scholarly journals Integration Mechanisms of Universities and Real Economy Sector

2021 ◽  
Vol 12 (3) ◽  
pp. 058-075
Author(s):  
Evgeny V. Balatsky ◽  
◽  
Natalia A. Ekimova ◽  
◽  

In the modern world, the role of universities is changing dramatically and a new model of their participation in the economy is being formed. The essence of the new model is an immeasurably closer integration of universities with enterprises and organizations of the real sector of the economy. Universities that reject this model will no longer be able to be full participants in the higher education market. In this regard, many Russian universities are forced to look for new mechanisms of interaction with economic entities of the regional economy. The article summarizes and systematizes the most successful practices of Russian universities on the creation and use of integration mechanisms with companies, enterprises and departments of the regions. For this purpose, examples of such promising institutions are considered, such as research and educational centers and infrastructure initiatives; supporting universities and network initiatives; targeted training and practice-oriented programs; integration of production and education on the site of universities (training centers); partial integration of production and education on the site of enterprises (basic departments); full integration of production and education at the enterprise site (outsourcing); entrepreneurial universities and a model of global academic partnership; the institute of unique scientific collaborations and Collective Use Centers. The analysis of this experience allowed us to draw the general contours of a new model of a practice-oriented university.

2021 ◽  
pp. 61-69
Author(s):  
M. A. Tanina ◽  
V. V. Bondarenko ◽  
V. A. Yudina ◽  
O. N. Leskina

The Russian universities have to be demand among potential foreign applicants in the context of tightening competition in the global higher education market for resources, personnel and students. The possibility of attraction talented young people from other countries appears through the implementation of the education export in the context of the knowledge economy and global competition. In addition, interaction with foreign students contributes to the academic development of universities, knowledge diplomacy and international cooperation. The experience of the National Research University of Information Technologies, Mechanics and Optics and the Peoples’ Friendship University of Russia in the field of increasing and applying indicators for assessing international competitiveness has been analysed. The correlation and regression analysis of the dependence of the number of foreign students studying in Russia on the number of Russian universities in the world university rankings has been carried out. The assessment of changes in the work of universities to attract foreign students during the COVID-19 pandemic has been performed.


Author(s):  
Dilek Penpece Demirer

The highly competitive higher education market has turned to branding as a solution for dealing with today’s global challenges. One important tool of a sustainable brand strategy involves forming brand fan pages and attracting followers on social networking web sites. Implementing effective content strategy on brands’ fan pages can help to form and foster relationships with the target group. Thus the aim of this study is to understand the role that content strategy in social networking web sites plays in determining the popularity of brand posts’ created by leading higher education institutions in Turkey. Results indicate that the top ten higher education institutions in Turkey most commonly made posts representing the Text + image + link content type. The majority of posts to community members were created by the institutions themselves, involved university news and were primarily made on weekdays between noon and 18:00. Additionally, MANOVA analyses were conducted to investigate the role of various elements of content strategy on brand posts’ popularity. Results indicate that content type, content agility, content context, posting type, and posting day significantly impact the number of likes, shares and comments, which are indicators of brand posts’ popularity.


Author(s):  
Anneliese Dodds

This article examines current debates surrounding British higher education funding from a political economy perspective, drawing on 'positive' and 'institutionalist' political economy. Adopting the lens of political economy enables a critical assessment of the use of terms drawn from economics by many higher education decision-makers. Current discussions embody particular assumptions about the nature of producers and consumers in higher education, the relationship between supply and demand, and the role of information in the higher education 'market'. They also frequently fail to acknowledge the active rather than passive role of higher education institutions in shaping policy discussions surrounding higher education funding.


2014 ◽  
pp. 133-148 ◽  
Author(s):  
E. Balatsky ◽  
V. Sergeeva

Russian universities are increasingly competing for additional sources of funding. This paper proposes a ranking of scientific and practical effectiveness of Russian universities, based on the account of the volume of funds obtained through research and development; the authors assess the sustainability of a built rating. The leaders of universities ranking are identified and “technological” model of their success is disclosed, their policy to diversify sources of funding is discussed. Typical examples of a new trend of the higher education market — “technologization” of leading social and humanitarian universities — are shown.


Author(s):  
Таир Махаматович Махаматов ◽  
Саида Таировна Махаматова

В статье анализируется процесс изменений направлений и уровней сферы образования, динамичное превращение ее в специфическую отрасль реальной экономики, воспроизводящую интеллектуальный капитал и научную продукцию. В современном мире, динамичном и высококонкурентном, предъявляющим большие требования к профессионализму, умениям и навыкам под конкретные задачи и проблемы, вопрос значимости получения образования в нужных объемах и в нужные сроки стал актуальным. Последние годы структурной перестройки экономик развитых и развивающихся стран, глобальные вызовы (пандемия коронавируса) буквально за считанные месяцы делают одни отрасли убыточными, их специалистов не востребованными, а другие сферы экономики, особенно новые, - более перспективными, в которых уровень зарплат соответственно гораздо выше, чем в других. В таких условиях рынок образования, отрасль обучения, переподготовка специалистов, производство и «продажа» вузами результатов прикладных и фундаментальных научных исследований в качестве специфического товара становятся крайне значимыми и подчас являются единственным фактором развития новых сфер экономики. Цель исследования: обоснование фактора трансформации рынка образования в отдельный элемент или отрасль реального сектора цифровой экономики; выявление взаимодополняемости государственной и частной систем образования; раскрытие роли новых сфер экономики в процессе данной трансформации и доказательство того, что рынок образования интегрируется с новыми сферами экономики, новыми технологиями. В работе использованы методы системного подхода, сравнительного и эконометрического анализа. Практическая значимость исследования заключается в переносе акцента от понимания рынка образования как сферы подготовки кадров для новых сфер экономики к пониманию рынка образования как внутренней составляющей новых сфер экономики. Научная новизна статьи прослеживается в постановке вопроса в другом ракурсе: новые сферы экономики становятся гораздо сложнее любого вида и уровня образования, и данные сферы трансформируют рынок образования, а не наоборот. The article analyzes the process of changes in the directions and levels of education, its dynamic transformation into a specific branch of the real economy, reproducing intellectual capital and scientific products. In the modern world, dynamic and highly competitive, which makes great demands on professionalism, skills and skills for specific tasks and problems, the issue of the importance of obtaining education in the right volumes in the right time has become very relevant. The recent years of structural adjustment of the economies of developed and developing countries, the global challenges (the coronavirus pandemic) in just a matter of months make some industries unprofitable, their specialists not in demand, and other areas of the economy, especially new ones, - more promising, in which the level of salaries is correspondingly much higher than in others. Under such conditions, the education market, the training industry, retraining of specialists, the production and «sale» by the University of the Results of applied and fundamental scientific research as a specific product become extremely significant and sometimes the only factor in the development of new spheres of the economy. The purpose of the study is to substantiate the factor of transformation of the education market into a separate element or industry of the real sector of the digital economy; identifying complementarities between public and private education systems; revealing the role of new spheres of the economy in the process of this transformation and proving that the education market is integrating with new spheres of the economy and new technologies. The work uses methods of the system approach, comparative and econometric analysis. The practical significance of the study lies in shifting the emphasis from understanding the education market as a field of training for new areas of the economy to understanding the education market as an internal component of new areas of the economy. The scientific novelty of the article can be traced in setting the question in another perspective: new areas of the economy become much more complicated than any type and level of education, and these areas transform the education market, and not vice versa.


Author(s):  
S.L. Mertsalova

The article considers the role of English language in the modern world. The spheres of human life in which English plays an important role are presented. A number of professions for which English is an integral part have been considered.


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