a first step, this study designed a conceptual model of organisational effectiveness for a metropolitan municipality by including organisational and behavioural variables published in previous studies, as well as variables contained in existing models of effectiveness. In order to validate the model, the next step was to conduct a cross-sectional survey using the Effectiveness Survey (ES) in an existing metropolitan municipality in South Africa (n = 6 514) and expose the data gathered to structural equation modelling (SEM). The confirmatory factor analysis that was conducted subsequently confirmed the existence of the three main variables proposed in the conceptual model, namely Healthy Systems, Goal Achievement and Service Delivery, but did not support all the hypothesised relationships between these variables. The implications of the statistically significant and insignificant relationships obtained are discussed and the utility of SEM as a means of validating a conceptual model is confirmed

scholarly journals REVISITING THE DETERMINANTS OF STUDENTS’ SUCCESS IN CONDUCTING CREATIVITY PROGRAM

2019 ◽  
Vol 38 (1) ◽  
pp. 90-103
Author(s):  
Sumaryanto Sumaryanto ◽  
Tchello Kasse ◽  
Nur Hidayanto Pancoro Setyo Putro
Keyword(s):  
Factor Analysis ◽  
Self Efficacy ◽  
Structural Equation ◽  
Survey Design ◽  
Research Community ◽  
Equation Modelling ◽  
Confirmatory Factor ◽  
The University ◽  
Students Success

This study investigated the determinants of students’ success in completing creativity programs. A survey design was used in this study. A total of 351 respondents completed a survey on the factors that theoretically were related to students’ creativity. Exploratory factor analysis (EFA) was then conducted to explore the factors that emerge as the correlates of students self-efficacy in completing the creativity program. Subsequently, confirmatory factor analysis (CFA) was performed to confirm the pattern proposed in the EFA. Finally, Structural Equation Modelling with Mplus was conducted to explore how the factors are related to students self-efficacy in completing the creativity program. The results showed that students’ self-efficacy are strongly related to the role of their advisors, supports from their research community, and supports from the university. Comprehensive discussions on these factors are provided throughout this paper.

The Effect of Prestige Sensitivity on Price Acceptance in Vietnam’s Mobile Phone Market

2018 ◽  
pp. 97-112
Author(s):  
Huyen Thi Nguyen ◽  
Ngoc Minh Nguyen
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Structural Equation ◽  
Sampling Method ◽  
Product Knowledge ◽  
Mediating Role ◽  
Modelling Method ◽  
Equation Modelling ◽  
Convenience Sampling

The purpose of this study is to examine the effect of prestige sensitivity on mobile phone customer’s price acceptance in Vietnam and the mediating role of product knowledge and price mavenism on this relationship. We used the convenience sampling method for data collection via questionnaires with a sample of 605 consumers who purchased mobile phones. The collected data was analysed by applying a structural equation modelling method. The result indicates that prestige sensitivity has both direct and indirect effects on price acceptance via product knowledge and price mavenism. The findings suggest that prestige sensitivity can be used as a market segmentation criterion for mobile phones when making price decisions and providing customers with adequate information could improve price acceptance.

Volition to transfer: mastering obstacles in training transfer

2017 ◽  
Vol 46 (4) ◽  
pp. 809-823 ◽  
Author(s):  
Christian Seiberling ◽  
Simone Kauffeld
Keyword(s):  
Structural Equation ◽  
Transfer Of Training ◽  
Structural Equation Models ◽  
Training Transfer ◽  
Bootstrap Analysis ◽  
Content Type ◽  
Confirmatory Factor ◽  
Motivation To Transfer ◽  
Practical Implications

Purpose The purpose of this paper is to seek a better understanding of the role of volition in the learning transfer system beyond the well-established concept of motivation to transfer. Design/methodology/approach Participants of a two-day leadership training were asked to complete two online questionnaires (t1 directly after training, t2 eight weeks after training). In total, 891 managers answered the first questionnaire, 465 the second. Findings Confirmatory factor analysis suggests that motivation and volition to transfer are perceived as two different constructs. Hierarchical linear regression shows that additional variance in training transfer can be explained when volition to transfer is taken into account. Structural equation models and bootstrap analysis suggest that both motivation and volition to transfer mediate effects of supervisor support and trainer performance on training transfer. Research limitations/implications The results imply that besides motivation to transfer, volition to transfer may be a relevant construct in the transfer of training. It remains to be tested how far these findings can be generalized to other training settings beside leadership trainings. Practical implications Organizations aiming at improving training transfer should focus on enhancing the participants’ motivation and volition to transfer. Both trainers and supervisors seem to promote transfer of training by influencing a trainee’s motivation to transfer and volition to transfer. Originality/value To the authors’ knowledge, this is the first study to systematically examine the role of volition in training transfer.

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