scholarly journals An Analysis of Cultural Elements in Selected Festive Advertisements

2021 ◽  
Vol 37 (1) ◽  
pp. 334-347
Author(s):  
Ismail Sualman ◽  
◽  
Nuurrianti Jalli ◽  
Razween Md Rashidi ◽  
Yuliandre Darwis ◽  
...  
Keyword(s):  
Content Analysis ◽  
Cultural Knowledge ◽  
Community Research ◽  
Cultural Backgrounds ◽  
Cultural Elements ◽  
Good Relationship ◽  
The Public ◽  
Quantitative Content ◽  
Local Company ◽  
Festive Season

Cultural knowledge and understanding are fundamental in a multiracial society like Malaysia. One of the ways to foster a good relationship between people of different cultural backgrounds can be achieved through the use of media. One of the means of such a message that could be disseminated to the public is through festive advertisements. Previous studies have shown that the portrayal of culture in ads is a pivotal element that should be considered by all advertisers in producing festive advertisements. This study aims to explore whether the content of festive advertisements in Malaysia portray and deliver messages that could potentially assist in fostering a good relationship between races in Malaysia. A quantitative content analysis was done on ten festive ads. These ads were selected based on pre-determined criteria – 1) ads have to be produced by a local company, 2) uploaded on YouTube, and 3) related to the festive season. For this research, a festive ad is defined as advertisements related to festivals celebrated by the Malaysian community. Research results revealed that the majority of the selected festive ads for this study portrayed positive values that could assist in fostering good relations among people of different cultural backgrounds. The element of togetherness has been used across different festive ads to intensify the need for cross-cultural understanding, especially during festive seasons. Keywords: Festive advertisements, content analysis, cultural elements, Malaysia.

scholarly journals An Analysis of Cultural Elements in Selected Festive Advertisements

2021 ◽  
Vol 37 (1) ◽  
pp. 434-448
Author(s):  
Ismail Sualman ◽  
◽  
Nuurrianti Jalli ◽  
Razween Md Rashidi ◽  
Yuliandre Darwis ◽  
...  
Keyword(s):  
Content Analysis ◽  
Cultural Knowledge ◽  
Community Research ◽  
Cultural Backgrounds ◽  
Cultural Elements ◽  
Good Relationship ◽  
The Public ◽  
Quantitative Content ◽  
Local Company ◽  
Festive Season

Cultural knowledge and understanding are fundamental in a multiracial society like Malaysia. One of the ways to foster a good relationship between people of different cultural backgrounds can be achieved through the use of media. One of the means of such a message that could be disseminated to the public is through festive advertisements. Previous studies have shown that the portrayal of culture in ads is a pivotal element that should be considered by all advertisers in producing festive advertisements. This study aims to explore whether the content of festive advertisements in Malaysia portray and deliver messages that could potentially assist in fostering a good relationship between races in Malaysia. A quantitative content analysis was done on ten festive ads. These ads were selected based on pre-determined criteria – 1) ads have to be produced by a local company, 2) uploaded on YouTube, and 3) related to the festive season. For this research, a festive ad is defined as advertisements related to festivals celebrated by the Malaysian community. Research results revealed that the majority of the selected festive ads for this study portrayed positive values that could assist in fostering good relations among people of different cultural backgrounds. The element of togetherness has been used across different festive ads to intensify the need for cross-cultural understanding, especially during festive seasons. Keywords: Festive advertisements, content analysis, cultural elements, Malaysia.

scholarly journals Ahok Dalam Berita Maya

2015 ◽  
Vol 18 (2) ◽  
pp. 141-152
Author(s):  
Novian Anata Putra
Keyword(s):  
Content Analysis ◽  
The Internet ◽  
Community Life ◽  
Sources Of Information ◽  
Quantitative Content Analysis ◽  
The Public ◽  
Central Figure ◽  
Quantitative Content ◽  
Racial Issues ◽  
Chinese Descent

Every society is flooded by Information in the Internet era. News sites as one of the sources of information are now numerous. However, do these bits of information worth to be trusted fully? Through quantitative content analysis, the researcher tried to examine one of the news sites based on religion (Islamic hardliners), VOA-Islam, in reporting Basuki Tjahaja Purnama a.k.a Ahok, which incidentally is a non-Muslim Chinese descent. Using Jurgen Westerstahl’s objectivity approach (1983), found the fact that the news presented by VOA-Islam does not contain elements of balance, even most of it shows a negative tendency, cornered Ahok as a central figure in DKI Jakarta. In fact, from the dimensions of relevance, the percentage of news from VOA-Islam, which has a significant effect to the activity of community life and proximity to the topic of the public, are quite high. In addition to the large amount of news that contains racial issues, it becomes worrisome because it could lead to the disintegration of the nation.

scholarly journals A Comparative Corpus-Based Content Analysis of Head of Government Addresses in Response to the Covid-19 Pandemic: Japan and Western Countries

2021 ◽  
Vol 11 (2) ◽  
pp. 9-32
Author(s):  
Nagisa Moritoki Škof
Keyword(s):  
Content Analysis ◽  
Hierarchical Cluster ◽  
Political Orientation ◽  
The Novel ◽  
The Public ◽  
Quantitative Content ◽  
The Usa ◽  
Novel Coronavirus ◽  
Head Of Government ◽  
Heads Of Government

Addresses made by heads of government reflect their views and opinions. This article presents a quantitative content analysis of public addresses made by heads of government of the five countries, namely Japan, the USA, New Zealand, Germany, and Slovenia, which were done in response to the novel coronavirus (Covid-19). Word frequency analysis and hierarchical cluster analysis were used to identify the content specifics of these addresses.  The comparative analysis of speeches concerning the novel coronavirus enables us to determine how these addresses reflect the speakers’ perspectives and political orientation and what they attempted to convey to the public.

Role of Images in Constructing Public Opinion About Environmental Matters in Malaysia

2021 ◽  
Vol 12 (1) ◽  
pp. 115-130
Author(s):  
Mohamad Saifudin Mohamad Saleh ◽  
Harald Heinrichs ◽  
Nik Norma Nik Hasan
Keyword(s):  
Content Analysis ◽  
Public Opinion ◽  
Environmental Problems ◽  
Environmental Information ◽  
Quantitative Content Analysis ◽  
The Public ◽  
Quantitative Content

This paper provides a discussion on the perception of Malaysian media and environmental non-governmental organisations (ENGOs) on the role of images in shaping the public's mind about environmental matters. Two methods were employed for this study. First, a total of 24 participants from the Malaysian media and ENGOs were interviewed. Second, a total of 2,050 environmental articles on media newspapers and ENGOs newsletters from the period of 2012 to 2014 were collected for the quantitative content analysis. The findings from interview confirmed that pictures were labelled by journalists and ENGOs staff as the most important tool in presenting the reality of the environmental problems to the public. This is because, upon seeing the pictures accompanying environmental articles, readers will gain more trust of the environmental information. This was in harmony with the results of the quantitative content analysis, where more than 60% of pictures were found on environmental articles.

Is public service broadcasting a threat to commercial media?

2018 ◽  
Vol 41 (6) ◽  
pp. 808-827 ◽  
Author(s):  
Helle Sjøvaag ◽  
Truls André Pedersen ◽  
Thomas Owren
Keyword(s):  
Content Analysis ◽  
Public Service ◽  
Latent Dirichlet Allocation ◽  
Methodological Approach ◽  
Online News ◽  
The Public ◽  
Public Service Broadcasting ◽  
Commercial Media ◽  
Quantitative Content ◽  
News Service

This article asks to what extent public service broadcasting’s online news service resembles that of commercial media. The context of this inquiry is claims of ‘out-crowding’ facing public service broadcasters across Europe. In Norway, commercial players in this debate accuse the public service broadcaster, NRK, of being too similar to competitors in the private sector for commercial operators to attain sustainable revenues in the online realm. To ascertain the extent to what these claims are warranted, this article compares NRK’s online content with that of nine commercial competitors in national and local markets, using a hybrid methodological approach combining quantitative content analysis with Latent Dirichlet allocation, analysing in excess of 115,000 documents. Findings show that commercial operators resemble each other more than they do NRK, indicating closer competition in the commercial segment than between the public service broadcaster and market players.

scholarly journals Cataloguing Remains an Important Skill at Public Libraries in the Modern Metadata Landscape of Norway

2020 ◽  
Vol 15 (3) ◽  
pp. 187-188
Author(s):  
Jordan Patterson
Keyword(s):  
Content Analysis ◽  
Public Libraries ◽  
Public Library ◽  
Quantitative Content Analysis ◽  
The Public ◽  
Quantitative Content ◽  
Library Catalogue ◽  
Sample Set ◽  
Current Practices

A Review of: Preminger, M., Rype, I., Ådland, M.K., Massey, D., & Tallerås, K. (2020). The public library metadata landscape, the case of Norway 2017–2018. Cataloging & Classification Quarterly, 58(2), 127–148. https://doi.org/10.1080/01639374.2020.1711836 Abstract Objective – To understand cataloguing practices in Norwegian public libraries through the analysis of a set of MARC records. Design – Quantitative content analysis. Setting – 2 central cataloguing agencies and 49 public libraries in Norway. Subjects – 21,275 cataloguing agency records and 116,029 public library catalogue records. Methods – The researchers derived a sample set of MARC records from the central cataloguing agencies and public libraries. Matching records from each agency (i.e., records for the same manifestation catalogued separately at each agency) were compared. Then, MARC records exported from public libraries were compared to matching records from the central agencies. Main Results – The two central agencies differed in some cataloguing practices while still adhering to the accepted standards. Public libraries made few changes to records imported from central libraries, and among public libraries, larger libraries were more likely to alter agency-derived MARC records. Conclusion – Current practices indicate that despite the prevalence and efficiency of centralized cataloguing, training in cataloguing remains important in public libraries, particularly in larger libraries.

scholarly journals Iklan Politik di TVRI Kalsel pada Pemilukada 2018

2019 ◽  
Vol 23 (1) ◽  
pp. 55-65
Author(s):  
Achmad Bayu Chandrabuwono ◽  
Atika Rusli ◽  
Andika Sanjaya
Keyword(s):  
Content Analysis ◽  
Political Communication ◽  
Quantitative Research ◽  
Election Campaign ◽  
Quantitative Content Analysis ◽  
The Public ◽  
Quantitative Content ◽  
Effective Advertising ◽  
Research Type ◽  
Descriptive Method

The Regional Head Candidates use advertisements on TVRI South Kalimantan to influence the public and get votes during the 2018 Regional Election campaign. The research uses a descriptive quantitative research type. Descriptive method aims to describe systematically the facts or characteristics of certain populations factually and accurately. This type of research uses quantitative content analysis. The findings state that effective advertising must contain creative and attached messages. According to our research, we conclude that political advertising in South Kalimantan is less effective. Prospective Regional Heads cannot rely on this type of advertising as the main campaign tool. They have to improvise with other media.Keywords: Political Communication, Political Advertisiement, Television. ABSTRAKPara Calon Kepala Daerah menggunakan iklan untuk mempengaruhi masyarakat dan memperoleh suara selama kampanye.Penelitian menggunakan jenis penelitian deskriptif kuantitatif. Metode deskriptif bertujuan melukiskan secara sistematis fakta atau karak-teristik populasi tertentu secara faktual dan cermat. Tipe penelitian menggunakan analisis isi kuantitatif.Hasil temuan menyatakan iklan yang efektif harus mengandung pesan-pesan kreatif dan melekat. Menurut riset kami, kami menyimpulkan bahwa iklan politik di Kalimantan Selatan kurang efektif., Para Calon Kepala Daerah tidak dapat bergantung pada jenis iklan ini sebagai alat kampanye utama. Mereka harus berimprovisasi dengan media lain..Kata kunci: Komunikasi politik, iklan politik, televisi

scholarly journals Celebrity news as hybrid journalism: An assessment of celebrity coverage in Flemish newspapers and magazines

Journalism ◽  
2016 ◽  
Vol 18 (1) ◽  
pp. 44-63 ◽  
Author(s):  
Hilde Van den Bulck ◽  
Steve Paulussen ◽  
Annebeth Bels
Keyword(s):  
Content Analysis ◽  
Public Interest ◽  
Genre Studies ◽  
Human Interest ◽  
The Public ◽  
Quantitative Content ◽  
High Level ◽  
Elite Newspapers ◽  
Celebrity News ◽  
Journalistic Quality

This contribution discusses the content and characteristics of celebrity news as a hybrid news genre by means of a quantitative content analysis of a random sample from 1 year of celebrity news as published in two elite and two popular Flemish newspapers, and two Flemish celebrity gossip magazines. To this end, a theoretical framework is developed that combines insights from celebrity studies regarding the characteristics of the celebrity as a mediated construct with insights from research on (the decline of) journalistic quality, as well as insights from genre studies on hybridity. Different from what the literature suggests, the results indicate a certain dominance in celebrity news of the public over the private and a distinct attention to public interest next to human interest news, although results differ according to type of medium. The results also show clear indications both of original but sensationalized reporting in magazines and of a high level of ‘churnalism’ in (elite) newspapers. In the conclusion, the article suggests a need to pay more attention to ‘regular’ rather than exceptional celebrity news and a reconsideration of what is ‘wrong’ with celebrity news as indicative of what is ‘wrong’ with journalism in general, and shows that celebrity news is a hybrid genre in three different ways.

scholarly journals Politics, opinion and controvesy: Gazeta do Povo´s strategies on Facebook and the relation with the readers

Intexto ◽  
2019 ◽  
pp. 226-250
Author(s):  
Camilla Quesada Tavares ◽  
Michele Goulart Massuchin
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Content Distribution ◽  
The Political ◽  
Quantitative Content Analysis ◽  
Political News ◽  
The Public ◽  
Quantitative Content ◽  
The Social ◽  
The Way

This paper aims to identify the way Gazeta do Povo has used Facebook as a content distribution platform. After the restructuring of the journal in June 2017, the social network has been shown to be an important channel for the dissemination of the material produced by the communication vehicle. So the research seeks to understand the logic of using the tool, based on the most explored themes, as well as the genre and the coverage of the posts, relating these characteristics to the return in relation to the number of likes, comments and sharing. The research analyzes the destined space to the political questions and those subjects classified as controversial, identifying how they present themselves in the coverage from the journalistic genre. The methodology used is the quantitative content analysis, and the variables were created from Larsson (2016) and Weber (2014), for the categorization of 820 posts carried out during 15 days of coverage through Facebook fanpage. The results indicate that the vehicle chooses to post policy news and that the public tends to comment more on controversial political news.

A cross-cultural analysis of the modes and effectiveness of collaborative production of knowledge on Quora

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yumeng Peng ◽  
Xiang Zhou
Keyword(s):  
Content Analysis ◽  
Cultural Differences ◽  
Cultural Difference ◽  
Cultural Context ◽  
Cultural Analysis ◽  
Cross Cultural ◽  
Cultural Backgrounds ◽  
Content Type ◽  
Cultural Elements ◽  
Production Of Knowledge

PurposeThe purpose of the paper is to investigate how cross-cultural elements such as cultural difference and stereotype are integrated into collaborative modes and actions and to explore their corresponding effectiveness.Design/methodology/approachThe sample of the quantitative content analysis is drawn from the posts with the topic of China on Quora. A collaborative case, where two users have a question-and-answer interaction, is taken as the unit of analysis. The effectiveness of collaboration is operationalized as the extent to which a collaboratively produced answer is visited and favorably reviewed, using the feedback index (the number of upvotes*1,000/views). One of the sampled collaborative cases is further analyzed qualitatively to see how cultural differences, stereotypes and other factors are incorporated into users' interaction.FindingsThis content analysis reveals nine modes of collaborative production of knowledge on Quora: initial questioning, pointed answering, raising doubts, responding to others, agreeing with others, correcting mistakes, enriching content, further questioning and extending issues. Diversity of the cross-cultural acts of collaborative production, particularly two of often-used collaborative actions, correcting stereotypes and supplementing cultural differences, helps to enhance overall collaborative effectiveness.Practical implicationsThis paper offers new perspectives and ideas for strategies to change socially problematic stereotypes, e.g. to correct stereotypes where necessary and use more convincing resources such as reliable images as collaborative actions to bridge cultural differences. It also calls on social Q&A website developers to create more international users-friendly design by providing various channels for users with diverse cultural backgrounds to interact with each other.Originality/valueThis study is one of the first to investigate online collaborative knowledge production within a broader cross-cultural context. Specifically, cultural factors and cross-cultural collaborative actions have been innovatively integrated into this research, enriching the dimensions that can be used for collaboration classification. It is helpful for users from different countries to actively adopting different strategies to overcome cultural differences, preconceptions and other negative factors that are not conducive to communication and knowledge acquisition.

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