scholarly journals Analysis of the Relationship Between Perceived Security and Customer Trust and Loyalty in Online Shopping

2011 ◽  
Vol 10 (11) ◽  
Keyword(s):  
Online Shopping ◽  
Perceived Security ◽  
Customer Trust ◽  
The Relationship

The Affective Domain of E-Commerce

2021 ◽  
pp. 19-39
Author(s):  
Vildan Ateş
Keyword(s):  
Perceived Control ◽  
Perceived Risk ◽  
Online Shopping ◽  
Affective Domain ◽  
Customer Perceptions ◽  
Long Run ◽  
Perceived Benefit ◽  
Perceived Security ◽  
Customer Services ◽  
Customer Trust

The purpose of this chapter is to examine customer perceptions in the affective domain that directly or indirectly influence the shopping process and purchasing decision between the online customer and online shopping sites. This chapter investigates the effects of nine different perceptions as perceived benefit, perceived control, perceived customer services, perceived customization, perceived risk, perceived security, perceived self-efficiency, perceived privacy, and perceived value on the trust, satisfaction, and loyalty of online customers. Revealing the effects of these relationships on online customer trust, satisfaction and loyalty is important for online shopping sites to maintain their existence in the long-run, be able to compete with others, and increase their profitability.

scholarly journals Multivariate Analysis for Determinants of Online Consumers Trust

2021 ◽  
Vol 1 ◽  
Author(s):  
Aprilia Aryanti Widyasari ◽  
Putri Pratama Deliana Nursafitri ◽  
Achmad Yanu Alifianto
Keyword(s):  
Multivariate Analysis ◽  
Customer Satisfaction ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Customer Trust ◽  
The Relationship

This research aims to examine the effect of customer satisfaction on customer trust, the effect of security perception on customer satisfaction and customer trust, the influence of privacy on customer satisfaction and customer trust, the influence of brand awareness on customer satisfaction and customer trust, as well as the influence of customer satisfaction mediation on the relationship between perception security, privacy and brand awareness with customer trust. This research focuses observations on 100 people in Surabaya who have made transactions on online shopping sites. Private students and employees dominate the number of respondents in this research. To test the research hypothesis, this research adopted the Structural Equation Model-Partial Least Square (SEM-PLS) technique using SmartPLS. This research proves that brand awareness has a significant effect on customer trust and customer satisfaction, security perceptions have a significant effect on customer trust and customer satisfaction, privacy has a significant effect on customer trust and not on customer satisfaction, and customer satisfaction on customer trust

The Affective Domain of E-Commerce

2020 ◽  
pp. 77-103
Author(s):  
Vildan Ateş
Keyword(s):  
Perceived Control ◽  
Perceived Risk ◽  
Online Shopping ◽  
Affective Domain ◽  
Customer Perceptions ◽  
Long Run ◽  
Perceived Benefit ◽  
Perceived Security ◽  
Customer Services ◽  
Customer Trust

The purpose of this chapter is to examine customer perceptions in the affective domain that directly or indirectly influence the shopping process and purchasing decision between the online customer and online shopping sites. This chapter investigates the effects of nine different perceptions as perceived benefit, perceived control, perceived customer services, perceived customization, perceived risk, perceived security, perceived self-efficiency, perceived privacy, and perceived value on the trust, satisfaction, and loyalty of online customers. Revealing the effects of these relationships on online customer trust, satisfaction and loyalty is important for online shopping sites to maintain their existence in the long-run, be able to compete with others, and increase their profitability.

scholarly journals Welcome back

2021 ◽  
Vol 23 (59) ◽  
pp. 106-120
Author(s):  
Alex Eckert ◽  
Gabriel Sperandio Milan ◽  
Gobinda Roy ◽  
Rodrigo Bado
Keyword(s):  
Theoretical Model ◽  
Information Quality ◽  
Online Shopping ◽  
Structural Equations ◽  
Repurchase Intention ◽  
Structural Equations Modeling ◽  
Perceived Security ◽  
Buy Back ◽  
The Relationship

The present study aimed to analyze the relationship between the website information quality, privacy, security and trust, as well as its influence on Brazilians consumers intention to buy back online. To reach this objective, a theoretical model was elaborated, followed by a survey with a sample composed of more than four hundred consumers who have already made purchases online, and the data were statistically tested through the Structural Equations Modeling. From the analysis of the results, it was evidenced that the website information quality and the perceived privacy positively affect the perceived security, and that the security, in turn, positively impacts trust shown to the website. In addition, it has been proven that the consumers repurchase intention in online shopping environment is strongly affected trust shown to the website. 

A Study on the Relationship Between Customer Loyalty and Customer Trust in Online Shopping

2020 ◽  
Vol 10 (2) ◽  
pp. 1-16 ◽  
Author(s):  
Umama Nasrin Haque ◽  
Rabin Mazumder
Keyword(s):  
Consumer Behavior ◽  
Customer Loyalty ◽  
Online Shopping ◽  
Customer Relationship ◽  
Online Environment ◽  
Retention Strategies ◽  
Mediating Factor ◽  
Customer Trust ◽  
The Relationship ◽  
Structured Questionnaire

Recently, the online market environment is quite competitive, and the organizations have to make sure to focus on continuously meeting the current and potential needs of the customers. Customer loyalty is primarily achieved by satisfying customer's expectations. In online shopping, since the products are intangible, it is important to build trust among the customers. Organizations need to thoroughly understand the consumer behavior and consumer needs in order to create and implement effective customer retention strategies. This study attempts to study the relationship between customer loyalty and customer trust in online shopping since trust is the glue that holds the customer relationship together in the current competitive market. Data is collected through the structured questionnaire. The results of this study legitimate the idea that trust of the customer acts as a mediating factor which enhances the loyalty of the customer in regard to the further purchase and consumption of the particular product or service in the online environment.

scholarly journals The Effect OfGoods Prices And Buyer Trust On The E-Commerce Sales System For Purchasing Goods Online

2021 ◽  
Vol 2 (3) ◽  
pp. 561-567
Author(s):  
Aloysius Rangga Aditya Nalendra ◽  
Slamet Heri Winarno ◽  
Agus Priadi ◽  
Elpa Hermawan ◽  
Martinus Wahyu Purnomo ◽  
...  
Keyword(s):  
Quantitative Methods ◽  
Online Shopping ◽  
Real Data ◽  
Physical Contact ◽  
Future Research ◽  
Online Media ◽  
Questionnaire Method ◽  
Sales Systems ◽  
Customer Trust ◽  
The Relationship

E-commerce is a payment system that is currently booming with e-commerce, so all sales systems that were offline go online and sales systems that were only in one region can be around the world without time limits and where development is compressed so high that it causes There are many changes from the traditional sales system to the internet. Therefore, this study will determine the effect of goods prices and buyer trust on the e-commerce sales system for purchasing goods online. The method used in this research is quantitative methods using a questionnaire that will be distributed in order to obtain data that can be used as research data so that the data can be used as a reference for current research and future research using the questionnaire method so that we will be able to get real data in the field because it is based on data directly obtained from e-commerce customers. The e-commerce system has begun to be developed in the 2000s but has not been used maximally but after the Covid 19 pandemic, now the e-commerce sales system has been very, very developed because of the limitations of the place and time of the Covid 19 pandemic resulting in the prohibition of physical contact. from sellers and buyers, therefore the e-commerce system speaks to the problems that already exist today with the existence of e-commerce so that sellers and buyers can still transact with online media. In this study will be able to produce data that can answer the problem in this research in this study will answer the problem of how the relationship between low prices and customer trust in the e-commerce sales system based on online shopping with online media, therefore this research will use quantitative methods. as an appropriate research method.

The Effect of E-Commerce Websites’ Colors on Customer Trust

2011 ◽  
Vol 7 (3) ◽  
pp. 1-18 ◽  
Author(s):  
Jean Éric Pelet ◽  
Panagiota Papadopoulou
Keyword(s):  
Qualitative Study ◽  
Website Quality ◽  
Atmospheric Variable ◽  
Online Vendor ◽  
Customer Trust ◽  
The Impact ◽  
The Relationship ◽  
Practical Implications

Establishing customer trust in an online vendor requires the provision of an environment in which customers can overcome their fear and reluctance about shopping transactions by forming trust and positive perceptions about the online vendor. This paper studies the impact of the colors of e-commerce websites, as an atmospheric variable of the interface, on customer trust. The effect of the colors of e-commerce websites on customer trust has only been indirectly examined in terms of website characteristics, such as website quality and usability, where color is viewed as a key interface attribute. Thus, the relationship between color itself and trust remains largely under investigated. To address this gap, this paper presents an exploratory qualitative study on how customers develop trust in an online vendor, as a result of the colors of the e-commerce website. The empirical findings provide theoretical and practical implications regarding the effect of web stores color on trust.

scholarly journals A REVIEW ON TECHNOLOGY READINESS CONCEPT TO EXPLAIN CONSUMER’S ONLINE PURCHASE INTENTION

2020 ◽  
Vol 6 ◽  
pp. 49-57
Author(s):  
Khairull Anuar Ismail ◽  
Nabsiah Abdul Wahid
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
New Technology ◽  
Technology Readiness ◽  
Online Purchase ◽  
Intention To Purchase ◽  
Proposed Model ◽  
Related Service ◽  
Adoption Of New Technology ◽  
The Relationship

Recently in Malaysia, a substantial number of consumers have been found to be avoiding online shopping as they prefer to shop in physical stores. This scenario brings up the issue of whether Malaysian consumers are ready technologically to shop online. To tackle this issue, a review of the concept of technology readiness is made to help explain Malaysian consumers’ online purchase intention behaviour. Technology readiness is chosen here because the concept reflects an individual’s predisposition in the usage and adoption of new technology. For the purpose of this review, this study selects technology readiness concept as proposed by Parasuraman  (2000). From the review, this study found that technology readiness has been measured in the past either as a single (unidimensional) or a multidimensional construct involving four factors, namely, optimism, innovativeness, discomfort and insecurity. A summary on past researchers’ findings in identifying the relationship between technology readiness (and its proposed dimensions) with technology usage is included in this review. For example, technology readiness was found to have a significant influence on behavioural intention in using mobile commerce to purchase travel-related service. Additionally, technology readiness motivator (optimism and innovativeness) and inhibitor (discomfort and insecurity) were identified to be related to intention to use technology. Based on the review, this study proposes a model to help explain the user’s intention to purchase online situation. In the proposed model, both technology readiness motivators and inhibitors are suggested to show positive and negative influences respectively on the user’s intention to purchase online. This review is thought to be beneficial to many. For instance, researchers would find insights on the usefulness of technology readiness and on how it has been and can be applied for further investigation. As for marketing practitioners, the review would help guide them understand the influence technology readiness has on consumers behaviour intention in adopting online shopping which they could apply for future marketing strategy.

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