scholarly journals Marketing Strategy for Welding Workshops in the New Normal Era after the Covid-19 Pandemic

2021 ◽  
Vol 2 (2) ◽  
pp. 123
Author(s):  
Andika Isma ◽  
Andi Hidayatullah ◽  
Agung Winarno ◽  
Agus Hermawan
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Case Study Research ◽  
Marketing Strategies ◽  
New Normal ◽  
Additional Information ◽  
Prevention Protocol ◽  
The Impact ◽  
Depth Interviews

The Covid-19 pandemic has a major impact on all aspects and sectors of public life, especially business actors. The impact of the Covid-19 Pandemic was also experienced by welding workshops, one of which was the Barakka Las workshop. This study aims to determine the implementation of marketing strategies in the welding workshop business "Barakka Las" in the New Normal Era after the Covid-19 Pandemic through the creation and design of social media and websites. This research uses a qualitative approach with a case study research method. The data were obtained through collecting supporting theories and conducting in-depth interviews with the owner of the "Barakka Las" welding workshop. From the results obtained, in increasing brand loyalty and reaching wider consumers, Barakka Las implemented a digital marketing strategy through social media such as Instagram, Facebook, Twitter and Youtube and through websites with various interesting promotional content and additional information about the Covid-19 prevention protocol

scholarly journals The Potential of Poverty in the City of Palangka Raya: Study SMIs Affected Pandemic Covid 19

2020 ◽  
Vol 3 (3) ◽  
pp. 1626-1634
Author(s):  
Pipit Anggriati Ningrum ◽  
Alexandra Hukom ◽  
Saputra Adiwijaya
Keyword(s):  
Qualitative Research ◽  
Case Study Research ◽  
Secondary Data ◽  
Study Research ◽  
Sales And Marketing ◽  
The Impact ◽  
The City ◽  
Depth Interviews ◽  
Detrimental Impact

This study aims to analyze the increasing potential for poverty in the city of Palangka Raya from the perspective of SMIs due to the impact of the 19th COVID pandemic. The data was obtained based on the results of in-depth interviews from February to April 2020 with 10 SMIs and supported from secondary data from the Central Statistics Agency. The data is processed based on qualitative research principles based on the type of case study research. In the results of this study it was found that the SMIs experienced a very detrimental impact in terms of sales and marketing of products so that employees who come to work are terminated indefinitely, in this connection it appears that there is potential increases in poverty that can occur in the future come.

scholarly journals DIGITAL MARKETING STRATEGIES TO BOOST TOURISM ECONOMY: A CASE STUDY OF ATLANTIS LAND SURABAYA

2019 ◽  
Vol 7 (5) ◽  
pp. 468-473 ◽  
Author(s):  
Slamet Riyadi ◽  
Daniel Susilo ◽  
Siska Armawati Sufa ◽  
Teguh Dwi Putranto
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Face To Face ◽  
The Government ◽  
Surrounding Areas ◽  
Tourism Economy ◽  
Tourism Services

Purpose: This research has a purpose to know how PT. Granting Jaya implementing a digital marketing strategy to promote the Atlantis Land Surabaya theme park in the field of one of the tourism services located in Surabaya city. The Mayor of Surabaya has established the Atlantis Land area as an integrated marine tourism area since 2017. Ria Kenjeran Beach (Kenjeran Park) previously managed by the Government of Surabaya. Methodology: This study uses a qualitative approach and interview techniques for collecting material that is done with the question and answers verbally unilaterally face to face. Main Finding: The results of the study found that PT. Granting Jaya prefers to use Social Media as a Digital Marketing Strategy is a way to promote a new brand, build preference, and increase the visitors of Atlantis Land Surabaya through Instagram Strategic Marketing. Implications/ Applications: This research can have implications for the selection and use of promotions more precisely through social media. Because the novelty in this study can be applied to attracting the number of visitors in the world of tourism, especially in Surabaya and surrounding areas.

scholarly journals PEMANFAATAN MEDIA SOSIAL DALAM KOMUNIKASI INTERPERSONAL GURU DENGAN MURID BERKEBUTUHAN KHUSUS

2019 ◽  
Vol 6 (1) ◽  
pp. 37
Author(s):  
Gabrielle Paskalia Gultom ◽  
Nur Atnan
Keyword(s):  
Social Media ◽  
Interpersonal Communication ◽  
Case Study Research ◽  
Research Approach ◽  
Deaf Students ◽  
Inhibiting Factor ◽  
Teachers And Students ◽  
The Impact

The purposes ond conclution of this research are to find out how the application of interpersonal communication between teachers and deaf students in Nurul Iman extraordinary school in the utilization of social media, to find out what factors hinder and support the application of interpersonal communication in the utilization of social media in Nurul Iman extraordinary school, and to know what impact occurs on students in the utilization of social media in interpersonal communication with the teacher, which is the overall purpose of this research by paying attention to the quality of supportive attitudes. The method used in this research uses qualitative research methods with a case study research approach. The results of this research are when communicating, teachers and deaf students pay attention to the language used. Teachers and students alike try to be honest and try to position themselves as interlocutors when communicating. The inhibiting factor is the vocabulary of deaf students, studentsare not able to speak clearly, students who are initially dishonest and students who are not easily cured. While the supporting factors are students like to ask questions and tell the teacher, the teacher who always forgives students, honest students because the evidence that the teacher has and the teachers and students positioning themselves as interlocutors when communicating. The impact that occurs on students are increasing vocabulary of students, students who increasingly become honest and students who increasingly understand the teacher. Keywords: interpersonal communication; social media utilization; supportive attitude; deaf specialistteachers; deaf students. ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui bagaimana penerapan komunikasi interpersonal antara guru dengan murid tunarungu SLB Nurul Iman dalam pemanfaatan media sosial, untuk mengetahui faktor-faktor apa saja yang menghambat dan mendukung penerapan komunikasi interpersonal dalam pemanfaatan media sosial di SLB Nurul Iman, serta untuk mengetahui dampak apa terjadi pada siswa dalam pemanfaatan media sosial dalam komunikasi interpersonal dengan guru, yang dimana keseluruhan tujuan penelitian dengan memperhatikan kualitas sikap mendukung. Metode yang digunakan dalam penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan penelitian studi kasus Hasil dan kesimpulan dari penelitian ini adalah saat berkomunikasi, guru dan murid tunarungu memperhatikan bahasa yang digunakan. Guru dan murid sama-sama berusaha jujur dan berusaha memposisikan diri menjadi lawan bicara saat berkomunikasi. Faktor yang menghambat yaitu pembendaharaan kata murid tunarungu, murid tidak mampu berbicara secara jelas, murid yang awalnya tidak jujur serta murid yang tidak mudah kapok. Sedangkan faktor yang mendukung adalah murid suka bertanya dan bercerita pada guru, guru yang memaafkan murid, murid yang jujur karena bukti yang dimiliki guru serta guru dan murid memposisikan menjadi lawan bicaranya saat berkomunikasi. Dampak yang terjadi pada murid yaitu pembendaharaan kata murid yang semakin banyak, murid yang semakin menjadi jujur serta murid yang semakin mengerti dan memahami guru. Kata kunci: Komunikasi interpersonal; pemanfaatan media sosial; sikap mendukung; guru spesialistunarungu; murid tunarungu.

scholarly journals Implementation Of Marketing Strategies In Increasing Sales Volume

2021 ◽  
Vol 2 (5) ◽  
pp. 1449-1459
Author(s):  
Andi Haslindah ◽  
Aminuddin Hamdat ◽  
Mora ◽  
Hafidz Hanafiah
Keyword(s):  
Factor Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Case Study Research ◽  
Marketing Strategies ◽  
Manufacturing Companies ◽  
Service Companies ◽  
Strategic Factor ◽  
Analysis Technique

Marketing strategy is the means to communicate company goals with the direction to be taken to achieve goals to stakeholders or parties who have decisions in the company. So as the marketing strategy is a very important value to be applied by service and non-service companies to remain competitive.The purpose of this study was to identify and understand the implementation of marketing strategies in manufacturing companies. The method used in this research is descriptive qualitative with the type of case study research on the object of research using the methods of observation, interviews, and documentation. While the data analysis technique using the SWOT analysis technique (Strength, Weakness, Opportunity, Threat).The results showed that through the EFAS (External Strategic Factor Analysis Summary) analysis, a total score of 2.95 was obtained and the IFAS (Internal Strategic Factor Analysis Summary) analysis obtained a total score of 2.25. This strategy focuses on efforts to maintain the capabilities of the company and use them to seize the opportunities that exist. Market penetration and product development are strategies that are usually applied by companies in this position.

The Death of Phillip Hughes

2016 ◽  
Vol 5 (1) ◽  
pp. 95-109
Author(s):  
Peter English
Keyword(s):  
Social Media ◽  
Dominant Focus ◽  
The World ◽  
The Impact ◽  
Depth Interviews

Cricketer Phillip Hughes died after being struck by a ball in a match, triggering a rare example of commemorative journalism of an Australian athlete in his prime. This case study explores the perceptions of print and online cricket journalists who covered the story, providing an analysis of how their emotions influenced their reporting of an event they were professionally and personally involved in. Employing this approach differs from the dominant focus of examining content in commemorative journalism scholarship. The circumstances of the Hughes story created an unfamiliar environment for cricket journalists, who had to deal with their own emotions while being messengers to audiences in Australia, and across the world. The impact of social media also altered the direction of aspects of the coverage through the Twitter hashtag #putoutyourbats. To examine elements of this commemorative journalism example, in-depth interviews were conducted with 11 Australian cricket journalists. The results reflect the respondents’ difficulties in covering the story, their usage of emotion in their work, and their perceptions of social media’s influence.

Exploring factors hindering SMEs’ growth: evidence from Nambia

2016 ◽  
Vol 7 (2) ◽  
pp. 190-211 ◽  
Author(s):  
Neeta Baporikar ◽  
Geoffrey Nambira ◽  
Geroldine Gomxos
Keyword(s):  
Customer Service ◽  
Case Study Research ◽  
Marketing Strategies ◽  
Alcoholic Beverages ◽  
Business Growth ◽  
Special Aspect ◽  
Content Type ◽  
Skilled Manpower ◽  
Depth Interviews

Purpose This study aims to explore factors hindering small and medium-sized enterprises' (SMEs) growth in Khomas region in Nambia. Methodology/design/approach Methodology adopted is qualitative approach with a case study research design including in-depth interviews and deep observations. Findings Findings indicate that these SMEs experience stealing, security problems and fights from the customers, which hinder business growth. In addition, though they understand the importance of technology in boosting business growth, they are not able to keep the pace with changing technology, which impacts their business development. It was further found that access to finance, appropriate marketing strategies, lack of skilled manpower and poor customer service also hinder their business growth. Research limitations/implications The special aspect of case study design is that it defines the delimitation of the research study and may find it necessary to adjust the boundaries that in any case have initially been determined arbitrarily. Being a case approach, it may be difficult to generalize for all kinds of SMEs. Practical implications The problem faced by business owners as explored in this study brings a further dimension to the current literature on factors that hinder growth of SMEs. According to literature studies on factors hindering business growth, especially for SMEs selling alcoholic beverages, factors such as fighting, stealing and insulting as found in this study provide a new dimension on popular businesses especially in high-density areas or locations as they are popularly known in Namibia. Originality/value The originality of this study is the line of business - SMEs selling alcoholic beverages. This line of business is very popular and many venture into this because of the demand and profitability but because there are no studies, this paper will contribute and provide a framework to ensure success and business growth for future entrepreneurs in this line of business.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

2016 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Handika Rifki W.P ◽  
Yuli Arif Tribudi ◽  
Agustina Widyaworo Kunharjati
Keyword(s):  
Case Study Research ◽  
Personal Selling ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Brand Awareness ◽  
Analytic Method ◽  
Distribution Strategy ◽  
Promotion Strategies ◽  
Promotional Strategies

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Managing multichannel coordination in retail banking: the influence of customer participation

2006 ◽  
Vol 24 (5) ◽  
pp. 327-345 ◽  
Author(s):  
Loïc Plé
Keyword(s):  
Organizational Design ◽  
Retail Banking ◽  
Customer Participation ◽  
Content Type ◽  
Quantitative Studies ◽  
Retail Banks ◽  
The Impact ◽  
Depth Interviews

PurposeThe purpose of this research is to explore the combining of marketing and organizational literature. This paper seeks to evaluate the relationships between multichannel coordination and customer participation, as seen through the lens of potential customer opportunism. It aims at showing the impact of this opportunism on the organizational design of multiple channels structures.Design/methodology/approachThe research reports on an exploratory case study in a French retail bank. A total of 25 in‐depth interviews were conducted, and the use of other sources enabled data triangulation.FindingsThe results show first that an increase in the number of distribution channels is liable to favor customer opportunistic behavior. To counter this, the bank mainly relies on impersonal coordination modes. An emerging result highlights the role of the customer as a “perceptual filter” between the different channels of employees.Research limitations/implicationsCustomer opportunism is studied via channels employees perceptions. An investigation using a customer survey may help to better understand this construct, e.g. to identify its antecedents, and to measure it precisely. Moreover, further qualitative and/or quantitative studies with larger sample sizes are needed to try and generalize these results.Practical implicationsIt is recommended not to forget that customers can facilitate or hinder multichannel coordination. Retail banks have the power to use them conveniently, provided that they are fully conscious of the scope of the “partial employee” role played by the customer.Originality/valueThis paper broadens understanding of how multichannel distribution structures are coordinated, and in a way belies traditional organizational design literature. The emerging result gives birth to the concept of “reversed interactive marketing”, which has interesting theoretical and practical repercussions.

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